Nobody downloaded yet

Marketing Planning - Assignment Example

Comments (0) Cite this document
Summary
Back in 2008, Darren Herman, made what is now known as one of the most cutting edge data-driven market test in the history of advertising and marketing. He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Marketing Planning
Read TextPreview

Extract of sample
"Marketing Planning"

Download file to see previous pages Some dangled the benefit, some the direct offer, some contained a pricing cut, some concentrated on branding and gave away free items such as T-shirts. The goal was to determine the best motivation for customers that would make them purchase the car or, at the very least, show some interest on the product. They determined that the price discount is the best motivation. The $0 down offer resulted to 71 percent more direct responses than all of the other marketing offers they’ve launched in the past. He also went further by getting looking at where the customers came from, what they do, and their gender (Clifford, 2009). Mr. Herman used the data to convince Vespa that the $0 down is the most effective marketing offer and it is what should carried by the advertising agency. From the glory days of the glamorous Madison avenue, marketing has always been about creative images and catchy taglines but the current utilities available to businesses are allowing the collection of data to predict behaviour, determine climate of marketing environment and discover the most effective business strategy that to increase branding and revenues (Brennan, 2008). Such innovation could readily allow Starbucks to change its marketing strategy as dictated by the market. It is a true market – led strategic change. ...
The Social assessment is a critical aspect because it examines the mainstream culture and how society will react to a product. Technology also affects the business. As new equipment and processes are developed, creating new products and producing the existing line becomes easier and more efficient. All these factors play a part in the marketing and affect the profitability of the company. b) Apply organisational and environmental auditing techniques to Starbucks. Starbucks is one of the very few companies who have the opportunity to establish an intimate relationship with its consumers (See figure 2 to see how Starbucks uses its IT) because of the different government policies that allowed it foster. It was able to advance its products, exercise freedom on designing marketing problems, advertising materials, and design its retail stores to reflect the image of freedom it projects. It is necessary to determine exactly how the US government was able to support this growth through the policies it set up such as business laws, taxes, employee rights, and others. For example, Starbucks enjoy big tax breaks on its environmental efforts. It has long supported recycling and the use of sustainable materials. It also provides incentives to customers who use their own cup when they go to Starbucks. Such efforts earn Starbucks as much $5,000 tax incentives for every $100,000 investment. The rate changes from state to state but nearly every State in America provides incentives. It can also enjoy tax incentives provided to big corporations. It is possible for Starbucks to measure the effects of these policies further by setting up a data-centered ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Planning Assignment Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1391619-marketing-planning
(Marketing Planning Assignment Example | Topics and Well Written Essays - 2750 Words)
https://studentshare.org/marketing/1391619-marketing-planning.
“Marketing Planning Assignment Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/marketing/1391619-marketing-planning.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing planning of Roddick Foundation
...?Running head: Marketing Planning Marketing Planning Insert Insert Grade Insert February 26, Marketing Planning Introduction A charity, in the UK, is a body established under the law of England and Wales for exclusively charitable purposes (Charity Commission, 2011). The UK laws specify some of the purposes that are capable of being charitable by the Commission of Charity. Some of the purposes include poverty prevention or relief, promotion of education, improving health or saving lives, promoting community development, preservation of culture of some people, environmental protection, protection of human rights or conflict resolutions among many...
7 Pages(1750 words)Assignment
Marketing Planning on Portakabin
...? Marketing Planning on Portakabin AFFILIATION: Marketing Planning on Portakabin Question No Discuss how the change in Portakabin’s market over the last 40 years reflect Piercy’s (2010) belief that the concept of “going to market” is a process that everyone should own. Answer No. 1 Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has specialty in modular building production. Initially, it was serving customers of construction industry by developing attractive buildings but as the demand of its target market changed, they decided to expand into development of offices, hospitals and schools...
20 Pages(5000 words)Assignment
Marketing Planning Process Assigment
...?Marketing Planning Process Assignment Executive Summary The paper focuses upon the marketing plan of greetings card of the company Phoenix Trading Ltd. Phoenix Trading Ltd is one of largest direct selling companies in the segment of greetings card in the UK. This company is selected as it will help to analyse about the entire scenario of card market in the UK. The card market is growing rapidly in the UK. The company though possesses various traders within the system, it was lacking in certain skills and innovative designs. The marketing plan of greetings card of the company facilitates to know the details of...
38 Pages(9500 words)Assignment
Effective Marketing Planning
...?Effective marketing planning Introduction Effective marketing planning depends on how well market research has been conducted and the ability of themarket researcher to create indicators which offers feedback about the success. An effective market plan should therefore not be founded on wishful thinking but instead on solid researched information concerning the customer base and the outreach effort potential. Research has it that effective marketing planning requires full research of the marketing environment (Kurtz, 2010). This paper therefore seeks to discuss what needs to be considered when undertaking such research, demonstrating awareness of marketing theory and the implications of the findings for setting the strategic direction... of the...
8 Pages(2000 words)Assignment
Marketing planning
...? Pret A Manger Table of Contents Table of Contents 2 Task 3 Task 2 7 Task 3 8 Task 4 11 Reference 13 Task Review the changing pattern in marketing planning and assess capability of your Chosen organisation to carrying out a marketing plan” Ans.1a- The researcher has selected Pret A Manger as the study organization in this paper. Pret A Manger is a famous food chain established in London during the year 1986. The company offers variety of foods including fresh sandwiches, salads, coffee, cakes, slices, bakery, cold drinks and many others to customers. Unique selling proposition (USP) of the company is its ability to offer foods cooked by natural ingredients and fresh material which...
8 Pages(2000 words)Assignment
Marketing planning
...? Marketing Planning Contents Introduction 3 Task 3 Tangible Resources 3 Intangible Resources 4 Capabilities 4 PESTEL Analysis 5 SWOT Analysis 6 Task 2 7 Task 3 8 Product 9 Marketing Plan 9 Marketing Mix 9 Task 4 10 Reference List 12 Introduction Eat Limited is a real Food company founded in the year 1996. They specialize in Coffee, Fast food and soup. Eat limited has become of the best local brands of fast food chain in London, having more than 100 outlets. The fast food chain is popular for its kitchen made and fresh food items, giving the feel of homemade food. The company is planning to expand its base. For this company will has started...
11 Pages(2750 words)Assignment
Marketing planning
...Marketing Planning Table of Contents Global tyre market 3 UK Sourcing: The list of source countries 3 The tyre retail sector in UK 4 Tyre sales over the internet 4 Macro Environment Analysis 4 Micro Environment Analysis 6 SWOT Analysis 7 Key areas of competitive advantage 8 GAP Analysis 9 Strategic recommendations 9 Assumptions about the future of the market place 9 Reference List 10 Global tyre market The tyre industry is beyond doubt a globally spread industry with numerous companies, spanning throughout the world. More than 160 tyre manufacturers operate internationally and spend over £1 billion a year for research and development purpose. Figure 1: The global...
7 Pages(1750 words)Assignment
Marketing Planning and Strategy (M7_1)
...MARKETING PLANNING AND STRATEGY FOR FORD COMPANY Ford is one of the car manufacturing firms in an industry where technological adoption remains one of the best competitive advantages for the firms. Its marketing strategy has gained it a considerable part of the market size by the introduction of sync technology. This stands out to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly specialized customer focused products. This has the effect of cost reduction...
1 Pages(250 words)Assignment
Marketing Planning and Strategy
...Marketing Planning and Strategy Q1. Marketing has a definition as a process in management via which services and goods face transfer from concept to the consumer. Marketing as a process entails combination of the four, marketing strategies, which include; -Identification of the product, its selection and development -The process of determining the product’s value -Identification of a mode of distributing the product to the consumer. -The process of developing and implementing a strategy for promoting the product to the consumers Marketing is, therefore, the process of acquiring the appropriate skills that improve the...
1 Pages(250 words)Assignment
MARKETING PLANNING
...Running head: MARKETING PLANNING 17th March Question 3.2 Importance of strategic marketing planning and strategic planning process Strategic market planning is the process that is used by the firms and businesses to compete. Competition in an open market economy is stiff and this is the reason why strategic market planning is needed. Strategic planning process is the measures that a business takes or defines its objectives. After defining the objectives or the mission, environmental scanning is conducted that later leads to strategy formulation and strategy...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Marketing Planning for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us