We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Planning - Assignment Example

Comments (0) Cite this document
Summary
Back in 2008, Darren Herman, made what is now known as one of the most cutting edge data-driven market test in the history of advertising and marketing. He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). …
Download full paperFile format: .doc, available for editing
Polish This Essay96.1% of users find it useful
Marketing Planning
Read TextPreview

Extract of sample
"Marketing Planning"

Download file to see previous pages Some dangled the benefit, some the direct offer, some contained a pricing cut, some concentrated on branding and gave away free items such as T-shirts. The goal was to determine the best motivation for customers that would make them purchase the car or, at the very least, show some interest on the product. They determined that the price discount is the best motivation. The $0 down offer resulted to 71 percent more direct responses than all of the other marketing offers they’ve launched in the past. He also went further by getting looking at where the customers came from, what they do, and their gender (Clifford, 2009). Mr. Herman used the data to convince Vespa that the $0 down is the most effective marketing offer and it is what should carried by the advertising agency. From the glory days of the glamorous Madison avenue, marketing has always been about creative images and catchy taglines but the current utilities available to businesses are allowing the collection of data to predict behaviour, determine climate of marketing environment and discover the most effective business strategy that to increase branding and revenues (Brennan, 2008). Such innovation could readily allow Starbucks to change its marketing strategy as dictated by the market. It is a true market – led strategic change. ...
The Social assessment is a critical aspect because it examines the mainstream culture and how society will react to a product. Technology also affects the business. As new equipment and processes are developed, creating new products and producing the existing line becomes easier and more efficient. All these factors play a part in the marketing and affect the profitability of the company. b) Apply organisational and environmental auditing techniques to Starbucks. Starbucks is one of the very few companies who have the opportunity to establish an intimate relationship with its consumers (See figure 2 to see how Starbucks uses its IT) because of the different government policies that allowed it foster. It was able to advance its products, exercise freedom on designing marketing problems, advertising materials, and design its retail stores to reflect the image of freedom it projects. It is necessary to determine exactly how the US government was able to support this growth through the policies it set up such as business laws, taxes, employee rights, and others. For example, Starbucks enjoy big tax breaks on its environmental efforts. It has long supported recycling and the use of sustainable materials. It also provides incentives to customers who use their own cup when they go to Starbucks. Such efforts earn Starbucks as much $5,000 tax incentives for every $100,000 investment. The rate changes from state to state but nearly every State in America provides incentives. It can also enjoy tax incentives provided to big corporations. It is possible for Starbucks to measure the effects of these policies further by setting up a data-centered ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Planning Assignment Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1391619-marketing-planning
(Marketing Planning Assignment Example | Topics and Well Written Essays - 2750 Words)
https://studentshare.org/marketing/1391619-marketing-planning.
“Marketing Planning Assignment Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/marketing/1391619-marketing-planning.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing planning of Roddick Foundation
This paper presents brief report on the management strategy of Roddick Foundation and gives detailed analysis of both the macro and microenvironment analysis. In order to analyze the business environments, various business analysis tools such as SWOT analysis, gap analysis and strategic recommendation, possible competitor reactions etc will be included in the paper.
7 Pages(1750 words)Assignment
Marketing Planning on Portakabin
Answer No. 1 Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has specialty in modular building production. Initially, it was serving customers of construction industry by developing attractive buildings but as the demand of its target market changed, they decided to expand into development of offices, hospitals and schools (The Times 100, 2011).
20 Pages(5000 words)Assignment
Marketing Planning Process Assigment
This company is selected as it will help to analyse about the entire scenario of card market in the UK. The card market is growing rapidly in the UK. The company though possesses various traders within the system, it was lacking in certain skills and innovative designs.
38 Pages(9500 words)Assignment
Effective Marketing Planning
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
8 Pages(2000 words)Assignment
Marketing planning
Pret A Manger is a famous food chain established in London during the year 1986. The company offers variety of foods including fresh sandwiches, salads, coffee, cakes, slices, bakery, cold drinks and many others to customers. Unique selling proposition (USP) of the company is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a).
8 Pages(2000 words)Assignment
Marketing planning
They specialize in Coffee, Fast food and soup. Eat limited has become of the best local brands of fast food chain in London, having more than 100 outlets. The fast food chain is popular for its kitchen made and fresh food items, giving the feel of homemade food.
11 Pages(2750 words)Assignment
Marketing planning
These tyres are sourced from a number of countries in the world, who are widely known for having internationally recognized tire manufacturers. There are around 3,000 tyre outlets in the United Kingdom, which specialize in tyre retailing and
7 Pages(1750 words)Assignment
Marketing Planning and Strategy (M7_1)
t to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly
1 Pages(250 words)Assignment
Marketing Planning and Strategy
Marketing as a process entails a combination of four marketing strategies. Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market.
1 Pages(250 words)Assignment
MARKETING PLANNING
After defining the objectives or the mission, environmental scanning is conducted that later leads to strategy formulation and strategy formulation. Lastly, evaluation and control are conducted. Tactical marketing planning is the actions that are taken so that
9 Pages(2250 words)Assignment
Let us find you another Assignment on topic Marketing Planning for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us