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Marketing Management - Business Plan Example

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This work called "Marketing Management" describes a marketing plan for a software producing company ‘Zenta Tech’. The author outlines the marketing analysis report for the new software product. From this work, it is clear that the marketing plan also develops costs and budgets for the new products Merkstat…
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Extract of sample "Marketing Management"

Download file to see previous pages The current marketing plan for ‘Merkstat’ requires proper data collection methods. The report will be collecting data from different sources to emphasize on the USA based software market. The current marketing plan will be using the most recent data for developing the competency of ‘Merkstat’. Contemporary market data can be collected from different sources like; web traffic analytics portals, web searching portals, most recent journals on the USA software market, and social media portals.
Web traffic analytics portals are providing the statistical analysis software which can be used to obtain an in-depth idea of the USA based software industry. This source will be providing graphical representations of the changes in customer demands along with time and technological development.
Web searching portals are the largest source of information according to the USA based software market (Beamish and Ashford, 2012). This source is providing the largest source of data for the USA based software industry. These portals are providing a huge database with contemporary statistics. Moreover, in the current marketing report of ‘Merkstat’, these portals will provide high-quality secondary data.
Journals regarding the USA software market provides a secondary data source for developing a marketing plan report. On the other hand, social media portals are providing the most contemporary data of customer choice, expectations, perceptions, and future expectations. Recently, a major number of people is using social media for communicating. Thus, a social media survey will be providing primary data on the customer’s expectation and perception regarding the statistical software. The research will increase more quality with the help of primary data (Kotler, Keller, and Brady, 2009).
Firstly, the market project will be developing market identification strategies for Merkstat. Marketing managers of Zenta Tech need to develop different strategies to identify their target market for the new software in the USA or Silicon Valley area. ...Download file to see next pagesRead More
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