Functions of Marketing Management /Marketing Plan - Assignment Example

Marketing affiliation Marketing Functions of Marketing Management As part of launching any brand in the market successfully, the manager must find the targeted people who need the product. Before launching a product, these people have to be educated on the value and help them purchase the product. For any manager, marketing is important if he or she wants to get the brand of product in the hands of the people. Marketing management roles in a new product introduction in the market and its development needs price evaluation.

A manager has to understand how the product will be sold in the market and how the customers will find them. In addition to these, the marketing manager must look in ways of attracting and retaining the customers. The manager also looks how the introduction of the brand in the market is going to affect the sales of the product every time they are supplied in the market (Grönroos, 2007).The initial role of the manager before any brand is introduced in the market is determining a products price based on the market forces.

Without price determination, the product entry in the market might fail because the price might end up becoming too high above the rest or too low ending incurring losses in either way. After the price has been determined, the place where the product is going to be accessible to the customers is the next role for a manager to play. After the place has been identified, the manager involves in promotional activities shortly before the product is released in the market as a means of advertising the brand.

After the company has started selling its brand to the customers, the final role of the manager is to ensure there exists good relationship with the customers to ensure sustainability of sales of the product in the future (Kotler, 2000).Marketing PlanI would convince my client that every business needs a marketing plan to help it compete in the market. The client must understand an organization uses that marketing plan as a tool to indicate the organizations current position in the market and as a strategic planning tool.

I am going to explain to the client on how the marketing plan can be used in offering clarification of key elements in marketing, and acts as a bearing to map out the direction and the position of the business. My client has to understand the broader perspective that is drawn by the marketing plan while it outlines the marketing plan of the business. I will explain to him or her that the marketing plan assist in focusing the business in the management functions.The plan of the business also helps in addressing the issues that are related with product, price, promotion and place in a written form, and this will be useful to him or her.

It will help him in making analysis of his business in depth and get to know areas of improvement and areas of putting more emphasis. The client has to know that the marketing plan beside being a tool, it also acts as a source of motivation and provides an essential orientation to the business (Hoag, 2008).If my client disagrees with my business-marketing plan, I will honestly advise him that different businesses require different marketing plan. What might do best for my business may not necessarily mean that it will do best in his business.

Businesses do have different obstacles and opportunities. The client must, therefore, understand that his business will need a different business plan from my business.ReferencesGrönroos, C. (2007). Service Management and Marketing. European Journal of Marketing, 15, 3–31. Hoag, R. B. (2008). Developing a marketing plan. Hudson Valley Business Journal, 19, 16.Kotler, P. (2000). Marketing Management , Millenium Edition. Marketing Management, 23, 188–193.