Mba marketing management - Essay Example

Attractive packaging and promotions are some of the main marketing strategies being adopted by Coca Cola. framework of the organisation plays an important role in its success. Structural hierarchy involves top management executives to the lower level workers. Proper levels of communication between these groups influence the overall performance of the organisation. The core area of marketing is an exchange which is intended to satisfy human needs or wants. Effective marketing function is mainly focused on proper interaction among the whole team.

Management’s main activities are to analyse, plan and implement programs to attain the desired level of targeted market. Currently, Coca Cola sells their products through supermarkets and other big retail outlets. Overseas distribution, through franchisees of Coca Cola Company, ensure that their products reach all parts of the world and that customer satisfaction is maintained through product quality. Coca Cola is the world’s largest manufacturer and distributor of non alcoholic beverages.

“Coca-Cola has been named the worlds top brand for a fourth consecutive year in a survey by consultancy Interbrand.” (Coca-Cola Still Worlds Top Brand. (2005)). At present they are operating marketing function in over 200 countries. Moreover they are focusing on a wide range of products. Now they are dominating the non -alcoholic beverage market. Although their nearest rival is Pepsi who is a tough contender, yet Coca Cola has been able to achieve a good market share during the last three years.

Coca Cola has a good brand image and this is one of the key competency areas of their marketing strategy. The main objectives of marketing is to create new customers and retain existing customers. In this context, Coca Cola tries to attain their ultimate marketing objective and also innovate certain recent marketing strategies to improve