Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing Management - Research Paper Example

Comments (0) Cite this document
This proposal is going to provide a case study of Marketing strategies, Hennes & Mauritz AB had successfully re-import the formula of low-priced, quality fashions that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides Hennes & Mauritz AB to organize wide range of subsidiaries and to develop its brands of product…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Marketing Management Research Paper
Read TextPreview

Extract of sample "Marketing Management"

Download file to see previous pages Hennes & Mauritz AB (operating as H&M) is a Swedish clothing company, known for their inexpensive and fashionable clothing offerings mainly for men and women 18 to 45, children's apparel, and its own brands of cosmetics. The company designs cheap but chic clothing It was established in Vsters, Sweden, in 1947 by Erling Persson, though at the time it only sold women's clothing and was called Hennes, Swedish for "hers." In 1968, Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss. Included in the inventory was a supply of men's clothing, prompting Persson to expand into menswear. Accordingly, he renamed the store Hennes & Mauritz, later abbreviated to H&M. H&M has more than 1300 stores in 29 different countries with direct sales operations in selected areas and has more than 50,000 employees
According the traditional views, marketing is the process by which goods are made available to the consumers by the manufacturers. Thus the traditional concept of marketing focuses merely on the physical process of distributing goods and services.
According to modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in more effective and efficient manner than its competitors. The modern concept of marketing holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors. There are two key elements in this concept.
Customer orientation and
Integrated marketing planning and control with those of other departments like manufacturing, finance, inventory control and so on.
2.3 Elements of modern concept of marketing
The modern concept of marketing of marketing has the following two elements as under:
Customer Orientation - identifying and determining the wants and requirements of customers through marketing surveys, forecasting and researches
(a) Integrating the marking planning and control with those of other departments (like manufacturing, finance purchase, inventory control, personnel research and development) keeping in view the ultimate goal of customers' satisfaction. It may be noted that the customers expect satisfaction not only in terms of genuine and wholesome products and services but also several other considerations such as prompt and regular supply of production/services reasonable price, availability of efficient after sales service and so on.
3. Marketing Management
Marketing management consists of planning, organizing, directing and controlling the activities related to the marketing of goods and services to satisfy the customer's wants.
According to Philip Kotle,
"Marketing manageme ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Management Research Paper Example | Topics and Well Written Essays - 4750 words”, n.d.)
Marketing Management Research Paper Example | Topics and Well Written Essays - 4750 words. Retrieved from
(Marketing Management Research Paper Example | Topics and Well Written Essays - 4750 Words)
Marketing Management Research Paper Example | Topics and Well Written Essays - 4750 Words.
“Marketing Management Research Paper Example | Topics and Well Written Essays - 4750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Management Research Paper


...? Marketing Management ID Number & Total Number of Words: 3,005 0 Introduction A good marketing management is essential behind the success of any business organization. To be able to come up with the best marketing management strategy, managers should carefully examine not only the external but also the internal factors that could affect the success and failure of a business organization. Through the use of the SWOT (strength, weaknesses, opportunities, and threats) analysis framework, the executive managers are expected to gain a better insight with regards to all business aspects that should be taken into consideration when making important business decisions (Oetomo and Ardini, 2012; Chan, 2011; Ommani, 2011; Murray-Webster, 2010, p. 88...
12 Pages(3000 words)Research Paper

International Marketing Management

International Marketing Management

The purpose of this paper is to understand the trading simplex between United States and China, the country of choice for this paper. The idea is to define the scenario as it stands i.e. the historical facts and figures with regards to the trading activities between the two countries, and then try to identify the reasons that the said patterns have been ascertained. The process followed for the creation of this research paper was simple; primarily the figures relevant to the trading activities were ascertained and subsequently secondary sources of literature review were perused in order to understand the reasons behind the said patterns. Most of the literature review is secondary and the...
11 Pages(2750 words)Research Paper

Strategic Marketing Management of the Traveling Agency Industry in the UK

... to the business. 6. HUMAN RESOURCE Express Ticketline is located in Brent Street of London where numbers of foreign students are also studying in different colleges and universities. We have the options to manage our full time vacancies through online and newspapers advertising while part-time jobs can be offered to the foreign students. In such situation, we would apply polycentric staffing policy for the first year of the marketing. In this approach parent-country nationals hold key positions at company headquarters while foreign citizens are employed as subsidiaries (Hamblin, 1974). Bob Willis is the General Manager of our selling agency. He has a degree of MBA in marketing form a reputable University and 14 years of experience...
12 Pages(3000 words)Research Paper

Marketing Management of Wal-Mart

... Retrieved from Website 16 December 2005 Berner, Robert Can Wal-Mart wear a white hat 22nd September 2005 Retrieved from Website 16 December 2005 Kotler, Milton Business marketing 201 Wal-Mart Retrieved from Website 16 December 2005 Kotler, Philip Marketing Management Prentice Hall, Millennium Edition...
10 Pages(2500 words)Research Paper

Marketing Management

... car technologies to make this planet a safe and better place to live (Toyota, 2010). 2. Company Analysis This section includes detailed / comprehensive discussion of various aspects related to the Toyota Motor Corporation and its marketing management including the promotion and communication plan; its corporate, product or market based goals; its key markets; key issues and challenges faced by the company in recent years; etc. It also includes the manner in which strategic marketing management is adopted and can be implemented to address the various issues addressed in the previous sections. 2.1. Key Markets The Toyota Motor Corporation is a leading automobile manufacturer in the world, with its markets spread across various countries...
11 Pages(2750 words)Research Paper

The Strategies Applied In the Operations, Information and Marketing Management at Toyota Motor Corporations

...Toyota Motors case Successful business owners understand clearly the power of decision-making and having the strategies in their businesses. Normally, a business’ success is entirely dependent on the decisions made within the premises by the management. The decisions may pertain to operations or marketing and others. Toyota Motor Corporation is a company that was founded in Japan by two individuals. For several decades, the company has been a giant in terms of car-manufacture and spare parts. The focus of this paper is describing and critiquing the strategies applied in the operations, information and marketing management at Toyota. Toyota motors is one of the most successful companies dealing with the making and assembling of motor...
8 Pages(2000 words)Research Paper

Human Resource Management as the Fastest Growing Department

HR managers, for instance, might be foreseeing the organizations enduring hiring needs based on demands of company growth and proficiency requirements. Or they might be increasing organization-wide human resource information systems that trail all of the information concerning employees that used to be stored on paper in file drawers. Or they can be benchmarking company HR practices against industry competitors (Konrad, A.M., and Linnehan, F., 1999). All these are big, protracted jobs, and they do not leave HR managers many resources sagging to deal with the fundamental tasks (e.g., hiring, firing, and training etc.) that used to be the restricted area of the HR department.
In Japan, there are different concepts concerning t...
15 Pages(3750 words)Research Paper

IT Management Overview of Open Source Software and Business Research

It has provided a very positive impact as an enabler for the creation of new markets and business opportunities. But depending upon the person some people still think that it is a temporary fashion in the software industry another, on the contrary, believes that changes caused by open source will be deep enough and will shape the software industry of the first decade of the 21st century.

What is Open Source Software? : One can not define the Open Source Software in a few words, because of many categories and variants that exist for Open Source Software. But it is not complicated and the term ‘Open Source Software’ itself gives an idea about it. Now before giving definition from various people about Open Sour...
12 Pages(3000 words)Research Paper

Management of Knowledge Resources

Some various types of systems used for knowledge management. The data mining technique, which is knowledge discovery technique, is used most often for the purpose of pattern recognition and finding the interesting relationship between data that can be used by various business to expand customer and profits. Data mining techniques can be also used for the purpose of other knowledge management processes.
In this paper, initially, an overview of knowledge management is given. After that knowledge discovery process is explained. In the next section, an overview of data mining is given. In the last section, Data Mining: on Statistics and Pattern Recognition for Large Stores are discussed in which Wal-Mart is taken as a large store...
10 Pages(2500 words)Research Paper

Marketing Management of Cocoa Importers

... – Consumer and Industrial clients. Development of a Business-to-Business (B2B) website to build stronger client relationships with domestic and foreign cocoa distributors. Core Competencies Sustainable competitive advantage is what Cocoa Importers hopes to achieve by providing the same level of quality and value that our packaging clients require. The business has developed core competencies in developing a reputation for easing supply chain needs of client businesses by providing superior customer service. This is due to the dedication of our two support representatives and sales and marketing management teams. This relationship-focused philosophy has contributed to business success since 2001 and will continue to carry the business...
7 Pages(1750 words)Research Paper

Direct Marketing Management

...Direct marketing management Introduction Marketing a product is a vital function for growth and survival of an organization. It becomes all the more important when a company is entering into the market place for the first time. The company has to generate sales from scratch and this will be quite challenging for its marketing and sales departments. The market will have to be reviewed, the products mix will have to be developed, geographical and demographic data will have to be collected, a list of potential customers has to be developed, the legal and statutory requirements have to be complied with, and a strategy has to be created and implemented. In short it will entail the development of a detailed marketing plan taking...
9 Pages(2250 words)Research Paper

Information Security Management

Security is a group of activities that include the policies, measures, and actions which are utilized to stop unlawful access or alteration, theft, and physical damage to information or computer. Security can be supported by an assortment of techniques and tools to safeguard computer hardware, software communications networks, and data (Laudon & Laudon, 1999, p. 502). In the modern age of information technology, there are many threats happened for organizational information. We need a security model that has the ability to manage and secure our information reserves. Technical administrative safety /security measures like security plans, actions and techniques are the main practices for the organizational information security m...
10 Pages(2500 words)Research Paper

Marketing Management of Pizza Hut

...MARKETING MANAGEMENT Contents Sr. # Topic Pg. # 1. Introduction 2 1.1. Market orientation: Brief Overview 4 1.2. Definitions 6 2. Market Orientation and its significance 7 3. Case Study: Pizza Hut 10 4. Recommendations 13 References 15 1. Introduction "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." Peter Drucker Organisations across the globe follow this maxim religiously, since in order to retain their competitive positioning in the industry customer satisfaction is inevitable and of utmost significance. The concept of market orientation is based on the classic marketing doctrine which is centered on satisfying...
11 Pages(2750 words)Research Paper

Emerging Markets BA Marketing Management with Business Studies

... and services to the entire world. The volume of exports of Brazil has been discussed in depth before. Now it is important to discuss the international marketing mix adopted by the Brazilian exporters. It seems, according to Lenger et al. (2009), that the marketing mix of the exporters of the Brazil is dominated by psyche distance. Psyche distance refers to a situation where the managers of a particular product or services change its quality and packaging etc because they feel that another country’s culture is quite different from the country they belong to. According to Lenger et al. (2009) Brazilian exports reached to 43billion dollars in the first semester of the year 2004. This was almost 32% higher than the figure that was present...
12 Pages(3000 words)Research Paper

Business Process Management Reflective Analysis

...Business Process Management Reflective Analysis Table of Contents Business Strategy & Value Chain Analysis 3 Enterprise Architecture and Business Strategy 4 Process Modelling – Introduction to BPMN 7 References 9 Business Strategy & Value Chain Analysis The word ‘strategy’ has been one of the most significant words in the world of business over the past century. The term is originated from the word ‘Strategos’ which is a Greek word (Strecker, 2009). Effective strategies are the key to success for any organization in the present competitive business scenario. Several definitions of ‘strategy’ are available in both academic as well as business arena. According to Chandler’s opinion, strategy refers to “the determination of the basic...
6 Pages(1500 words)Research Paper

Approaches to Environmental Management Policy: Ozone Layer Depletion

...APPROACHES TO ENVIRONMENTAL MANAGEMENT POLICY OZONE LAYER DEPLETION BY: FATI ADAMS TABLE OF CONTENT Introduction Ozone layer depletion The cause and elements leading to ozone layer depletion Effects of ozone depletion 2. Need for international response 3. Implementing the international response 4. Legislation and policies Montreal protocol Regulation EC 1005/2009 Regulation EC 2037/2000 5. Other countries efforts to curb the ozone layer depletion 6. Conclusion 7. References 1. Introduction The interplay of several natural conditions reduces hazards caused by extra-terrestrial environment for the survival of living organisms on the planet earth. Most importantly, the layers that make up the earth’s atmosphere are critical...
17 Pages(4250 words)Research Paper

Sustainable Management of Natural Resources

The Resource Management Act (RMA), 1991, is significant in New Zealand: the intention of its establishment was to promote sustainable management practices of physical resources such as water, air, and land (Peel, 2005). In other quarters, this Act is viewed as a controversial Act of Parliament, but the RMA has been effective in protecting these scarce natural resources through regional and district councils across New Zealand. Subsequently, the Act has attracted critic because the decisions enforced under this Act have had adverse effects on both companies and individuals and because others argue that it has failed to manage adverse environmental implications. One of the key issues embedded in the RMA is that statutory planning in...
8 Pages(2000 words)Research Paper

Environmental Management in a New Zealand Context

...Environmental Management in a New Zealand Context ABDULLAH Executive Summary There are a number of local, regional, and national environmental management agencies and organizations that are currently operating in Aotearoa (New Zealand). i. The national environmental management agencies have currently consolidated their environmental responsibilities into three major agencies namely, the Department of Conservation (DOC), Parliamentary Commissioner for Environment (PCE) and the Ministry for the Environment (MFE) (Furuseth and Cocklin, 2002). ii. Regional and local environmental management agencies in New Zealand such as Waipoua Forest Trust, Buller Conservation Group, Clean Stream Waiheke are responsible for monitoring the environment...
9 Pages(2250 words)Research Paper

Hospitality Management

...Research Paper: Hospitality Management Research Paper: Hospitality Management Section One Food supply in the United s has beenprogressive for the last century with the use of innovative methods such as canning, freezing, and observing hygienic storage environments (Elert, 2010). Nonetheless, foodborne illnesses have reached record highs in the past few decades, with the rapid growth of agriculture and food processing attributing to these effects. The chemical content of America’s food supply largely depends on the farming or preservation techniques used by growers and retailers (Martino, 2014). Despite modern, safe methods of ensuring healthy chemical contents in America’s food supply, the fast food industry has retained conventional...
6 Pages(1500 words)Research Paper

Nuclear Energy and Radiation Wastes Management

... Nuclear Energy and radiation wastes management Introduction In modern times, nuclear power has gained popularity as the most reliable source of energy in most of the developed countries. One of the factors that have led to the increase in use of nuclear energy across the world is the fact that it is thought to be a clean and efficient source compared to other forms like petroleum. Many countries have actually been doing research and investments in the creation and use of this energy in o0rder to bring down cost of energy, thus increasing the rate of their economic activities. Nuclear power refers to the way nuclear reactors are used to produce nuclear energy, thereby generating electricity, which is the n utilized for various domestic...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing Management Research Paper for FREE!

Contact Us