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Marketing Essays

Result for Subject Marketing:
19914 essays
Improving Customer Services Marketing Essay
4 pages (1304 words) , Download 2 , Essay
Free
Offering effective, friendly customer service is crucial to product selling and building of strong and loyal customer base. Otherwise, if a business allows the service to slip, then the company may take a drastic tumble. Customer service as defined by economists is the organization's ability to give their clients what they desire and require.
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Why and / or how marketing is important to your information technology management Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Why and / or how marketing is important to your information technology management? Marketing is vital for any business as it leads to success of any firm. The distribution and production depend mostly on the activities of marketing department. Most people are of the idea that marketing and sales are the same thing but they are relatively very different from each other.
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International Marketing Strategy and Theory Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
A tax of $ 200 for every single unit of the product imported in a country is a specific tariff. This type of tariff is easy to administer and collect, but it discourages imports. In addition, if the import prices rise, the specific tariffs lose some of the protective elements thus encouraging the domestic producers to lower the prices of their products
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How Does an Exclusive Brand Grow and Stay Fresh While Retaining Its Cachet Marketing Assignment
5 pages (1551 words) , Download 3 , Assignment
Free
Since Louis Vuitton brand is known to be the world’s legendary luxury brand in terms of fashion, their strategy to stay fresh, at the same time, retain its cachet is very essential to the company itself. Louis Vuitton retains its freshness and still continues to grow by using the same logo while avoiding any changes in its price and never offers discounts so that it will not affect its cachet.
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What Will Make Kraft Foods the Company Highly Successful in Terms of Profitability and Brand Equity Marketing Essay
6 pages (1719 words) , Download 2 , Essay
Free
Globalization has significantly grown to become an irreversible phenomenon as it involves removing trade and investment barriers across nations with a view to leveraging the benefits of competitive advantage in relation to capital, know-how, and human capital. With international marketing, firms became able to create newer marketing domains by discovering hidden marketing opportunities.
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Marketing Private, Nonprofit and Government Organizations Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Its effort to change its market’s behavior can be done through its many promotional tools such as advertising, sponsorships etch. While it could be a challenge for the traditional profit oriented firm, marketing for non-profit organization is more challenging because it usually does not usually have the corresponding product or service to be exchanged in lieu of the money given by its target market.
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Master of Business Administration Capstone Project Marketing Term Paper
22 pages (6559 words) , Download 2 , Term Paper
Breast cancer is caused by genetic mutation of cells that are produced within the milk-producing lobules, which results in their abnormally quick growth. This project has been hatched with the realization that breast cancer can be treated easily if the hospital is in possession of modern and more sophisticated equipment.
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Caffe Nero Five Year Marketing Perspectives Marketing Coursework
11 pages (2815 words) , Download 3 , Coursework
Free
Caffe Nero is primarily a UK-based coffee house chain, founded by Gerry Ford in 1997.  It has more than 500 outlets inside the UK while the company has also established its coffee shops in Turkey and the United Arab Emirates. The firm has earned its reputation by conducting its business with integrity and respect.
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Compass Group Financial Analysis Marketing Essay
4 pages (1312 words) , Download 4 , Essay
Free
There is a decrease in the gross profit ratio that has been realized amounting from 6.79% in 2010 to 6.38% in 2011. This can be attributed to poor sales strategies and an increase in the cost of goods sold (Compass Group Plc 2011, p.63). The mark-up decreased slightly from 7.29% in 2010 to 6.81% in 2011 (Compass Group Plc, 2011, p.63).
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The role of retailer branding strategies in Singapore Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Brand is linked with the product by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a brand. This means that the attributes associated with the product in terms of the characteristics of the product gives rise to brand.
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The Concept of Marketing Principles Marketing Essay
6 pages (1758 words) , Download 2 , Essay
Free
The link between society’s material requirements and the economic patterns of response is commonly referred to as marketing. Therefore, marketing is a process that ensures the interaction of a product(s) and its consumers and the value of a product or service to its customers (Kotler, Philip & Keller, L. Kevin, 2012).
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Public Attitude Towards the Banking Sector After the Financial Crisis Marketing Essay
10 pages (3152 words) , Download 3 , Essay
Free
The data collected will be analyzed graphically to ascertain the most prevalent attitudes from the public. The frequency of all the stated attitudes will be graphically represented in order to indicate the most common attitudes. It is also imperative to note that the interviews may produce expressions for attitudes that may not be recorded.
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Joint Ventures in the Field of Biotech Research Marketing Essay
4 pages (1310 words) , Download 2 , Essay
Free
Biotechnology research is closely related to the evolution of biological science and the application of modern technology to reveal biological facts of life. To understand the impact of joint ventures or partnerships between research companies in the field of biotechnology it emerged as a lucrative domain for a strategic alliance between research partners.
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Transactional Marketing versus Relationship Marketing Marketing Assignment
12 pages (3333 words) , Download 2 , Assignment
Free
Most of the markets within the Western countries began to quickly mature and due to the high level of information and choices available to the customers; they became more mature and sophisticated. It became more troublesome to persuade them as they became more demanding. It became apparent that mass advertising and promotional programs were quickly losing their effectiveness.
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Marketing Strategy at Apple Inc Marketing Essay
12 pages (3509 words) , Download 5 , Essay
Free
Apple, until 2012, had experienced considerable brand loyalty from several target segments associated with the iPhone and its many upgraded versions. However, the recent lack of focus on innovation in product development has eroded some of the firm’s competitive advantages as the iPhone is no longer competitively unique and thus is unable to effectively differentiate.
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Accessibility Impacts of Chinas High-Speed Rail Network Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
According to Cao et al, accessibility is the extent to which land-use and transport systems enable groups of individuals to reach activities or destinations by means of a combination of transport modes (18). It is, therefore, important since it is used in transport planning, land use and geography.
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Blood Donation Marketing analysis Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
SWOT Analysis SWOT (Strength, Weakness, Opportunity, Threats) analysis is a strategic management tool which helps in the evaluation of the company’s strength, weakness, opportunity and weakness (Griffin, 2011). Strength Blood donation is perceived as a noble cause as it helps in saving lives of millions of people.
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Effectiveness of PR Campaigns Initiated by UNICEF Marketing Essay
13 pages (3912 words) , Download 3 , Essay
Free
Many NPOs have already been engaged in performing PR on different occasions. However, these NPOs have been criticized to completely embrace the practice of PR. The primary reasons behind their failure to effectively, efficiently, and consistently practice the PR have been further attributed to the lack of proper resources and ineffective time management as well as faulty resource allocation.
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Marketing And Social Media Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
It is important to mention that in today’s date, the social media has gathered a tremendous amount of importance in the recent times. Because of the high technology friendly nature of the consumers of the young as well as the middle age, who are located in both the developing as well as the developed markets, it can be said that the social media which promotes social networking among the masses has become a very important form and medium of communication.
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Public Relations and Technological Advancement Marketing Essay
4 pages (1065 words) , Download 2 , Essay
Free
It is essential to state that public relations play an eminent role in this regard. The canvas of public relations can be sketched widely because there are several fields that emerge to formulate this important phase. Establishing a workplace environment that would benefit all the employees equally is beneficial.
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Corporate Communication Strategy- Case of Toyota Marketing Essay
11 pages (3538 words) , Download 5 , Essay
Free
Toyota's brand reputation fundamentally relies on the quality, safety, reliability, and customer focus that continuously strives for excellence in design and improvement (Quelch, Knoop & Johnson, 2010; Stewart & Raman, 2007). In the past decade, the company had faced a serious crisis situation with its quality problems regarding sticking gas pedal and uncontrollable acceleration.
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E Market Business Plan Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
This has helped people to develop ways to negotiate means to buy and purchase products from people who stay in distant places without necessarily visiting the people who possess such commodities.
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South West Airlines Marketing Admission/Application Essay
8 pages (2000 words) , Download 3 , Admission/Application Essay
Free
The author states that the major political issues which have made the airline sector unstable are the rise in terrorist attacks in the past few years. A major break down was the terrorist attack on the Pentagon, which highly alerted the airline sector as a whole. Demand for air services reduced drastically after the incident.
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Marketing Strategies of Bervet Beer Company Marketing Assignment
19 pages (5117 words) , Download 3 , Assignment
Free
The Bervet Beer Company’s history can essentially be traced back to the year 2000 when a scientist helped to invent the company. Since then the company has managed to successfully grow in leaps to emerge as a successful company whose logo is found to be quite distinct in Africa. The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000.
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Adopting Financial Product in Emerging Country: Thailand Marketing Literature review
14 pages (3500 words) , Download 2 , Literature review
Free
Adopting Financial Product in Emerging Country: Thailand Marketing of Financial Product Financial products or services refer to any product or service which can be traded in the financial markets. Treasury bills and government bonds are most common and widely used examples of financial products.
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Current Key Principles of Customer Relationship Management Marketing Essay
7 pages (2182 words) , Download 5 , Essay
Free
Without having a sound marketing strategy, it is impossible for a company to achieve success in the market. In this rapidly changing business environment, a business must embrace the agility to modify strategies and maintain a strong competitive position (Manning, 2010; Hesse-Biber, 2011; Kumar, 2011). Hence, a flexible business and marketing strategy is essential for every business house.
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Strategic Management of Marstons Plc Company Marketing Essay
5 pages (1536 words) , Download 2 , Essay
Free
Marston Plc company has extensive ventures across the United Kingdom, which comprises bars and pubs, which are leased as well as tenanted. The department which is responsible for brewing is the Marston’s beer company and brews brands such as Banks’, Marston's, Jennings, Ringwood as well as Mansfield.
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Introduction of ICT Industry Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Basically, “ICT is defined by Statistics Canada as the special aggregation of industries primarily engaged in producing goods or services, or supplying new technologies or methodologies, used to process, transmit or receive information,” (New Brunswick Information & Communications Technology Sector Strategy 2012-2016, n.d, p.
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International Nutrition Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Being in the local business for over 40 years, the company has been operating global offices for the last 20 years, with its head office in the United States. Among the services that the company offers to its customers are being an excellent animal health distributor, feed manufacturer, and a producer.
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External and Internal Environmental Analysis of Apple Marketing Research Paper
5 pages (1445 words) , Download 7 , Research Paper
Free
Apple Inc. is an international organization originating from America. It was founded by Steve Jobs in 1976 (Apple, 2013a). The company manufactures computer software and advanced technological electronics. Apple is considered one of the best organizations in terms of innovation and creativity. The current business environment is volatile and changing.
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Consumer Behavior Building Marketing Strategy Marketing Literature review
7 pages (1750 words) , Download 4 , Literature review
Free
Marketers understand the importance of a well-recognized brand when it comes to having a stronghold in the market. This is because as Kotler argues, brands are the gateway for potential customers as well as the tether that holds existing customers. This is very evident in the above chronicle of purchases as consideration for brands was eminent when purchasing the various products.
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Effectiveness of Carling Marketing Campaign Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
Defining key problems regarding measurement advertising effectiveness will be discussed in the second section. In the later sections, the study has summarized the justification behind selection of quantitative research mode and issues such as sampling techniques and data collection procedure. Calculation of market research project cost and project time schedule has also been incorporated in the paper.
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Joint Venture entry mode of Marks and Spencer in China Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
According to the study conducted, M&S, in spite of being a globally recognized brand, had to deal with certain specific difficulties while entering the markets in the Asia Pacific region, especially in China being strongly affected by the cross-cultural divergences and considerably different customer preferences compared to the Western markets.
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Red Bull Brand Equity Marketing Assignment
6 pages (1918 words) , Download 3 , Assignment
Free
It is neither a recreational drink, on the one hand, nor a medicinal drink, on the other. Red Bull is the first of its kind in the global market and carved out for itself a new category that did not exist before. This distinction and the elements that built it are the sources of brand equity. Brand equity is defined as added value.
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Maple Ridge Engineering Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
Maple Ridge Engineering. This project involves an assessment of the technical aspects of the business, in relation to its GEMS system. The system is still under development and is focused on the business support functions within Maple Ridge. From the website, there are sufficient information posted by the users and are instrumental in restructuring the system for optimization purposes.
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Scarcity, Opportunity Cost and Margin Analysis, Handy Dandy Guide Marketing Essay
6 pages (1851 words) , Download 2 , Essay
Free
This paper primarily intends to highlight certain economic concepts namely economic learning including scarcity, opportunity cost and margin analysis, Handy Dandy guide, REMM-Decision Making model, along with evaluating certain economic systems such as circular flow, market failure and command among others.
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Coca-Cola's Marketing Strategies Marketing Research Paper
12 pages (3080 words) , Download 2 , Research Paper
Free
The rationale for Coca-Cola’s capability to withstand the World Cup storm, which saw a lot of other sponsors with eggs on their faces, is because Coca-Cola’s drive for the support of the team consisted mainly of events that were organized before the competition began, thus ensuring that its name was almost invisible.
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Triple Bottom Line and Stakeholder Analysis for 3M Conglomerate Marketing Research Paper
11 pages (2998 words) , Download 2 , Research Paper
Free
3M is a global company with enough global penetration to take advantage of lucrative and growing economies like Brazil, China, and India (Theis 12). As a global marketer, manufacturer, and innovator of technology, 3M is a business leader with its main competition being General Electric, Carlisle Companies, Tyco International, and Danaher in the international conglomerate sector.
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General Concepts and Factor Relating to Advertising Marketing Book Report/Review
8 pages (2223 words) , Download 3 , Book Report/Review
Free
Business needs to interact positively with its customers. This is easily achieved by having a positive advert delivering a message in a different form of business. This way, the business is able to establish its loyal customers to their product, and at the same time, this enhances the profit-making of the business.
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Information Technology Applications in Marketing Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to the paper the use of social networking site for connecting with people has become a part of every individual’s life. However, with the passing days, it can be viewed that there are increasing number of competitors in every field. Instagram is considered to be an emerging social media vehicle that provides the facility of sharing any video or photo.
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Implementation of SWOT Analysis for Nike Company Marketing Essay
5 pages (1421 words) , Download 2 , Essay
Free
A SWOT analysis is a method of business planning that involves the evaluation of the strengths, weaknesses, opportunities, and threats to the business (Hill & Westbrook, 1997). When conducting a SWOT analysis of a business or product, the internal and external factors that favor or disfavor the business are analyzed against a backdrop of the business objectives.
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Morrisons Supermarkets Plc Marketing Assignment
6 pages (1500 words) , Download 5 , Assignment
Free
This paper mainly highlights the operations of the organization of Morrison Supermarket Plc. Along with this, it also describes the external and internal environments of the organization as well as the brief evaluation of the position on the basis of PESTEL and SWOT analysis made to analyse the external and internal environment.
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Why Sport Sponsorship is important for a company marketing strategy Marketing Dissertation
45 pages (11250 words) , Download 3 , Dissertation
With fierce competition all over the globe and increase in globalization and its effects, marketers have turned sports sponsorship activities into large scale marketing campaigns. The broad aim of this research work is to determine the significance of sports sponsorship for Nike as part of its marketing strategy.
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Marketing to the Bottom of the pyramid Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Based on this research in order to formulate an effective strategy, the company has to emphasize on certain important guidelines or rather questions in order to determine the ability of the strategies to provide answers to such questions: Is the price of the product affordable? Is the product being properly promoted? Is the product accessible? Are adequate places available for selling the product?
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Impacts of Stress to Employees and Employer Marketing Research Paper
9 pages (2732 words) , Download 5 , Research Paper
Free
An overstressed employee will have to find a place to offload the psychological burden from the stress, and the more likely person to suffer is the spouse. This stresses the need for the adoption of better stress management approaches for employees who are leading a happy social life contribute significantly to the performance of the organization.
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Marketing of F-16 Fighting Falcon Marketing Research Paper
8 pages (2325 words) , Download 2 , Research Paper
Free
The F-16 Fighting Falcon is the most successful fighter aircraft in history not only in terms of sale but also in terms of combat usage. Development of this aircraft began in the 1970s, and delivery started in the 80s, however, the aircraft is still very much an asset for various defense forces across the world. It is an undeniable fact that the utility of a product determines the ease of marketing it.
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Significance of Traditional Forms of Marketing Communications in the Contemporary Organizations Marketing Essay
10 pages (2859 words) , Download 4 , Essay
Free
The contemporary business environment is continuously encountered with the explosion of new and advanced technologies. Correspondingly, it can be viewed that the world is gradually moving towards the digital age. These technological transformations have resulted in advertising agencies facing numerous challenges. These challenges often generate inefficiency in the client’s agency relationships.
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Diverse Portfolio of Omnicom Group Marketing Essay
3 pages (750 words) , Download 7 , Essay
Free
What makes Omnicom Group different from other advertising agencies is that it has unique and highly diversified service offerings ranging from conventional media adverts to specialty communications. These diversified offerings help the organization alleviate the risks associated with reliance on just one segment of the business.
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Purchase Behavior of the Consumers Marketing Essay
5 pages (1295 words) , Download 3 , Essay
Free
Generally speaking, the purchase behavior of consumers is influenced by several factors. On the basis of the purchaser’s knowledge and experience quick or slow decisions for purchase are made and for the purpose of making the correct decision, gathering the right information becomes extremely necessary.
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Marketing Channels and Logistics Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
The global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to achieve potential competitive advantages and develop an effective global client base.
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