Free Marketing Essay Examples and Topics | Page 391

Homeland Security - Historical Trends Marketing Essay

4 pages (1121 words) , Download 2 , Essay

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The need for credible defence of the homeland is not a new or recent phenomenon. In fact, the issue has been at the center stage of US government policy since the foundation of the republic. The next section describes some of the issues, events and factors that have influenced the notion of homeland security over the past 200 years.

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Business to Business Marketing Marketing Term Paper

4 pages (1000 words) , Download 3 , Term Paper

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This paper intends to include the nature of the Business to Business marketing along with its related fields so as to provide with a comprehensive description of the concept. Business to Business marketing is concerned about selling or purchasing of goods or services with a motive to support the operations of other firm or to support production of other firms’ products or even for resale purposes.

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Feasibility Study for Salfordias Entry to Chinese Construction Market Marketing Essay

26 pages (6500 words) , Download 2 , Essay

This paper will undertake to identify important culture distinctions between China and United Kingdom with focus on work and business in the construction industry. Knowledge about the differences in culture and tradition will provide insightful gains for any firm that wishes to venture in a given territory or country such as China.

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ENTERPRICE RESOURCE PLANNING Marketing Research Paper

9 pages (2250 words) , Download 2 , Research Paper

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The study presents the plan on how to maintain the system and how the manpower should be structured; provides a recommendation on the ERP system package together with the assumptions on changes that need to be made within the organization. It does not only speed up the productive cycle, but it also cuts costs considerably and this will be proven as the functions of an ERP system will be discussed in this paper.

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Marketing Strategies for Tasty World Restaurant Marketing Research Paper

8 pages (2233 words) , Download 2 , Research Paper

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I plan to start a restaurant that offers a variety of tasty as well as quality food. The food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, the restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.

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Target Market Strategies for Wal-Mart Marketing Term Paper

16 pages (4730 words) , Download 4 , Term Paper

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Therefore based on the above facts, the German market was selected. The main reason for selecting Germany is because retailing in the German market no longer suffers from the economic crises. The country showed signs of economic recovery, and the effects of the 2008 crisis no longer impacted the German market negatively.

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A critical analysis of Olympic legacies: past Olympic Games and London 2012 Marketing Essay

13 pages (3250 words) , Download 2 , Essay

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A CRITICAL ANALYSIS OF OLYMPIC LEGACIES: PAST OLYMPIC GAMES AND LONDON 2012INTRODUCTION Olympic Games have outreached the number of spectators who have become addicted to the particular event and look forward to it with all gusto. This over enthusiasm for the mega event has greatly influenced the host cities in the past and would also have a similar and far fervor impact in future as well because now interested cities and countries as host emphasize more on the legacies that such event could have on their citizens and urban regeneration as well.

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Accessing Hidden and Hard-to-Reach Populations Marketing Essay

6 pages (1500 words) , Download 4 , Essay

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Overall, however, I still feel that the case study research is of value to the researcher, particularly those doing social research. As long as one has a sound research design and is guided by a useful research question that will illumine the research process and help in the interpretation of the findings, then it is a viable research methodology.

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Improving and Change Gyms Users through Consumer Behavior Marketing Assignment

13 pages (3516 words) , Download 2 , Assignment

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Psychology of consumer thoughts, reasoning, feeling, and choosing coupled with the influence of environment on buying decisions are amongst the important aspect that business organizations need to understand in order to develop efficient and effective marketing strategies. Many definitions attempt to clarify the concept of consumer behavior.

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SustainU Product Depth and Breadth Marketing Research Paper

10 pages (3029 words) , Download 2 , Research Paper

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SustainU can add more to its product line and categories. The company deals with recycled apparel which proves to be beneficial for the environment, therefore the company can come up with some more product lines like skirts, trousers, shirts both informal as well casual. SustainU deals in recycled apparel particularly pull over and t-shirts, thus it can extend its product line which would help to create an eco-friendly environment.

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Marketing Plan for Moods Caf Marketing Essay

3 pages (750 words) , Download 2 , Essay

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The café serves light food and a moderate range of snacks along with soft drinks and non-alcoholic drinks. The restaurant has been operating for more than a decade and serves an established base of customers who predominantly visit the store to have a quiet time in the relaxing environment of Moods Cafe. It believes in the word of mouth marketing.

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International Marketing Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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This essay focuses on the marketing goal, that works as a strategic tool to manage the development of objectives and to suggest the direction regarding the decisions on resource allocation. And also examines two different global marketing strategies available to companies and presented by the researcher.

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Speeches with the Power of Pesuasion Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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This paper analyses the concept of persuasion of power and looks at it from different angles with relevant examples. In addition, it evaluates the importance of communication in a given organization and how it works to foster a good working environment. The paper also gives the main details one requires for negotiation to take place.

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Marketing Plan on Counterfeit Protection Company Marketing Essay

11 pages (2750 words) , Download 3 , Essay

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The study tries to identify the influence of the overall activities and the manner in which they are being controlled by the organisation. The executives of the organisation try to eradicate irrelevant cost for the company and to prepare adequate marketing policies so that the services being provided by the company are generated according to the needs of the market.

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Valeant Pharmaceuticals International: North America Marketing Case Study

10 pages (2500 words) , Download 3 , Case Study

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Valeant Pharmaceuticals based in North America is countering large shifts in its leadership structure which is helping the company to embrace new cultures and new ideologies. The company is found to counter larger pressures owing to its reduction in stock prices in the stock markets of the region.

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Galway Bay Seafoods Company Marketing Essay

10 pages (2670 words) , Download 2 , Essay

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The passion for fish has been inherited by the father of Johnny and Noel. They believe in providing top-quality fish. In the times when the business had started up, a college degree from a fishmonger was considered to be something unusual. The family considered the fish business to be very important and valuable to them.

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Marketing Business Plan for Soy Protein Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

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The aim of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market.

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Sales planning and operations Marketing Assignment

8 pages (2000 words) , Download 2 , Assignment

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When a new product such as iPads and tablet computers are to be introduced in the market, a strong sales plan is required by a luggage company. In such cases, the objectives of a firm or company would primarily be the identification of the product, increase in growth and capability to win competitor’s market.

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Role of e-Marketing in Customer Retention Marketing Dissertation

8 pages (2494 words) , Download 2 , Dissertation

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The primary objective of this research is to identify and analyze the role of e-marketing in the process of customer retention. As it is a comparative study between Saudi Arabian and British organizations, the research’s main aim is to find out how the organizations in these two countries have been using e-marketing to retain their customers.

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Integrated Marketing Communications Marketing Essay

6 pages (2125 words) , Download 5 , Essay

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The customer relations that will be maintained by the organization through integrated marketing communication will lead to a value increase in the organization's products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca-Cola applied a communications method to attract and retain customers through its website and CSR.

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Strategic Analysis: McKesson Marketing Term Paper

10 pages (2500 words) , Download 5 , Term Paper

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The paper focuses on McKesson and the application of a number of strategic analysis models to examine the company’s external and internal environment along with their business-level strategies. Performing an external and internal analysis can allow for the assessment of the effects of industry trends and the company’s performance in relation to competitors and how this can deliver value.

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Defining Marketing Problems Marketing Essay

6 pages (1500 words) , Download 4 , Essay

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Before a marketing problem can be solved, it has first to be properly defined. Unlike the usual problem definition typical in everyday applications, the marketing problem has to be defined in such a way that it meets specific criteria to serve the marketing function. These are discussed in the following answers to the given questions.

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How emotions impact consumer behaviour Marketing Dissertation

23 pages (5750 words) , Download 2 , Dissertation

This paper deals with the objective to analysis how emotions affect the behaviour of the consumers. The role of emotions in processing the information has been acknowledged and it has been found out that in order to understand the value that product and services have for the consumers it is necessary to understand emotions and the reasons behind it.

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Fiat 500 by Diesel Marketing Essay

13 pages (3481 words) , Download 2 , Essay

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The Fiat 500 showroom also displays red car models of the Fiat 500 by diesel, which will tend to suggest excitement, strength, sex, passion, vitality, aggressiveness, and commanding attention. The target market is for youth who would wish to be ‘seen’ and be ‘heard in high places. They also offered it for the age active in sexual issues, who have fresh passions and are aggressive with their actions.

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Call for a Blanket Ban on the Sale and Marketing of Cigarettes in the US Marketing Essay

6 pages (1597 words) , Download 2 , Essay

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The wheel of progress has indeed left the values affiliated to the industrial economy and mindset far behind and things have progressed into the realm of the information age. The things, habits, and consumption patterns that were earlier taken for granted are today appearing in a new light with the information being furnished by the research and development in the field of medicine.

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The World Bank and How It Shaped Public Policy In the Developing World Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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The research starts with providing an overview of the organization chosen, in this case the World Bank, a background of the policy issue involved, the desired outcome and goal, the action undertaken for that outcome, which is the enactment of the Principles for Responsible Agro-investment (hereinafter, RAI Principles).

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L'Orals Marketing Mix Marketing Assignment

13 pages (3250 words) , Download 2 , Assignment

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The author states that there are elements of adaptation in L'Oréal product considerations as evidenced by the company’s operations in the Asian markets. A manifestation of this is conducting surveys and tests to learn about the differences in the nature of Chinese skin in order to develop products best suited for this market.

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Apple Tree Lane Child-Care and Nursery Centre Marketing Assignment

12 pages (3000 words) , Download 2 , Assignment

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Apple Tree Lane Child-Care and Nursery Centre is a privately-owned nursery utilising local rental space in the village hall in order to maximize customer volume and provide more efficient child care services.

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Research Methodology: Case Study on the Company of Cheung Kong Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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The paper operates mainly based on research questions which can be stated as follows. Why has Cheung Kong not able to emerge as the top organizations dealing with Corporate Social Responsibility? What are the strategic measures which the organization can incorporate to claim a top position in measures of Corporate Social Responsibility?

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Consumer Behaviour in the UK Fashion Industry Marketing Dissertation

12 pages (3331 words) , Download 2 , Dissertation

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Statistics indicate that two-thirds of the products purchased in the fashion industry are women's wear whilst another third is in the form of men's wear (Goworek, 2001). The main purpose for which clothes are purchased in the fashion industry are for work, school, leisure, and domestic wear (Easey, 1999).

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Recyclable Drinking Water Marketing Essay

13 pages (3250 words) , Download 2 , Essay

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The primary purpose of this marketing plan is to introduce recycle water that can be used for drinking and other usage. The marketing plan aims at targeting the current flood situation in Thailand affecting the population along with making them deal with massive piles of garbage piling up around the different parts of the country.

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Ecobeach Eco-tourism Operation Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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This report examines the definitions and effects of the seven P’s of marketing on the ecobeach ecotourism activities. It begins with an introduction into the issue of ecotourism and examines the effects of eco tourism on the beach at Kimberly. The parties responsible for the conservation efforts are also put into consideration in this paper.

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Capitalizing on Marketing Trends Marketing Book Report/Review

4 pages (1000 words) , Download 3 , Book Report/Review

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The research has featured some CMOs of some top companies in the country. This help serve the purpose to show how these companies are reaching their customers while managing to cut their marketing costs. Marketing of products mainly involve means advertising and making sure that the larger customer base get the opportunity to know about a certain product, and even purchase these products.

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Impact of Financial Meltdown on Luxury Fashion Goods Market Marketing Dissertation

37 pages (9250 words) , Download 5 , Dissertation

The paper studies the careful analysis of the global turndown, its effect on the market and the industry of luxury goods in particular. Various analyses of the companies have been done and comparative analysis has been carried out to understand the difference created. The reviews from the employees and the customers have also been combined to know the popularity of the implemented system.

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Online Advertising Strategy for Luxury Brands Marketing Dissertation

10 pages (2980 words) , Download 3 , Dissertation

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According to a report published by Morgan Stanley, the total number of internet users in India numbered about 1.8 billion users that representing a growth rate of 21 percent on a year-on-year basis. The report also shows that about 18.8 thousand minutes were spent browsing the internet. Geographically, China followed by USA, India, Brazil, and Russia has the largest percentage of the so-called ‘netizens’.

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Main Line of Marriott - Implementation of Concept in Different Countries Marketing Essay

5 pages (1466 words) , Download 3 , Essay

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A service industry refers to the industry that provides services for people but does not result in the productions of goods. It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is the hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 on the Fortune 500 list.

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Price Management of Tiffany & Co Marketing Essay

19 pages (4897 words) , Download 4 , Essay

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According to Frelinghuysen (2006), Tiffany & co. has eliminated about 80 percent of waste for example in California it has promoted environmental care. It has also partnered with SoftBank which is a mobile phone operator in Japan to provide cell phones with about 400 diamonds whose cost was estimated to be 100 million yen.

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History of Georgetown Cupcake Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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Georgetown Cupcake since its formation has been gradually dominating the market possessing significant goodwill in the customers’ minds. They have been leading the market smoothly and thus proving to be quite competitive to overcome the challenges caused due to the presence of competitors like Bake and Wired.

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Strategies that You Must Learn from Apple Marketing Marketing Essay

15 pages (4136 words) , Download 3 , Essay

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The projected stock value of Apple after three years is $600. Thus, investment is truly profitable. Although it is evident that the company is expected to increase most of its operational expenses, in line with keeping innovative and best-quality customer experiences, its strength still lies in the brand equity that it has nourished and protected through the years.

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SWOT Analysis - NYLB Marketing Research Paper

12 pages (3000 words) , Download 3 , Research Paper

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The New York Liquidation Bureau known as the NYLB is a unique entity which does not receives any fund from the taxpayers but carriers out the functions of Superintendent of financial services as a receiver and discharges his statutory duties in order to take care of the interest of the creditors and policyholders of those insurance companies which have been declared insolvent and impaired.

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Schwinn bicycles Marketing Case Study

4 pages (1000 words) , Download 3 , Case Study

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The study essentially undertakes a SWOT analysis to analyze the company areas of strengths, weakness, opportunities and threats as well as suggest certain strategic alternatives to the company and frame a set of plausible recommendations for the organization. The analysis of the case study shows that the company is in urgent need of new strategies

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Growth Strategy of Toyota Motor Company Marketing Essay

22 pages (5500 words) , Download 3 , Essay

The research approach consists of different views, opinions and beliefs. The information was gathered from newspapers, magazines, articles, etc. The annual publication from the Toyota motor company also provided much of the information about the technology Toyota motor company in utilizing, how many cars Toyota is manufacturing and how the company is growing all over the world.

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Research Design: Contingent Valuation Method Marketing Essay

11 pages (3199 words) , Download 2 , Essay

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In order to estimate the value of market materials as well as non-market materials, the contingent valuation (CV) method is utilized. The method utilizes the respondents’ willingness to pay (WTP), which can precisely evaluate the value of certain market and non-market products. Such goods, which are considered non-market environmental goods, have to be researched for contingent valuation.

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Longitudinal Strategic Development Study on easy Jet Marketing Essay

15 pages (3750 words) , Download 2 , Essay

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Easy jet is one of the successful low cost airlines in Europe, established in the year 1995. It is based in London Luton airport and operates domestic and international services to about 400 routes in Europe and carries about 40 million passengers in a year.

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Efforts to Revive Membership in the British Trade Unions Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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The author of the paper claims that the main causes of the fall of the British trade unions were due to the high risk of unemployment due to the financial crisis that resulted to a high lay-off of workers. In addition, the employees were defeated by the government in their push for salary increment.

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Trade Unions in Britain Marketing Essay

8 pages (2215 words) , Download 3 , Essay

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Through its leadership, the trade unions engage in negotiations with the employers on behalf of the employees a process known as collective bargaining. The trade unions are therefore an important aspect of the business world as they ensure that there are smooth relationships between employers and employees which in turn creates a harmonious working environment that ensures smooth sailing.

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Marketing of LOreal Marketing Research Paper

11 pages (3199 words) , Download 3 , Research Paper

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The present study deals with the issue of the cosmetic industry with respect to consumer behaviour. The company chosen for this project is L’Oreal, one of the renowned brands in the cosmetic industry. The issue that was encountered was consumer purchase decision, the process that they go through before purchasing a product.

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The challenges and opportunities for virtual world marketing: World of Warcraft Marketing Dissertation

52 pages (13000 words) , Download 6 , Dissertation

The aims and objectives of this research paper are to: identify the opportunities and challenges for virtual world marketing; determine how virtual worlds provide marketing managers with the opportunity for communicating with their customers and getting customers to engage in observed interactions and thus generate a co-productive marketplace for effective exchanges.

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Marketing Strategies of LOreal Australia Marketing Research Paper

12 pages (3599 words) , Download 2 , Research Paper

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Using consumer behavior theories such as media strategy, target market and buying attitudes and preferences, a marketing plan has been proposed for L’Oreal. This plan deals with developing an online presence for Generation Y to create different marketing plans for the different brands within L’Oreal.

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Advantages and disadvantages of on-line shopping Marketing Dissertation

13 pages (3250 words) , Download 4 , Dissertation

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Another issue to examine, besides the advantages and disadvantages of on-line shopping verses high street shopping is the issue of branding. This is a necessary issue to examine because branding might also influence if a person shops on-line or shops in the stores.

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Marketing Essays