Nobody downloaded yet

Schwinn bicycles - Case Study Example

Comments (0) Cite this document
Summary
The present study analyzes the case of Schwinn Bicycles with regards to its turnaround strategy. The findings of this research will provide insight of the reasons for the decline of the company and the positioning issues of the brand and the product. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Schwinn bicycles
Read TextPreview

Extract of sample
"Schwinn bicycles"

Download file to see previous pages This research aims to evaluate and present the main strength of the company that lies in its large number of association with the industry segment. The company’s association with the industry dates back to more than a hundred years. Schwinn bicycles was once the market leader in the industry and has a an easy brand recall by the customers. The expertise of manufacturing and other operational aspects also constitute some of the other strngths of the company. A team of deidcated huamn resource base as well as a number of manufacturing units also serve as potential strngths of the company. The major areas of weakness of the company lies in its considerbly degrading market share and its outdated product line that finds very few takers in the market. In addition to this the issue lies with the poor positioning of the company as the customers find the brand and its products outdated and old fashioned that does not meet the expectations of the prospective sutomer segments. The internal organizational aspects like HR policy and the aspect of sourcing some of the products from Asian nations has also put questions over the aulity aspect of the company’s products. One of the possible alternatives before Schwinn bicycles is a repositioning strategy. Repositioning involves changing the perception about a product or a brand in the minds of the target market audience. The repositioning strategy would involve focusing on innovation and needs of the customers and successfully communicating this change so as to change the perception of the brand and its product in the minds of the target market audience. ...
In addition to this scope also exists for the company in unexplored and new markets wherte the company can leverage its association with the industry and its accrued experince to gain customer confidence that can reap benefits for the company. Opportunities also exists for the company in innovating its exiting product line that can help it to make its cash registers ringing and help maintain profitability and sustainability in the long run. Threats Schwinn Bicycles faces threats from its competitors in the market that of late have taken an edge over it in the market by virtue of greater innovation and newer product lines. The company also faces threats from the negative positioning and a poor image among the customers with the brand and its products. The constantly dwinndling market shares along with large number of debt obligations and the extensive levels of competition in the market serves as sources of considerable threats that can generate considerble issues for the organization. Analysis of Alternatives In the light of the issues surrounding the company, it has become imperative for the company to undertake strategic changes in its functioning that can help generate competitive advantage for the organization. Some of the strategic alternatives that can be considered by the company are stated below: One of the possible alternatives before Schwinn bicycles is a repositioning strategy. Repositioning involves changing the perception about a product or a brand in the minds of the target market audience. The repositioning strategy would involve focusing on innovation and needs of the customers and successfully communicating this change so as to change the perception of the brand and its product in the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Schwinn bicycles Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1392201-schwinn-bicycles
(Schwinn Bicycles Case Study Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/marketing/1392201-schwinn-bicycles.
“Schwinn Bicycles Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1392201-schwinn-bicycles.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Safety of pedestrians and bicycles
...? and Section # of Sr. No Page no Safety of Pedestrians & Bicycles: Introduction 2 2 Trends in walking and Styling 3 3 Trends in Traffic society 4 4 Infrastructure 5 5 Improving pedestrian and bicyclist safety 6 6 Improved Facilities for Walking and Bicycling 8 7 Traffic Management 9 8 Traffic Calamity in Residential Neighborhoods 9 9 Traffic Education 10 10 Traffic Regulations and Enforcement 11 11 People Oriented Urban Design 12 12 Harmony of the system 12 13 Conclusion 13 Table of Contents Safety of Pedestrians and Bicycles The pedestrian and bicycle in the U.S has been hugely overlooked. This means it is a dangerous mode of travel. Pedestrian and...
14 Pages(3500 words)Term Paper
Competition Bikes, Inc. is engaged in the business of manufacturing bicycles. Summary Report
...? COMPETITION BIKE'S SUMMARY REPORT Table of Contents Table of Contents 2 Task A 3 Task A.2. 8 Task A.3. 9 Task A.4. 10 References 12 Task A Competition Bikes, Inc. is engaged in the business of manufacturing bicycles which are meant for professionals who use them for racing purposes. The company was established in the year 2001 and has been successfully running its business since then. It is headquartered at San Diego, California, United States. Larry Ferguson is the CEO of the company and holds 40% of the shares with himself. The financial statements of the company are available for the past three years of its operations, which is for the years 2006, 2007 and 2008. There are various techniques which can be utilized to evaluate... COMPETITION...
12 Pages(3000 words)Coursework
Trek Bicycles Paper
...? Contents Introduction 3 Trek Bicycles – Mission ment 3 Trek Bicycles – Vision ment 3 SWOT analysis 4 Competitor Analysis 6 Schwinn Bicycle Company 6 Giant Manufacturing Co. Ltd. 7 Electra Bicycle 7 Marketing Objectives 8 Proposed Marketing Strategy – Electric Bikes 9 Target Customers 9 Marketing Mix Recommendations 9 Product 9 Price 10 Promotion 10 Place 10 References 11 Introduction Founded as small family run bicycle manufacturing company, in Waterloo, Wisconsin, in 1976, Trek Bicycle Corporation today is one of the leading bicycles manufacturing company in the world with its overseas operations...
4 Pages(1000 words)Essay
Materials Requirement Planning
...?MATERIALS REQUIREMENT PLANNING Executive Summary For Schwinn Bicycle Company to maintain its place as a global bicycle manufacturing force, it is important that the company takes consideration of some of the world’s most modern models of manufacturing. One of these has to do with the adherence to materials requirements planning (MRP). Most often than not, the benefits and ease that comes with commonality for manufacturers make them overlook materials requirements planning. But regardless of the fact that commonality gives the company some key benefits like meeting market pressure and cutting down on the cost of production, materials requirements planning also would come with several long...
3 Pages(750 words)Essay
Culture briefing for a US based company selling bicycles
..., it is important to identify businesses that can easily be improved and those with the ability to bring in huge profits. These are the kinds of businesses to acquire (Pressman, 2006). Involving oneself in new undertakings and projects with a higher possibility of development and expansion is also a good idea in a bid to ensure a successful business growth. Strategies for addressing the cultural perspective of the new customers and employees A company seeking to expand its activities in Kenya from other countries must consider cultural issues and needs of their customers. As a manager in an American company selling bicycles in Kenya, it is important to identify and acquaint oneself with the fact that Kenyans have diverse...
6 Pages(1500 words)Essay
International Business - Bicycles and Economy
...Running Head: International Business AMZ Bicycles By ________________________________ The idea is simply to launch a new bicycle, which is very prominent of mobility products, bicycles are so common these days but the cycle offered by our company would be relatively different as there are many other things we would be offering to our customers around the globe. Although as the market is getting more complex and competition is growing day by day, customers are getting confused and it is also difficult to retain the customer loyalty and each and every company whether offering a simple or complex product has to come up with a special service or something extra that can differ them from the...
5 Pages(1250 words)Essay
Albert Pope, Columbia Bicycles, and Mass Production
...Assignment Albert Pope, Columbia Bicycles, and Mass Production 45; 80; 50. 2. three decades. 3. i. Advances in functional specialization and vertical integration ii. Extensive technological innovation iii. Significant advances in the interchangeability of parts iv. Innovative use of advertising v. Development of a corporate culture supportive of the system. 4. Henry Ford. 5. 840; 1000; 500. 6. 150,000; 50,000. 7. Pope refuted Bishop Potter’s criticism of mechanization by referring to his own work “in a dark hole stirring up varnish” as a boy. This monotonous task was but a stepping stone to success for Pope. Similarly, a factory worker engaged in repetitive tasks can use his natural ability to rise to a better...
3 Pages(750 words)Assignment
Analysis of an important early phase (in most cases, early 20th century or prior) in the globalization of one commodity (i.e., apples or air conditioners, bananas or bicycles, coffee or cement, etc.). Be sure to demonstrate your understanding of our assig
... Globalization in the Early Phase Introduction During the nineteenth century, the world came to experience the advent of globalization. People at the time were convinced with the idea of free trade because it allowed them to make more profits and good money which helped them to earn livelihood with greater benefits and prosperity. This paper is making a review of globalization of how this trend entered the world’s most developed economies “America” and how it evolved in such economies’ system, people and society. The objective here is to understand globalization in the early development phase when different commodities got involved in the idea of free trade. How globalization affected commodities’ trade and business... Globalization in the...
4 Pages(1000 words)Essay
The Comparisons and Contrasts of the Operations Value Chains in Management of Bicycles
...The Comparisons and Contrasts of the Operations Value Chains in Management of Bicycles A) Compare and contrast the operations value chains of these two businesses as they pertain to management of bicycles. The Comparisons and contrasts herein are based the operation of these two businesses embarks on value chains pertaining to managing bicycles. As it is well known, standard bicycle producers has an array of models, kinds and sizes of different costs and are also involved in rental businesses. For the low- cost student rental business, it is easy to come by used bicycles especially from campus, unclaimed bicycles from the police...
2 Pages(500 words)Assignment
Bicycles in Miami
...Bicycles in Miami Introduction Bicycles are convenient means of transport often preferred by most people and government owing to their cost effective and ecofriendly nature. In Miami, Florida, the situation is not any different since the city has a history with bicycles and a current population that continues to show preference for bicycles despite the advancing motor vehicle technology. Both the state and federal government continue to promote the use of bicycles in the city thereby creating a large market for bicycles in the city (Smith, 1999). Different entrepreneurs currently operate in the manufacture and sale of high quality bicycles in the city and the growth of the industry portrays the both the potential and the future... of the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Schwinn bicycles for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us