Nobody downloaded yet

The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations - Dissertation Example

Comments (1) Cite this document
Summary
The intention of this study is gaining insight into the aspects of e-marketing as a whole in the context of customer retention as it is crucial to have clear understanding prior to making any comparison between the organisations that belong to two different countries. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations
Read TextPreview

Extract of sample
"The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations"

Download file to see previous pages As far as this piece of research is concerned, research problems are explained below. Research Problems Any research regarding e-marketing may be considered very important as today hundreds and thousands of products are being sold through this method. Billions of dollars are invested by the organisations to make their e-marketing efforts successful. As the world becomes more and more dependent on the electronic gadgets, companies have to give more and more attention to the aspects of e-marketing. Now organisations belong to different countries have different work culture and hence different point of view towards adopting and applying any marketing tool as a strategic weapon. In the past, researches have been conducted to find out the overall scenario regarding e-marketing in a particular nation. For instance, Octane Marketing Pvt Ltd has recently revealed a research report where clear picture of e-marketing is provided in the context of Indian market (Octane Marketing PVT Ltd, 2011). However, it does not specifically address the effectiveness of e-marketing in the process of retaining customers. Several researches have been conducted in the past keeping customer retention as a separate topic rather than associating it with the aspects of e-marketing. For instance, in 2006 a research report was published by European Journal of Marketing and the title was ‘customer retention management processes’ (Ang, & Buttle, 2006).In this research, the principle objective was to recognize the relationship between various management processes like customer retention budgets and customer retention outcomes. So, it is quite clear that there is enough vacant space for carrying out a research on the role of e-marketing in the customer retention process. As far as the country...
The paper tells that there are several online and offline resources that are expected to provide enough information regarding the theoretical facets of the two main aspects of this research i.e. customer retention and e-marketing. Books like ‘E-Business and E-Commerce Management’, ‘E-Marketing’, ‘Advances in electronic marketing’ and many other are likely to be the sources of all the relevant information that is related to the core ideas as well as the usage of e-marketing. In addition to books, journals can also be used as an important source of crucial literatures regarding e-marketing. Relevant articles are expected to be accessed by going through ‘European Journal of Marketing’, ‘International Marketing Review’, ‘Journal of business strategy’ and many more journals. The literature review section is likely to include proper description of the definitions of e-marketing and the main ideas of it. Furthermore, it is likely to contain the views of different experts regarding the core concepts of e-marketing. Such views can be obtained from various previous research reports on the subject. Concepts of customer retention are also very important and hence they must be properly reviewed in the literature review section. Books are the best source for finding literature regarding the aspect like customer retention. The literature review section in the main research report is likely to include proper definitions and main concepts of customer retention as well as its importance in the present global market scenario. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Role of e-Marketing in Customer Retention: A Comparative Study Dissertation”, n.d.)
Retrieved de https://studentshare.org/marketing/1392569-the-role-of-e-marketing-in-customer-retention-a
(The Role of E-Marketing in Customer Retention: A Comparative Study Dissertation)
https://studentshare.org/marketing/1392569-the-role-of-e-marketing-in-customer-retention-a.
“The Role of E-Marketing in Customer Retention: A Comparative Study Dissertation”, n.d. https://studentshare.org/marketing/1392569-the-role-of-e-marketing-in-customer-retention-a.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ab
abernathyaliya added comment 3 months ago
Student rated this paper as
I never thought 2000 words essay could be written in such a free manner. I loved the idea of this essay. Will definitely use it for my own work!
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
US foreign trade policy in the Middle East: a comparative analysis between Egypt, Jordan and Saudi Arabia
..., the Middle East enjoys a comparative advantage in a number of sectors including crude oil, pharmaceuticals, plastics, colouring materials, footwear, textiles and fabrics.5 Giving the volatility of the Middle East and the US strong dependence on crude oil from the region, the US comparative advantage in terms of trade with the Middle East is coloured by a need to provide and ensure security in the region.6 For the Middle East, access to US markets and capital provides virtually an absolute advantage in terms of economic development, technology transfers, improved competition and national production.7 This research study examines US trade policy in the Middle East by reference to...
20 Pages(5000 words)Dissertation
Usage of Strategic Planning Tools and Its Impact on Organisational Performance: A Case Study of Saudi Arabian Companies
...? Usage of Strategic Planning Tools and Its Impact on Organisational Performance A Case Study of Saudi Arabian Companies Acknowledgement I am thankful to all those who have helped me in the completion of this study. I pay my special regards to my teachers and parents who supported me in every possible way. I dedicate this work to my parents and my teachers who have always assisted and guided me in achieving success in life. Abstract This study is aimed at gaining an insight into the benefits of using traditional strategic planning tools in a turbulent economic environment by way of empirically examining the relationship between...
68 Pages(17000 words)Dissertation
Play and Learning in Early Childhood (A comparative study between Scotland and Saudi Arabia)
...?Play and Learning in Early Childhood; A Comparative Study between Scotland and Saudi Arabia Dissertation Submitted in Part Fulfilment of the Requirements for the Degree Of Master of Education (Educational Studies) University of Glasgow Date…………… ABSTRACT Play and learning in early childhood is often pitched as n important steps towards enhancing the learning behaviour of children. For this purpose, a comparative analysis between Scotland and Saudi Arabia’s early year education system was conducted. The researcher formulated few research objectives based on identifying the importance of learning through playing...
52 Pages(13000 words)Dissertation
Determinants of Capital Structure of Listed Saudi Arabian Companies
...additional note what that the determinants tended to display interactive effects on the determinants of capital structure (Zhang, 2010, p. 86). 2.6 Determinants of capital structure in Saudi Arabian companies Several studies on capital structure determinants have focused on Saudi Arabian companies. Omet & Mashharawe (2003) conducted a comparative study was conducted among the non-financial listed corporations in the capital markets of Jordan, Kuwait, Oman & Saudi Arabia, in order to find out the nature and determinants of the capital structure choices of these companies. Evidence within the period...
50 Pages(12500 words)Dissertation
Evaluating the Perceptions on the Yesser E-government Program of Saudi Arabia: Am Empirical Study
...of action may be implemented to enhance Saudi Arabians willingness to adopt an e-government service program? 1.4 Research Objectives In lieu of these research questions, the current research aims to address the following research objectives: 1) To determine the perceived advantages and benefits of the Saudi E-government program from the perspective of citizens and government employees; 2) To ascertain the barriers and challenges that would affect the adoption of the Yesser program from the perspective of citizens and government employees; 3) To put forth recommendations to enhance the willingness of the respondents to adopt such a program. 1.5. Significance of the...
64 Pages(16000 words)Dissertation
Study of Post Acquisition Staff Retention within Business Organisations
...sourced from both the employees and the customers started to arise. The main cause of disagreement was hinged in the verity that Kraft and Cadbury Company had been unable to sell both the British company and the British brand (Bow, 2010). The new management team countered this argument by pointing out that the products produced by the firm were marketed not only to the British market but also to the entirety of the world. The products of the Cadbury brand have a worldwide appeal. In addition, the chair also pointed out that Cadbury had much more American investors as compared to British investors. This enhanced...
40 Pages(10000 words)Dissertation
Female Participation in Lessons in Saudi Arabian Universities
...has been set with an overall aim of improving female performance in science classes. To achieve this aim, the following specific objectives ought to be achieved: 1. Investigating cause of low female participation in science lessons in Saudi Arabian universities. 2. Identifying the neglected role of educationists and other stakeholders in enhancing female education in Saudi Arabia. 3. Adapting a student centred intervention to tackle the problem at hand. 1.4 Justification of the Study The education of females in Saudi Arabia can be made better if females are given many roles to play in the course of their education5. This...
5 Pages(1250 words)Dissertation
Emotional Intelligence of American and Saudi University Students: A Comparative Study
...cultures in general and other specific groups (i.e. Croatia, Sweden, and Slovenia) (Molander, Holmstrom, & Taksic, 2009). However, there has been a lack of literatures that compares Americans and Saudi Arabians pertaining to emotional intelligence. According to Jason Song from Los Angeles Times (2013), the number of Saudi university students in the United States has grown significantly to 44,566, with the number increasing by approximately 30% between 2011 and 2012. The influx has been largely catalyzed by scholarship programs such as the King Abdullah Scholarship program that encourage Saudi students to study abroad (The...
29 Pages(7250 words)Dissertation
Customer Retention (Marketing report)
10 Pages(2500 words)Essay
Saudi Arabian
1 Pages(250 words)PowerPoint Presentation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us