Growth Strategy of Toyota Motor Company - Essay Example

This research aims to evaluate and present Toyota motor company that is on the peak due to the best car manufacturing, assemblage and its circulation in all over the world. Toyota is one of the leading car manufacturing companies in the world. Toyota introduces a range of cars and mini trucks for the consumers. I have selected Toyota motor company, as Toyota is one of the best selling brands in the region of Kingdom Saudi Arabia. In this research, the Growth strategies of the Toyota motor company are analyzed.

The research paper will discuss about the Growth strategies, factors related to growth strategies and the behavior of company. The main reason of its best performance is its remarkable efficiency in management. Many other factors have reached the company on the top. Some people think that reason of company‘s best performance is its monopolistic operating system because company has a dominant market place in car exportation. People also considers its operating structure to oligopolistic because they see their competitors like GM that what they are doing and company makes sure that its services, its operating system make to reach the company on the top.

The major objectives of the company are to enhance the growth in terms of technology and economy. To compete with the other companies and resolve the modern and future energy crises, Toyota motor company must make footsteps towards achieving sustainability. Summary The research paper consists of the growth strategies of the Toyota motor company. The research involved the qualitative methods and secondary data collection method is utilized to collect the data and information from different websites, articles, news websites and books.

The basic objective of the company is to provide the customers with quality vehicles with maintaining the prices of the vehicles so that the vehicles come in a range of a person with low income. The company targets to provide the vehicles, which use alternate mode of energy and work well with energy transformation. Electric vehicles and hybrid introduces by Toyota have higher efficiencies and fuel economy. The vehicles are also important in reducing the green house gases emissions. Toyota motor company has dedicated customers and staff that help the company to improve the quality of the vehicles.

The company works on having the knowledge that what a customer demands from a car. The company works on it and produces a car that fits the demand of a specific customer. In order to maintain the cost of the vehicle, the company produces vehicles in a massive number, the massive amount of vehicles reduces the cost per vehicle to the company and this helps the company to maintain the cost of the vehicles. The company works on sustainable growth and it has a set sustainable growth policy. In this way, in the economic crises the company can still make profit.

From some previous hardships and recalls, the company has evolved with unique and different ideas to lessen the recalls as well as increase the profitability of the vehicl