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Research Methodology: Case Study on the Company of Cheung Kong - Essay Example

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The study is designed to study the rising importance of the CSR in the present business environment and to highlight the areas of improvement for Cheung Kong, a leading business house in Hong Kong in matters of CSR. The importance of CSR in raising the productivity of the business has also been considered…
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Research Methodology: Case Study on the Company of Cheung Kong

Download file to see previous pages... CSR has become an important issue in almost all the leading industries in the global scenario. The implementation of the CSR has been a latest trend in the business houses. The property industry in Hong Kong has been one of the growing sectors in the country. The real estate organization in Hong Kong devotes them in building iconic sky scrapers. The government has been concerned over the environmental degradation due to such measures. The large building in Hong Kong uses 89% of the territories electricity. It also contributes to more than 70 % of the total greenhouse emission. In the maintenance of the CSR the industry should try to meet up the commitment. Beside this other environmental concerns which has been raised by the sector is in the overdevelopment of the harbors of the country which had led to the scarcity of water in the area. Due to this reason the need for the implementation of CSR has become more urgent and the notion is supported by stronger grounds. The government has also supported and has encouraged the property dealers to implement CSR as a part of their business strategy. Agenda has been raised that the implementation of energy saving buildings will be much helpful in gaining economic as well as social advantages. Hong Kong government have opted for the method of green building which incorporates design and structure for crating the least environmental by the skyscrapers along with the low-cost impacts. cost impacts. Much importance is given in the property industry of Hong Kong as it is one of the leading revenue earning sectors of the economy. The Hong Kong government has effected numerous regulations for the implementation of the implementation of the CSR policies for the overall prosperity of the society. (Lewis, 2010) Cheung Kong and Corporate Responsibility: Cheung Kong group has been one of the largest groups in Hong Kong and is one of the largest players of the real estate business in the country. Other than real estate the organization deals in investment, Life science, hotels, IT & telecommunications. It has a strong employee base and is one of the largest revenue earners in the industry. The major focus of the business is always on the real estate ...Download file to see next pagesRead More
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