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On-Company Commercial Awareness Project: Morrisons Supermarket - Case Study Example

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This paper "On-Company Commercial Awareness Project: Morrison’s Supermarket" discusses Morrison’s as operating in an industry that is very competitive. The Pestle model determines that Morrison’s is a company that is well connected to the external environment by all business factors…
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On-Company Commercial Awareness Project: Morrisons Supermarket
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Download file to see previous pages This is a report on the five months internship program carried out at Morrison’s Supermarket carried out for five months. The report will, therefore, take to consider the experiences and the learning process that occurred while at the company. In view of this, it will have the methodology part that will analyze the company’s external environment by use of the PESTLE analysis of the retail industry in the UK. It will then make an analysis of the competitive market through a porter’s five forces analysis program. In essence, the SWOT analysis will determine the ability of the company to survive in the industry1. The findings will be determined through an analysis of the findings of the company Pestle, Porter forces, and swot. A concluding discussion will be based on the findings of the initial findings in the methodology and the analysis carried out.

Morrison’s is a large supermarket chain in the UK and ranks itself as the fourth largest among the supermarket chains in the country. Having been found over a century ago, the company has significantly increased in the market to an extent that it has spread to all parts of the country2. The company has 515 stores in England and also has other stores spread over wales and Scotland. As a large supermarket store, the company has sufficient human resource systems to take care of its large human resource team. Taking an internship at the company, therefore, was a chance to experience the reality of the human resource systems is any company. At the company, I worked in the supervision section of the HRM division. Most of the work involved supervising the junior members in the supermarket as well as the resolution of conflicts which is a common feature at any workplace. My contribution was to start seeing work completed on time and there are fewer conflicts and disputes amongst the employees. If employees are encouraged to reach their workplaces earlier enough, then work is bound to be completed on time.  ...Download file to see next pagesRead More
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