We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing - Research Paper Example

Comments (0)
Marketing paper Contents Marketing paper 1 Contents 2 SustainU Product Depth and Breadth 4 Make suggestions for added product lines and/or product categories 4 Evaluate SustainU's branding components 5 Recommend a new product for SustainU and explain your reasoning behind this recommendation 6 Recommendation 6 Suggestions do you have for SustainU in communicating with their customers and closing any gaps you discover in the realm of customer service 7 Suggestions 7 4…
Download full paper

Extract of sample

Download file to see previous pages... 9 Important similarities 9 Do you think SustainU should offer its products direct to consumer (i.e. online, have their own branded retail stores) or partner with retailers to sell their products on their behalf...or both? Why? If you choose to partner with existing retailers, name a few examples you would recommend they partner with and why. 11 Recommend a key message (tagline, campaign slogan or potential marketing theme for a campaign) SustainU should consistently integrate. Would you use one of their existing messages such as "Change Your Clothes. Change Your World" or "Wear a Better Story" or something else (200) 12 Key message 12 Come up with and describe a PR "stunt" to attract awareness towards SustainU's business and messages. 13 Public Relation Stunt 13 Focusing on SustainU's website, recommend the sales promotions you would use and why (contest? sweepstakes? coupon code? etc.) 14 Recommend sales promotion 14 Qualities important for sales people. What makes SustainU's approach different than a stereotypical sales pitch? 15 16 Reference 17 . SustainU Product Depth and Breadth Recycled Apparels Alpha Wiki Vital Hybrid Zealot Uriel Zip The recycled apparel is the company’s product breadth and depth comprises of Alpha Wiki, vital, Hybrid, Zealot and Uriel Zip (SustainU, “Products”). The suggested product line for SustainU is Shoes and bags. Make suggestions for added product lines and/or product categories SustainU can add more on its product line and categories. The company deals with recycled apparel which proves to be beneficial for the environment, therefore the company can come up some more product lines like skirts, trousers, shirts both in formal as well casual. SustainU deals in recycled apparels particularly pull over and t shirts, thus it can extend its product line which would help to create an eco friendly environment. Evaluate SustainU's branding components The mission and goal of SustainU is to make a change in the way clothes are made so to improve the environment, reinvigorate the manufacturing sector of America and educate the world that clothing can impact the lives in a positive way. Thus the tagline of SustainU suits its goal and mission which says ‘Change your clothes. Change the world’. The brand name ‘SustainU’ in the context of recycle would mean to sustain the environment and the color green in its logo depicts the company’s goal and mission. The logo is the alphabet S, maybe the initial of SustainU with green and black embedded on it. The black color may symbolize that the environment is getting polluted, and green a symbol of live with their recycled clothing. Thus the current branding strategy suits its mission and goal. The logo can be revised a bit which would help to create awareness about its recycled apparel, also the company can go for mascot, with the color green on it depicting to save the environment and its safe wearing SustainU apparel. This way the company would be able to generate awareness about its recycled apparel not only in America but to the world as such. Recommend a new product for SustainU and explain your reasoning behind this recommendation Recommendation SustainU can extend its product line by producing recycled shoes and bags. Shoes are required by all ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing Research Paper
In the first part of the paper I will cover the lessons learned in the last three weeks including what happened during the simulation, the types of decisions that I was asked and discuss the results of those decisions. The first lesson that I learned pertained to a sampling universe and how it should be established.
2 Pages(500 words)Research Paper
Marketing Managerment Project Paper
In this paper we are going to analyse various functions of marketing such as customer segmentation, consumer behaviour pattern, cultural influences on buying decisions and acceptance of the product and most importantly how the product should go from strength to strength for more profit and market advantage.
7 Pages(1750 words)Research Paper
Marketing Paper: Franchising
This is done in order to distribute goods just like chain stores but in the case of franchising liabilities and investment is both restricted. Franchising is a type of retailing method that has spread very quickly all over the globe over the recent years.
7 Pages(1750 words)Research Paper
Labatt Blue Marketing Paper
This was due to the color of its label. Labatt beer earned several awards within the brewing industry (Jordan & Fredrix 1). This study therefore highlights on various proposed marketing strategies and whether Labatt Blue should introduce a seasonal beer. Problem Definition The characteristics of the Canadian beer market provide an exceptional clear context aimed at increasing the volume of sales.
3 Pages(750 words)Research Paper
Defining Marketing Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
3 Pages(750 words)Research Paper
Marketing Mix Paper
The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized it highly advanced technology for catering to a target group. The target customers of Apple are the youth, high class segment, who value technology and quality and they would never compromise with the quality of the product for high price.
5 Pages(1250 words)Research Paper
Marketing Paper
at organization can sustain its operations and survive in the market place. Importance of Marketing The definitions as described above clearly state that marketing is a highly important function for any organization to survive and grow in the highly competitive global environment.
3 Pages(750 words)Research Paper
Marketing Research Research Paper
The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy.
28 Pages(7000 words)Research Paper
Marketing Paper
The mail from the credit card company specified my complete name while the one from the insurance company only indicated my surname. Although both mails were directly addressed to me, I believe that the accuracy and completeness of details, specifically my name, spell out the difference.
3 Pages(750 words)Essay
Marketing plan paper
Furthermore, they are overtly pertinent in aiding the affiliation to stay ahead of the imminent competition. They, thus, require an innovative and prospective spirit that is coupled with
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic Marketing paper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us