Gecko Adventures Marketing Strategy
7 pages
(2016 words)
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o improve gecko Adventures' search engine rank in order to increase public awareness about the travel agency.
... The situational analysis is a collection of methods used by organizations in analyzing their micro and macro-environments, with the aim of understanding the business environment, customers, and capabilities.... Individual Report on Digital Marketing Situational analysis The situational analysis is a collection of methods used by organisations in analysing their micro and macro-environments, with the aim of understanding the business environment, customers, and capabilities (Cohen, 2013: p41).
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