Topic- Tourism operations management in UK Hassan Munir Khan Student No E10186 BTEC Higher National Diploma in Hospitality Management The City College, University House, 55 East Road, London N1 6AH Introduction In the United Kingdom travel and tourism is a major industry apart from its financial and other industries…
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Task 1(L01) Tour operations sector In travel and tourism, tour operators are the ones which combine two or more businesses in a package which is ultimately offered to the consumer as a holiday package. In UK there are two kinds of tour operators- mainstream tour operators and specialist tour operators (Meyers, n.d, pp.8-9). Mainstream tour operators are the ones who sell mainstream tour packages like air, sea, sand sun to the customers while the niche tour operators serve highly specified tour packages like beaches but of a lower standard. The major mainstream companies in UK are Thompson or Thompson Holidays, Thomas Cook, Airtours and First Choice. The products offered by them are the beaches in locations like the Caribbean, Thailand and Malaysia. A number of specialist tour companies have also come up in UK as there is little competition among the specialist tour operators. Major tour operators- introduction Thompson or Thompson Holidays is a part of TUI travel PLC (Cruiseship ratings and reviews all cruises with operator Thompson Holidays, n.d). The company known originally as Thompson Tour Operations was renamed as Thompson Holidays in 1997. It was floated in the London stock exchanges in 1998. Thomas Cook was started in 1841 by a person named Thomas Cook. He floated his company commercially in 1845 for the first time. A travel brochure was also provided by it for the first time (Thomas Cook history, n.d). Airtours is well known for providing innovative tour packages to its customers according to the changing lifestyles. It targets the cheap or lower budget market but because of the high level of innovation and ideas it has become one of the top market leaders in UK. (Airtours, n.d). First Choice is the fourth largest tour operator in UK. It was established in the beginning of the 1970s when two companies named Continental Air Brokers and Economy World Travel decided to merge and form Owners Abroad (Wholesale) Ltd. in 1973. Later, the company decided to change its corporate name and in 1994 the company was renamed as First Choice Holidays (First Choice Holidays PLC History, n.d). Since mid-1997, these four players occupy 53% of the holiday market in UK in 2000 (Pender, Sharpleyfirst, n.d, pp.48). Market Segmentation UK travel and tourism market is more oligopolistic in nature because of the presence of only four major players. The process of dividing the consumer base on the basis of common needs is known as market segmentation. The British travel market is divided into the following five segments. These five segments are categorized on the level of experience they have in traveling and the attitude and comforts they seek from the travel experiences. • Self-Challengers • Comfort Adventurers • Cocoon Travelers • Pushing Boundaries • Taste & Try Self-Challengers are the groups who are more affluent economically and are highly educated. They are most likely to be unmarried and between 18 to 75 years of age. Australia seems to be the favorite holiday destination amongst the self challengers. They are the travelers who go to holidays with a learning quest. Comfort Adventurers are the ones who have the curiosity to visit the places before they are visited by the local market. They do not compromise with safety and comforts. Cocoon Travelers are the ones who take inspiration from newspapers and experiences of others. They are basically married, having
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Community based tourism is the involvement of the of the host community in the management, planning, construction, and maintenance of all aspects of development in the tourism industry (Busch and Trexler 2002). This means that the host community is involved in the ownership and control over tourism planning and certainly the outcomes.
“Increasing effectiveness will increase revenue by making the organization more competitive. Increasing efficiency will, of course, reduce costs, but this must never be done at the expense of effectiveness” - this is the philosophical basis for operations management (Galloway, 1993, p.
Introduction The name of the hotel is Club Belcekz Beach Hotel, which is a luxury hotel and it is located in Oludeniz, the city that gets millions of visitors in peak season from October to March. It has won numerous awards for customer satisfaction such as Thomson Gold Medal and offers facilities such as clubs, mini club, bars, restaurants and a plethora of other tourist activities.
In essence, the area of operations management involves whole responsibility of ensuring that the business activities and processes are efficient (EDITORS OF TIME OUT, 2011). The efficiency can be ensured by proper utilization of resources to avoid wastage and achieve the desired goals, which should be inclined to clientele demands.
While it is apparent that tourists are unrestricted to evade destinations that are prone to risk, the penalties of sudden catastrophic events which can be very profound on the tourist destinations are however inescapable. For instance, terrorism activities targeting the tourism sector can be regarded as a disaster for a particular destination
There are two broad types of definition associated with the term tourism. Two broad types of definition associated with the term tourism, one is technical concept and other one is the conceptual definition. Conceptual definition demonstrates what tourism is, with the help of theoretical approach.
These include intense competition, capacity building, quality of services, marketing operations, globalisation and cultural issues, financial management, and consumer behaviour. While on the one hand tour operators will continue to focus on different strategies and approaches to successfully expand tour business activities, on the other, there is a need to look at ways and means to minimise the adverse impacts that increasing tourist inflows impose on the city of Mecca.
21) with a view
Each of the approaches is not mutually exclusive and is required to be used in combinations. However, the immediate tourism issues that need to be addressed, for sustainability (United Nations Environment Programme, 2003, pp. 22-25), include:
e sure that the organisations are heading towards right direction and are being able to give high performance and make profits, it is important to manage the operations of the organisations in more effective and efficient manner (Barratt, Choi, and Li, 2011). Another important
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