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SWOT analysis - Essay Example

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Tourism planning and development entails looking at different aspects of the destination to find out both external and internal factors that influence the industry (Haugland et al., 2011). One of the steps is the market search or economic analysis of the destination. By…
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Download file to see previous pages On the other hand, the findings of SWOT analysis lay the basis for developing tourism development and improvement programs that may come from the government. Therefore, this essay seeks to present a SWOT analysis of Malaysia as a destination and present the findings to the relevant authorities to find the best way of developing the country’s thriving and lucrative industry.
Malaysia boasts of many tourist attractions ranging from the modern cities to the rich biodiversity (Chong, 2014). Tourists can enjoy themselves in a clean and large modern cities. On the other hand, the country offers opportunities for hiking where tourists can enjoy natural trails in the tropical jungles rich with plants, insect life, and animals. Tourists can also sunbathe on countrys unique sand beaches or can as well scuba dive in Malaysias rich coral reefs (Wong, Velasamy, & Arshad, 2011). The implication is that Malaysia, apart from the big and clean cities, is also rich in biodiversity but the effects that conventional tourism activities leave on the environment requires a deeper understanding of how to integrate tourism planning with biodiversity conservation. Moreover, the country provides mountain climbing experiences where tourists can tower the Malaysian mountains rich with strawberries and enjoy the view of tea plantations (Chong, 2014). Most of the Malaysian mountains lay within the central parts of the country, and the agglomeration of the modern cities provide unique experiences for visitors. Therefore, this essay seeks to carry out a SWOT analysis of Malaysias tourism industry.
The government of Malaysia has put more effort to developing tourism in the country because it does not want the country to depend entirely on exports for economic growth. Thus, the government has initiated many projects with the aim of improving tourism sector to become a significant foreign exchange earner. ...Download file to see next pagesRead More
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