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Such moves by Thomas Cook have been seen as part of its strategy to eliminate competition and expand in a horizontal way.
Thomas Cook has 19000 employees with 800 stores. It owns popular travelling brands such Airtours, Direct holidays, Cresta, Sunworld and Sunset. The company has also vertical integration strategy denoted by its ownership of 44 aircrafts to its fleet. The company has also other plans apart from the travel plan including financial services such as foreign exchange and Thomas Cook credit card. In 2012, the company was an official Olympic and Paralympics supporter by offering accommodation and transport. The success of Thomas Cook is denoted by number of sales, revenue and market share (Thomas Cook Para 4).
Thomas Cook is better placed in terms of commanding the travel and tourism industry. The company is considered very reliable in terms of customer service. Being an old player in the industry, Thomas Cook has been able to build trust to its customers. For instance, in 2009, the company was trusted by over 22 million passengers. A total of 9 billion pounds was added to the trust as a way of assuring its customers that the company cannot go into bankruptcy.
The other strength is the fact that the company has been at the top by its strategy of eliminating competition by horizontal integration. Additionally, the company has been able to comply with the laid down laws and regulations that govern operations of travel and tourism firms. The UK travel industry is controlled by strict rules and regulations. Any tour operator is required to sell a package approved by a DTI approved body. Several insurance requirements must be adhered to by any tour operator. With all these regulations, the company has overcome them and this places it at a better position to compete with its opponents effectively.
The command of the market denoted by its 30% market share is critical in that the company has an advantage of effectively controlling the
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Humana delivers insurance products and healthcare programs for its customers. Humana also supports charitable actions to encourage healthy lives and communities. The situation analysis of Humana reveals that Humana understands its customers’ needs and develops its products according to customers’ needs and preferences.
is a UK based supermarket/grocery Store Company and is one of the largest food retailers in the world. Tesco along with its subsidiaries operates stores that primarily offer food, general merchandise, clothing, and electrical products. It is also operating under the services sector of the industry and provides retail banking, financial, and insurance services.
The company has over 2000 suppliers from all over the world. The company’s success can be attributed to their quality service, value, quality and innovation which that the company has maintained since it was started 125 years ago (Thompson 15). The company has opened branches in over 41 countries other than in United Kingdom and has well defined rules and regulations with regards to product quality, innovation and customer care.
Thomas Spencer and Michael Marks introduced the business in 1884. Having existence for over one hundred and twenty years, Marks & Spencer is also one of the productive businesses in United Kingdom and in other parts of the world including India. The business headquarter is situated in the city of Westminster in United Kingdom.
and another 361 stores that exist in more than forty dispensations globally (M&S). It has its specialty in the retailing of attire and food products. M&S is a chief retailer whose founders are Spencer Thomas and Marks Michael. This retailer prides in its specialty as a provider of women’s attire and lingerie, and high quality food retailer.
Such divergences in UK food retailing sector have influenced the researcher too take on this study while food retailing vertical of Marks and Spencer has been selected as key area of discussion in this paper. In such context, following sections will conduct internal and external business environment analysis of food retailing vertical of Marks and Spencer while UK will be locus of the analysis.
Based on the mission, vision and strategic advantages an organization formulates its business, corporate and functional strategies.
Now, in this context of the study, Etihad Airways has been chosen to depict the importance of strategy.
One of my strengths is the willingness to listen to others, as shown in the student peer evaluation table. In my opinion, this item number 5 is a major characteristic which can be utilized in the workplace to make it productive and effective. As a production head, i constantly put efforts to patiently listen to others including the sub-ordinates, get to know their innovative ideas, make their voices heard, and engage all the people around in the communication process.
The company made an acquisition of Webtec to confront this challenge. The acquisition was accompanied by a disposal of the subsidiary in the same year. Such significant transactions in the year have raised some serious risks, which are discussed as follows:
Despite the fact
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