Business to Business Marketing - Term Paper Example

Comments (0) Cite this document
From this research it is clear that Business to Business marketing needs to impress those customers who are determined and focused on their needs. The involvement of customers in B2B marketing is not for own needs, but is because of the organizational needs…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Business to Business Marketing
Read TextPreview

Extract of sample "Business to Business Marketing"

Download file to see previous pages The paper tells that the Business to Business marketing is rigidly structured in nature, i.e. it is less flexible in comparison to the Business to Consumer market. As the consumers, in this context, are business people having higher bargaining power, the company who is involved in this section needs to put more effort to attract the customers. To attract the customers, personal selling is more preferable rather than advertisement in this type of marketing, as the organizations rarely pay attention to the advertisement. The customers in this context are mostly organizations themselves and tend to know the very marketing trick which stands as one of the reasons to avoid advertisement. Here, the intermediates have no role to play as it mostly involve with direct selling or direct channels to its customers. It is worth mentioning here that relationship made with the customers is usually long lasting and very complex in nature which plays a significant role in the Business to Business marketing. Competition level experienced is high in this process due to which the organizations dealing with Business to Business operations attempt in establishing effective and interdependent relationship with its customers so as to secure its position in the market. Goods which are produced for Business to Business marketing are very different from those goods which are produced for general consumers in the market. This is because the need of the goods and the customers themselves are very different in both the cases, but the intention remains same i.e. selling the products and attaining significant customer satisfaction. Various ways are being followed for the purpose of classifying these types of goods (Brennan & et. al., 2010). They are as follows: Entering Goods In this context, finished goods of one organization tend to become raw material of other organization. For instance, aluminum can be used by the company, which is producing electronic products, as raw materials (Brennan & et. al., 2010). Here, finish goods of one company is the raw material of the other which are necessary as the resources used by the later organization to manufacture its product. Foundation Goods Foundation goods are those goods which are used by other organizations (customers) as a support for making their own goods. This includes goods which are installed or used as accessories by the other organization, such as car producing company uses tyre manufactured by other companies (Brennan & et. al., 2010). Here, tyre has not been used as the raw materials but the part of the finished goods as a much necessary substance. Facilitating Goods Goods which are purchased by the company with an intention to achieve its goals and objectives are known as facilitating goods. These goods are not used in manufacturing purpose by the purchasing company. For instance, BPO ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business to Business Marketing Term Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved de
(Business to Business Marketing Term Paper Example | Topics and Well Written Essays - 1000 Words)
“Business to Business Marketing Term Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business to Business Marketing

Business to Business Marketing

...? Business to Business Marketing Table of Content Answer1 3 A)Advantages and Disadvantages of trading block 3 Advantage 3 Disadvantage 4 B)Influence of trading bloc in B2B business 4 Answer2 5 A)Concept of added value in B2B market 5 B)Difference of B2B market and B2C market 7 C)Example of B2B and B2C market 9 Answer3 10 Difference of pricing strategy in B2B and B2C market 10 Supplier are the price makers in geographic market segmentation 12 Referencing 13 Answer1 A) Advantages and Disadvantages of trading block Advantage A trade block represents a group of countries who...
13 Pages(3250 words)Essay

Business to Business Marketing

...?BUSINESS TO BUSINESS MARKETING Table of Contents Introduction 3 2.Marketing Mix 3 2.1Product Strategy 4 2.2Pricing Strategy 5 2.3Promotion Strategy 5 2.4Place or Distribution Strategy 6 3.Relationship Variables and Business Networks 6 3.1Importance of Relationship Variables 7 3.2Importance of Business Networks 8 4.Structuring the Sales Force 9 5.Conclusion 12 References 12 Bibliography 15 1. Introduction Triangle Creative Limited (TCL) is a service based company situated at Cambridge. It is a small business firm having a limited workforce. It is engaged in the business of providing services for its clients like media services, advertisement and marketing services. The company has a good reputation in the market and is well known... for the...
10 Pages(2500 words)Essay

Business to business marketing

...?Running Head: Business-to-Business Marketing Business-to-Business Marketing [Institute’s Business-to-Business Marketing MARKETING COMMUNICATION TOOLS The business world employs a diverse range of marketing tools to promote their company and products and now this section will include discussion of a few to allow CCS to select the best out of them. These may include use of websites, brochures, and mailing (Armstrong & Kotler, pp. 23-29, 2008). The basic aim of using these marketing techniques is to achieve higher and higher sales, thus, making it all the more important for company’s success. This also emphasizes the importance of communication techniques, so much, so that the researches show that a good product can miserably fail... that can...
12 Pages(3000 words)Essay

Property Management

3 Pages(750 words)Assignment

Business to business marketing

...? BUSINESS TO BUSINESS MARKETING Table of Contents Introduction 3 The Sales Force and Value creation 4 Retention Engagement Theory (RET) 5 Service Dominant Logic 5 Construal-level theory 6 Cultural models of value perception and experiences 6 Conclusion 11 References 13 Introduction Business is an integral part of life since it ensures that customers obtain the services and products they want and need. To diversify the means of ensuring that they can be able to provide the goods and services that are not within their reach so as to retain their customers, businesses had to device ways to meet their objectives and goals, thus business to business marketing emerged as a classic method to meet this. Blocker et al., (2012) asserts... that the...
11 Pages(2750 words)Essay

Business to Business Marketing season sales and special discounts. These are strategies already being followed successfully by K Mart and have to be kept up. Other than this, they can have a visitor drop box in which visitors and customers can drop their visiting cards. Through these business cards a database can be compiled and email shots can be taken out every now and then to announce new deals or new arrivals. Likewise, the cell numbers can be collected the SMS marketing can also be carried out to announce any deals and discounts. On the counter, small giveaways can be given like maybe candies and stuffed toys for kids to remind them of their shopping experience at K Mart. Industrial Customer: Industrial customers are the...
9 Pages(2250 words)Case Study

Business-to-Business Marketing

...SID: COMPANY OF REPORT Contents 0 Business to business Marketing…………………………………………………………….4 2.0 Introduction: 4 2.0 Marketing communication tools:  4 2.6 Conclusion: 6 Introduction: 7 3.3 Conclusion: 10 Introduction: 10 4.0 Relationship variables and business networks 11 5.0 Conclusion 14 Bibliography 15 Business to business relationships, 2000, retrieved on May 2, 2011, from 15 ‘Choose and manage an advertising agency’, n.d. retrieved on May 2, 2011, from 15 Debra, 2007,...
11 Pages(2750 words)Case Study

Boston Massacre

1 Pages(250 words)Essay

Business to Business Marketing

...Business to Business Marketing Table of Contents 0 Introduction 3 2.0 Sales Force System 3 2 Organizing the sales force system 3 2.2 Suitable Sales force management system-Incremental Method 4 2.3 Suitability/benefits of Sales force management system 5 3.0 Relationship variables and business networks 7 3.1 Relationship variable in B2B 7 3.2 Effectiveness 7 3.3 Sustainability of relationship 8 3.4 Integration with customer loyalty 8 4.0 Difference between B2B and B2C 9 4.3 Advantages and Disadvantages of B2B and B2C to SPSL 11 4.3.1 Advantages of B2B 11 4.3.2 Disadvantages of B2B 12 4.3.3 Advantages of B2C 13 4.3.4 Disadvantages of B2B 13 References 15 To:...
12 Pages(3000 words)Term Paper

Business to business marketing

...Business to business Business to business marketing It’s a mode of marketing whereby an organization markets its goods and services to other organizations. The transactions are normally carried out between two or more organizations. It could be either between a retail organization and a wholesaler or between a manufacturer and a wholesaler (Coe, 2003). The volumes that are normally transacted in B2B are usually higher as compared to those involved in other forms of transactions. The buying behavior of organizations is normally different from that of individuals. As a result the strategies applied in...
1 Pages(250 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Business to Business Marketing for FREE!

Contact Us