Nobody downloaded yet

Integrated Marketing Communications - Essay Example

Comments (0) Cite this document
Summary
Benefits and Challenges of Integrated Marketing By Instructor Date Introduction Integrated marketing communications is a method for attracting and retaining customer relations that will help an organization maintain a competitive advantage through communication methods…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Integrated Marketing Communications
Read TextPreview

Extract of sample
"Integrated Marketing Communications"

Download file to see previous pages Various methods of communication such as billboard advertising and radio advertising and messages are linked together in a systematic and integrated manner. All promotional tools are harmonized together in the advertising chosen by a particular company. (Fill, 2009, p.5). Promotion tools include methods of advertising, personal selling, customer care relations, database marketing, consumer and sales promotional, sponsorship and public relations. These promotional tools aim at making the consumers aware of the products that the company is offering in the market and the benefits of using these products. Basic components of integrated marketing include foundation, advertising means, promotional means, and integration methods and foundation is laid on the objectives of brand management and corporate image (Schultz, Tannenbaum, & Lauterborn, 1992, p 61). It is important for the organization to put forward effective tools of promotion, which help the organization design messages that will promote organization products in the media such as offers, gifts and personal selling messages in the radios, television and print media (Pickton & Broderick, 2005, p 48). Benefits of Using Integrated Marketing Communication According to Smith and Taylor (2004, p 85), Customers act in a specialized manner when they only buy things that they require. When the organization gets to know what customer wants through direct selling the organization will increase production on these particular goods and reduce wastage of resources. The customers’ needs and wants better gets to be well known by organization creating image awareness (Schultz and Schult 2004, p 36). Organizations are able to create a better customer satisfaction and protection by creating a customer database that they will use in their research and analysis (Fill, 2009, p.8). Databases are important in helping Organizations to create strategies that lead to increased sales. Apple Inc. for instance, has a well-developed database within which it lists all its products and their prices hence ensure high quality products and services. Ludi and Bird (2005, p.63) asserts that marketing communication helps organizations to attain competitive advantage over its competitors. When an organization gets to know the customer needs and wants it will be in a better position to create messages that will attract and retain customers. Advantages of the organization gaining a competitive advantage over its competitors are that the organization will experience increased sales, which will in turn increase profits (Hackley 2010, p. 25). Integrated marketing communication will enable organizations to choose a media that will help save organizations management time, stress as well as money. The media chosen will also save money and time for the customer (Hobson 2008, 42). In this regards, many organizations will prefer commercial adverts than any other since they are very economical. Coca Cola Company uses so much of commercial adverts to reach to its customers. Wal-Mart as well advertises its goods and products through various media but prefers commercial TV adverts as they give a better picture. Organisations gain competitive advantage by creating value in their products and the image of the company as well as producing low costs goods due to the reduced costs of production especially the advertising costs. In most cases, the advertising c ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1392538-integrated-marketing-communications
(Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/marketing/1392538-integrated-marketing-communications.
“Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/marketing/1392538-integrated-marketing-communications.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Integrated Marketing Communications
...? Integrated Marketing Communications Task: Integrated Marketing Communications Marketing is the development of ideas and executing their perception, promotional aspects and distribution to effect changes that meet the objectives of the organization and the individual in the market. The twenty first century marketing trends present a number of challenges to marketers. There are notable transitions in customer behavior, as a market trend, besides several others as the development and the emergence of nontraditional media (Edwina & Jennifer, 2009, p.315)....
5 Pages(1250 words)Essay
Integrated Marketing Communications
...? INTEGRATED MARKETING COMMUNICATION IMC Plan for Bodyfit Studio Words-count 1997 …………………. College/ ………….. …………. Introduction   Integrated Marketing Communication (IMC) has become an extremely important marketing strategy that ensures greater returns and far positive outcomes from an effective integration among various methods of communication and promotion activities. Today’s business environment is highly dynamic as products offerings of most of the companies in a particular industry are similar in design, price, features, performance and core benefits, and therefore it is highly...
8 Pages(2000 words)Essay
Integrated Marketing Communications
...?Integrated Marketing Communications Table of Contents Integrated Marketing Communications Table of Contents 2 Introduction & Issues Faced by Timber Industry 3 Organizations involved in the reporting forest/timber industry-related information 4 Carbon Right and Carbon Emissions 6 Branding and communication Strategies in Timber Industry 6 Marketing Mix 8 Product 8 Price 9 Place 10 Promotions 10 People 10 Process 11 Physical Evidence 11 Press Release 12 B&Q- Vision 2015 12 References 13 Introduction & Issues Faced by Timber Industry Timber industry is one of the most important industry segments of the world...
11 Pages(2750 words)Essay
Integrated Marketing Communications Plan
...Inserts His/her Inserts Inserts Grade 12, Integrated Marketing Communications Plan Introduction An integrated marketing communication plan has been prepared for Ann’s Pantry which is a family run cafe and a restaurant located in the village of Moelfre. At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees. Besides food, gift items are also sold by the business to the customers for...
3 Pages(750 words)Assignment
Integrated Marketing Communications
...? Integrated Marketing Communications Marketing is a very vital activity in any organization as it determines its competitiveness. Those activities involved in improving company and brand image such as advertising, sales promotion, personal selling, public relations, and direct marketing are regarded as marketing communication. Marketing communication has been in existence for long and it involved using a single marketing tool at any particular time to reach prospective buyers. Most firms enlisted the services of marketing agencies that specialized in one...
3 Pages(750 words)Essay
Integrated Marketing Communications Strategy
...? Integrated marketing communication strategy Table of Contents Introduction 3 Body 3 Conclusion 6 Reference 7 Business Memorandum ACME FOOTWEAR MEMORANDUM TO: SARAH SHUE, PRESIDENT FROM: VP, MARKETING DATE: 11/3/2013 SUBJECT: Integrated Marketing Communication Strategy Introduction Sneakers are the primary product with ACME Footwear. Now, it is also selling t-shirts, hoodies, and baseball caps with the same branding style. Our brand is more fashioned than athletics. Our core customers have been self described as hipsters but they generally shop at the mall. We sell through a 62 youth oriented stores in our sales region...
4 Pages(1000 words)Assignment
Sony Integrated Marketing Communications
...Contemporary issues in Marketing for Sony Integrated Marketing Communications And Globalization Table of contents Chapter Introduction to the Brand..03 Part 1 Chapter 2: Evolution of Marketing.06 Chapter 3: Integrated marketing communications at Sony.09 Part 2 Chapter 4: Future of Marketing at Sony and Globalization Issues Future of Marketing at Sony..14 The Blue Ray marketing14 Globalization.15 Challenges faced due to globalization...16 Conclusions...17 References.19 Chapter 1 Introduction to the Brand Sony: The Audio Visual Entertainment Brand Sony is one of the electronic brands which have been known by people all around the world. The brand has been manufacturing all kinds of electronic products... ...
14 Pages(3500 words)Case Study
Integrated Marketing Communications 2
...that are not in line with the youths' target market needs and wishes. It should alter its current strategy to become consistent with the new branding strategy to target the youth (Temporal 2002, p1). Only if the company is able to deliver to its customers in the way they want it will it receive the brand loyalty and brand commitment that they deserve otherwise the youngsters have an array of choices out there and they can easily switch their purchases from one brand to another. Integrated efforts of all involved Creating or altering a brand strategy and developing the brand image and then delivering it to the target audience with the promise of living up to the corporate brand expectations by the youth...
10 Pages(2500 words)Essay
Integrated Marketing Communications Plan
...Executive Summary This integrated marketing communications plan is being drafted to help Royal Caribbean Cruises Ltd to adapt to its changing environment and to obtain more customers. Royal Caribbean Cruises Ltd is currently operating in an environment characterised by a weak home economy, inflation, constant terror threats and increasing environmental awareness and legislation. Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is...
21 Pages(5250 words)Essay
Integrated Marketing Communications Report
...Integrated Marketing Communication and Section # of This report presents the marketing communication plan about a new drink FIZ. FIZ would be proclaimed as the next generation cold drink having all the goods of a carbonated drink that is loved by individuals such as PEPSI, COKE, but would not contain the harmful effects of the same. The following report presents an in-depth analysis of the marketing plan of this drink i.e. how the communication would take place from the organization towards its target market/audience. Introduction Integrated Marketing...
14 Pages(3500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Integrated Marketing Communications for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us