Nobody downloaded yet

Understanding the Behaviour of Consumers in the UK Fashion/Clothing Industry: An Analysis of Young Adults Aged Between 16 and 23 - Dissertation Example

Comments (0) Cite this document
Summary
The problem statement for this study is to examine the key motivators and psychological factors that affect the purchasing decisions of people between 16 and 23 years in the UK and to evaluate the worth of the various symbols and celibrities in the acquisition of young people for fashion brands…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Understanding the Behaviour of Consumers in the UK Fashion/Clothing Industry: An Analysis of Young Adults Aged Between 16 and 23
Read TextPreview

Extract of sample
"Understanding the Behaviour of Consumers in the UK Fashion/Clothing Industry: An Analysis of Young Adults Aged Between 16 and 23"

Download file to see previous pages The UK fashion industry is considered to be one of the most dynamic in the world. (Experian, 2011). This therefore implies that the survival of clothing businesses in the UK is directly dependent on how it captures and maintain market share amongst the people between ages 16 and 23. Easey (2009) identifies that for a business to remain competitive and survive in the turbulent environment of the UK's fashion industry, there are four main things the business must be consistently sensitive to. First of all, the major trends in the industry must be monitored at different times. Secondly, the business needs to identify the best prices at which to sell its products. Thirdly, a business needs to identify the most effective way of presenting its message across to the potential customers. Finally, the business must also identify visual and symbolic systems that will ensure that the customers identify with it and build a strong economic relationship with it. In this wise, it is prudent to study the most important and crucial group (persons between 16 and 23) in the fashion industry to get an impression of the best way to capture that market segment and maintain their interest. This will prove useful in the analysis of the various fashion needs of the 16- 23 year olds in the UK. Aim The aim of the research is to identify the most significant motivators of young adults in the UK fashion industry and the development of an effective model to capture the market of young adults. Objectives 1. To examine the key motivators and psychological factors that affect the purchasing decisions of people between 16 and 23 years in the UK. 2. To evaluate the worth of the various symbols and celibrities in the acquisition...
The paper tells that young adults are people who are making a transition from being children who were dependent on their parents to individuals who are taking steps to attain independence in residential, emotional and financial matters of their lives. Therefore implies that young people are in a very volatile state in their spending and financial life. This indicates that there is the need for very specialised methods of analysis of their characteristics and traits to understand their needs before a fashion company can place their products to them in the best possible way. “Young single adults are apt to spend their incomes on rent, basic home furnishings, the purchase and maintenance of automobiles, travel and entertainment, and clothing and accessories”. This shows that there are competing uses that young people put their resources to. It is therefore important for a researcher on fashion behaviour of this class of people to understand how young people draw the balance between these competing needs. This analysis requires the study of the various apportionment of resources at their disposal and also, how products can be sold in conjunction with the cars, travel, entertainment, furnishing and accessories that young people are so much interested in. Although these situations are cogent motivators for young adults in their purchase of clothing and other related fashion products, there is limited research and studies about the actual motivators and prompters of these actions in the UK. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Understanding the Behaviour of Consumers in the UK Fashion/Clothing Dissertation”, n.d.)
Retrieved de https://studentshare.org/marketing/1392426-understanding-the-behaviour-of-consumers-in-the-uk-fashionclothing-industry-an-analysis-of-young-adults-aged-between-16-and-23
(Understanding the Behaviour of Consumers in the UK Fashion/Clothing Dissertation)
https://studentshare.org/marketing/1392426-understanding-the-behaviour-of-consumers-in-the-uk-fashionclothing-industry-an-analysis-of-young-adults-aged-between-16-and-23.
“Understanding the Behaviour of Consumers in the UK Fashion/Clothing Dissertation”, n.d. https://studentshare.org/marketing/1392426-understanding-the-behaviour-of-consumers-in-the-uk-fashionclothing-industry-an-analysis-of-young-adults-aged-between-16-and-23.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
UNDERSTANDING THE BEHAVIOUR OF CONSUMERS IN THE UK FASHION/CLOTHING INDUSTRY AN ANALYSIS OF YOUNG ADULTS AGED BETWEEN 16 AND 23
...’, which is a segment of the youth market that is aged between 16 and 23 in the UK (Twigg 2007, pp. 285-305). 6. Young adults are people who are making a transition from being children who were dependent on their parents to individuals who are taking steps to attain independence in residential, emotional and financial matters of their lives. Therefore implies that young people are in a very volatile state in their spending and financial life. This indicates that there is a need for much specialized methods of analysis of their characteristics and traits to understand...
41 Pages(10250 words)Dissertation
Literature Review on the Effects of Social Networking Sites on Young Adults Aged between 18-25
...such as twitter and orkut concerns of psychologist have also grown to understand the relationship between social networking sites and young individuals. Finkellor, Mitchell and Walock (2002) have analyzed the close relationship between young individuals and social websites and the type of relationships, which are formed among internet users. The scholars have used samples of more than thousand young individuals to receive their parents` comments over their children`s relationships with online social networking websites (Finkelhor, Mitchell and Wolak 2002). Researchers have explored that young adults are...
6 Pages(1500 words)Literature review
The fashion clothing industry
..., 23 new stores have opened to give 4.4 million sq ft of retail selling space. First established in 1969 as Penneys in Mary St (Dublin), Primark Stores Ltd., is a subsidiary of Associated British Foods Plc (ABF) a publicly quoted company. Primark is the leading player in UK's no-frills fashion retailers. Primark is a fast fashion trend setter for the consumers of age below 30. . Primark's profits rose 30% in 2005 off the back of a 17% sales increase (sales were worth over 1bn).( The Guardian) Primark faces major rivalry from Monsoon, Arcadia, George, T.K.Maxx, Matalan, BhS and such other 16 competitors. But where others...
17 Pages(4250 words)Case Study
Market analysis: Fashion Industry in UK
...advertising is increasingly preferred by those companies and their agencies looking to spread advertising, away from the more traditional routes, to reach today's consumer. Cinema's audience is also widening. In 2003, the industry recorded 2.4 % increase in cinema audience over the previous years (Statistical Yearbook, 2005). Attending the cinema once a month or more: by age, GB Source: Cinema Advertising Association/Cinema and Video industry Audience Research Young people aged 15-24 years are the largest segment of cinema audience. Children in the age group of 7-14 years follow this. Meanwhile, an increasing...
6 Pages(1500 words)Essay
Young adults books
...Order 282763 Topic: Young adults’ books Introduction: The books discussed are Shattered, The Fallen and The Bully. The youth become directionless and destination less if at the young age, they are not guided properly. This guidance has to come from parents first and from the school next. If parents have their own personal problems and have made a mess of their lives, it adds to the misery of the life of children. The open society and the unrestricted love affairs, in the name of individual freedom, wreck the psyche of the young adults, when lovers become defeated lovers. When love is not tempered with faithfulness and...
7 Pages(1750 words)Essay
Obesity in young adults
...27th September, Obesity in young adults: What is obesity? One of the most common issues among adults of the present age is obesity. Obesity is a condition caused by the excessive storage of fat in the human body that reflects in the form of disfigurement of the human body and may be a cause of several diseases in extreme cases. Obesity surfaces so silently that it is often too late for an individual to discover the problem and take corrective measures. Also, people often fail to realize the problem because the interface between health and obesity is quite thin. Not many people bother to check if their weight is right for their height and...
7 Pages(1750 words)Term Paper
Online Shopping Buyer Behaviour in Fashion industry
...Online Shopping Buyer Behaviour in Fashion Industry College: Table of Contents Introduction 3 Literature Review 4 Differences between Online and Traditional Shopping in Fashion Preferences 4 Modern Trends in Online Fashion Shopping 9 Reasons for the Growth of Online Fashion Shopping 10 Decision Making Process of Online Buyers of Fashion 14 Conclusion 15 References 17 Online Shopping Buyer Behaviour in Fashion Industry Introduction Reports have indicated that increasing number of adults in the United Kingdom are using mobile and...
7 Pages(1750 words)Dissertation
UK Fashion and Media Industry
...that The overview on the external environmental analysis of this industry enables investors to gather several logistics before investing in this industry. PESTEL analysis of the UK fashion industry This analysis is essential in the assessment of any market if it is worth to invest in it. This comprises the examination of the external macro-environment which is important aspect of a company before preparing a business plan. The external environment examination is important in the decision making process. It is also appropriate to carry out this analysis over sometime to ensure that all...
14 Pages(3500 words)Essay
Identify the factors that influencing young consumers' online purchase behaviour towards fashion garments
...of age. The principle of the research is to identify some of the web experiences that influence or motivate the online purchasing of fashion garments among young people. Subsequently, the study aims at performing a historical analysis of past research done by other investigators in a bid to understand and explain some of the factors revealed (Hoffman et al 80). The research identifies three elements, which include product viewing, delivery and fashion information online (Mccornic and Charlotte 21). These three factors influence the online experience for young consumers and motivate them to buy...
8 Pages(2000 words)Essay
Analysis of the fashion industry,
..., it has been found out that consumers of the UK fashion market are more inclined towards better creativity and design of the product. Price is a less important factor in this market; whereas in the US fashion market, consumers are also attracted by designs, but price plays an important factor in their purchasing decision. PESTEL Analysis Through PESTEL, macro-economical factors affecting the industry are analysed. Every company must undergo this analysis in order to formulate measures for minimizing imminent problems. Political The critical political concern of the UK...
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic Understanding the Behaviour of Consumers in the UK Fashion/Clothing Industry: An Analysis of Young Adults Aged Between 16 and 23 for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us