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The United Kingdom Fashion and Luxury Industry: a Marketing Strategy - Research Paper Example

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The paper describes consumer behaviour that can be described as the study of “why people buy’’. Therefore based on this premise and it becomes easier for companies to develop strategies to influence consumers to argue that by studying consumer behaviour…
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The United Kingdom Fashion and Luxury Industry: a Marketing Strategy
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Download file to see previous pages This study will use a quantitative research design, as it will be appropriate. This involves collecting data from secondary methods. Data will be collected from various sources such as books, journals, newspapers, and internet sources. These will help to analyze influences of consumer behavior and the changes in the buying behavior from 2006 to 2012. This method of data collection will yield many results, as it will provide much data showing the effects of the economic crisis on consumer behavior. The other secondary method used is the inclusion and exclusion review. The major expectations will be to know to establish accuracy in the area of study. This also involves establishing that the new brand of a particular product in the market attracts more consumers than other brands despite the tough economic crisis. However, various reasons show that this is only true for consumers earning a certain amount of money. This gives knowledge for establishing inclusion and exclusion method. The inclusion criteria will involve consumers under study and will be defined in an objective way. This study will include consumers who have access of accessories in the luxury fashion market and whether this creates a perception of luxury showing that the amount of income spent on necessities declines as income increases (Majima 2008). The data analysis method includes a qualitative analysis that will enable the researcher to have a better understanding of the impact of the economic crisis on consumer behavior. ...Download file to see next pagesRead More
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