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Marketing Essays

Result for Subject Marketing:
19897 essays
Strategic Marketing Planning as an Essential Marketing Tool Marketing Essay
6 pages (1756 words) , Download 5 , Essay
Free
All level managers brainstorm on the proper strategy to be included based on the market research. This paper aims to analyze and discuss strategic marketing planning as an essential tool to the marketing strategies of an organization. It focuses on the model developed by Porter as generic competitive strategies.
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The Importance of Logo for any Organisation Marketing Essay
12 pages (3000 words) , Download 7 , Essay
Free
TABLE OF CONTENTS Executive Summary 2 Introduction 3 Selection Of Logo 3 Communication Campaign 6 Logo Of Marks And Spencer 7 Logo Of Channel 8 Logo Of Gucci 8 Logo Of Nike 9 Logo Of Hugo Boss 10 Logo Of Ralph Lauren 10 Logo Of Adidas 10 Logo Of Levis 11
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Supply Chain Management Marketing Essay
8 pages (2108 words) , Download 2 , Essay
Free
According to Case 3 analysis, the two organizations are the Japan X Ltd and the Success Inc. Companies. The second principle is that, despite the existence of a supply chain for quite some time, the majority of companies have diverted their attention to what was happening within their business boundaries.
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Essentials of Marketing Marketing Case Study
6 pages (1694 words) , Download 2 , Case Study
Free
There is a huge difference in the rates between the two airways, Easy Jet and British Airways. The rates of Easy Jet are relatively low as compared to British Airways and this is due to the fact that the demand for the low-cost carrier is always high as compared to British Airways. When the demands are high, the prices are also high.
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Social media marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
New features of World Wide Web emerged, that resulted to the establishment of a new form of World Wide Web.The term Web 2.0 has been often considered as similar to the term ‘social media’ (Wankel 61), reflecting the advanced potentials for social interaction and participation in the creation of web content (Wankel 61).
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Quantative Research Design Marketing Coursework
3 pages (750 words) , Download 4 , Coursework
Free
Market research is helpful in getting strategically vital information in order to identify and analyze aspects of activities of competition in the market. It also helps to identify the needs of the customers in order to gain advantage over competitors. The ‘Films 4 You’ organization is an example of an organization, which requires undertaking a market research to understand the reasons for some areas of concern.
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Budget for Apple Vision Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
There is need to manufactured the created and designed Apple Vision, which will attract customers through ensuring that their demands, specifications, and preferences are met adequately. There will be need to engage in serious promotion of the new product, Apple Vision through various forms of media. Both print and broadcasting media will be used in promoting the product.
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Integrated marketing communication Marketing Essay
3 pages (750 words) , Download 4 , Essay
The target groups will first need to be divided by those that drive and commute to work from different segments and sections of the town. By approaching demographics by area and by work sections, there will be the ability to show the convenience that is a part of the carbon footprint.
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Historical Prospect of Advertising Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
Advertisements have been, are, and will still be there as long as the world of business exits together with media. Advertisements convince consumers to purchase a certain product by creating a sense of desire. An advertisement should provide the consumer with adequate data about the product and should not exaggerate nor give false information.
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Advertising and Segmentation Brief Analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
Advertising and segmentation brief analysis Name University Chose a household product and attach pictures of this item The household product that has been chosen is Windex, a glass cleaner. This is cleaner that exists in the market since 1933. It is being used as a surface cleaner too.
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Marketing Mix Analysis of Lululemon Athletica Marketing Research Paper
6 pages (1767 words) , Download 3 , Research Paper
Free
Lululemon’s products are sold at third-party resellers, which the company feels is parallel to their company. Such resellers may include premium yoga studios, fitness centers, and health clubs. Specialty stores and Franchises are among the company’s resellers. However, the wholesale channel of business does not generate overall revenue for the company.
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Success in Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
There can be achieved or ascribed status but more concentrate on the achieved status which comes from what an individual acquires throughout his or her lifetime. Occupation is an example of status that can either be achieved or ascribed. This can be achieved through one gaining the right knowledge and skills to succeed in a certain occupation and acquire a higher position, such a person is said to be successful (Paish 10).
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Sales Promotion Activities Marketing Essay
6 pages (1692 words) , Download 3 , Essay
Free
The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to nonfoods such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of the retail sector, it has found a place.
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Advertising:Strategies to make a successful sales promotion Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Sales promotions include communication activities that help in adding value to the customers, wholesalers and retailers. Sales promotion helps in building interest amongst the customers by making them purchase the product. Some of the techniques related to sales promotion are premiums, samples, point of purchase displays, contests, etc.
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Behavioral and performance issues with a customer service representative Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Palm was 25 years experienced employee and considered herself a superior person than selected customer service manager; in fact she considered herself deserving for the position of customer service managers but probably due to the lack of academic degree and behavioral problems she was not recommended for the desired position.
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The Marketing Macroenvironment Marketing Essay
6 pages (1698 words) , Download 3 , Essay
Free
Throughout history, humans have been seeking their intrinsic needs to survive. This is an instinctive action, which entails the person to become satisfied with their everyday lives. In order to satisfy these needs, interactions and relationships are formed between the people who need and the people who make or sell.
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Types of Marketing Strategies and Elements of a Successful Marketing Strategy Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
Marketing is that function of any business that focuses on satisfying customer needs. It is so important that it is done carefully, so it can become a reason for the turnaround of a failed business and vice versa. Therefore, it is very important that companies select and design marketing strategies that would benefit them.   
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Furniture Bank or Acquiring New Trucks: Evaluating and prioritizing each of the proposed Marketing Term Paper
7 pages (2099 words) , Download 2 , Term Paper
Free
Being a charitable institution the land acquired by furniture bank was given for free; which is now being taken away forcefully with the intention of building houses at affordable rates. The institution also wants to move to a place that is easily accessible to their entire volunteers who live in Greater Toronto Area.
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University Convenience Store Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
University Convenience Store SWOT analysis has been used in order to overcome the weakness through strength and using the opportunity to overcome the threats (Fine, 2009). SWOT Analysis Strength: Strength refers to the internal analysis of the organization.
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The Advantages and Disadvantages of Social Media Marketing for Business Entrepreneurs Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
Social media has been defined by Kaplan and Haenlein as “a collection of Internet-based applications that allow for the creation and exchange of user-generated content”. Several social media platforms such as wikis, blogs, microblogging sites like Twitter, video sites like YouTube, virtual worlds like Second Life, and social networking sites are being extensively used by businesses of all sizes.
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Marketing of TelePacific Communications Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
As the paper outlines, TelePacific Communications Company offers five classes of services (CoS) that facilitated them in obtaining the best product of the year 2010 awarded by Internet Telephony Magazine. Furthermore, the company’s new dimension towards increasing Wide Area Network (WAN) has provided them with a competitive edge over a few of the major players in the industry.
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Understand the concept and process of marketing Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
Political – The political system of United Kingdom is a constitutional monarchy and also a parliamentary system. On the whole the country is very much politically stable. Economical – UK is one of the largest economies around the world. Manufacturing is the most important industrial sector of UK.
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The 7 Habits of a Highly Effective Individual by Stephen Covey Marketing Book Report/Review
4 pages (1000 words) , Download 3 , Book Report/Review
Free
The character of a person is constructed based on the innate nature or the natural attributes possessed by the individual. Such innate features of one’s inborn nature feature the different types of habits reflected by the person during the course of social or group interactions. The person must focus on developing his or her traits to thereby inculcate potential habits in accomplishing set goals.
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Mobile marketing is more effective than e-mail marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
As a result of research, it was suggested that mobile technology is more and more common these days, all through the world. In addition, the business marketers all through the world are developing strategies using mobile technology for their business promotion. It is simpler, easier and covariant to use. Through mobile marketing, we can have better support and promotion of business.
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HMV Company in the UK Marketing Essay
4 pages (1289 words) , Download 3 , Essay
Free
HMV provides products and services in the UK market and beyond, in the entertainment arena. Games, movies, and music in audio and video are in digital form to suit the growing demand for digital products in the market. Consumers have various products to choose from, either purchasing in Blu-ray disc formats or online music downloads in MP3.
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Coca cola in china market Marketing Essay
3 pages (750 words) , Download 2 , Essay
Despite its attempt to popularize its products in China, Coca Cola Company faced a lot of challenges. The company had entered the new foreign market with very high expectations, but her methods of market approach and advertisement strategies failed to give the results expected In its effort to influence people and create awareness of its products, coca cola opted to use the traditional Medias that were commonly used by the local firms.
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Analysis of Article about Marketing Myopia Authored by Theodore Levitt Marketing Essay
4 pages (1093 words) , Download 2 , Essay
Free
According to the writer, most businesses that do not grow, or whose growth keeps declining have a management problem. This management is of the top executives of a company since they are the policymakers and implementers. For a long time, companies have been focusing on the kind of products they think suits the customers.
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Marketing Myopia Article Critique Marketing Essay
4 pages (1078 words) , Download 4 , Essay
Free
Taken literally, the name means short-sightedness in marketing, due to which the audience is unable to see the objects in the distant (future) and hence fails to plan adequately for them in the present. This phenomenon results in the audience losing out on an opportunity which it could’ve capitalized on if it could have had a more visionary approach.
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Xculture Project- Disneyland in Dubai Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Market Opportunity Analysis For Disneyland to succeed in an entirely new market, it is necessary to identify three significant key market success factors. In this study, political stability, strategic location, and economic stability were chosen as the most important market success factors that can highly affect the success of the proposed international business expansion.
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Hyundais Marketing Plan Marketing Research Paper
8 pages (2220 words) , Download 4 , Research Paper
Free
Hyundai Motor Group is the second-largest automaker company in Asia following Toyota and the fourth largest in all of the world. The company is a South Korean conglomerate company with its headquarters in Seoul. Chung Ju-Yung founded the group in 1998 after the purchase of the second-largest car company.
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Theory of Compliance - Employee Control in Call Centers Marketing Essay
10 pages (2778 words) , Download 2 , Essay
Free
The studies analyze the factors impelling customer compliance to service provider’s instruction. Numerous services today are not dependent on the daily interaction between the provider and the customer. These services are instead dependent on the willingness of the customer to follow the instructions of the provider when they are not together. This willingness has been called customer compliance.
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Brands and Businesses Building, Cultivating, and Measuring Success in the New Web Marketing Assignment
5 pages (1444 words) , Download 2 , Assignment
Free
The world of city marketing has become a truly integral part to such an extent that if a city does not develop an effective marketing strategy then chances may be high the business will not be a success. At the same time, it is also worth noting that, in the present business world, all enterprises aim at having a global outreach.
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Marketing group work project Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
It is therefore open to all public without any restrictions. Thus, the museum is decent and affordable venue for family outings. The museum provides a convenient place for learning and leisure. The museum is located in an area that is famous for its hotels and entertainment venues.
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Improving Customer Services Marketing Essay
4 pages (1304 words) , Download 2 , Essay
Free
Offering effective, friendly customer service is crucial to product selling and building of strong and loyal customer base. Otherwise, if a business allows the service to slip, then the company may take a drastic tumble. Customer service as defined by economists is the organization's ability to give their clients what they desire and require.
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Why and / or how marketing is important to your information technology management Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Why and / or how marketing is important to your information technology management? Marketing is vital for any business as it leads to success of any firm. The distribution and production depend mostly on the activities of marketing department. Most people are of the idea that marketing and sales are the same thing but they are relatively very different from each other.
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International Marketing Strategy and Theory Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
A tax of $ 200 for every single unit of the product imported in a country is a specific tariff. This type of tariff is easy to administer and collect, but it discourages imports. In addition, if the import prices rise, the specific tariffs lose some of the protective elements thus encouraging the domestic producers to lower the prices of their products
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How Does an Exclusive Brand Grow and Stay Fresh While Retaining Its Cachet Marketing Assignment
5 pages (1551 words) , Download 3 , Assignment
Free
Since Louis Vuitton brand is known to be the world’s legendary luxury brand in terms of fashion, their strategy to stay fresh, at the same time, retain its cachet is very essential to the company itself. Louis Vuitton retains its freshness and still continues to grow by using the same logo while avoiding any changes in its price and never offers discounts so that it will not affect its cachet.
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What Will Make Kraft Foods the Company Highly Successful in Terms of Profitability and Brand Equity Marketing Essay
6 pages (1719 words) , Download 2 , Essay
Free
Globalization has significantly grown to become an irreversible phenomenon as it involves removing trade and investment barriers across nations with a view to leveraging the benefits of competitive advantage in relation to capital, know-how, and human capital. With international marketing, firms became able to create newer marketing domains by discovering hidden marketing opportunities.
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Marketing Private, Nonprofit and Government Organizations Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Its effort to change its market’s behavior can be done through its many promotional tools such as advertising, sponsorships etch. While it could be a challenge for the traditional profit oriented firm, marketing for non-profit organization is more challenging because it usually does not usually have the corresponding product or service to be exchanged in lieu of the money given by its target market.
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Master of Business Administration Capstone Project Marketing Term Paper
22 pages (6559 words) , Download 2 , Term Paper
Breast cancer is caused by genetic mutation of cells that are produced within the milk-producing lobules, which results in their abnormally quick growth. This project has been hatched with the realization that breast cancer can be treated easily if the hospital is in possession of modern and more sophisticated equipment.
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Caffe Nero Five Year Marketing Perspectives Marketing Coursework
11 pages (2815 words) , Download 3 , Coursework
Free
Caffe Nero is primarily a UK-based coffee house chain, founded by Gerry Ford in 1997.  It has more than 500 outlets inside the UK while the company has also established its coffee shops in Turkey and the United Arab Emirates. The firm has earned its reputation by conducting its business with integrity and respect.
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Compass Group Financial Analysis Marketing Essay
4 pages (1312 words) , Download 4 , Essay
Free
There is a decrease in the gross profit ratio that has been realized amounting from 6.79% in 2010 to 6.38% in 2011. This can be attributed to poor sales strategies and an increase in the cost of goods sold (Compass Group Plc 2011, p.63). The mark-up decreased slightly from 7.29% in 2010 to 6.81% in 2011 (Compass Group Plc, 2011, p.63).
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The role of retailer branding strategies in Singapore Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Brand is linked with the product by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a brand. This means that the attributes associated with the product in terms of the characteristics of the product gives rise to brand.
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The Concept of Marketing Principles Marketing Essay
6 pages (1758 words) , Download 2 , Essay
Free
The link between society’s material requirements and the economic patterns of response is commonly referred to as marketing. Therefore, marketing is a process that ensures the interaction of a product(s) and its consumers and the value of a product or service to its customers (Kotler, Philip & Keller, L. Kevin, 2012).
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Public Attitude Towards the Banking Sector After the Financial Crisis Marketing Essay
10 pages (3152 words) , Download 3 , Essay
Free
The data collected will be analyzed graphically to ascertain the most prevalent attitudes from the public. The frequency of all the stated attitudes will be graphically represented in order to indicate the most common attitudes. It is also imperative to note that the interviews may produce expressions for attitudes that may not be recorded.
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Joint Ventures in the Field of Biotech Research Marketing Essay
4 pages (1310 words) , Download 2 , Essay
Free
Biotechnology research is closely related to the evolution of biological science and the application of modern technology to reveal biological facts of life. To understand the impact of joint ventures or partnerships between research companies in the field of biotechnology it emerged as a lucrative domain for a strategic alliance between research partners.
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Transactional Marketing versus Relationship Marketing Marketing Assignment
12 pages (3333 words) , Download 2 , Assignment
Free
Most of the markets within the Western countries began to quickly mature and due to the high level of information and choices available to the customers; they became more mature and sophisticated. It became more troublesome to persuade them as they became more demanding. It became apparent that mass advertising and promotional programs were quickly losing their effectiveness.
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Marketing Strategy at Apple Inc Marketing Essay
12 pages (3509 words) , Download 5 , Essay
Free
Apple, until 2012, had experienced considerable brand loyalty from several target segments associated with the iPhone and its many upgraded versions. However, the recent lack of focus on innovation in product development has eroded some of the firm’s competitive advantages as the iPhone is no longer competitively unique and thus is unable to effectively differentiate.
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Accessibility Impacts of Chinas High-Speed Rail Network Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
According to Cao et al, accessibility is the extent to which land-use and transport systems enable groups of individuals to reach activities or destinations by means of a combination of transport modes (18). It is, therefore, important since it is used in transport planning, land use and geography.
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Blood Donation Marketing analysis Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
SWOT Analysis SWOT (Strength, Weakness, Opportunity, Threats) analysis is a strategic management tool which helps in the evaluation of the company’s strength, weakness, opportunity and weakness (Griffin, 2011). Strength Blood donation is perceived as a noble cause as it helps in saving lives of millions of people.
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