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Marketing Essays

Result for Subject Marketing:
19914 essays
Company Profile Marketing Coursework
4 pages (1168 words) , Download 2 , Coursework
Free
The company offers these localized coupons in about 500 markets and 44 countries worldwide (“About Us - Groupon.com” 1). From its online presence and presentation, Groupon’s typical customer would be an internet-savvy individual anywhere in the globe where the company has local partners.
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The Role of Social Media in Branding in the UK Marketing Dissertation
8 pages (2000 words) , Download 3 , Dissertation
Free
Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems.
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Exploring Attitude of Potential Customers to Wooden Toys Marketing Essay
19 pages (4737 words) , Download 2 , Essay
Free
The purpose of the research project is to acquire sufficient insight so that a suitable promotional program aimed at parents and grandparents can be developed to market traditional wooden toys. This would necessitate a clear understanding of the perspectives of parents and grandparents, which is critical for Playful Times Toys as the company was earlier in the business of electronic teddy bears.
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Market research Assignment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
There are many different methods to perform a market research; organizations launching new products into the market use all the different methods prior to launching a product in a market. These market research methods help in anticipating the success of any particular product that may be launched into the market.
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Mobile Van Restaurant Company Marketing Coursework
5 pages (1467 words) , Download 2 , Coursework
Free
Moreover, the mobile van restaurant will not need any marketing cost as the van can itself advertise and since the van is movable, it can switch the business venue easily. The name of the mobile van restaurant suggested is Fastbite Inc. and the target group of our business would be the executives.
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Marketing Mix for JCPenney Marketing Research Paper
6 pages (1763 words) , Download 2 , Research Paper
Free
JcPenney (2011) is a large retail store, which sells a large variety of products manufactured by renowned companies in the category of clothing, shoes, accessories, home appliances, cosmetics, and many others. JcPenney (2011) is one of the largest retail chains, which provides its customers with a vast choice and stocks the most renowned and consumer-friendly products for its customers.
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The Importance of Marketing for Business Marketing Essay
5 pages (1298 words) , Download 4 , Essay
Free
To build its brand image and market share Nike spent generous amounts of money on big-name endorsements, flamboyant promotional events, and in-your-face “Just do it” advertisements. But Nike’s marketing success has more to it than just promotional hype. Nike gives its customers far more than just good sports gear.
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Impact of Advertising on Changing Consumer Behaviour Marketing Dissertation
8 pages (2522 words) , Download 2 , Dissertation
Free
On several occasions, there are many studies conducted to understand the effect of advertisement on consumer behavior. The success of a company’s product depends much on the advertisement campaigns conducted by the company to reach the customers. But how the advertisement helps in the increase of sales for the company is a very difficult task to understand for the company.
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The Popularity of Fake Fur Products Over Products Made of Real Fur Marketing Article
4 pages (1088 words) , Download 2 , Article
Free
Designers have been increasingly turning towards substitute fur products. They are attracted towards some of the most eye-catching accessories and products which are made of faux fur or made of such materials having textures reminiscent of fur. Fashion directors are surprised by the ongoing trend of high-end sales of faux fur products.
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Product, Price, Distribution, and Promotion Marketing Essay
4 pages (1087 words) , Download 2 , Essay
Free
In the age of increased work pressure and large scale environmental pollution healthcare industry has emerged as one of the most important segments. There have been numerous scientific discoveries in the healthcare sector with advanced medical facilities for patients. The present study would deal with the marketing strategies for setting up a new healthcare facility for ailments of cardiac disorders in India.
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Cokes Product Strategy of Developing Healthy Beverages Marketing Research Paper
6 pages (1658 words) , Download 7 , Research Paper
Free
The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly including cola drinks. Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886, and this was the foundation day for the Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest-selling non-alcoholic beverages.
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The New Improved Iphone by Apple Co Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The iPhone contains a range of compatible features for the United States’ upper and middle class. With the entry into the market, the company strives towards being the number one phone product providers in the United States. Market Segmentation The iPhone 4 has a collection of user friendly components, favorable for a wide range of clients segment.
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The Consequences of Bullying in School Marketing Admission/Application Essay
5 pages (1287 words) , Download 2 , Admission/Application Essay
Free
The effects of bullying might continue to have lifelong consequences to those who experience it for long periods of time. Much research has been done with respect to the whole concept of bullying and several conclusions have been drawn. It has been realized that bullying is a problem that affects entirely all countries in the world.
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Marketing of Huggies Brand Pull-Ups Marketing Research Paper
8 pages (2139 words) , Download 2 , Research Paper
Free
Only if the product and services are ‘reached’ to the customer, or if differently said, only if the customer is ‘made’ to buy those products or services, organizations can survive and succeed. To reach the customers or make the customers buy it, organizations have come up with effective marketing strategies.
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PESTLE and Marketing Strategies Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Nestle is known for understanding its local environment and designing local marketing strategies that effectively target the market. Needham and Dransfield (2000) stress the role of external scanning in devising effective marketing strategies: “Examining the business environment helps an organisation develop appropriate marketing strategies, including the marketing mix” (p.305).
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Marketing Strategy for Comfort Cabs Business Marketing Essay
7 pages (1905 words) , Download 3 , Essay
Free
Therefore, the services to be provided by Comfort Cabs will be inclusive of travel agencies in this sector that has been marked to be one of the rapidly growing sectors in the economy. In addition, Comfort cabs aim at capitalizing on planning for travel as a way of ring unlimited business opportunities that are available in the northwest region of the Pacific.
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The New Owner of Liverpool Football Club Marketing Coursework
7 pages (1996 words) , Download 2 , Coursework
Free
The owner also plans to find out the appropriate ways of reaching out to their segmented and targeted fans. The present economic crises, the heavy debt of the club, and the growing expenses have called for the need for steady revenue generation which could only be attained with the help and support of the loyal fans of the club.
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Strategic Marketing Planning as an Essential Marketing Tool Marketing Essay
6 pages (1756 words) , Download 5 , Essay
Free
All level managers brainstorm on the proper strategy to be included based on the market research. This paper aims to analyze and discuss strategic marketing planning as an essential tool to the marketing strategies of an organization. It focuses on the model developed by Porter as generic competitive strategies.
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The Importance of Logo for any Organisation Marketing Essay
12 pages (3000 words) , Download 7 , Essay
Free
TABLE OF CONTENTS Executive Summary 2 Introduction 3 Selection Of Logo 3 Communication Campaign 6 Logo Of Marks And Spencer 7 Logo Of Channel 8 Logo Of Gucci 8 Logo Of Nike 9 Logo Of Hugo Boss 10 Logo Of Ralph Lauren 10 Logo Of Adidas 10 Logo Of Levis 11
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Supply Chain Management Marketing Essay
8 pages (2108 words) , Download 2 , Essay
Free
According to Case 3 analysis, the two organizations are the Japan X Ltd and the Success Inc. Companies. The second principle is that, despite the existence of a supply chain for quite some time, the majority of companies have diverted their attention to what was happening within their business boundaries.
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Essentials of Marketing Marketing Case Study
6 pages (1694 words) , Download 2 , Case Study
Free
There is a huge difference in the rates between the two airways, Easy Jet and British Airways. The rates of Easy Jet are relatively low as compared to British Airways and this is due to the fact that the demand for the low-cost carrier is always high as compared to British Airways. When the demands are high, the prices are also high.
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Social media marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
New features of World Wide Web emerged, that resulted to the establishment of a new form of World Wide Web.The term Web 2.0 has been often considered as similar to the term ‘social media’ (Wankel 61), reflecting the advanced potentials for social interaction and participation in the creation of web content (Wankel 61).
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Quantative Research Design Marketing Coursework
3 pages (750 words) , Download 4 , Coursework
Free
Market research is helpful in getting strategically vital information in order to identify and analyze aspects of activities of competition in the market. It also helps to identify the needs of the customers in order to gain advantage over competitors. The ‘Films 4 You’ organization is an example of an organization, which requires undertaking a market research to understand the reasons for some areas of concern.
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Budget for Apple Vision Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
There is need to manufactured the created and designed Apple Vision, which will attract customers through ensuring that their demands, specifications, and preferences are met adequately. There will be need to engage in serious promotion of the new product, Apple Vision through various forms of media. Both print and broadcasting media will be used in promoting the product.
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Integrated marketing communication Marketing Essay
3 pages (750 words) , Download 4 , Essay
The target groups will first need to be divided by those that drive and commute to work from different segments and sections of the town. By approaching demographics by area and by work sections, there will be the ability to show the convenience that is a part of the carbon footprint.
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Historical Prospect of Advertising Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
Advertisements have been, are, and will still be there as long as the world of business exits together with media. Advertisements convince consumers to purchase a certain product by creating a sense of desire. An advertisement should provide the consumer with adequate data about the product and should not exaggerate nor give false information.
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Advertising and Segmentation Brief Analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
Advertising and segmentation brief analysis Name University Chose a household product and attach pictures of this item The household product that has been chosen is Windex, a glass cleaner. This is cleaner that exists in the market since 1933. It is being used as a surface cleaner too.
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Marketing Mix Analysis of Lululemon Athletica Marketing Research Paper
6 pages (1767 words) , Download 3 , Research Paper
Free
Lululemon’s products are sold at third-party resellers, which the company feels is parallel to their company. Such resellers may include premium yoga studios, fitness centers, and health clubs. Specialty stores and Franchises are among the company’s resellers. However, the wholesale channel of business does not generate overall revenue for the company.
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Success in Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
There can be achieved or ascribed status but more concentrate on the achieved status which comes from what an individual acquires throughout his or her lifetime. Occupation is an example of status that can either be achieved or ascribed. This can be achieved through one gaining the right knowledge and skills to succeed in a certain occupation and acquire a higher position, such a person is said to be successful (Paish 10).
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Sales Promotion Activities Marketing Essay
6 pages (1692 words) , Download 3 , Essay
Free
The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to nonfoods such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of the retail sector, it has found a place.
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Advertising:Strategies to make a successful sales promotion Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Sales promotions include communication activities that help in adding value to the customers, wholesalers and retailers. Sales promotion helps in building interest amongst the customers by making them purchase the product. Some of the techniques related to sales promotion are premiums, samples, point of purchase displays, contests, etc.
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Behavioral and performance issues with a customer service representative Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Palm was 25 years experienced employee and considered herself a superior person than selected customer service manager; in fact she considered herself deserving for the position of customer service managers but probably due to the lack of academic degree and behavioral problems she was not recommended for the desired position.
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The Marketing Macroenvironment Marketing Essay
6 pages (1698 words) , Download 3 , Essay
Free
Throughout history, humans have been seeking their intrinsic needs to survive. This is an instinctive action, which entails the person to become satisfied with their everyday lives. In order to satisfy these needs, interactions and relationships are formed between the people who need and the people who make or sell.
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Types of Marketing Strategies and Elements of a Successful Marketing Strategy Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
Marketing is that function of any business that focuses on satisfying customer needs. It is so important that it is done carefully, so it can become a reason for the turnaround of a failed business and vice versa. Therefore, it is very important that companies select and design marketing strategies that would benefit them.   
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Furniture Bank or Acquiring New Trucks: Evaluating and prioritizing each of the proposed Marketing Term Paper
7 pages (2099 words) , Download 2 , Term Paper
Free
Being a charitable institution the land acquired by furniture bank was given for free; which is now being taken away forcefully with the intention of building houses at affordable rates. The institution also wants to move to a place that is easily accessible to their entire volunteers who live in Greater Toronto Area.
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University Convenience Store Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
University Convenience Store SWOT analysis has been used in order to overcome the weakness through strength and using the opportunity to overcome the threats (Fine, 2009). SWOT Analysis Strength: Strength refers to the internal analysis of the organization.
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The Advantages and Disadvantages of Social Media Marketing for Business Entrepreneurs Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
Social media has been defined by Kaplan and Haenlein as “a collection of Internet-based applications that allow for the creation and exchange of user-generated content”. Several social media platforms such as wikis, blogs, microblogging sites like Twitter, video sites like YouTube, virtual worlds like Second Life, and social networking sites are being extensively used by businesses of all sizes.
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Marketing of TelePacific Communications Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
As the paper outlines, TelePacific Communications Company offers five classes of services (CoS) that facilitated them in obtaining the best product of the year 2010 awarded by Internet Telephony Magazine. Furthermore, the company’s new dimension towards increasing Wide Area Network (WAN) has provided them with a competitive edge over a few of the major players in the industry.
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Understand the concept and process of marketing Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
Political – The political system of United Kingdom is a constitutional monarchy and also a parliamentary system. On the whole the country is very much politically stable. Economical – UK is one of the largest economies around the world. Manufacturing is the most important industrial sector of UK.
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The 7 Habits of a Highly Effective Individual by Stephen Covey Marketing Book Report/Review
4 pages (1000 words) , Download 3 , Book Report/Review
Free
The character of a person is constructed based on the innate nature or the natural attributes possessed by the individual. Such innate features of one’s inborn nature feature the different types of habits reflected by the person during the course of social or group interactions. The person must focus on developing his or her traits to thereby inculcate potential habits in accomplishing set goals.
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Mobile marketing is more effective than e-mail marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
As a result of research, it was suggested that mobile technology is more and more common these days, all through the world. In addition, the business marketers all through the world are developing strategies using mobile technology for their business promotion. It is simpler, easier and covariant to use. Through mobile marketing, we can have better support and promotion of business.
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HMV Company in the UK Marketing Essay
4 pages (1289 words) , Download 3 , Essay
Free
HMV provides products and services in the UK market and beyond, in the entertainment arena. Games, movies, and music in audio and video are in digital form to suit the growing demand for digital products in the market. Consumers have various products to choose from, either purchasing in Blu-ray disc formats or online music downloads in MP3.
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Coca cola in china market Marketing Essay
3 pages (750 words) , Download 2 , Essay
Despite its attempt to popularize its products in China, Coca Cola Company faced a lot of challenges. The company had entered the new foreign market with very high expectations, but her methods of market approach and advertisement strategies failed to give the results expected In its effort to influence people and create awareness of its products, coca cola opted to use the traditional Medias that were commonly used by the local firms.
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Analysis of Article about Marketing Myopia Authored by Theodore Levitt Marketing Essay
4 pages (1093 words) , Download 2 , Essay
Free
According to the writer, most businesses that do not grow, or whose growth keeps declining have a management problem. This management is of the top executives of a company since they are the policymakers and implementers. For a long time, companies have been focusing on the kind of products they think suits the customers.
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Marketing Myopia Article Critique Marketing Essay
4 pages (1078 words) , Download 4 , Essay
Free
Taken literally, the name means short-sightedness in marketing, due to which the audience is unable to see the objects in the distant (future) and hence fails to plan adequately for them in the present. This phenomenon results in the audience losing out on an opportunity which it could’ve capitalized on if it could have had a more visionary approach.
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Xculture Project- Disneyland in Dubai Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Market Opportunity Analysis For Disneyland to succeed in an entirely new market, it is necessary to identify three significant key market success factors. In this study, political stability, strategic location, and economic stability were chosen as the most important market success factors that can highly affect the success of the proposed international business expansion.
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Hyundais Marketing Plan Marketing Research Paper
8 pages (2220 words) , Download 5 , Research Paper
Free
Hyundai Motor Group is the second-largest automaker company in Asia following Toyota and the fourth largest in all of the world. The company is a South Korean conglomerate company with its headquarters in Seoul. Chung Ju-Yung founded the group in 1998 after the purchase of the second-largest car company.
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Theory of Compliance - Employee Control in Call Centers Marketing Essay
10 pages (2778 words) , Download 2 , Essay
Free
The studies analyze the factors impelling customer compliance to service provider’s instruction. Numerous services today are not dependent on the daily interaction between the provider and the customer. These services are instead dependent on the willingness of the customer to follow the instructions of the provider when they are not together. This willingness has been called customer compliance.
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Brands and Businesses Building, Cultivating, and Measuring Success in the New Web Marketing Assignment
5 pages (1444 words) , Download 2 , Assignment
Free
The world of city marketing has become a truly integral part to such an extent that if a city does not develop an effective marketing strategy then chances may be high the business will not be a success. At the same time, it is also worth noting that, in the present business world, all enterprises aim at having a global outreach.
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Marketing group work project Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
It is therefore open to all public without any restrictions. Thus, the museum is decent and affordable venue for family outings. The museum provides a convenient place for learning and leisure. The museum is located in an area that is famous for its hotels and entertainment venues.
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