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Marketing Essays

Result for Subject Marketing:
19702 essays
Differentiation and Communications Strategies: Mercedes Benz AG Case Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
This report will primarily deal with the role of marketing and communication strategies of Mercedes Benz. Mercedes Benz has always been very keen on introducing newer varieties of promotional methods for challenging the tough market conditions. The current marketing strategies cannot be concluded as a failure for the brand.
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Defining the brand identity of Benetton:Semiotic analysis of company advertisements Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The intention of this study is Benetton as a shock marketer, utilising racism-inspired advertisements as a means to promote its corporate values and also establish its market position as a colour-intensive fashionista. Benetton operates in a highly competitive fashion marketplace, therefore creative advertisements are provided by the firm in order to differentiate itself significantly from other fashion retailers.
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Twining and Company Limited Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Twinings has to come up with optimum marketing strategies in line with the above-discussed marketing mix, and by focusing and enticing the four key customer segments. In addition, it's earlier decision to hire London-based design firm Pi Global to lend a “charming, friendly yet sophisticated” look to the brand, which can augur well for future campaigns in Hull as well. (Reyes).
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Principles Of Marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The five levels of product can help in comparing the BMW and Mercedes with other similar products. Core benefit The core benefit of the two products is transporting passengers. Generic product This is includes the inclusion of 4 wheels, lockable doors, and a function enabling adjustment of the sofas to the passengers needs.
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Consumer Behaviour in the UK High Street Clothing Sector Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
Statistics reveal that only four of the companies that were a part of the Fortune 100 companies in 1900 have been able to survive even today. Research conducted by Harvard University stated that most companies lose 50% of their customers in 5 years. Moreover, out of the top 12 companies that appeared on the Dow Jones index in 1900, only General Electric (GE) is the one that exists (Murray, et.al., 2008).
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Chicago demographics Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It has a huge population that and therefore very many services are required for the people. The nature of the services offered ranging from education to healthcare are generally good but there exist a few problems in health care that need to be addressed.
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The impact of firm resources and host country specific factors on international entry mode strategy Marketing Dissertation
55 pages (13750 words) , Download 4 , Dissertation
The study operates mainly based on research question which can be stated as follows: what are the effects of the following firm-specific factors (firm size; international business experience and organizational culture) and host country factors (cultural distance; country risk and market attractiveness) on the choice of entry mode of a UK firm into a foreign market?
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Contemporary Issues In Marketing Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The author discusses the strategies in marketing and clears out that for companies to be successful in the current marketing environment, they should consider the vital roles of their consumers, employees and other stakeholders. They have to ensure that ethical issues are appropriately addressed during the operations of a company.
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Successful Marketing Strategies Marketing Book Report/Review
13 pages (3290 words) , Download 2 , Book Report/Review
Free
For the other commodities like computers, marketers will go for design specifications that are of higher quality than the competitors. When a customer is performing information search, they find a commodity that matches their needs and is pocket friendly. Consumers may not understand this process as it is done without their thinking about it.
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A business plan for La Italia Ristorante italian restaurant Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
A Business Plan for La Italia Ristorante Italian RestaurantTABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. THE BUSINESS AND MANAGEMENT 4 A. HISTORY AND OVERVIEW OFBUSINESS TO DATE 4 B. CURRENT MISSION 5 C. OBJECTIVES AND ACTIONS NEEDED 5 D. THE TEAM 6 E. PRODUCTS AND SERVICES 6 F.
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Role of Internal Marketing Marketing Research Paper
10 pages (2500 words) , Download 5 , Research Paper
Free
Loosing loyal employees in today’s competitive market is highly risky, so one can maintain the possibility of hiring them back in the future, and help them searching new jobs while conducting the exit interview, it not only helps to avoid bad reputation but also helps in making the fired employees spreading good words for the brand.
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Sales and Marketing in Communication Industry Marketing Essay
8 pages (2191 words) , Download 2 , Essay
Free
The manner in which goods flow through the chain of distribution is enhanced by communication. As an ever-evolving industry, it is vital for individuals involved in business to stay updated. This means that they will interrelate properly to achieve their desired goals. Since business is a daily activity, communication as an industry is essential to oversee the success realized.
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Public Relations Campaign for Shell FuelSave Marketing Essay
10 pages (3033 words) , Download 2 , Essay
Free
Through sustainable development, Royal Dutch Shell B (2010) posits that it is able to: firstly, govern the way it develops new oil explorations and projects on alternative energy; secondly, manage its downstream supply chains; and lastly, share its benefits to society by delivering quality products and by spearheading community projects.
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Misevaluation Affects the Failure of Merger and Acquisition Activities Marketing Dissertation
27 pages (6750 words) , Download 2 , Dissertation
The understanding over the impact and influence of misevaluation in the failure of mergers and acquisitions has been presented in a logical and illustrative manner by covering wide arrays of information on the research topic. The introduction part of the research presented an overview of the research topic, aims and objectives and detailed description of mergers and acquisitions.
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Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
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Contemporary issues in marketing-Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The study affirms Apple Inc. with its iPod and iPhone has been able to become a strong brand and a strong organization. However, there are still scopes for further improvement regarding certain marketing aspects. Although, Apple Inc. have tie ups with various media companies and thereby offer its products as well as its services like podcast producers, it can ‘ink’ more tie-ups with other content providers.
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Would there be Apple without Jobs Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
Would there be Apple without Jobs? Apple Inc. (earlier Apple Computer Inc.) was founded in 1976 by Steve Jobs and Steve Wozniak. In 1980 the company was incorporated as a public company. Steve Jobs left Apple in 1985, only to return a decade later. Ever since his return, Apple Inc.
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Samsung as a new IT leader Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paper tells that the Chinese market is ready for a company with a new approach in manufacturing, branding, and marketing. Though the market already has information about the existence of Samsung, more needs to be done to convince potential buyers to take action and buy products. This can be achieved by strategic advertising, and taking Samsung retail outlets to areas where other brands have shunned.
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China-home for Apple or Samsung Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The present study would analyse the marketing communication strategy for Apple especially for the Chinese consumer market. The choice of the market assumes significance considering the fact that it is one of the fastest growing economies of the world and has a considerable potential.
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Snapshot of Uniqlo Marketing Essay
18 pages (5173 words) , Download 2 , Essay
Free
Since Uniqlo has already established a presence in Europe and has been successful, there is less of a need to go slow. That said, they need to circumvent the possible cultural and communication barriers, and this might be difficult to do without having a local subsidiary in place, one who knows their way around German laws and customs. 
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Correlation and Covariance Relationships Marketing Essay
5 pages (1522 words) , Download 2 , Essay
Free
Correlation according to Cohen (2003) can be defined as the description of the degree to which two variables are related to each other. For example, how is coffee business growth related to the weather patterns? Correlation can either be positive or negative meaning a single variable can affect the other positively or negatively.
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Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The computer tablet industry in the US continues to grow. By 2015, it is estimated that tablet users will grow from the present users of 26 million to 82.1 million market (Market Watch, 2011).
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Development of Comprehensive Integrated Marketing Communication Mix Marketing Assignment
23 pages (5750 words) , Download 5 , Assignment
The main principle is grounded on the usage of the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. An integrated marketing communication plan may leverage its multiple promotion sources.
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Marketing plan for homecare organization Carewatch UK Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
This paper will study the various marketing aspects of the homecare organization. The paper will make a study on the SWOT and PEST analysis, customer analysis, followed by macro and micro environment analysis for the company. Also the marketing and financial goals of the company are stated briefly.
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Market Analysis: Kelloggs Issues Marketing Essay
9 pages (2457 words) , Download 2 , Essay
Free
There is a need for Kellogg’s company to analyze and research more on its supply chain for this new product so that it can establish the best ways of meeting consumer needs while ensuring that it develops mutual relationships with its suppliers. This has the benefit of satisfying consumers, reducing costs, and increasing the quality levels of the new product (Baker, 2010).
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Bottled water consumption Marketing Dissertation
44 pages (11000 words) , Download 4 , Dissertation
This study looks into the factors affecting the increasing popularity of bottled water consumption in the UK. Using a sample of UK students, consumer beliefs and behavior with regards to bottled water consumption were recorded. Results of the study support earlier findings regarding increasing consumption of bottled water.
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Marketing the Fashion Product Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Since the time of the First World War, the company was able to acquire goods from the manufacturers, sell it to the customers, and retain a strong bondage between themselves and customers. Over the years they had the ability to constantly improvise and devise marketing business models to be always close to the customers and retain their customers.
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Manage Quality Customer Service Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
These questionnaires can consist of series of questions, which if aptly answered by a prospective customer, can provide in-depth and detailed data regarding customers’ expectations in the guest home including its ambiance, food, other adventure-related activities, etc. Questionnaires have to be distributed to or featured in all the prospective places, where they will frequent.
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Contemporary Issues in Toyotas Marketing Marketing Essay
10 pages (2864 words) , Download 2 , Essay
Free
As at now, the company has won the largest market share, but maintaining this confidence to its clients is the assignment for the management. What the company’s management should understand is that in the competition of big-box retailers; it is hard for two different firms to achieve the same kind of success in their operation.
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Contemporary issues in marketing: Case of Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.
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International Marketing - Effects of the Country of Origin on Consumer Perceptions Marketing Assignment
12 pages (3324 words) , Download 2 , Assignment
Free
The name ‘internationalization’ has been defined as ‘Point of view on a firm’s core competencies and opportunities in the foreign environment’. It is the process undertaken by a firm that can cause an increment in its involvement in international operations and the workout undertaken by organizations that lead to an increment in their knowledge of the impact of international deals on their future.
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Sustainable Management Futures: Wal-Mart Case Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
The opening of the study consists of the background information about ethics in business and management, sustainability principles and the ethical theories that promoted to have a deeper learning about it. The report continued with the analysis of ethical foundation and ethical violation of wal-mart and finished with possible ethical strategies for wal-mart.
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Creating Powerful Brands Marketing Essay
11 pages (3177 words) , Download 4 , Essay
Free
More often than not the marketers focus on providing only positive messages (i.e. one-sided messages) to the consumers regarding their product. However some marketers in a bid to attain more consumer attention and create a positive attitude towards their brand convey and present a two-sided message through a smartly planned advertisement campaign.
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Exploring Organisations Marketing Essay
11 pages (3054 words) , Download 2 , Essay
Free
Though this model is unpopular, it helps to illustrate relations between assortments of objects. This tool finds ready to use in systems development. However, William Hill also has diverse systems. This model suits situation requiring the resolution of hitches, which result from the interface of several factors. William Hill is an entity that faces multiple problems.
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Aer Lingus Products and Target Market Segments Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
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As we are discussing about only products, we are not touching the assessment on physical evidence, people and process of Aer Lingus Auxiliary Services. The paper also suggests the best marketing practices that will help Aer Lingus to improve the communication with customers.
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Critical Analysis of Sustainability Marketing Marketing Essay
4 pages (1559 words) , Download 2 , Essay
Free
A sustainable market is defined as a process of adopting a suitable business practice that creates a better business environment as well as a good relationship with other players in the global world, thus, most companies in their effort to try to portray their environmental and green image, they have to include sustainable marketing strategies into their overall market mix.
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Consumer Decision: The Effect of Word-of-Mouth Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The report has primarily been created to present a study on the significance of the word of mouth and its impact on the consumer decision. The study has been conducted on the basis of secondary resources. The researches of different authors and theorists on the subject of word of mouth have been consulted and analysed to present a research study through this report.
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A Study of Relationship Marketing on Customer Satisfaction Marketing Research Paper
9 pages (2250 words) , Download 5 , Research Paper
Free
Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.
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Success in Business: A Brand Equity Perspective Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business.
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Creativity and innovation at greenpeace Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”.
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Analysis of Asian Union Marketing Essay
12 pages (3293 words) , Download 2 , Essay
Free
Asian Union has clear signage of its various partners at its premises and on its website. There is a good diagrammatic representation of what they do and this creates a very positive impression to a potential customer. Asian Union is run by qualified managers who have experience working in the travel and tour industry.
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International Trade Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Still if the government plans to impose tariffs over the imported goods, the result would be that other countries will do the same. End result would be increased unemployment in the export competing industries and decreased unemployment in import competing industries.
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Best Buy's Code of Ethics Marketing Essay
10 pages (2728 words) , Download 3 , Essay
Free
that Best Buy identifies to be ethically relevant to its operation, the company basically addresses issues that are among the top list concerns of the international community today such as, environment, diversity, healthy and safe workplace, corporate social responsibility, child labor, and sexual harassment.
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Hollywood's Dominance in the Global Market: Strategies and Approaches to Growth Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will attempt to examine the different trends to understand how media should continue to approach expanding the market and working toward new mediums within Hollywood. The concepts which are associated with Hollywood are creating a global demand that is monopolizing the culture of film internationally.
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Product Innovation on Firm Performance Marketing Research Paper
11 pages (2750 words) , Download 7 , Research Paper
Free
The results of the study indicate that when firms decide to allocate resources to product innovation, they expect to gain leverage in terms of competitiveness and performance. It reveals that continuous product innovation increases the capacity of a firm to serve wide ranging consumer needs thereby upholding their loyalty.
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Kano Model Analysis Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The aim of the research project was to determine the relative significance of the factors that influence the degree of satisfaction of students in an institution of higher education. The researchers utilized a questionnaire based on the Kano Model. The model addresses a spectrum of issues that contribute to consumer satisfaction.
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How Greenwash commercials influence buying behaviour in luxury car market Marketing Dissertation
11 pages (2750 words) , Download 4 , Dissertation
Free
The research conducted studied the impact of the Green marketing on the buying pattern of the customers. It also focused on the aspect of whether the Green marketing has been ethically conducted by the organizations. The research will study whether fair practise of Greenwash and the proper use of Greenwash commercials will indeed do much good for all.
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India as a Potential Market for Tim Tam Biscuits Marketing Essay
14 pages (3500 words) , Download 6 , Essay
Free
Companies therefore engage in market research; collect relevant data so as to take the correct decision with regard to which market to enter, how to enter, what strategy to pursue in that market etc, before actually taking the plunge. The present paper deals with the expansion plan of Arnott’s Tim Tam biscuits in one of the BRIC countries.
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The Way of Selling Services or Products: Green Marketing Marketing Term Paper
11 pages (2980 words) , Download 2 , Term Paper
Free
The not so obvious when discussing green marking is when willing to pay more of what you are supposed to products which are green alternative comparable product the assumption in which my opinion has not been looked at closely and proven. While green marketing is rapidly growing as numbers continue to increase of customers.
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Identification off the Student Enrollment Problems at London School of Beauty and Makeup Marketing Assignment
9 pages (2780 words) , Download 2 , Assignment
Free
Being at the center of London, and having a well-financed marketing department, LSBM is expected to have the highest number of students who come seeking education in the school. However, this is not always the case. Our main question is to find out if indeed there is a way that the plan and the general strategies of the marketing departments have influenced the student population of the school.
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