Development of Comprehensive Integrated Marketing Communication Mix - Assignment Example

Other than messages regarding the cure of the Prostate Cancer the charity should also develop messages about creating awareness in the masses. Stage 5: One should identify the channels and who to hit what stake holder. May be message for each stake holder is same but there is difference in approaching them so other than proper message identification of proper channel also matters. This also includes how the message development helps the supporters and teams of the organization to achieve the objectives of the organization and help them in creation of the awareness regarding the disease.

Stage 1: Background – The UK Charity Sector The UK charities’ market is large, with more than 169,000 ‘main’ charities registered with the Charity Commission in June 20071. A ‘main’ charity is defined by the Charity Commission as one that is: “required to prepare accounts and to send an Annual Return to the Charity Commission or, if their income is less than ?10,000, inform the Commission of changes to the information held on the Register of Charities.” Based on the latest available financial information reported by each of these ‘main’ charities, their total aggregate annual income, according to the Charity Commission, amounts to just over?

46 billion. As would be expected, many of the charities are very small, with an annual income of less than ?10,000, which is below the Charity Commission’s reporting threshold. Although these are still required to keep accounts, they do not have to submit them as a matter of course to the Commission. Around 90% of total annual charity income is controlled by the largest 5% of the charities. These are all subject to more stringent annual reporting and audit requirements. There are 722charities with an annual income in excess.

In assignment Development of Comprehensive Integrated Marketing Communication Mix, the author describes man principles and backgrounds of this modern marketing trend in order to create critical outlook and answer next questions: How it can be used nowadays? Which can projects be realized with such method? With the example of different charity programms, the author decides to show the mechanism of this work: ''The UK charities’ market is large, with more than 169,000 ‘main’ charities registered with the Charity Commission in June 2017.

A ‘main’ charity is defined by the Charity Commission as one that is: “required to prepare accounts and to send an Annual Return to the Charity Commission or, if their income is less than £10,000, inform the Commission of changes to the information held on the Register of Charities.” Based on the latest available financial information reported by each of these ‘main’ charities, their total aggregate annual income, according to the Charity Commission, amounts to just over£46 billion.

The charity can also have strategic alliances with the same organizations who are working in same area, the charity can get benefited from their strategies, fundraising strategies for example and it can also adopt their business model as replica if it is working on small scale'' This assignment will be helpful for those who study marketing in University. The theme of this work is more than actual and social acute for modern society and the world.