Twining and Company Limited - Essay Example

Comments (0) Cite this document
Summary
Executive summary Twining and Company Limited or Twinings for short, is the UK based seller and marketer of Teas. It does not grow or manufacture tea, and instead source variety of finished Tea from a widespread, well-established network of growers and suppliers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Twining and Company Limited
Read TextPreview

Extract of sample
"Twining and Company Limited"

Download file to see previous pages Although, Twinings have a broad customer segment, it can focus on the four prospective segment of female population particularly professional women, college or university students, catering services and health conscious customers in and around Hull. With its existing products providing good results, Twinings can launch its marketing campaigns incorporating certain effective aspects of marketing mix to increase its market share and profits even further. Twining and Company Limited 1. Introduction Twinings is owned by Associated British Foods, a FTSE top 50 company with an annual turnover exceeding ?4 billion, since 1964. (twinings.com). Twinings does not own any tea gardens or any tea factories, and instead they source form a well developed network of tea estates and suppliers. These network of growers and suppliers of Twinings were from India, Sri Lanka, China, Kenya, Indonesia and Brazil. (twinings.com). Twinings markets these sourced tea under various brand names and varieties, currently selling more than 100 varieties of regional and flavored teas. Twining has a strong team of tea tasters or quality controllers, marketing team and other departments to reach the finished tea to the target customers in UK, France, USA, Australia Scandinavia, Russia, Italy and some Asian countries. (twinings.com). Twinings is selling these varieties of tea backed by a strong marketing campaign, which can be further optimized to make it competitive during the period of Christmas 2011 in Hull in UK SWOT Strengths Twinings have a longstanding presence in tea market, having been established 300 years ago. (twinings.com). Have a strong long-standing relationship with growers and suppliers from around the world. As they do not own any tea gardens and tea factories (so they do not grow or manufacture), they does not need to use their own produce, instead they are sourcing quality tea from various growers, manufacturers and suppliers. (twinings.com). Follow advanced and quality processing standards and technique (twinings.com). Founding member of Ethical Tea partnership Weaknesses Strong dislike for its The New Earl Grey variety or brand among majority of its customers. (Brown). Customers disliked the taste of The Early Grey, with many customers complaining the new variety makes it hard for them to sleep at night. (Brown). Although, Twinings is the founding member of Ethical Tea Partnership, it is being accused of indulging in unethical practices Twinings does not offer price advantage, as its products’ price is equal to or more than other brands’ high price. Opportunities Twinings can offer a range of “specialty Teas, infusions and Green Teas to maximize profit potential from high margin products.” (twiningsfs.co.uk) Twinings has good opportunities in the health tea segment and can offer more varieties of health enriching teas to health conscious customers It can offer Premium tea experience as the customers are prepared to pay more. (twiningsfs.co.uk) Can tie-up with food outlets and other restaurants Can also associate with or sell to catering companies which does service in the hospitality, airlines and other corporate sectors. Threat Dislike among customers for new varieties Twinings’ decision to shift its production processes from UK to Poland and China, could lead to job losses among the local population, thereby creating negative image among the UK target customer base. (telegraph.co.uk 2011) Entry of low priced equivalents from local manufacturers as well as foreign manufacturers, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Twining and Company Limited Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1393590-twining-and-company-limited
(Twining and Company Limited Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/marketing/1393590-twining-and-company-limited.
“Twining and Company Limited Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1393590-twining-and-company-limited.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The Salomon Vs A Salomon Company Limited Case
...proprietorship to Private Limited Company in line with the parameters of Companies Act 1862. After completion of this process, the wife and five sons become shareholders of the company. The shareholders of the company appointed two eldest sons as directors (Goulding, 1999). The Salomon Vs A Salomon Company Limited case was the landmark case in the history of United Kingdom. In that case, lords had unanimously clearly defined the doctrine of corporate personality. According to the decisions of Lords, which was in line with Company’s Act 1862, creditors of an insolvent company cannot initiate legal...
8 Pages(2000 words)Essay
Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
...? Marketing Strategy Plan: Christmas R. Twining and Company Limited Word Count Excluding Summary and Appendices - 2913 Executive summary This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull. However, the primary purpose of this plan is to devise a marketing strategy, which can help Twinings to increase its market share in Hull and thereby bridge the wide performance gap vis-a-vis other popular brands. Initially, the marketing...
13 Pages(3250 words)Essay
Abu Dhabi Polymers Company Limited
...?Abu Dhabi Polymers Company Limited (Borouge) History of the Company Borouge is a primary supplier of pioneering, value creating plastics solutions. The company was founded in 1998 and was set up as a joint venture between Abu Dhabi National Oil Company (ADNOC) and an Austrian-based company, Borealis (Borouge, 2001). ADNOC is a major Gulf oil company, while Borealis is a top European plastics provider. Borouge currently has headquarters located in both the United Arab Emirates and Singapore. Worldwide, Borouge has a workforce of 1,600 people, who represent over 40 nationalities and serve customers in more than 50 countries throughout the Middle East, the Asia-Pacific region, the Indian sub-continent, and Africa (Company Facts, 2010, p. 5... ). The...
3 Pages(750 words)Essay
Bradtech Limited Company
...scorecard the organisations are able to identify and create different performance measures and indicators which provide benchmark for the overall performance of the organisation (Kumru, 2012). Apart from this the balanced scorecard focuses on integrating the output or performance different departments and units of the organisation in order to generate more effective consolidated end result (Lawrie & Cobbold, 2004). In this case analysis, the initial process of balanced scorecard has been utilised i.e. the generation of the important performance measures and indicators for the company. If the organisation will review and monitor these performance indicators on regular basis then there will be better control over the overall output...
4 Pages(1000 words)Essay
Phil Company Limited
...? PHIL COMPANY LIMITED Company’s Introduction Phil Company Limited is a private electronic manufacturing company established in April 12 2008. The company was founded by Phil Samuel, when he was a second year student at Harvard University. Its headquarters is located in 123 Way, Cambridge, United States. Phil Company has four industrial sites located at the Heart of Cambridge city. It also has two manufacturing sites in Kingston, Jamaica. Phil Company is one of the many electronics manufacturing companies in the US. The company belongs to the Electronics and...
5 Pages(1250 words)Essay
Limited Liability Company in Qatar
...? Limited Liability Companies in Qatar and the Laws Governing Them Schools Number and of Submission (e.g., October 12, 2013) Limited Liability Companies in Qatar and the Laws Governing Them 1. Introduction Qatar law recognises six types of companies, one of which is the Limited Liability Company (LLC) (Commercial Companies Law, 2002). Some of the LLC companies in Qatar include Qatar Holding LLC, United Gulf Financial Services Company LLC, Global Investment House (Qatar) LLC, PricewaterhouseCoopers - Qatar LLC, McNair Chambers LLC, etc. (Qatar Financial Centre Authority, 2013). A...
6 Pages(1500 words)Essay
Report to the Board of Directors of ABC Limited on the proposed acquisition of additional shares in the company XYZ Limited
...Assignment 2 Question a) to Mr. P Chairman PQR Limited To pay a final dividend in script by an issue of bonus share for every share held by each shareholder: In this connection Clause 129 of Table A and Part IIA of Companies Ordinance read with S 79B dealing with the distribution of dividends and issue of bonus shares has to be taken account: The related provisions are reproduced below: Clause 129 of Table A: The company in general meeting may upon the recommendation of the directors resolve that it is desirable to capitalize any part of the amount for the time being standing to the credit of any of the company's reserve accounts or to the credit of the profit and loss account or...
5 Pages(1250 words)Essay
Strategic Analysis on an Australian Stock Exchange (ASX) listed company called Customers Limited (ASX:CUS)
...S LIMITED Strategic Analysis Report Content I). Profile: s Limited is an Australian company engaged in the business ofproviding ATMs and Electronic Payment Systems. It has its head office at Sydney. It got listed in the Australian Stock Exchange & its stock is CUS (ASX: CUS). The company believes on inorganic growth and has given shape to various successful acquisitions. It has acquired many existing ATM networks. One of the important acquisitions has been of acquiring of St George Bank’s Merchant ATM network in January 2005 which was a 700 numbers strong network. On April 2007 it acquired ATM Solutions Australia Pty Ltd. and was an important stride in its path of acquisitions. It...
5 Pages(1250 words)Essay
Proposal report for ERP strategic to Omar A. Balubaid Company Limited
...Proposal report for ERP strategic to Omar A. Balubaid Company Limited Executive Summary Omar A. Balubaid is one of the most renowned automobile companies in Saudi Arabia. Three IT initiatives were proposed for the company in the research proposal. One of those initiatives has been chosen to be explained in detail in this proposal report. Oracle e-business Suite has been proposed as the system that should be implemented in the company. The report starts with the background of the company and their objectives. Their existing systems are also mentioned and the limitations that initiated the need for a new system. Later in the report,...
10 Pages(2500 words)Essay
Accounting ratio analysis for Hysan Development Company Limited
...Accounting Ratio Analysis for Hysan Development Company Limited of Introduction.This paper seeks to evaluate the financial performance of Hysan Development Company Limited (or “Hysan”) for the past five years based on its financial statements for the purpose of makings suggestions that can be proposed in the end to assist further improvements of the company. The financial analysis will take off from the point of view of financial ratios including profitability, efficiency, liquidity and solvency then linking the same with wealth maximization objective of the company using investment or valuation ratios. 2.1 Brief Company...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Twining and Company Limited for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us