R. Twining and Company Limited - Assignment Example

Comments (0) Cite this document
Internal factors in the SWOT matrix look into the company’s strengths and weaknesses while the external factors delve into opportunities and threats affecting the company. The SWOT matrix is employed to improve the operation and performance of the organization by analyzing its Strengths, Weaknesses, Opportunities and Threats…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
R. Twining and Company Limited
Read TextPreview

Extract of sample
"R. Twining and Company Limited"

Download file to see previous pages Strengths
These are the attributes that distinguish the company from its competitors. Here, we examine the abilities of the company by investigating its internal environment, which includes the company’s employees, its products and its finances. We evaluate the company’s strengths pertaining its financial position, customer care techniques, cost minimization and employee skills. We need to develop ways of improving the company’s advantages over its competitors in order to maximize profits. To begin with, Twinings Tea’s position in the market should be enhanced to increase its market share when compared to the competitors. This can be done through the training of Twinings Tea marketing staff in better and more customer friendly approaches when dealing with consumers on a personal basis. This will serve to set Twinings Tea on a better position to the consumers’ perspectives; thus, strategically place Twinings Tea in the market. In addition, the research and development department needs to come up with better blends of tea, for instance, through grafting of two of the major blends into a more superior blend that will achieve higher market dominance compared to competitor products. The department can also look into cheaper techniques of producing tea in order to reduce on costs, thereby maximizing profits (David. 2003, p.57).  2003, p.57). Moreover, an introduction of new tea flavours to the market will see an increase in sale, thus a subsequent increase in company profits. The firm’s management should also come up with regular employee training programmes to increase employee awareness of the ever changing dynamics in tea production. Weaknesses These are other internal factors that demonstrate the company’s shortcomings in its operations and performance of maximum yields. In order to maximize its profits, Twinings Tea should look into ways of totally eliminating its weaknesses or improving on those that cannot be eliminated. Here, we aim at discovering the various setbacks in the company’s operations, recurring operational and customer experiences failures and the various escalated operational costs. To deal with these weaknesses, the organization should get rid of all the obsolete equipment in all departments and replace them with the latest high technology equipment. We note that equipment that utilize the latest technology require minimal power to operate; therefore, will save on the company’s energy consumption and costs. In addition, the company should clear all its outstanding loans with all financial institutions as the costs of servicing these loans is an enormous burden on the company’s economic wellbeing. The management should create cheaper ways of acquiring additional capital such as floating the company’s shares on the stock exchange. The manufacturing department should reduce on the product development cycle and improve on the products’ image in order to attract more customers, therefore, increase profits (Porter. 1998, p. 43). Opportunities These refer to the external conditions that aid in the realization of the organization’s objectives. They are conditions that the company can turn to its advantage in the attainment of increased sales and profits in the long run (Kendon. 1999, p. 58). The onset of the winter season presents a bonus to Twinings ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“R. Twining and Company Limited Assignment Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1435493-r-twining-and-company-limited
(R. Twining and Company Limited Assignment Example | Topics and Well Written Essays - 750 Words)
“R. Twining and Company Limited Assignment Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1435493-r-twining-and-company-limited.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
MAcro R
To illustrate these concepts, this paper selectively, discusses the case study of UK national unemployment rate, causes and effects of inflation on the country economy. Unemployment According to the trading economic website, tradingeconomics.com, unemployment rate in the United Kingdom remained unchanged at 7.70 percent in August of 2013 from 7.70 percent in July of 2013.
3 Pages(750 words)Assignment
Fletcher Building Limited
Analysis and interpretation report of Fletcher Building Limited Executive Summary Being one of New Zealand’s largest companies with over 100 years building experience, the Board of Directors of NZ Saver Limited are interested in investing in Fletcher Building Limited and as such, have requested for an analysis of the performance report of the corporation.
8 Pages(2000 words)Assignment
Twining and Company Limited
Thus, Twinings sell wide varieties of Teas in UK and all over the world. Although, it has good market share and reach aided by effective marketing campaigns, its reach and profits can be optimized even further particularly in the approaching Christmas season in Hull.
12 Pages(3000 words)Essay
Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
13 Pages(3250 words)Essay
Li Ning Company Limited Organizational Background and Audit
But aside from marketing its own home-grown sports products, it also distributes foreign-licensed brands such as Lotto, an Italian sports fashion brand, and Aigle, a French brand for outdoor sports products. Li Ning has a joint venture with Aigle.
10 Pages(2500 words)Assignment
Legal foundations in business and the discovery of limited liability company
These were the words of Nicholas Murray Butler way back in 1911 in his proclamation of the legal innovation in corporate law with respect to business operations of the 20th century. This statement has remained an icon of knowledge and a common philosophy in the development of limited liability companies otherwise referred to as the LLC business entity.
11 Pages(2750 words)Assignment
The Situation of a Company Hanson Private Limited
According to the author of the text, HPL is a firm which is exclusively into the manufacturing of private label products for large retailers and supermarkets. It is also stated that Hanson had 4 plants operating above 90% capacity. Besides, HPL’s largest retail customer has put a proposal in front of the company to make a significant increase in HPL’s share.
7 Pages(1750 words)Assignment
R. Twining and Company Limited
In general terms, the market may be seen as a generally mature market in the product life cycle (Jobber, 2007). However, there are key areas for growth such
3 Pages(750 words)Assignment
Strategy Analysis: a report of COCA-COLA AMATIL LIMITED (ASX Top 50 company)
It seems that Coca Cola has been a victim of its own success, trying to meet popular demand but having to cut corners in the process to ensure it can supply its consumer base. At the turn of the millennium, Coca Cola was in the spotlight for many reasons
8 Pages(2000 words)Assignment
Limited companies
1-3). In this paper the discussion is about the concept of Limited Liability Company, the advantages and disadvantages of this company and also the differences between ordinary and preferences shares. Limited Liability Company
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic R. Twining and Company Limited for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us