Nobody downloaded yet

Ford Company Limited Analysis: Strategic Issues - Case Study Example

Comments (0) Cite this document
FORD CASE ANALYSIS Company introduction Ford is an American Automaker. It is the third largest automaker in the world. Ford Company has been around for a period of 100 years. It was founded by Henry Ford in the year 1903. Initially the company was named Detroit Automobile Company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Ford Company Limited Case Analysis: Strategic Issues
Read TextPreview

Extract of sample "Ford Company Limited Analysis: Strategic Issues"

Download file to see previous pages He appointed Alan Mulally as the CEO of the company in 2006. Bill Ford was impressed with Alan Mulally leadership skills. Alan Mulally came into automobile business from metal bending business. Bill Ford appointed Alan Mullay as the CEO of Ford because he had the skills to overcome the problems Ford was facing. Alan Mulally had faced similar problems in Boeing so his experience would be useful to Ford. Alan Mulally vision was to provide customized automobiles to the customers. He brought in changes so that Ford would be a small and profitable business in future. He had convinced Bill Ford to take up loan of about $23 billion to avoid bankruptcy after he arrived from Boeing Company. In order to build up cash cushion the automaker had put up all the major assets as collateral. Mulally set plans to take loan from the market. He replaced "the bigger is better" policy of ford with "less is more approach." Ford concentrated more on cutting various costs and transforming the way ford was doing business. Former CEO Jacques Nasser emphasized on doing acquisitions in order to reshape ford but the daily activities of the company were ignored in this process. The policy followed by Jacques Nasser failed because plans were not prepared after thorough research. Bill Ford is a visionary. He appointed Alan Mulally so that he could bring in his experience to ford. ...
Alan Mulally help in establishing the best brand mix in 2011.Alan Mulally had stressed that proper forecasting needs to be done for 2013. He brought in the “less is more business model.” According to this approach the company concentrated on providing customized cars instead of doing large scale production. A shift from the old policy of “bigger is better” to “less is more” policy resulted in Ford concentrating on providing quality cars as per the requirements of the customers. Strategic issues Ford Company Limited is facing serious problems since 1999. The profit of the company during this period was about $7.2 billion and the pretax income was about $ 11 billion. It was expected around this time that Ford would overtake General Motors but Toyota overtook Ford. This led to the beginning of the problems for the Ford Company Limited. Toyota used innovative technology as well as cost arbitration policy to overtake both GM and Ford. The main reasons for the failure of Ford were:- Ford failed to incorporate a proper diversifying strategy. Ford’s internal problem aggravated during this period. The CEO at that time Jacques Nasser failed to address this problem. The result was that the market share began to drop from 25% in 1999 to about 15% in 2011. The company suffered heavy losses in the light vehicle segment. However the good news is that the overall market share has started to rise again in 2009, 2010 and 2011. Another sign of problem for the company are the falling stock prices. The stock prices have decreased over the last decade. The stock prices were around $ 60 in1999. This price fell to as low as $1.43 in 2008 but it has now rebound to about $18.7 in 2010. The ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Ford Company Limited Case Analysis: Strategic Issues Study”, n.d.)
Ford Company Limited Case Analysis: Strategic Issues Study. Retrieved from
(Ford Company Limited Case Analysis: Strategic Issues Study)
Ford Company Limited Case Analysis: Strategic Issues Study.
“Ford Company Limited Case Analysis: Strategic Issues Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Ford Company Limited Case Analysis: Strategic Issues

Ford Motor Company Analysis Report

...and regulations are formulated by those at the topmost position and incorporated at the lower levels. However, the company has been undertaking rapid decentralisation as it is becoming increasingly global in nature. The Thompson technology has been used for demonstrating the strategy used in Ford. The long linked technology has been prominent in this case because of its use of sequential steps in operating. The next part of the project demonstrates the cultural issues in the organisation and the way in which the company integrates the different cultures of the different organisations across the globe. The company has also been...
14 Pages(3500 words)Essay

Case: Ford Motor company

...? FORD MOTOR COMPANY Ford Motor CompanyFord Motor Company (Ford), incorporated in 1919, is a producer of cars and trucks. Ford and its subsidiaries are also engaged in other businesses, including financing vehicles. It operates under two segments: Automotive and Financial Services. The Automotive segment includes the operations of Ford North America, Ford South America, Ford Europe and Ford Asia Pacific Africa. The Financial services include the operations of Ford Motor Credit Company and Other Financial Services” (Reuters, 2011). 1. The case study reflects upon different criteria for Ford Motor Company in order to create a successful environment within the organization. The CEO of the company, Alan Mulally, focuses on merging... the...
3 Pages(750 words)Essay

Ford Motor Company Analysis

...Ford Motor Company (Thorough Analysis) of Ford Motor Company Background Ford Motor Company is a multinational automotive manufacturer based in America. Its headquarters are in Dearborn, Michigan in the suburb of Detroit. The firm was established by Henry Ford and integrated in 1903. The firm markets its automotives under the brands Lincoln and Ford. It also owns shares in the Japanese Mazda and UK’s Aston Martin. This is a business that is owned by the Ford family even though they own a small share. An enormous manufacturing base of cars and large scale administration...
8 Pages(2000 words)Research Paper

Ford Motor Company Business Case

...largest company in the world. In 1990s Ford introduced light trucks as per US demand. The usage of light trucks was sport utilities and pickups. In this case study explained that strategies of Jacques Nasser and Bill Ford about light trucks. Jacques Nasser was the Ford’s Chief Executive Officer in January 1999, In 2000 Ford formed a program about the redesigning manufacturing systems. Through this program the Ford Company saves all expenses. Without Car Company Nasser introduced that the services would distribute good returns for shareholders. Ford...
21 Pages(5250 words)Case Study

Ford Case (Marketing) Analysis

...Ford Case Marketing Analysis How does marketing cars differ from marketing services for those same vehicles? Differences between marketing cars and marketing services for the same vehicles is the major reason because of which, Auto World is facing different issues in its operations. For example, zero-error strategy has been adapted before putting a used car in the showroom however, when the same car comes for repair and maintenance, customer has to make frequent visits. It seems that staff of the company is unaware of the fact that consistent success in marketing products cannot be achieved unless the marketing efforts are coupled with follow-up...
5 Pages(1250 words)Essay

Strategic Management of Ford Motor Company

... Strategic Management Report Analysis of Ford Case Study - Ford and the World Automobile Industry (2009 Report) Table of Contents 1. Introduction 3 2. Ford Motor Company – overview 3 3. Industry analysis 4 3.1 Industry characteristics and policies 4 3.2 SWOT analysis 5 4. Strategic Analysis 6 4.2 PESTEL analysis 7 4.3 Porter Five Forces 8 5. Ford - Presentation and analysis of key organizational strategies 9 6. Conclusion 10 7....
12 Pages(3000 words)Essay

Analysis of Pepsi Company Limited

...the outstanding number of shares, a number of concepts have to be understood, the first concept being that a company is authorized by law to issue only a specific number of shares. From the authorized number of shares, the number of shares that investors hold and the restricted shares by the company are called outstanding shares. After the company releases outstanding shares, the remaining numbers of shares are released in subsequent periods through stock sales or rights issues. f) From the analysis of the cash flow statement presented by Pepsi Company Limited, it can be seen that the...
4 Pages(1000 words)Assignment

Ford Company

... Cenage Learning. Greenleaf, W. (2011). Monopoly on wheels: Henry Ford and the Selden automobile patent. Detroit, Mich, Wayne State University Press. Happian-Smith, J. (2001). An introduction to modern vehicle design. Oxford [u.a.], Butterworth-Heinemann. . Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2009). Strategic management: competitiveness and globalization : cases. Mason, OH, South-Western Cengage Learning. Kreipke, R. C. (2003). Ford Motor Company, the first 100 years: a chronological picture history of Ford Motor Company over the first century. Paducah, KY, Turner Pub. Co. Musolf, N. (2009). The story of Ford. Mankato, MN, Creative Education. Olson, R. (2006). Ford in miniature. Dorchester, Veloce. Paul, J. (2009... ...
5 Pages(1250 words)Essay

Liability Issues - Limited Liability Company

...Liability Issues - Limited Liability Company Introduction This paper is based on a case analysis that is based on three friends who have graduated from the Computer Science Department of the Manchester Metropolitan University who desire to run a business that will buy and sell computers, computer software and accessories. The paper provides advice on how to incorporate their business and carry out their transactions in order to attain the best and optimal results. Types of Business Options There are three main types of businesses in the UK and these are: 1. Sole traders 2. Limited companies and 3. Business...
6 Pages(1500 words)Essay

Strategic Management Of Ford Company

...Motor Company and Tata Motors. CBS-M.Sc. Finance and Strategic Management. [Online] [Accessed: 23 December 2014] Dess, G.G., Lumpkin G.T. & Eisner A.B., 2008, Strategic management: text and cases. Boston: McGraw-Hill/Irwin. Fontaine, C., Antoine, H., & Stefan, S., 2006, The Stakeholder Theory [Online] Available at: [Accessed: 23 December 2014] Fordmotorcompany 2010, Who are our Stakeholders? Available from:...
12 Pages(3000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Ford Company Limited Case Analysis: Strategic Issues for FREE!

Contact Us