The Way of Selling Services or Products: Green Marketing - Term Paper Example

From the two common words search as green for instant what runs in your mind is nature or color which is generally related to beauty, in the hand market what you think of from the word is a place of investment or a place where you would create a solution. Defined form of green marketing would be the way of selling services or products that are based from benefits from their environment. Such services or products could be friendly in the environment where in its self it’s packaged or/and produced in friendly environment manner. The assumed obvious of green marketing is where by customers who are potential will look into products or services as a way to benefit and basing their buying decisions accordingly. With the not so obvious when discussing about green marking is when willingness to pay more of what you are supposed to products which are green alternative comparable product the assumption in which my opinion has not looked at closely and proven. While green marketing is rapidly growing as numbers continue to increase of customer and willing to back their consciousnesses environmentally with their loaded pockets, it will be however dangerous. The communities are skeptical in the sense that green claims and companies would seriously damage their brands and their sales. Sam Walton in the year 1990 had promised that the company by the name of Wal –Mart would reward the company Proctor and Gamble with unique shelf talkers if they however approve to their products that had greener features. When they responded, Wal-Mart’s soon from its shelves were emblazoned with all kinds of reports of the greener features of different products that include bogus ones such as household paper towels where there was the recycled content of the core of the card board but not the paper towels. Activities environmentally called the efforts a sham with two counts: the along the two features has been there, so no true process was made, and the green feature presence necessary didn’t mean a product was overall green. In variation this example could likely be unintentional, green washing case but it set a new standard of eco-communications progress firmly rooted genuinely and with transparency. With green awakening in a mainstream which is squarely in which many companies cater for new eco-awareness users by launching services and products, intentionally or whether not is legitimately less green. The most popular this activity is green washing. Toast by environmentalist to criticize hotels that encourage visitors to recycle towel by reusing them for environmental reasons but however not done any effort to encourage to recycle waste, green washing accusations can emanate from various places including the media, consumers, competitors, environmentalists an it can be long lasting , serious , and detrimentally big to a reputation of a brand. In the aspect planned in making headlines and discovering an example for every person to heed, advocates target the trusted and influential companies. For BP as company it received an avalanche of critics when launching its Beyond Petroleum campaign worth an estimate of about $200 making its commitment to renew energy which was therefore a fact a 1 percent represented of sales globally; and in that criticism it was gathered or compounded in the Gulf of Mexico by the oil spill. When trying to be a solution provider for green lifestyle market size have to be looked upon by exactly knowing our size of the market we cannot have a precise count of how much money we could make and trust me no investor whatsoever would be interested. In doing thios we have to be able to first of all define green and then look at every products aspect and then make a decision if there is green product potential or a green product. In every possible categories there are green possibilities, the procedure of sizing market of green products was looking at exact industry and figure out the size and if or not a green product is up in there shown . I have spoke to experts in the top five of sizing the green market and the resolution become that no one knows, the need to determine the problem. I can however show the migration process of buying habits. The process of reaching customers if you on top of the map you need to understand and be able to shoe forth with $10 million marketing what size market you can get or a $30 million budget. You will give a brief description of how huge the market is and we are getting there to the market. Never the less no city besides Santa Monica or Association of Green Business – only service categories or product associated. But in sense no says that it will absorb a trillion dollar market. In order for knowing what re-cast is in Green Home, we are however an lifestyle play and we give solutions to people who would need a heating duct cleaner, maid, green gardener , etc. and to the local version of green service providers we send and get from all of them a margin. From the present market sizing it describes that there is $500 billion in market and we can get 1percent from it. We can get out of the service points the market size we require. Through the tactic used to deal with our model distributer that originally come up and whether from our decision that we do the precise thing with the sizing of the original market. Let as look not to get side tracked on either or not we include vehicles and services which are personal or either the requirement for marginal employees. The apparel, TAM is $400 billion with supplies and services but in order to use this numbers for sizing the market could be a guestimation total, for this kind of model business what would be the expected capture? Of which it is relevantly impossible to argue that market potential if it’s going to be green. If there is a way that every oven cleaner becomes green over time then that makes you market smaller in the sense, not huge because there likely be one product and that you could get it in a safe way. But that would not be the considered important problem. Estimates in conservation puts the $2.5 billion market at the green market size. Probably it can support growth at 10 percent to 20 percent per year then I then the represent of $2.5 million. Sources which are better from any one else and that are very conservative and that has drilled more from the ground in a great angle. We have to differentiate our selves because relevantly business like this have fallen in failure for there used to be 200 million retailers who are green now estimates are 10, in this case for the stores to fail my been brought from venture of hardware stores. The contrast between products which are green which are mainly more expensive in than brown which the ordinary ones , the ones which are manufactured products and they relatively lower in cost. The green products are environmentally friendly because with the comparison of they new products therefore minimum material and energy is required to refurbish and remanufacture products which are used, which would then be thrown and increase waste in the environment. The analyzing for the market segment and technological products for products which are manufactured in both principal of market monopoly. They extend the research through the whole cycle from new manufactured products. When examining the cost increase of producer monopoly that enhances product manufacturing. From their conclusion investment in remanufacturing would result in less cost it would how ever remains a better in order to differ competition from remanufacturing externally. Many results has been focused on the way effectiveness of policies regulated are imposing emission taxes on products which are ordinary and green products which are given subsidies for encouraging environment responsibility production. The uniform comparison ad –valorem tax policy with the policy variant that would levy taxes or even offer firms subsidies reducing the total pollution and implementing welfare aggregate, the tax policy dormitory may be increased through total pollution and would reduce welfare aggregate. In results that, majority of people support the policy of the federal mandate that clearly stipulates how companies would reduce emissions. Through the other option which is attractive government impose tax for green house emissions of gas plus cap schemes where the government uses emissions cuts and gives companies permission to emit a certain quantity of green house gases. Our study makes contribution to the literature through the following ways: 1. We see how consumers base their buying decisions with not only cost premiums of products which are green but also the consumption cost savings. The savings would be both savings in the economic segment an savings in the environmental segment. With the firm which did not to produce products which are green friendly for the protection of the environment but to discover a market and increase its costs, for most of customers are willing to purchase a green price premium if only it is beneficial through a rewards. Technology advances and manufactures processes that have enables many products which are green such as compact lamps fluorescent to justify their cost premium by savings in the phase significantly. 2. Considering the companies competition between and within green firms and ordinary companies, more over representing industries where companies in whether ordinary or green production are specialized. In the other hand competition with big hybrid companies that products are produced, the extension of companies monopoly and duopoly settings which such allow us to further clarify the interaction of the two groups of producers with collectively entries and exists of green companies possible. For the long –term it affects the impact of tax Pigovian and subsidy policies of market center of equilibrium which can also be analyzed. 3. For measurement for competitive performance of products which are of green in the market, we thoroughly define three market indices: green product market share, price of green premium, and social welfare. For effectiveness of tax Pigovian and subsidy policies in which it measures with the indices and demonstration. Through this scope of understanding disturbers of some companies are so successful in selling green clean products the answer lies in strategizing through the mode of selling, incases like this, it finally come together and through what I have learned my strategically mode of marketing: Enthusiasm – top most thing is selling green through a sales person that is however energetic and should work with firms plus have sales people of rank in the firm that would also believe in green cleaning is of importance to the sphere of the industry and should with the whole heart endorsed. Desire – with the sales person who sells green and manages to sell it, has however the desire to sell green, make the world a better place to leave in, and broaden their horizon. Family and selling green are about the most important necessities people’s lives. The crew of a sales person namely in times demonstrates the performance and the well effectiveness of products of green cleaning therefore through the sense of when a cleaning crew usually changes into a sales order through the next day with the facility manger. Learning – For selling green it requires one to have passed achool, for their they would learn on the basics of marketing, importance of what they are selling, and the importance of green cleaning in the industry. The appreciation given to those are capable in selling green because much effort had been taken to convince the customer of the product and the way it helps to enhance green cleaning into their factory. Strategy planning –For green selling it involves strategy and planning thus however a facility could be interested in diverting its focus towards preferable environmental cleaning products but for medical care center could be waiting for a sales person to introduce the green product to them, for the prospects chosen should wisely made in order for the sales person to sell. Night work – resisting of change by workers in custody. Many people believe if the traditional cleaning chemical which are the same or products which have worked well for decades no matter what kind of impact it brings to the environment, reasoning why then change? (Glaser 1999) Consultants – The salesperson love to discuss features and advantages of the products they market. When selling green it requires something unique though incases it derives the sales person into being a consultant in the reason of the facility which can turn to if they have maintenance, green problems, or cleaning. Successful green sales people grow to a level of a consultant for their clients. Uniqueness – when being an expert in selling green products, it however Jansam sales person differentiate them selves with green sales person of many look at green cleaning as there field of expertise and their prospects and customers knows this. Communication – frequently I have meet various successful sales representatives, talked with them and they normally say that through building on mutual relation bond between you and the customer when utilizing search areas off important when there is parents group meetings, medical facilities administrators, talks before school and other relevant places that green cleaning and environmentally preferable products. For they know, believe the subject . Ability to listen – is very essential in the case where a person could give you a problem that he or she could be facing health wise and wants you to him something to release the pain through your green pills. Creativity – sales people find new ideas to market the green product effectively, for they meet in different gatherings search as the chambers of commerce, church group meeting, community events, and eve n in radio and television. Same distributer have gone to an extend by writing articles for the websites, articles and many more. The challenging thing about green products is the brown product which s the counterpart. In light of the community concern of the environmental and economic development which is sustainable which becomes more ordinary to people. This product that reduce the effect on health of human and with the environmental compared to the products and services competing which serve the same purpose. This consideration of comparison of raw material acquisition, manufacturing, packaging, production, distribution, operation, maintenance, reuse, or the disposal of the service and the products.(Conrad,2005) From our research three diverse explanations give n in green marketing, green products variation and competition, and green policies in tax. Each briefly has been reviewed to show a company decision to enhance products which are green environmental friendly to implement my be by consumer preference and regulations, through the low of market share of green products of companies , has made companies to think in another scope of direction which is strategizing ion marketing green. Focusing closely on consumer profile and the way its application on strategies advertised. The direct appeals of direct advertising are compared. Suggestions that the appeal of environmental is highly persuasive than economic appeal for even consumers that are more or less involved with the environment. Different reports have been learned for many years of effort to increase the market acceptance of lamps such as compact fluorescent, which they had only 2 percent of national market in the year 2006 in terms of sales min unit. In the other hand through the report complexity technically, availability of market, and the attitude of a consumers, and retail are kwon as some of the barriers of acceptance. Between the buying decisions and environmental measures consciousness is studied. The one that suggests that when customers environmental concern could positively affect shares in the market of green products. Inspired by hiking attention and concern about green products, we derive information from green producers to rapidly increase competition and for there case decision makers to however use policies of taxation as leverage of promoting green products. We made these minimum conditions for the green product to survive market competition for the long term compared to the counterparts, the superiority of most green products from one dimension but relatively weaker than the other, well at least in the introductory scope. The survival conditions would benefit green producers in order for them to determine if a product is in completion. Price efficiency and also innovative design are identified as key elements for survival. Percentage of a particular category where they are searching for exact category when searching for a greener product: (Glaser 1999) Home cleaning products: 75 percent. Food and beverage: 65 percent. Personal care products ( Shampoo lotion,etc.) 55 percent Appliences:47 percent Home improvement products(windows insulation, et.): 46 percent Automobil: 32 percent. From those categories, what makes them distinct from any other product segment that form out there screaming from the top of his lungs about the green credentials? When consumers concerns with the way the safety measures of the products that they use in their homes and place on their bodies, by prompting a greener products attribute, marketer have been successful their wares as improving a personal yet environmental that also profit the global environment . Describe success comes from emphasis the former rather than the latter. Items like dishwasher which be a big meal ticket focusing exclusively on environmental advantages thus making it even harder. From the back seat of saving the planet, unless a connection is exactly describes the differentiation of savings of potential future. The long term savings potential of these categories can show. Since 2009, 1500 product launches that featured claims such as environmentally friendly. Work cited Glaser.P.S. Green Power Marketing Claims. Afree ride on conversational power? The electricity Journal..1999. K.Conrad. Price competition and product differentiation when consumers care for the environment. Environmental and Resource Economics,2005 Read More