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Sales and marketing in communication industry - Essay Example

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Name Institution Course Instructor Date Sales and Marketing in Communication Industry Statistics show that the commonly used tool for communication worldwide is the mobile phone. For many years, some continents like Africa have been lagging behind in terms of mobile phone usage…
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Download file to see previous pages This has resulted from immense marketing by marketers who have worked tirelessly in search for new markets, which has revolutionized African continent hence increasing its mobile usage to a rate of 65% annually that is double the global average. Economists argue that, for a product to reach the market there must be sales people since for them to exist there must be the need to market a product and finally make a sale. Therefore, scholars describe marketing as the activities undertaken to generate leads that plays a major role in bringing in a sale. Where else the act of turning a prospect to a buyer and thereafter a repeat customer can describe selling. The intense cross-border marketing done in some countries in Asian continent reveal, mobile wholesalers in China and India have greatly influenced mobile exporters and importers from other countries through international trade. With the increasing demand for mobile phones, distributors are working tirelessly to meet the rising demand and in the process maintain the will to ensure international and domestic trade continues well. Wholesalers on the other hand are ensuring enough stock in their depots as a sign of rising need for these communication tools (Naresh, 2011:32). At the same time, sales and marketing is essential in ensuring availability of products and concrete information about the market. Moreover, no any movement of commodities could occur if it were not for both overseas and local marketing. Intensive marketing together with sales has helped China gain great deals of profit in handset sales and revenue obtained from such trade. Online marketing through Internet has increased demand raising revenues levied from internet users. International sales and marketing plans, as well as strategies set by mobile phone manufacturers and distributors all over the world, more than half a billion mobile phones were sold worldwide in 2009. In fact, analysts expect the number to double within a period of not more than five years. Sales relates to marketing in a way that is very simple to understand yet very complicated in explaining. Exporters and importers in UK, France, and Germany expressed great need for faster internet enabled mobile phones. How did they come up with such a radical need? Experts have painted an ideal picture to describe the relationship between sales and marketing. It functions in an extremely miner percentage of potential customers willing and ready to buy a product. It also functions in merely those who would possibly buy at a future date as well as those others who are mildly interested in buying. For those expressing will or wish to buy at a future date, a company must assemble and assign sales representatives to create a friendly and informative follow up where this might be in form of a mail or voice broadcast. In order to reap maximum benefits through marketing and selling, investors must express will to take broad marketing measures. They might take the form of organizing inter-business marketing conferences, road shows, and advertising on televisions or over the radio (Naresh, 2011:43). This is evident in countries like Japan where mobile service providers have partnered with banking firms to provide mobile banking services hence this has seen the Japan claim the most vast share of mobile banking and money transfers. For them to realize this, the information technology marketers must have worked hard ...Download file to see next pagesRead More
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