Nobody downloaded yet

Public relations campaign for Shell FuelSave - Essay Example

Comments (0) Cite this document
Public Relations Campaign for Shell FuelSave Name Student Number, Year Level, Section Academic Subject December 3, 2011 Public Relations Campaign: Shell FuelSave Unleaded and Diesel I. Company Background: Royal Dutch Shell As a corporation that positions itself as the “leading innovator for the energy future”, Royal Dutch Shell A (2009) aims to maintain sustainable development by delivering its short-term and long-term business interests with economic, environmental, and social considerations…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Public relations campaign for Shell FuelSave
Read TextPreview

Extract of sample
"Public relations campaign for Shell FuelSave"

Download file to see previous pages Shell is present in more than 90 countries worldwide, has 93,000 full-time employees, and maintains a fuel retail network of around 43,000 service stations Royal Dutch Shell C (2001). In 2010, Shell was able to produce 3.3 million barrels of oil equivalent per day while it generated earnings of $20.5 billion Royal Dutch Shell C (2001). It spent $23.7 billion on net capital investment while it spent over $1.0 billion on research and development (R&D). The business operations of Shell are classified under three major categories—upstream, downstream, and projects and technology. Firstly, Shell Upstream is involved in the search and recovery of oil and natural gas; and the extraction of heavy oil from oil sands for conversion into synthetic crudes Royal Dutch Shell C (2001). Secondly, Shell Downstream is involved in the manufacturing, supplying, and marketing of oil products and chemicals worldwide. Businesses under manufacturing and supply include “refineries, chemical plants, and the supply and distribution of feedstocks and other products”. ...
II. The Launch of FuelSave Maingrade Fuels With the company’s emphasis on bringing innovation into its fuel products, Shell launched its maingrade unleaded and diesel fuels under the name FuelSave. According to Royal Dutch Shell C (2001), the primary attributes of the product banked on a highly unique feature called the “Advanced Efficiency Improver” which was designed to improve the fuel economy of every car by lubricating areas in the engine where normal engine oils cannot reach, as stated by Royal Dutch Shell D (2011). Through this, FuelSave Unleaded and FuelSave Diesel promised to help its drivers “Save up to one liter per tank”. By bolstering the idea of fuel saving, Shell intended to contribute its important share in solving the worldwide problem on ballooning fuel demand. Although the big idea of saving seemed appealing to any vehicle driver, FuelSave caters to a specific and well-defined target market. Defined by their practicality and a mindset that is driven by wanting to get the maximum benefit in all the products they use, these fuel customers are commonly called Smart Drivers. They are customers who are very sensitive to changes in price, but critically analyze the value in the products they buy, as concluded by IBM Business Consulting Services (2005). To them, fuel is slowly becoming a luxury more than a necessity due to the continued increase in price. Since abandoning their car and taking the public transportation is not an option, the only choice for them is to shoulder the hiking fuel prices. However, they may become occasional switchers especially when they do not get the value they expect from their fuel purchase, as summarized by Manzano (2005). In this light, it can be said that although these ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Public relations campaign for Shell FuelSave Essay”, n.d.)
Retrieved from
(Public Relations Campaign for Shell FuelSave Essay)
“Public Relations Campaign for Shell FuelSave Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Public relations campaign
The objective of this report is to measure the effectiveness of public relation campaign and its effect to the public. PR campaign is one of the most effective methods of communications between organization and population, as it allows organization to state its views clearly and promulgate its ideas.
10 Pages(2500 words)Essay
Public Relations
I approached everyone I interviewed with an open mind and expected any response. First, I had to earn the trust of the interviewees by being friendly by considering their ethnicity, and explaining to them all the questions they asked. I gave the
1 Pages(250 words)Essay
Advanced Project-Complete knowledge of Public Relations as it Relates to Creating a PR Campaign
The earliest definitions emphasized publicity and press agency, whereas definitions that are more modern take into account the concepts of “relationship building” and “engagement” (Bernays 2). Public relations is not an easy process. It
6 Pages(1500 words)Essay
Public relation campaign
It has one laboratory in United States and two laboratories in United Kingdom. It is the largest non clinical CRO in Europe. HLS provides Contract Research Organisation services in non-clinical and pre-clinical biological safety evaluation research. With other major CROs operating, the major business of HLS is to serve the pharmaceutical industry.
10 Pages(2500 words)Essay
Public Relations
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relation managers include press dealings, communicating with employees, and representing organizations at conferences.
3 Pages(750 words)Essay
Public Relations
There has been considerable pressure observed in the non-profit sector in the recent years for developing PR as one of the core competencies. Many NPOs have already been engaged in performing PR at different occasions. However, these NPOs have been criticized to completely embrace the practice of PR.
13 Pages(3250 words)Essay
Public Relations campaign proposal: situation analysis & Appendix
Much of the growth has been based on national fundraising. For 2013, the fundraising has been expanded to raise $49000. In the previous client campaigns, IUB, Depawl and Bloomington communities are targeted separately. In addition, members of the community are greatly encouraged to raise money independently through involvement.
3 Pages(750 words)Essay
Public Relations
In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinion, and perception of the organization. In a strictly marketing point of view, public relations seeks to influence a firm's buyers or customers in a positive way such that it will be able to guide their buying patterns and behaviors.
3 Pages(750 words)Essay
Public Relations Campaign
The organization, however, has been undergoing troubles with their budget, enrollment and communication systems thus not able to provide the necessary help it needs to for every citizen. The Public Relations Campaign will introduce new and fresh ideas
5 Pages(1250 words)Essay
Public Relations
is the activities (mostly advertising) that an organisation plans for in advance with the purpose of developing, improving or maintaining certain views concerning it among the employees, partners, prospective customers, investors and the general public. In any market the
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Public relations campaign for Shell FuelSave for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us