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Portfolio of Public Relations Campaigns - Essay Example

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In this paper “Portfolio of Public Relations Campaigns” the author analyzes the idea behind Stoptober that is to encourage smokers to stop smoking en masse, with the support of the people around them. This campaign was initiated and launched by the Department of Health…
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Portfolio of Public Relations Campaigns
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Portfolio of Public Relations Campaigns

Download file to see previous pages... Stopober is just the beginning. It gave participants a deadline to quit smoking, targeting 28 days or a month for less chances of relapse.  Galloway (2012) reports that permanent cessation of smoking is ensured the longer the smoker persists in quitting.  Within four weeks, the risk of relapse is very high, but when the smoker hurdles it, it becomes much easier, with the risk of the relapse becoming low after twelve weeks.  The current campaign takes off from the enormous success of Stoptober and aims to maintain the positive outcomes it derived and go beyond it by spreading awareness to more people about the dangers of the smoking and to urge more smokers to stop.  That way, better health is achieved for everyone.3.0  The PR Campaign Spreading awareness would entail the help of family and friends of the smokers as well as powerful multimedia messages. Testimonials of both successful quitters as well as those who contracted devastating illnesses due to smoking will address the targeted population of smokers so they themselves can decide for themselves what to do.  It is much easier to commit to something one decides on for himself instead of merely being pressured to do so.  3.1 NudgeThe Stoptober campaign used a strategy known as ‘nudge’ (Thaler & Sunstein, 2008).  Simply put, it is a strategy to get people to change their behaviour towards a different one that would be more beneficial....
These participants had access to a variety of support which includes multi-media reminders and motivators, expert advise, support materials, a mobile phone application and daily text messages to monitor their progress. 2.0 Vision of Stoptober Stopober is just the beginning. It gave participants a deadline to quit smoking, targeting 28 days or a month for less chances of relapse. Galloway (2012) reports that permanent cessation of smoking is ensured the longer the smoker persists in quitting. Within four weeks, the risk of relapse is very high, but when the smoker hurdles it, it becomes much easier, with the risk of relapse becoming low after twelve weeks. The current campaign takes off from the enormous success of Stoptober and aims to maintain the positive outcomes it derived and go beyond it by spreading awareness to more people about the dangers of smoking and to urge more smokers to stop. That way, better health is achieved for everyone. 3.0 The PR Campaign Spreading awareness would entail the help of family and friends of the smokers as well as powerful multimedia messages. Testimonials of both successful quitters as well as those who contracted devastating illnesses due to smoking will address the targeted population of smokers so they themselves can decide for themselves what to do. It is much easier to commit to something one decides on for himself instead of merely being pressured to do so. 3.1 Nudge The Stoptober campaign used a strategy known as ‘nudge’ (Thaler & Sunstein, 2008). Simply put, it is a strategy to get people to change their behaviour towards a different one that would be more beneficial. John, Smith & Stoker (2009) explain that people are offered a ‘choice ...Download file to see next pagesRead More
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