Public Relations Plan for McDonald's UK - Essay Example

This discussion declares that for an organization of the stature of McDonald’s, it is extremely important for the managers to design its campaign strategies in an effective manner. This is precisely because of the fact that McDonald’s has a much enhanced brand image all over the world and therefore it is primary responsibility of the managers to uphold this image among the consumers. The underlying reason behind that is any wrong step taken by the managers in terms of their public relations can severely tarnish the company’s reputation.

Moreover, given the fact that one of the critical success factors for the company has been its image to the public and the relationship based on trust and respect with its customer base, it is crucial for the managers to make sure that the public relation tactics are highly narrowed towards enhancing the brand image and strengthening the relationship.According to the report findings it is extremely important for the managers to make sure that these objectives are in complete alignment with the organizational objectives.

In that way they will be able to make sure that each and every organizational objective are being approached with equivalent emphasis. The word public over here is a generic term which refers to the public who has to be communicated through various public relation tactics and strategies that are directed towards enhancing the brand image of a company.