Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

How has McDonald's change in the last 5 years in UK - Essay Example

Comments (0) Cite this document
McDonalds is today termed as world's largest chain of fast food restaurants. Hamburgers, chicken, French fries, milk shakes and soft drinks are the major products from the organization. The business began in 1940 with a restaurant opened by Dick and Mac McDonald in California…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
How has McDonalds change in the last 5 years in UK
Read TextPreview

Extract of sample "How has McDonald's change in the last 5 years in UK"

Download file to see previous pages The major success of McDonalds is based on this franchisee business model. Approximately 70% of McDonald's worldwide restaurant businesses are owned and operated by independent businessmen and women, our franchisees. McDonald's first restaurant in UK was opened in 1974 in the province of Woolwich. This was owned and managed by the company directly. It was in 1986 that McDonalds started franchise model of business by opening franchise restaurant. Since then number of franchise restaurants in UK has been on steady rise.
In this paper, we analyze how the structure of the McDonald's business model and how has it changed in UK. Today Big Business has a strength is the market. McDonald was able to make use this big branding image in UK market. It is natural that large business corporations account for major shares of output, employment, investment and trade. This article reviews five aspects of McDonalds during the last five years from 2001-2006. The major points we are going to discuss are 1. role of the large corporation as a feature of the UK economy 2. role of its business leaders 3. the managerial revolution 4. existing business environment and the size of Britain's large companies relative to other parts of the country. The beginning of this period is marked by a real testing periods for many corporates. Companies need to look for new business models to survive in this context. Understanding the managerial practice of McDonald, it will be meaningful to understand the objectives and concepts of retailing.
In the McDonald's franchise business model they will be supported by the world famous McDonald's system, in the areas of operations, training, advertising, and marketing to name but a few. McDonald's franchises restaurants to individuals only. Never to companies, partnerships, family groups or passive investors. Franchisees run their restaurant(s) as an independent business. They are responsible for driving the business forward and all normal business functions i.e. recruiting, marketing, accounting and administration and managing and representing the brand in the local community. Independent companies supply all raw materials, goods and services to each restaurant. All products used in the restaurant should have approval of the parent group. McDonald's Franchise Agreement is for twenty years.
The competition in the food retail sector in UK is growing and the future of foodstuff trade belongs most likely to the retail chains. The retail chains in UK are fairly developed, as they do not differ much from the corresponding developing retail formats. The competition has increased with the entry for retail chains. The share of retail chains of the whole retail trade is at the moment estimated to be around seventy percent, they are taking over the markets at a rapid pace at the expense of unorganised forms of trade. The presence of large retail chains has an impact on the production side also. In the food production sector the competition is fierce, as big UK and foreign producers want to ensure their piece of the huge demand potential. Thus the largest producers are relentlessly utilising their size: they invest in big marketing campaigns and are willing to pay high entry fees to retail chains in order to secure a place on the store shelves and build a strong brand also in UK. Information on ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“How has McDonald's change in the last 5 years in UK Essay”, n.d.)
How has McDonald's change in the last 5 years in UK Essay. Retrieved from
(How Has McDonald'S Change in the Last 5 Years in UK Essay)
How Has McDonald'S Change in the Last 5 Years in UK Essay.
“How Has McDonald'S Change in the Last 5 Years in UK Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How has McDonald's change in the last 5 years in UK

Effects of Globalisation on Bolivia in the last 5 years

In the 2009 elections, he again came in to power by winning the election with a huge margin and now making attempts to change the system of his country. Figure 1: Map of Bolivia Source: Central Intelligence Agency. The World Fact Book, 2011 Bolivian Economy: Bolivia is among the poorest and the most undeveloped country in the Latin American region. There was a devastating economic crisis in Bolivia in the early 80s but then the economic reforms were made which improved the economy as well as reduced the poverty in the country. In the time period between 2003- 2005, there was political disturbance in the country along with racial clashes mainly on the issue of export of natural gas to northern hemisphere region. In 2005, newly ele...
10 Pages(2500 words)PowerPoint Presentation

How Did the 1960's Change America

...? 17 March The 1960’s change of the USA One of the most important times in the history of the USA was the 1960s. It was a time of change for the USA. In fact, 1960s have played a big role in getting the USA to where she stands today. Important factors related to the 1960s include but are not limited to the life of Martin Luther King Jr., the culture of hippies, and the development of children’s toys. The politics of the 1960s brought a revolutionary change specifically for the blacks in the USA. In the years between 1955 and 1968, Martin Luther King took certain steps that changed the status of the blacks. He said, “Faith is taking the first step, even when you don’t see the whole staircase” (King cited in “Martin Luther King”). Martin...
3 Pages(750 words)Term Paper

Mexico City: The Last Twenty Years

...? Mexico The Last Twenty Years Population, Economy and Social Structure By Sociology Mexico The Last Twenty Years Population, Economy and Social Structure Introduction: “In 1992 the United Nations described Mexico City’s air as the most polluted on the planet.” (Hibler, 2012). Shortly after the noted pollution labeled the same city as “the most dangerous city in the world for children.” (Hibler, 2012). Mexico has been working to change that conception of their city and make major improvements. Even with strong pollution control measures in place, a cloud lingers over the city most of the time. There have been many factors that have contributed to this phenomenon. The following research will focus on the last twenty years and how Mexico has...
6 Pages(1500 words)Research Paper

Managerial roles has changed last 5 years

...Role of Managers in the Last Five Years The nature of management is defined as the effective and efficient process of achieving organizational goal. The major functions of management are planning, organizing, leading and controlling. (Daft & Marcic 2008, p. 184) In association to the definition, managers have the traditional roles as planners, organizers, leaders and controllers. However, the role of managers change as the environment they work in changes. The Internet age and the explosion of knowledge workers have created an environment that is highly connected, very competitive, and meticulously flatter. Advances in technology, especially in the sector of information and communication, force organizations to re-think their core...
6 Pages(1500 words)Essay

How the Workplace Has Changed Over the Last Years

... topic: How the Workplace Has Changed Over the Last 10-15 Years Introduction It is not in doubt that the workplace world is changing. The trend has especially been buoyed by new technologies, an increased labor demand in the global market, and emerging economies such as China and India that are expanding rapidly. These factors have had a tremendous impact on supply and demand of skills, productivity and growth, employment prospects, inequality and most of all, organizational structures and practices. As such, many organizations have witnessed a lot of differentiation, formalization, coordination and shifts in the centralization of power (Mesut 2005). The rapid change in technology is fast being felt in the workplace. According...
7 Pages(1750 words)Coursework


...McDonald’s Marketing Plan Contents What is a Marketing Plan? 2 Necessity of a marketing plan 3 McDonalds 3 McDonalds Marketing Principles 3 SWOT (Strength, Weakness, Opportunities, Threat) analysis of McDonalds) 5 Conclusion 7 References 8 What is a Marketing Plan? Marketing is a very important for consistent business growth and development for any business. It is very difficult for a business to survive if it does not have a relevant and authentic marketing plan. From a business perspective, core focus of any marketing plan is to ensure that a business has been able to spot out the potential customers for its business and fulfill demand of its current consumers on a consistent basis. Along with that they should maintain not only...
4 Pages(1000 words)Essay

How you have experienced social change in Qatar over the last 5 years or so

Social change in Qatar Social Change in Qatar Answer one Social change is the adjustment of structures within the society. It is illustrated by advancements in cultural signs and rules of conduct. Over the past five years, Qatar has been experiencing advancements in their social culture. Previously, women were not authorized to participate in certain sports. For instance, Qatari female athletes experienced many challenges associated with religion, family, and developing gender dynamics. However, this has changed as the number of women participating in athletics has increased (Overman & Sagert, 2012). According to different reports, the number of college students participating in basketball in the country has increased. The above...
1 Pages(250 words)Essay


... in over 90 countries in the world makes financial and economic trends an important factor in the company’s operations. The choice whether to import resources or purchase them locally is a vital element. Another principal element is the level of taxes that the company is liable to pay; how much do tariffs cost on specific brought in raw materials? What is the level of taxation for multinational corporations? What is the level of unemployment? (McDonalds, 2015). Socio-Cultural Trends Growing and constantly changing ways of life can have a consequence on the performance of sales. Persons increasingly are looking for more fare that is sophisticated when they venture out to eat. Hamburgers and French fries are not as exceptional as before...
1 Pages(250 words)Essay

New discoveries in physiology in last 5 years

... body parts and spread to other organs, through the process of metastases (WHO, 2015 in “Cancer”). Recent studies are exploring ribosome biogenesis’ role in inflammatory pathologies that include cancer (Blalock et al., 2014) and how dysregulated rRNA synthesis could contribute to or be a product of malignant cellular changes (Nguyen et al., 2015). Studying ribosome biogenesis and its dynamics and effects on malignant tumors can improve the understanding of cancer cell proliferation and may lead to more precise treatments/therapies for cancer (Blalock et al., 2014; Nguyen et al., 2015; Penzo et al., 2015). Recent Discoveries: On Ribosome Biogenesis and Cancer Ribosome biogenesis involves multiple steps, including rRNA transcription...
6 Pages(1500 words)Research Paper

The Trade Union Movement in the UK

Before the ERA 1999, union membership and recognition in the UK were characterized by voluntarism, in which employers and employees could bargain over the terms and conditions of employment without any legal interference. With the statutory system ushered in by the new law, voluntary recognition of unions is no longer allowed and it becomes unlawful for British employers to deny recognition to unions under any circumstances. That conveys the impression that ERA created a radical change in British industrial relations. This paper takes the contrary view, however, and proposes that while the new industrial relations law looks revolutionary in principle, there are no fundamental changes in actuality for the change to qualify as &ldqu...
8 Pages(2000 words)Case Study

Change Management

In light of these, management must go out of their way to deal with organizational resistance to change because even the most carefully laid out or well-intentioned changes can still meet resistance. Subsequently, an organization’s ability to gain benefits from their change efforts is largely affected by their ability to create environments that encourage support and acceptance from other members of the organization. (Coetsee, 2003)
Some authors assert that resistance to change may be defined as behavior that human beings depict when they are attempting to protect themselves from the effects of change; these effects may be real or they may be imagined depending on the situation under consideration. Others believe that r...
10 Pages(2500 words)Coursework

Built to Last by James Collins

The first and most important reason underlying the success of any company is the “core ideology”. These companies, whom he refers to as the visionary companies have at their heart, a set of “core values and a sense of purpose” (P.39) It is these strong fundamentals, that inspire the workers to do more than just work and make money. It guides them through their as well as the company’s goals.
Secondly, the companies indoctrinate their core ideology and thirdly set about the task of identifying people who are in concord with these key ideologies and train them to take on key leadership positions. The last principle of their success is the policy of aligning the organization in view with its avowed...
12 Pages(3000 words)Book Report/Review

How Tomatoes Can Help Your Heart

Whether tomato is a fruit or vegetable? Well, this question can be answered in both ways. Botanically, tomato is a fruit but it is so frequently used as a culinary item all over the world, it is also considered as a vegetable. Long time back, the tomato was considered as fruit and helped the exporters to avoid taxation but 1893 the Supreme Court put an over this dispute by declaring that tomato was a vegetable and since that time onwards, tomatoes were taxed accordingly. Keeping in harmony with this tradition, till date tomatoes are served as entrée and very rarely as dessert. Apart from side dishes, wide array of main course dishes are also prepared from tomatoes and these dishes are regarded considered as lip-smacking cui...
6 Pages(1500 words)Case Study

Credit Crunch in the UK

To sell more profitable subprime mortgages, mortgage companies bundled the debt into consolidation packages and sold the debt on to other finance companies. In other words, mortgage companies borrowed to be able to lend mortgages. For example, the lending was not financed out of saving accounts (Mortgage Guide).

These mortgage debts were bought by financial intermediaries. The idea was to spread the risk, but, actually, it just spread the problem. Usually, subprime mortgages would have a high-risk assessment rating. But, when the mortgage bundles got passed onto other lenders, rating agencies gave these risky subprime mortgages a low risk rating. Therefore, the financial system denied the extent of risk in their balance...
8 Pages(2000 words)Case Study

Community Policing Over The Last 25 Years

... be their choice. The people should determine police involvement into people's personal lives. Community Police has been presented as latest and correct style for British policing. In the past 25 years the community policing motion has been acquiring momentum gaining the prop up of scholars, politicians, reformers, and public. Unfortunately there have been troubles that continually plague the Community Policing phylosophy. Some largest obstacles that these organizations face with policing program are the beginning implementation and understanding of the community police, the capability of changing and adaption of the latest format of the policing, and the acceptability of community police programs by public. These three issues, along...
12 Pages(3000 words)Essay

In What Ways Did 20th Century Conflicts Change the Nature of Western Introspection

The 20th century period was marked by several conflicts: World War I, the Holocaust, World War II, the exploitation of Latin American countries, Racial Segregation and the Negro Revolution which spawned the Civil Rights Movement in America and the Feminist Movement.

The Holocaust is admittedly one of the most horrific events in the history of mankind and the impact of the horrors it brought changed the way Ellie Wiesel sees his faith. While Jews are known for their orthodox and unquestioning faith in God, Wiesel’s experiences in the concentration camps of Auschwitz compelled her to question God’s existence. In Night, Wiesel tells of the unspeakable hanging of a young boy who was left dangling for thirty min...
8 Pages(2000 words)Assignment

Organizational Change is an Opportunity for Organizational Learning

Before we move on to how it is beneficial for everyone, even though it is perceived negatively by a large number of people and is one of their biggest fears, we need to discuss the different kinds of changes and the reason behind them.

An organization can go through a structural change. This can be due to a takeover or a complete change of management. In this type of change, the way of working and many dimensions of business activity is altered. This move is usually towards modernization and staying up with the pace but is too fast and sudden, and thus hard for the stakeholders to adjust with. Then there is a change brought about by the change in the services or goods produced and provided. This is usually a positive ch...
6 Pages(1500 words)Article

Contrast of Two Explanations of Social Disorder in Contemporary UK Society

As the process of urbanization takes off and more people start residing in major cities, the fissures start to appear within the apparent harmonious co-existence. There are several reasons why disorderly conduct on part of individuals and groups takes place. Sociologists have proposed numerous theories explaining this phenomenon.

Erving Goffman was an astute observer of society, who immersed himself in the social environment which he was studying. He carefully observed and recorded the ways in which people’s behavior and interpersonal interactions are carried out in everyday life. He notes that “people perform their social roles and, as they do so, they produce social order through their actions and the regu...
6 Pages(1500 words)Article

Analysis of Articles about Climate Change

Can we imagine an Earth where there are no green mountains, no deep blue seas, and no living creatures? No. But a disaster of such magnitude and dimension is looming over Earth. Humans have identified this threat, defined it and given it a name, global warming. 

It was in the 1990s that the world began to hear serious warnings on global warming and climate change. The summary for policymakers prepared as part of the first assessment report by the Intergovernmental Panel on Climate Change was the first-ever in-depth study on this topic (Houghton, Jenkins and Ephirams, 1990). This report explored climate change and stumbled upon revolutionary revelations. This study announced in very clear terms that there is a natur...
6 Pages(1500 words)Literature review

The Key Macro Factors that Have Influenced the UK Grocery Retailing Industry since the Early 1960s

Johnson et al highlight that external macro-economic factors intrinsically impact strategy management and without accounting for macroeconomic factors in strategy development and management, a business will fail (Johnson et al, 2008, p.3). If we consider this contextually with regard to the UK grocery market; the move demise of the local high street store to the dominance of supermarkets in the past 20 years has radically transformed the grocery market ( Henry, 2008, p.77). For example, the DEFRA Economic Note on UK Grocery Retailing (2006) indicates that in addition to continued growth in the UK Grocery Retail sector; approximately “3/4 sales are made in supermarkets and superstores… with traditional small retailers...
13 Pages(3250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic How has McDonald's change in the last 5 years in UK for FREE!

Contact Us