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In case of McDonalds’ regular operation General Manager is controlling assistant and staffs who are mainly focusing on selling different products and offering services to customers. In case of McDonalds’ decision makings are done in a decentralized manner.
McDonalds’ has divided its organization structure into three geographic locations. Those are 1) USA, 2) Europe and 3) Asia pacific, Middle East and Africa. Chief operating officers of those three regions directly reports to the CEO for all company related operations. Company’s geographical organization structure has three main hierarchies for operating globally. This organization structure is very simple and well designed.
The main products of the McDonalds’ are hamburgers, chicken sandwiches of different types, French fries, breakfast items, desserts and soft drinks. In some markets McDonalds’ also sales vegetarian dishes and salads. It also sales some seasonal foods like McRib. Company is also offering soup in Asian market. It has given lots of importance to the local food. Company has done great localization of their menu. They also maintained local food taboos in different countries like India and Indonesia. McDonalds’ also sells beer in Germany and in various Western parts of Europe.
McDonalds’ also provides different services to its customers like free Wi- Fi. Customers can access the Internet facilities by using their mobile phones and laptops without any charges. More than 11,000 restaurants have this super service around the world. The McDonalds’ is having a prepaid card service. It is named as Arch Card. This card helps customers for quick and convenient way of payment at McDonalds’. Customers can buy from any McDonalds’ restaurant with the help of this card (Molch, 2009, p. 182). Company is providing services in terms of giving space for child parties. These services are provided in limited locations.
McDonalds’ is World’s largest
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More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women.” (McDonald’s Official website, 2011). McDonald has operated around the globe for more than three decades with a highly successful strategy being adopted by the company’s management.
The service sector involves interaction between service providers and service consumers. Service is characterized by certain elements. One of these elements is intangibility and insubstantiality of the service. This implies that one cannot use their senses to touch, smell, see or hear the service.
According to the paper the company also puts together coolers of orange munchies with its logo obtainable for local proceedings of all types. This paper will present a rhetoric analysis of McDonald’s Restaurant and various conclusions with reference to the manner in which that rhetoric is truthful.
According to their Annual Report (2011), the company generates around 33 billion total assets (in terms of system wide sales) across all its franchising stores in the world. According to Brandz Top 100 Brand Ranking and Newsweek magazine, McDonalds indeed was the eight most famous and illustrious brand in the world with a brand value of $81,016 million.
McDonald's is the undisputed king of burgers. Mcdonalds started with a firm commitment to QSC&V (Quality, Service, Cleanliness and Value) principle, which was an instant hit. Without a doubt the base of McDonald's success was in substituting the conventional China glass that people used in other restaurants, for the paper bags.
Despite this, jobs in fastfood restaurants such as McDonald's are often viewed as only for the dim-witted and underqualified ("HR challenges... I'm lovin' It, 2005").
David, Fairhurst, McDonald UK's vice-president for people says that this particular view of McDonald employees is false, stating that people who work for them come over with some sort of 'job' mentality.
MacDonald, (2008, Online); Naylor (2004, PPT. 5.3); Drucker, (1984, p. 53-63).
However, their international investment has not gone without caching the heart of native country ethical concerns. Back in 2000, they were opening up their 500th store in Brazil, which is their 8th largest market with over 34,800 workers that made it the 3rd largest corporate employer in that country.
opening up new stores. It continued to open new stores and add new items to the menu without realizing the fact that its products were no longer selling as they were in the past.
2. Customer preferences were changing i.e. they were after for products which are fresh, nutritional as well as healthy.