This paper “Investment Strategies Employed by McDonald's” will focus on the American food major, McDonald’s and will discuss the major successful strategies adopted by it to deal with international finance and investment issues…
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With every organization expanding their horizons and making an imprint in various markets, the finance department had to put in an extra effort to formulate strategies to reach company’s financial target. So, this paper will focus on the American food major, McDonald’s and will discuss the major successful strategies adopted by it to deal with international finance and investment issues, then evaluate its performance overall in relation to those financial issues and finally will pick up the potential challenges it could face in the 21st century in the financial segment of its functioning.
McDonald’s, the world’s largest chain of fast-food restaurants, went through ups and downs in its 60 years of functioning, in every aspect of the organization including the financial aspects. Financial aspects, which are the lifeline of any organization, needed to be handled or solved first for the organization to succeed or even survive. In the case of McDonald’s, financial issues have not given any major troubles before 2000. After early 2000 only, McDonald’s faced financial problems and that only led to the implementation of various strategies, which turned out be successful. One of the successful strategies adopted by McDonald’s to deal with its international finance and investment issues is its “Plan to Win” strategy. Using this strategy, McDonald’s brought wholesome changes, particularly changing the financial issues to the positive side. That is, it introduced new health friendly dishes, refurbished the store’s environment and also signed new celebrities to promote the product and store. “Plan to Win, a combination of customer-centric initiatives designed to deliver operational excellence and leadership marketing leveraged around five drivers of exceptional customer experiences - people, products, place, price and promotion” (biz.yahoo.com).
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