Nobody downloaded yet

Mcdonalds Organizational Analysis - Research Paper Example

Comments (1) Cite this document
Summary
This paper sample "Mcdonalds Organizational Analysis" gives an overview, strategic organization, mission and vision, and the current business strategy level of the McDonald’s Company, discussing the past of the company as weel as the contemporary affairs…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Mcdonalds Organizational Analysis
Read TextPreview

Extract of sample "Mcdonalds Organizational Analysis"

Download file to see previous pages McDonald Company was created in 1937by Richard and Maurice McDonald, at a tiny drive-in restaurant east of Pasadena, California (Tassiopoulos, 2008). It’s a multinational company with head offices in 52 countries. Its first franchise was in 1954 by a man known as Roy Kroc, who was given an exclusive deal to franchise McDonald in America. There are over 11,000 restaurants in over 60 countries serving 22million customers. McDonald Company has expanded that it is not only a hamburger company, but it has also become a real estate company (Tassiopoulos, 2008). Since 1954 McDonald has gained 22427 franchised units.McDonalds expansion outside the United States began in 1967, and “by the early 1990’s, it had 3,600 operations in 58 countries”. The company began with French fries, hamburgers, cheeseburgers, and soft drinks. Over the years, the company has also introduced other products, with some being successful in the market and others lacking customer approval. Among the successful products are the Fish sandwich, ready to eat salads, Chicken McNuggets, McFlurry desserts, and McMuffin, while those that lacked approval include the pasta, pizza, fajitas, fried chicken, McLean Deluxe sandwich, and the Deluxe and Arch Deluxe burgers (Julian, 2006).Technology has always been at the focal point of the McDonald’s company making it top among competitors, and giving it the ability to always provide quality products. The company has also been very aggressive in engaging in promotional activities....
Over the years, the company has also introduced other products, with some being successful in the market and others lacking customer approval. Among the successful products are the Fish sandwich, ready to eat salads, Chicken McNuggets, McFlurry desserts, and McMuffin, while those that lacked approval include the pasta, pizza, fajitas, fried chicken, McLean Deluxe sandwich, and the Deluxe and Arch Deluxe burgers (Julian, 2006). Technology has always been at the focal point of the McDonald’s company making it top among competitors, and giving it the ability to always provide quality products. The company has also been very aggressive in engaging in promotional activities aimed at marketing the products and expanding the market share(Julian, 2006). The company has maintained good values since its establishment, especially in protecting the environment. Julian points out that “one notable effort: wrapping hamburgers in paper instead of plastic resulted in a 90 percent decrease in waste” (2006, p. 645). The diversity in the workforce of McDonald’s has been a great base to gaining and maintaining a huge and diverse customer base. People with disabilities, as well as those of all races and ethnicities are represented in the company. Equal representation of both genders has also been key in the company through a plan that it launched centuries ago known as the diversity strategy. Career development workshops mainly focusing on women, and diversity training has always been offered ever since the introduction of the strategy. According to Pride, Hughes, and Kapoor, “McDonald’s encourages the hiring and training of employees with diverse ethnic backgrounds. Hiring a diverse mix of employees helps ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mcdonalds Organizational Analysis Research Paper”, n.d.)
Retrieved from https://studentshare.org/management/1473897-mcdonalds-organizational-analysis
(Mcdonalds Organizational Analysis Research Paper)
https://studentshare.org/management/1473897-mcdonalds-organizational-analysis.
“Mcdonalds Organizational Analysis Research Paper”, n.d. https://studentshare.org/management/1473897-mcdonalds-organizational-analysis.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
sh
shanahangrady added comment 2 months ago
Student rated this paper as
I didn’t know how to start my research paper. "Mcdonalds Organizational Analysis" helped me out a lot! Especially the list of structure was valuable.

CHECK THESE SAMPLES OF Mcdonalds Organizational Analysis

Mcdonalds

... standards and at the same time meeting the unique tastes and preferences of the Indians. The success of the company in the market can be evaluated using Porter’s Five Forces. Therefore the competitive forces within the market, the power of suppliers and buyers and the threat of new entrants and substitutes are the forces against which the evolution of McDonald’s in the Indian market can be analyzed. PEST Analysis Political Factors McDonald’s international expansion faced political challenges because “not everyone in the world was happy to welcome McDonald’s into their country” (Center for Management Research, 2011). However, India has been described as one of the world’s largest democracies, a factor which is attributed... westerners and...
16 Pages(4000 words)Essay

Case Study Analysis: McDonalds Corporation

...?Case Study Analysis: McDonalds Corporation Executive summary The perceptions of a consumer towards a company’s products are affected by the way the company markets and presents the products. Marketing a product does not just involve the aspects related to a specific segment. Marketing a product usually requires a company to perform extra promotions to increase consumer awareness towards the company. However, the promotions that a company decides to run in a market have to be agreeable to all segments of the population. This is because the market in which a company operates is diversified and the customers have to be equally satisfied. The case study regarding McDonalds is centered on one...
6 Pages(1500 words)Case Study

Finance Analysis of McDonalds

...Financial Analysis of McDonalds Financial Analysis of McDonalds Adnan Maachou Please put here This report is a Financial Analysis of McDonalds. The latest balance sheets and other financial statement have been observed and the calculation with regard to the company's profitability position, liquidity position and asset management position has been calculated. Comments are accompanies for each and every calculation that has been performed. In the introduction part of the report, an overview about the business of the company, its evolution, organization structure etc, have been described. All the calculations performed are supported by graphical representations apart from the comments in order to give a clearer picture about... (Dick and...
10 Pages(2500 words)Essay

Mcdonalds

...for organizational analysis like multiple regression, ANOVA, participant observation and case study etc. 55. Organization problem defining process Ans. Organization can define its problems by identifying its cause. It could be lack of funds, or social problems, environmental problems, coordination or resource allocation problems, cultural or communication problems awareness problems. 56. Culture of organization Ans. The culture of organization is the attitudes of its people, the experiences which they posses and the beliefs and values they have for the organization. 57. Motivation concepts Ans. Maslow's hierarchy of needs, Theory X and Theory Y, Herzberg's two-factor theory, theory of needs, goal...
19 Pages(4750 words)Scholarship Essay

McDonalds

...investment. SWOT analysis Strengths McDonald's has an almost unassailable position in consumer foodservice, with sales nearly twice those of its nearest competitor. McDonald's currently has a rejuvenated corporate identity, having implemented its new slogan "I'm lovin' it" at every level. McDonald's benefits from a wider geographical spread than other competitors and is thus less reliant on mature and competitive US fast food. Following its sale or closure of a number of non-core interests, the company now has a considerably more streamlined portfolio. Due to its size, McDonald's benefits from economies of scale and is able to draw on impressive...
9 Pages(2250 words)Essay

SWOT Analysis for McDonalds

...SWOT Analysis for McDonald’s According to Danca (2008, pg. 1), “SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information...
6 Pages(1500 words)Essay

McDonalds

...companies McDonalds relies on its resources for its capabilities and core competencies to be able to create value through this, McDonalds claims to have capabilities including its own employees and the training experiences provided to them. A global food vision and a stable of full time chefs in studios, which are located in Hong Kong, Munich, and Chicago, are some of the resources that are combined to form the firm’s product innovation capability. To make all this work is dependent on the firm’s organizational structure. McDonalds uses its resources to focus on being a better instead of concentrating on being big and this has been evident since the...
2 Pages(500 words)Essay

McDonalds

...to the market; the threat of substitutes or replacement products; the bargaining power of buyers; the bargaining power of suppliers and the rivalry between firms of the same sector. Following is the 5 force analysis to McDonald’s. Threat of rivalry/competitors: The attentiveness of firms within the fast food industry is low as there are number of competitor present in almost every nation. For McDonald’s, the major competitors are Burger King and KFC. The above two are the well-established MNCs which can force the company to modify not only its branding and promotional strategy but at the same time forced McDonald to diversify its offerings. On the other hand, in...
16 Pages(4000 words)Coursework

Organizational Psychology of McDonalds

...Organizational Psychology of McDonalds Overview of McDonalds McDonalds is one of the largest chains of fast food restaurants. The company serves approximately 69 million customers across the world. The firm has subsidiaries in 119 countries. The diversification strategy by this company has enabled it to accumulate huge amount of money which is being used as a barrier of entry to other interested investors. The company was started in 1940. Currently, McDonald’s restaurants are operated as a franchise, an affiliate, or an independent corporation. Most of the company’s revenues come from sales, rent, royalties, and fees that are paid by the franchisees....
5 Pages(1250 words)Research Paper

McDonalds

...in good health by providing proper guidance and directions from the regional levels. Some of the organizational entities that are used for guidance include the Active Lifestyles team that includes senior management of the specific departments all around the globe. The team of experts chosen by McDonalds is cross-functional, and they are formed in order to serve specific roles. In Australia, for example, a team of dietitians is selected to partner with McDonalds so as to advise the company in terms of the well-being of a new product that the company develops(Christensen, 2007). The increasing growth of social media networks such as Facebook and Twitter can be used by the company in...
5 Pages(1250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Mcdonalds Organizational Analysis for FREE!

Contact Us