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Mcdonalds Organizational Analysis - Research Paper Example

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This paper sample "Mcdonalds Organizational Analysis" gives an overview, strategic organization, mission and vision, and the current business strategy level of the McDonald’s Company, discussing the past of the company as weel as the contemporary affairs…
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Mcdonalds Organizational Analysis
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"Mcdonalds Organizational Analysis"

Download file to see previous pages McDonald Company was created in 1937by Richard and Maurice McDonald, at a tiny drive-in restaurant east of Pasadena, California (Tassiopoulos, 2008). It’s a multinational company with head offices in 52 countries. Its first franchise was in 1954 by a man known as Roy Kroc, who was given an exclusive deal to franchise McDonald in America. There are over 11,000 restaurants in over 60 countries serving 22million customers. McDonald Company has expanded that it is not only a hamburger company, but it has also become a real estate company (Tassiopoulos, 2008). Since 1954 McDonald has gained 22427 franchised units.McDonalds expansion outside the United States began in 1967, and “by the early 1990’s, it had 3,600 operations in 58 countries”. The company began with French fries, hamburgers, cheeseburgers, and soft drinks. Over the years, the company has also introduced other products, with some being successful in the market and others lacking customer approval. Among the successful products are the Fish sandwich, ready to eat salads, Chicken McNuggets, McFlurry desserts, and McMuffin, while those that lacked approval include the pasta, pizza, fajitas, fried chicken, McLean Deluxe sandwich, and the Deluxe and Arch Deluxe burgers (Julian, 2006).Technology has always been at the focal point of the McDonald’s company making it top among competitors, and giving it the ability to always provide quality products. The company has also been very aggressive in engaging in promotional activities....
Over the years, the company has also introduced other products, with some being successful in the market and others lacking customer approval. Among the successful products are the Fish sandwich, ready to eat salads, Chicken McNuggets, McFlurry desserts, and McMuffin, while those that lacked approval include the pasta, pizza, fajitas, fried chicken, McLean Deluxe sandwich, and the Deluxe and Arch Deluxe burgers (Julian, 2006). Technology has always been at the focal point of the McDonald’s company making it top among competitors, and giving it the ability to always provide quality products. The company has also been very aggressive in engaging in promotional activities aimed at marketing the products and expanding the market share(Julian, 2006). The company has maintained good values since its establishment, especially in protecting the environment. Julian points out that “one notable effort: wrapping hamburgers in paper instead of plastic resulted in a 90 percent decrease in waste” (2006, p. 645). The diversity in the workforce of McDonald’s has been a great base to gaining and maintaining a huge and diverse customer base. People with disabilities, as well as those of all races and ethnicities are represented in the company. Equal representation of both genders has also been key in the company through a plan that it launched centuries ago known as the diversity strategy. Career development workshops mainly focusing on women, and diversity training has always been offered ever since the introduction of the strategy. According to Pride, Hughes, and Kapoor, “McDonald’s encourages the hiring and training of employees with diverse ethnic backgrounds. Hiring a diverse mix of employees helps ...Download file to see next pagesRead More
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