Public Relations Campaigns - Article Example

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The research will be aimed at gathering opinion of the people of the city in general about the development project the mayor wants to put up in the city (Gregory, 2010). The various opinion and reactions of the…
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Public Relations Campaigns
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Public Relations Campaigns Affiliation: This public relations campaign will beginat the research level. The research will be aimed at gathering opinion of the people of the city in general about the development project the mayor wants to put up in the city (Gregory, 2010). The various opinion and reactions of the people including the residents of the area where the development project is to come up is crucial in knowing whether the project will be successful or not and also the facts useful in persuading those people and even coming to a consensus with the mayor.
The key people in this whole process are the residents and business people who are currently in the proposed site for the development project. They are the key people because even though the impact of the project will be felt by the whole city, those people will receive the first hand impact since they have to relocate their homes and business, suffer losses among other impacts most of which are negative.
The theme of this project is “public relations campaign for the city’s development” and it aims at garnering public support from the city dwellers on the upcoming development project. The message for the above mentioned group is to persuade them to look at the positive impact the development project will have in not only their lives but also the lives of their children in future once this whole project is finished. More business opportunities will be created when tourists start to visit the city in order to view the project or participate in cultural festivals and shows that will be hosted in the completed building that wants to be developed now.
There are several ways to reach the public: to have forums with them in their business areas or home locations, door-to-door campaign and especially for those who live in that area that the development project is to come up, media intervention like announcements, discussion programs, posters, and finally meetings with the city residents in halls among other ways (Gregory, 2010).
Gregory, A. (2010). Planning and Managing Public Relations Campaigns: A Strategic Approach. London: Kogan Page Publishers. Read More
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