Ms. Brown is a manager at the company and, therefore, an internal audience. She has extensive understanding of the topical issue since she has been at the center of the implementation of the entire project. The company…
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She needs exhaustive information that will enable her influence formulation of an appropriate public relations campaign.
The audience requires utmost formality in this context. The memo is an official document that will influence successive undertakings at the company. She will file the memo for future references a feature that requires formality. The audience values exhaustive and objective communication. She requires an extensive analysis of the effects that the detour will have on the local Indonesian communities.
Key among the benefits of the audience is the fact that she is a professional in the sector. This implies that she will readily understand the concepts I will address. Furthermore, she understands the project and will easily transform the ideas I will present into appropriate public relations campaigns.
While the planned detour is inevitable, it will present a number of adverse ramifications on the rural Indonesian community. The planned diversion traverses large plantations of chili, coffee and team among other crops. The terrain is rugged but has a clean and quiet atmosphere. As such, the diversion that seeks to make large trucks move through the rural villages will cause immense disruptions on the community’s way of life. Key among the social and cultural features of the community are:
With such an overview and basic understanding of the community, the research team will investigate the effects that the diversion will have on each of the above features among many others thereby creating an appropriate campaign message. The team members will undertake their duties as follows:
The team will carry out an extensive analysis of the nature of the detour on its effects on the local community thereby developing an effective public relations campaign that will inform the locals thereby safeguarding the reputation of the
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