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Public relations are considered as a management function now. It focuses on public behavior or attitudes, and based on that it defines the policies and procedures of an organization. PR should act as a two way path for communication; from public to organization and from organization to public. Such mutual transfer of information will build up confidence between the organization and the public. Though the aim of PR activities doesn’t mean for publicity, most of the PR campaigns include provision for publicity as well.
From the above discussion I think it is clear that a mere media release is not enough for recruiting talented graduates in our organization. Since media release is only a one way communication, we will never be able to analyze the public response towards it correctly. The public opinion towards a charity organization like us has to be studied carefully before going for the recruitment. The illusions about charity organizations among the public has to be corrected first.
I accept that most of the potential graduates coming out from the colleges will look for other organizations to establish themselves. It is a fact that the youths always like big cities to start their careers. They will always like to have some challenging assignments to start their careers to cement their places in the corporate industry. It is correct that though we are offering competitive remuneration packages and job facilities, it is difficult for us to recruit potential talents to our organization. Considering all the above possible challenges in recruiting potential graduates, I believe that we have to change our conventional strategies of PR campaign. Our campaign should focus on the following things;
avoid prejudices about the public opinion especially that of the graduating youths, about charity organizations like us. The results obtained through such researches will definitely help us in making successful
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The author explains that as an initiative to encourage people to give up smoking, a campaign tagged ‘Stoptober’ has been launched in October 2012 in an attempt to urge UK’s 8 million smokers to quit or at least try to stop smoking for 28 days in October. This was the first ever mass quit attempt staged in the belief.
Diagrams have been used, where necessary, in order to make clear the order of activities. Phase 1 – Situation Analysis In this phase of the plan the following issues need to be discussed: 1. Problem addressed through the specific plan This plan is used in order to address the following problem: the current number of students in Regents College is not satisfactory – at least taking into consideration the College’s infrastructure and facilities, but also the quality of its programs.
As of now, despite a wide variety of artistic output covering almost every important art form, the patronage remains disappointingly low in terms of the percentage of the total population. The Public Relations industry can address this deficiency effectively, by creating awareness among the general population about the rich artistic output available to them.
In fact the public relations work in a specialized manner to help the business in managing and controlling its relations with stakeholders. Large-scale businesses have specialists that work to manage the business relations with the investors, media, government and the internal relations with employees, suppliers etc.
Another goal of Public Relations is to create positive public interest on the company and its products or ideas by presenting and highlighting all favorable aspects of the organization.
The mass media is the main vehicle of Public Relations. The development and proliferation of the different forms of mass media gave way to more progressive and far-reaching Public Relations campaigns because more people gained access to information.
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
throwing its reliability into doubt; third-party application developers, the backbone of successful mobile platforms, are making exodus from BlackBerry like a burning house (Tench & Yeomans, 2014). BlackBerry maker has experienced its stock price drop more than 70 per cent in
The earliest definitions emphasized publicity and press agency, whereas definitions that are more modern take into account the concepts of “relationship building” and “engagement” (Bernays 2). Public relations is not an easy process. It
First, public relations, as a practice, refers to the “development and management of ethical strategies using communication to build relationships with stakeholders or publics” (Johnston & Zawawi, 2014,
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