Public Relations Campaigns - Essay Example

Public relations are considered as a management function now. It focuses on public behavior or attitudes, and based on that it defines the policies and procedures of an organization. PR should act as a two way path for communication; from public to organization and from organization to public. Such mutual transfer of information will build up confidence between the organization and the public. Though the aim of PR activities doesn’t mean for publicity, most of the PR campaigns include provision for publicity as well.

From the above discussion I think it is clear that a mere media release is not enough for recruiting talented graduates in our organization. Since media release is only a one way communication, we will never be able to analyze the public response towards it correctly. The public opinion towards a charity organization like us has to be studied carefully before going for the recruitment. The illusions about charity organizations among the public has to be corrected first. I accept that most of the potential graduates coming out from the colleges will look for other organizations to establish themselves.

It is a fact that the youths always like big cities to start their careers. They will always like to have some challenging assignments to start their careers to cement their places in the corporate industry. It is correct that though we are offering competitive remuneration packages and job facilities, it is difficult for us to recruit potential talents to our organization. Considering all the above possible challenges in recruiting potential graduates, I believe that we have to change our conventional strategies of PR campaign.

Our campaign should focus on the following things; avoid prejudices about the public opinion especially that of the graduating youths, about charity organizations like us. The results obtained through such researches will definitely help us in making successful