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Marketing Essays

Result for Subject Marketing:
19702 essays
Job Satisfaction-Job Performance Relation Marketing Essay
11 pages (3239 words) , Download 2 , Essay
Free
The paper deals with the critical analysis of two research journals, i.e. ‘A Longitudinal Analysis of Satisfaction and Profitability’ by Bernhardt & et. al. (2000) and ‘The Job Satisfaction-Job Performance Relation: A Qualitative and Quantitative Review’ by Judge & et. al. (2001).
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Nintendo Wii for Women in the UAE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper presents a marketing plan for introducing Nintendo Wii to women in the United Arab Emirates (UAE). Wii will specifically be best for women who are obese or have diabetes or have high risks for obesity and related chronic illnesses. The product's packaging and marketing strategy should be customised to reflect Emirati values and attire.
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Nokia Marketing Strategy Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
Finnish Rubber Works Ltd was set up in 1898 and the Finnish Cable Works commenced its functions in 1912. Slowly, the possession of the two companies along with Nokia started to change hands with a few other owners. In 1967, these three mentioned companies were brought together which gave rise to the company called Nokia Corporation.
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Market analysis/ Audit Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
In this study advertising plan was presented. Its main aim is to expose the product to the customer. Since the company is new, shedding the lights on the superb technology that is utilized in these products is highly critical. Penetrating the channels of advertising through e-commerce along with “brick and mortar” stores can be highly beneficial.
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EMAAR PJSC Financial Company Analysis Marketing Term Paper
13 pages (3250 words) , Download 4 , Term Paper
Free
The purpose of this research is to investigate the following: profitability ratios, liquidity ratios, asset management ratios, capital structure and gearing ratios, current scenario, pro-forma income statement, pro-forma balance sheet, assumption: external financing need (EFN), sustainable growth rate and internal growth rate
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Mercedes Benz Brand Performance Marketing Essay
15 pages (4041 words) , Download 6 , Essay
Free
As a brand creates the right perception to customers there is the ability to grow and enhance the products which are used.  An example of a strong brand image that alters how a company is looked at is the Mercedes Benz. This particular car is noted for its characteristics based on luxury and compatibility for driving.
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Marketing Communication Review: London Olympics 2012 Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
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Development of Scratch Radio to the Station Manager Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The purpose of this study is to prepare a research proposal to inform the future development of Scratch Radio to the Station Manager. Scratch Radio is a community and radio station of the student based in Birmingham and was established in 2003 by the students and community in the region of BCU (Birmingham City University).
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Competitive markets, monopolies, oligopolies as types of markets structures Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This is a discussion on competitive markets, monopolies, as well as oligopolies as types of markets structures. Oligopoly market structure is, arguably, the most beneficial to the economy. Due to the availability of enough resources and competition between the players, it becomes necessary to invent and innovate.
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Eco fueling marketing report Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Implementing a viable marketing strategy is centered on extensive collection of information and strengthening current strategies or establishing new ones altogether. Marketing strategies refer to process, which allows a company to channel its limited resources into the most critical opportunities that present themselves in the market environment.
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Operations Strategy Marketing Coursework
11 pages (2750 words) , Download 6 , Coursework
Free
1.0. Introduction This paper will discuss the operations strategy process for three companies that operate in the UK’s Quick Service Restaurant (QSR) industry, namely: McDonald’s, Subway and KFC. The paper shall focus on the market-led operations strategy process placing emphasis on the use of Hill’s methodology.
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Creative and media strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
This report aims to study the theories of communication which are an effective means of communication, the link between client and agency. This project report has been divided into two parts section A and section B. Section A deals with two topics whereas Section B with one topic.
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International Marketing: Apple Inc Marketing Essay
14 pages (4084 words) , Download 2 , Essay
Free
According to Geert Hofstede, Power/Distance (PD), Individualism (IDV), Masculinity (MAS), Uncertainty/Avoidance Index (UAI), and Long Term Orientation (LTO) are the five cultural dimensions (Hofstede's Cultural Dimensions, 2011). In other words, cultural dimensions in one country need not be the same in another country.
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GlaxoSmithKline: Introducing the Potential for a Line of Bottled Waters Marketing Essay
12 pages (3413 words) , Download 2 , Essay
Free
The average cost of a bottle of water in the United States, the primary location for GlaxoSmithKline products is $1.49.  The product is defined as a bottled water product, with the promotion of the product being specified to a demographic that does not appear to be tapped by the bottled water industry.
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Consumer Behaviour in the UK Clothing Branch Marketing Dissertation
44 pages (10649 words) , Download 3 , Dissertation
The literature review of this study is all about the fashion that influences the purchasing decision of a certain age group in the UK. The next part of the dissertation is the research methodology, where the real research will be conducted by the mean of collecting primary data and then analyzing and interpreting it (Ochoa 2010). 
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Brand Design and Value Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
It cannot be denied that brand design contributes significantly to the economic success, values, and attainment of the goals of Apple. This is made possible because of the fact that through brand design the identity, values, ethos, principles, ideals, and philosophy of Apple is communicated to the market – both to its loyal customers and to its potential buyers (Balmer & Gray 2003).
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Company Analysis: Starbucks Coffee Marketing Essay
9 pages (2511 words) , Download 6 , Essay
Free
Starbuck Coffee Company is a very successful company in the local and international beverage market and its presence in the market has been higher than its competitors for a long time. This is due to the appropriate organizational structure which ensures that the human capital plays their respective roles efficiently.
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Hotel Industry and Customer Satisfaction Marketing Essay
36 pages (9129 words) , Download 2 , Essay
An outline of the literature review was drafted, and the chosen literature was synthesized to provide a coherent theoretical background for the study. The secondary data collection was used to identify some of the gaps of knowledge in the field of perceived differences between customer experience and customer satisfaction.
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Company G's Marketing Plan Marketing Essay
15 pages (3955 words) , Download 5 , Essay
Free
Without a doubt, Company G must execute the marketing plan in order to reap revenues. Penetrating the target market should be the first priority for Company G as it strives to accumulate revenue. With Company G’s top-quality products, retailers would not hesitate to display this to their customers. This would establish a brand reputation, which could cultivate growth for the company itself.
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Social Commerce and Consumer Motivations/Involvement - An UK fashion industry Marketing Literature review
19 pages (4750 words) , Download 4 , Literature review
Free
Growing social media and networking sites have a huge impact on social commerce. On the other hand consumer motivation or involvement is largely explained by different involvement theories. The emergence of prosumer in recent times is affecting many industries and brands.
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Land and valuation of land with various land investments Marketing Research Paper
67 pages (5000 words) , Download 2 , Research Paper
This essay discusses that we cannot live without land. And some people live in leasehold homes while others on freehold properties. Not many will understand the term freehold and leasehold. It is, therefore, very important for each person to understand and appreciate what he or she owns or occupies.
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UK gym market and health clubs Marketing Dissertation
5 pages (1000 words) , Download 3 , Dissertation
Free
This essay demonstrates the concept, that is constantly gaining importance in the health industry as people propensity is increasing towards this concept. Health is an important issue not for general households but also for governments of nations. Governments frame policies and monitor their proper execution so that public can enjoy good health.
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Marketing management Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
This essay discusses that the facts and records also represent that the dairy sector is amongst the industries that is one of the fastest growing sectors in contrast to the other sectors. However, the mainstream growth has come under expectation to come from the developing world that includes Africa, several parts of Asia, and few others.
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Marketing Communication and Branding Marketing Assignment
4 pages (750 words) , Download 3 , Assignment
Free
From this paper, it is clear that the Integrated Marketing Communication (IMC) is the process of building a proper link between the messages and the communication forms. Integrated marketing communication is a promotional tool for the marketing mix. Marketing promotion also involves marketing communications.
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Marketing plan for the healthcare entity (smoking campaign) Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.
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An organization's healthcare marketing plan for an organization Marketing Assignment
12 pages (3000 words) , Download 6 , Assignment
Free
This paper will discuss an organization's healthcare marketing plan for an organization. The project concerns a healthcare information awareness campaign that will boost the availability of educational resources for the target market, so that their overall welfare can be enhanced. This will benefit them, as well as the organization, because of reduced delay and absences due to illnesses.
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Strategy for Ford Motor Company and Union Carbide Marketing Essay
4 pages (1188 words) , Download 7 , Essay
Free
The year 2008 proved o be quite challenging for Ford Motor Company. This year witnessed the financial markets’ downfall, a nationwide mortgage in the US as well as a housing disaster and increasing unemployment. The company suffered gravely because its ability of it to invest was reduced owing to the drop in the availability of financial resources.
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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Introduction The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process. Consumer behavior studies provide the different rationale as to why these consumers differ from one another in the purchase of goods and services (Hayden, 2009, 10).
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Marketing mix of Coca-cola in the United Kingdom and the United States Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This report examines the differences between Coca-Cola in the United States and United Kingdom and the way that this affects the corporations marketing mix. Two sets of factors influence the marketing mix of a corporation: the micro- and the macro- environments. These factors differ between the United States and United Kingdom despite the similarities between the two countries.
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Enhancing Competitive Intelligence Capabilities using Decision Support System Marketing Essay
13 pages (3698 words) , Download 2 , Essay
Free
Competitive intelligence involves gaining information about one’s competitors because of this, it has broad implications which sometimes border on the unethical. One questionable aspect of Hilton Hotel’s competitive intelligence strategies became the subject of litigation by Starwood Hotels when Hilton shipped back eight boxes containing thousands of documents and electronic files.
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Offshoring In the US Labor Market Marketing Essay
5 pages (1487 words) , Download 3 , Essay
Free
This study concentrates mainly on the routine production sector of the US economy and its related sectors influencing the earnings of routine producers. This does not criticize offshoring, but in several contexts of the US labor markets’ properties, it tries to focus on the related policies (mainly the need for proper education) to be implemented.
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Market for Restaurants in Buenos Aires Marketing Research Paper
8 pages (2095 words) , Download 2 , Research Paper
Free
Buenos Aires is the largest city of Argentina and thus provides a very large market. The service sector of the city is well developed and complies with the international standards. The city is basically the economic hub of the state of Argentina. You may call it the hospitality industry or the service industry but it is well developed in the sector of the economy of Argentina.
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Critique of the service-profit chain Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This paper seeks to establish whether the service-profit chain is still viable in recent times or it is just a relic that was developed in the 90s when the conditions were not as turbulent as they are in the business environment today. This paper will present conclusive arguments for and against the service-profit chain drawn from a wide range of scholarly articles in order to make a conclusive argument.
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Developing Customer Service Excellence Marketing Essay
11 pages (3135 words) , Download 2 , Essay
Free
This is because costs have to be contained while service cannot be compromised. One satisfied customer translates into more customers. Customer service is being looked at as an opportunity to gain a competitive advantage. Organizations try to use customer service as their unique selling point and deliver service beyond the expectations of the customer.
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Marketing strategies of the Sage Gateshead Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
This context gives a clear picture of how Sage Gateshead was established, how it was build, the amount spent on it, period of time spent and many other facts and figures about it. This paper also illustrates the marketing strategies of Sage Gateshead and how it maintains a strong competitive advantage.
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Working Title: Brand packaging: How relevant is it to the customer Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
Free
Marketing Dissertation Research Proposal Academic Year 2011/12 Name: …………………………………………………………………. Student Number:……………………… Supervisor:……………………………………………………………..
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Apple innovation and strategy Marketing Essay
12 pages (3000 words) , Download 7 , Essay
Free
This paper explained the theoretical aspects of innovation strategy and described the strategic steps of Apple Inc. This paper has highlighted that Apple has been very successful in innovation and this has helped the company achieve sustainable competitive advantage through innovative product design, product differentiation and very effective own-store retailing strategy.
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Federico World Travel Services Marketing Essay
11 pages (3997 words) , Download 2 , Essay
Free
FWTS is an eco-green Corporation that offers world travelers the opportunity to discover the world by pricing hotels, utilizing connections with businesses and co-workers through social networking, offering information about destinations, and booking flights and hotels for all types of vacation. FWTS is concentrated on a friendly eco-green environment.
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Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
Introduction Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. The behavior of the product at each stage is very different, so there is need to design strategies in accordance with the stage that the product is in their life cycle (Kominos, 2002).
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Corporate social responsibility plan. Royal Dutch Shell Corporation Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
I like to underscore the business framework presently used by the company in all its business operations. Then, I like to highlight the primary issues being raised by concerned stakeholders on how the company manages its carbon dioxide emissions in relation to climate change.
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Marketing Planning: Mc Donalds Case Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
The report is an academic and applied analysis on the importance, need, process, usage of marketing plan. It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part.
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Advertising and promotion Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
This paper has presented brief plan of the integrated promotional strategy of Tesco considering both below the line and above line techniques for advertising. This paper has highlighted that integrated approach to marketing promotion is a careful coordination among most effective tools of promotion with emphasis on ensuring the consistency in messages being delivered to the customers.
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Marketing Communication Plan for Green and Black Organic Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
The research carries out SWOT analysis in order to assess the current and past performance of the company. After analyzing the company’s current position, it is assessed that company is not paying much attention to the marketing communication strategies and it needs to be taken care of as it has become mandatory for the organization to achieve competitive edge.
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The Retail Industry of the UK Marketing Dissertation
5 pages (1487 words) , Download 3 , Dissertation
Free
The food retail industry of the UK has a long and solid history. It was during the fifties and sixties that the concept of supermarkets and self-service shops became popular which has been marked as the starting of the retail industry in the United Kingdom (Hamlett, Alexander, Bailey, & Shaw, 2008).
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International Marketing for Consumer Products Marketing Essay
12 pages (3153 words) , Download 2 , Essay
Free
The company’s factory is located in China and has lately expanded the business into few Asian countries. The company believes in delivering the best product to its customers and quality products that would improve the lives of consumers. The company decided to start engaging in foreign export business in Central America.
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Creating Added Value for the Customer Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
From the research it can be concluded that Sony is trying to position PlayStation as an all round entertainment experience and is trying to attract teens, early adaptors and movie buffs. Their promotional strategy is the main branding strength and addressing the recent security glitches is of prime importance to save that brand image.
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Impact of Social Media in International Marketing Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
According to the report increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the service costs. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of development.
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The Relationship Between Analysis of Consumer Behavior and Strategic Marketing Planning Marketing Term Paper
8 pages (2147 words) , Download 3 , Term Paper
Free
Consumer behavior is deeply influenced by cultural factors such as buyer culture, subculture, and social class. Analysis of consumer behavior is very important for managers because it helps them develop marketing strategies in accordance with the mindset of the consumers. Strategic marketing is a consumer-based approach to products.
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Case study on Nokia Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Introduction Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.
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Casuals by Steve Madden - summary Marketing Essay
3 pages (750 words) , Download 2 , Essay
This was the creation based on the knowledge that there are very many women who need a heeled shoe for their interview, office hours, date and even the night out. Many have to carry a pair of flats in their handbags for after the specific occasion that they were wearing heels for.
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