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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing in the Media 2013 - Blue Buffalo Commercials Marketing Essay
6 pages (1658 words) , Download 2 , Essay
Free
Generally, Blue Buffalo, a popular pet food manufacturing company in the United States started an advertisement Champaign for their dog food to show the superiority of the brand compared to other brands. The commercials, all meant for the television, have found their way on the internet, especially YouTube.
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Factors Affecting Marketing Strategy Marketing Essay
8 pages (2257 words) , Download 3 , Essay
Free
From the present study, it is clearly obvious that various marketing and promotional strategies such as focusing on parents as the key reference group and developing word-of-mouth strategy are among the vital factors evaluated in the study for the off-brand product to gain its importance in the market.
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River Island Strategic Marketing in Russian Federation Marketing Research Paper
10 pages (2938 words) , Download 2 , Research Paper
Free
The company has a strong brand presence in Russia due to several factors; the rising interest of the Russian customers in international brands, the quality of products offered by the company, and the affordable range of price. Certain subtle changes are visible in the characteristics of the Russian market for consumer products.
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Customer Loyalty to Fast Food Restaurants Marketing Assignment
8 pages (2294 words) , Download 3 , Assignment
Free
The fast-food industry has numerous strengths and weaknesses. Firstly, this industry usually has a cost advantage, since setting up a food chain is a cheaper yet profitable business. Restaurants have strong management owing to the relatively easy management requirements and decision-making compared to other businesses.
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Starbucks Marketing Principles Marketing Essay
3 pages (1186 words) , Download 2 , Essay
To be successful marketers, companies need to focus on a few key principles of marketing and perform them well. For example, companies that want to succeed should offer excellent customer service, provide superior quality or value in their products, and have a valuable brand name. Even if you have the first two elements, they won't help the company unless you have strong branding.
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Marketing Plan: Sainsburys Marketing Case Study
9 pages (2842 words) , Download 2 , Case Study
Free
Tesco, the company’s main competitor holding 28 percent of the market share in the UK for this industry, has maintained its leadership position through innovation in product and service delivery as well as global brand loyalty. Sainsbury offers traditional products in the food category and has recently diversified to include clothing styles that are exclusive to the supermarket. 
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The Origin of the Concept of Logistics Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
According to the research findings, it can, therefore, be said that the companies have made strategies to improve their logistics system which forms the part of the supply chain management. However, in the past, the concept of logistics was viewed as the cost of conducting business and thus, was neglected to a great extent.
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Media for Marketing and Advertising Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The report includes a comprehensive SWOT analysis including charts and relevant diagrams. Also, this paper exhaustively examines the target market and their needs as well as any possible stumbling blocks that the company may encounter when dealing with this particular niche.
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Impact of technology on customers (Using the example of Sony Corporation) Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
New product introduction (NPI) is an effective product launching strategy that enables the companies to overcome competitive pressures, cost challenges, and increased customer expectations. The rapid development of technology has assisted industries to implement the NPI program more effectively.
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Introduction to services marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In order for firms to survive in such a highly competitive industry, marketing of services is inevitable (Lovelock, Wirtz, 2004). In the realm of marketing, innovation holds supreme significance.
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Impact of New Technology and Internet Influencing Marketing Mix. LEGO Company Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
It has been witnessed that the technology is escalating at an advanced pace. It is essential to thoroughly scrutinise the influence of the new innovative technological impact in order to settle on what is the beneficial aspect that should be given prime significance and what all ought to be postponed or discarded.
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How to increase customers commitment and loyalty to the products Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Normative commitment is based on person’s feeling of being obliged to the subject of commitment. This feeling is usually evoked by certain social norms and social pressure for acting in a certain manner. Feeling obliged, the customer is more willing to help the company by recommending the product to others
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Product, Pricing, Channel, Promotional Strategies Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumers of professional medical services (e.g., physician, dentist, etc.) tend to be more price sensitive than consumers of soft drinks. Utilizing five of the ten key factors that influence consumer price sensitivity, discuss whether the statement above is true or false. It is true that consumers of professional medical services tend to be more price sensitive than consumers of soft drinks.
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Trade Unions in Britain Marketing Essay
8 pages (2215 words) , Download 3 , Essay
Free
Through its leadership, the trade unions engage in negotiations with the employers on behalf of the employees a process known as collective bargaining. The trade unions are therefore an important aspect of the business world as they ensure that there are smooth relationships between employers and employees which in turn creates a harmonious working environment that ensures smooth sailing.
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Strategy for Ford Motor Company and Union Carbide Marketing Essay
4 pages (1188 words) , Download 7 , Essay
Free
The year 2008 proved o be quite challenging for Ford Motor Company. This year witnessed the financial markets’ downfall, a nationwide mortgage in the US as well as a housing disaster and increasing unemployment. The company suffered gravely because its ability of it to invest was reduced owing to the drop in the availability of financial resources.
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Management strategy of Apple Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
The paper makes appropriate recommendations for Apple to meet the current market demands and competition in the industry. The Apple needs to open computer retail stores besides its peripheral and accessories stores because adding hardware units should generate more awareness and use of the established locations in the United States.
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Marketing Survey for Gourmet Cupcakes Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
The objectives of this research report were to ascertain the perceived value and level of satisfaction with the Gourmet Cupcakes Bakery product offering among consumers. The research report author utilized the Qualtrics Survey Software tool to compile and tabulate responses from 29 consumers. The results are displayed in table form in section 6 of this report.
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International Marketing: Fashion Industry Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion.
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Marketing Plan of PepsiCo Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
According to the study conducted it is essential to look across the organization, and analyze the resources required to meet these choices and the procedure of marketing. The researcher recommends the company to adhere to its objectives strategies that will include considering the areas of the product development.
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The introduction of an ultrasonic dish washer Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the research, the management would be evaluating the cost and revenues of the firm after every quarter and then take actions accordingly. The management would be evaluating different marketing channels and the benefits arriving from these marketing channels and then take actions accordingly so that the marketing channels that yield the highest benefit are invested more.
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Strategic marketing Marketing Essay
5 pages (1000 words) , Download 2 , Essay
Free
This essay demonstrates that Strongbow Cider is one of the leading brands in the market of Australia. With the help of segmentation procedure, the positioning of Strongbow may be analyzed in order to estimate its market value among other players of the market. Strongbow Cider is a brand prepared from apple juice.
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Marketing Essentials - Marketing Plan for Johnson and Johnson Marketing Assignment
10 pages (2722 words) , Download 3 , Assignment
Free
Johnson & Johnson is the world’s sixth-largest consumer health company; the world’s largest and diverse diagnostics and diverse medical devices company; it has been known as the world’s fifth-largest biologics company and the world's eighth-largest pharmaceuticals company. Currently, Johnson and Johnson operate in 60 countries and have more than 250 operating companies.
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The Impact of Using New Technology in Art Exhibitions Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
The author states that the traditional exhibition industry has been altered with the addition of technological dynamics. Technology in this field has not only enhanced the emotional expression of art but also made networking more efficient. It has affected the way viewers observe and appreciate art and exhibitions.
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Business Strategy TNT Express in a Global Environment Marketing Essay
9 pages (2619 words) , Download 2 , Essay
Free
TNT Express plays a vital role in delivering express services from business to business. The company began in Australia in 1946 by Ken Thomas with a single truck and later in 1958, it changed to Thomas Nationwide Transport. TNT is now a global company that accounts for over 10,000 employees in the UK providing delivery services to 200 countries.
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NLV Solutions: The Vend-O-Matic Brand Marketing Essay
14 pages (4261 words) , Download 2 , Essay
Free
Vend-O-Matic provides an array of products ranging from candy and snacks to beverages and non-food offerings. Current economic conditions in the UK market conflict being able to grab more market attention for this brand, creating a need to reposition the business model under a premiumization model to provide consumers with notions of exclusivity and quality.
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Sir Richard Branson and the Virgin Group of Companies Marketing Essay
10 pages (2972 words) , Download 3 , Essay
Free
The manager and owner of the Virgin Group of companies, Sir Richard Branson belongs to the group of the most successful entrepreneurs in the business world. According to Carmichael (2006), the entrepreneur (Branson) is the owner of one of the most recognizable brands globally that are valued at an estimated fortune of $3.2 billion.
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The Case of Pulte Group, Inc Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Financial analysis has become an important tool for planning, short and long term programs, coordination and control, and presenting the company to stakeholders. It also presents a picture how the company is being operated, growth opportunities, and how it compares with others in the industry.
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Marketing Plan of Fairmont Empress Hotel Marketing Assignment
11 pages (2750 words) , Download 4 , Assignment
Free
The management of Fairmont Express Hotels and Resorts is committed to addressing the need to increase its brand ratings.  Fairmont Express Hotels and Resorts have plans that ensure that the consumers get the experiences and not just services. The strategic team has proposed competitive prices and renovations to ensure modern systems.
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What are the main differences between imperfect competition and monopoly market structures Marketing Outline
3 pages (750 words) , Download 3 , Outline
What is most significant is the fact that monopolies and imperfect competition structures should be kept at a safe distance from the shores of any organization that wants to grow beyond its expectations.
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Marketing strategies and tools that affect hotel sales Marketing Literature review
8 pages (2000 words) , Download 3 , Literature review
Free
The main key to success for any firm is the application of appropriate business strategy. To ensure high customer base along with substantial growth in business, a firm needs to devise several strategies regarding the production process, marketing, distribution etc. and efficiently implement them.
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An Examination of Marketing Ethics Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
The author explains that ethics are related to moral values of an individual, an organization and a society. Morality is the right and wrong thoughts and behaviors in the context of a social group. Ethics is the scientific study of and theories about moral thoughts and behaviors in the context of rules in a social group.
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Company Profile Marketing Coursework
4 pages (1168 words) , Download 2 , Coursework
Free
The company offers these localized coupons in about 500 markets and 44 countries worldwide (“About Us - Groupon.com” 1). From its online presence and presentation, Groupon’s typical customer would be an internet-savvy individual anywhere in the globe where the company has local partners.
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The Role of Social Media in Branding in the UK Marketing Dissertation
8 pages (2000 words) , Download 3 , Dissertation
Free
Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems.
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Exploring Attitude of Potential Customers to Wooden Toys Marketing Essay
19 pages (4737 words) , Download 2 , Essay
Free
The purpose of the research project is to acquire sufficient insight so that a suitable promotional program aimed at parents and grandparents can be developed to market traditional wooden toys. This would necessitate a clear understanding of the perspectives of parents and grandparents, which is critical for Playful Times Toys as the company was earlier in the business of electronic teddy bears.
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Market research Assignment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
There are many different methods to perform a market research; organizations launching new products into the market use all the different methods prior to launching a product in a market. These market research methods help in anticipating the success of any particular product that may be launched into the market.
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Mobile Van Restaurant Company Marketing Coursework
5 pages (1467 words) , Download 2 , Coursework
Free
Moreover, the mobile van restaurant will not need any marketing cost as the van can itself advertise and since the van is movable, it can switch the business venue easily. The name of the mobile van restaurant suggested is Fastbite Inc. and the target group of our business would be the executives.
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Marketing Mix for JCPenney Marketing Research Paper
6 pages (1763 words) , Download 2 , Research Paper
Free
JcPenney (2011) is a large retail store, which sells a large variety of products manufactured by renowned companies in the category of clothing, shoes, accessories, home appliances, cosmetics, and many others. JcPenney (2011) is one of the largest retail chains, which provides its customers with a vast choice and stocks the most renowned and consumer-friendly products for its customers.
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The Importance of Marketing for Business Marketing Essay
5 pages (1298 words) , Download 4 , Essay
Free
To build its brand image and market share Nike spent generous amounts of money on big-name endorsements, flamboyant promotional events, and in-your-face “Just do it” advertisements. But Nike’s marketing success has more to it than just promotional hype. Nike gives its customers far more than just good sports gear.
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Impact of Advertising on Changing Consumer Behaviour Marketing Dissertation
8 pages (2522 words) , Download 2 , Dissertation
Free
On several occasions, there are many studies conducted to understand the effect of advertisement on consumer behavior. The success of a company’s product depends much on the advertisement campaigns conducted by the company to reach the customers. But how the advertisement helps in the increase of sales for the company is a very difficult task to understand for the company.
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The Popularity of Fake Fur Products Over Products Made of Real Fur Marketing Article
4 pages (1088 words) , Download 2 , Article
Free
Designers have been increasingly turning towards substitute fur products. They are attracted towards some of the most eye-catching accessories and products which are made of faux fur or made of such materials having textures reminiscent of fur. Fashion directors are surprised by the ongoing trend of high-end sales of faux fur products.
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Product, Price, Distribution, and Promotion Marketing Essay
4 pages (1087 words) , Download 2 , Essay
Free
In the age of increased work pressure and large scale environmental pollution healthcare industry has emerged as one of the most important segments. There have been numerous scientific discoveries in the healthcare sector with advanced medical facilities for patients. The present study would deal with the marketing strategies for setting up a new healthcare facility for ailments of cardiac disorders in India.
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Cokes Product Strategy of Developing Healthy Beverages Marketing Research Paper
6 pages (1658 words) , Download 7 , Research Paper
Free
The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly including cola drinks. Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886, and this was the foundation day for the Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest-selling non-alcoholic beverages.
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The New Improved Iphone by Apple Co Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The iPhone contains a range of compatible features for the United States’ upper and middle class. With the entry into the market, the company strives towards being the number one phone product providers in the United States. Market Segmentation The iPhone 4 has a collection of user friendly components, favorable for a wide range of clients segment.
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The Consequences of Bullying in School Marketing Admission/Application Essay
5 pages (1287 words) , Download 2 , Admission/Application Essay
Free
The effects of bullying might continue to have lifelong consequences to those who experience it for long periods of time. Much research has been done with respect to the whole concept of bullying and several conclusions have been drawn. It has been realized that bullying is a problem that affects entirely all countries in the world.
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Marketing of Huggies Brand Pull-Ups Marketing Research Paper
8 pages (2139 words) , Download 2 , Research Paper
Free
Only if the product and services are ‘reached’ to the customer, or if differently said, only if the customer is ‘made’ to buy those products or services, organizations can survive and succeed. To reach the customers or make the customers buy it, organizations have come up with effective marketing strategies.
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PESTLE and Marketing Strategies Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Nestle is known for understanding its local environment and designing local marketing strategies that effectively target the market. Needham and Dransfield (2000) stress the role of external scanning in devising effective marketing strategies: “Examining the business environment helps an organisation develop appropriate marketing strategies, including the marketing mix” (p.305).
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Marketing Strategy for Comfort Cabs Business Marketing Essay
7 pages (1905 words) , Download 3 , Essay
Free
Therefore, the services to be provided by Comfort Cabs will be inclusive of travel agencies in this sector that has been marked to be one of the rapidly growing sectors in the economy. In addition, Comfort cabs aim at capitalizing on planning for travel as a way of ring unlimited business opportunities that are available in the northwest region of the Pacific.
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The New Owner of Liverpool Football Club Marketing Coursework
7 pages (1996 words) , Download 2 , Coursework
Free
The owner also plans to find out the appropriate ways of reaching out to their segmented and targeted fans. The present economic crises, the heavy debt of the club, and the growing expenses have called for the need for steady revenue generation which could only be attained with the help and support of the loyal fans of the club.
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Strategic Marketing Planning as an Essential Marketing Tool Marketing Essay
6 pages (1756 words) , Download 5 , Essay
Free
All level managers brainstorm on the proper strategy to be included based on the market research. This paper aims to analyze and discuss strategic marketing planning as an essential tool to the marketing strategies of an organization. It focuses on the model developed by Porter as generic competitive strategies.
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The Importance of Logo for any Organisation Marketing Essay
12 pages (3000 words) , Download 7 , Essay
Free
TABLE OF CONTENTS Executive Summary 2 Introduction 3 Selection Of Logo 3 Communication Campaign 6 Logo Of Marks And Spencer 7 Logo Of Channel 8 Logo Of Gucci 8 Logo Of Nike 9 Logo Of Hugo Boss 10 Logo Of Ralph Lauren 10 Logo Of Adidas 10 Logo Of Levis 11
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