MARKETING PLAN - Essay Example

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Introduction:  Company G is a well-established firm that is highly regarded in the electronics market. Its  mission statement is as follows:  “We enable consumers to improve the quality and convenience of their lives by providing  high-quality, innovative electronic solutions.”  Company G’s engineers and designers have developed a line of small appliances that the  company feels can be very successful in the small-appliance market…
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Download file to see previous pages are creating the new plan, all details of the  company’s existing electronics marketing plan are to be considered irrelevant. The intent is  that current strategies, practices, etc., will be considered for relevance and possible  continuance only after your new plan has been presented to and is understood by top  management.  Given:  Company G’s team of engineers and designers have developed a line of top-quality small  appliances, and through concept and prototype testing, they have shown that the visual  design features are very appealing to potential buyers and give a distinct impression  associated with quality and artistic elegance. ...
ach of the products in the line at a cost that  should enable them to emerge as the lowest-cost producer in the small-appliance industry.  Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent  relationships with current suppliers, but because of differences in material requirements,  new raw material suppliers will be needed to support the small appliance line. Company G  will also need new suppliers for two component parts that will be purchased ready for  assembly into some of the small appliances.  The credit terms Company G offers to intermediaries in their distribution channel are typical  for their industry. Marketing research has shown that the company’s XG brand and logo are  readily recognized by most categories of electronics product consumers.  Abstract In the modern environment of commerce, companies must understand the purpose of gaining the technology leverage that is lacked from their competitors. In this particular work, a company known as “Company G’s” marketing plan will be developed in order to ensure its supremacy in the market. Creating a market plan would allow the company to understand the risks and explore any opportunities that are available. As society progresses to 21st century, the fierce competition that looms in commerce as dramatically been enhanced. In this particular situation, Company G’s mission statement is “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”  This same philosophy applies in their product line. Providing superior quality products is the focal point for this organization as it strives to enhance research and development. The revenue that companies accumulate is funded to ...Download file to see next pagesRead More
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