Nobody downloaded yet

A Marketing Plan for an Asset Management Company Using GPS Satellite Technology - Literature review Example

Comments (0) Cite this document
A Marketing plan for an Asset management company using GPS satellite technology to track mobile assets globally to be launched in the UK market Table of Contents A Marketing plan for an Asset management company using GPS satellite technology to track mobile assets globally to be launched in the UK market 1 Table of Contents 2 Literature Review 3 Michael Porter Generic Strategic Analyses 3 SWOT Analysis 4 PESTEL 5 New Product Development 6 Research and Development 6 Marketing Plan 7 Market Research 7 References 9 Literature Review GPS technology largely uses a linkage of satellites for keeping a track of the products…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
A Marketing Plan for an Asset Management Company Using GPS Satellite Technology
Read TextPreview

Extract of sample
"A Marketing Plan for an Asset Management Company Using GPS Satellite Technology"

Download file to see previous pages Haghighat (2008) conducted a research on the usage of GPS technology and noted down examples of numerous industries like airlines as well as logistics that have used this technology to generate competitive advantage. The author has also stated the use of this technology even in areas like agriculture and farming (Haghighat, 2008, p.2). Parsons & Oja (2011) in their research on GPS technology stated the use of GPS towards research purposes and also states the use of this product in areas like policing and tourism (Parsons & Oja, 2011, p.42). Gulati & Paoni in association with the Kellogg School of Management (2003) conducted a research on the use of GPS technology in logistic companies and stated that the use of this technology can largely help firms and suppliers to track down the trucks and other shipments that can help them keep a track on the exact location of the shipments (Gulati, Paoni & Kellogg School of Management, 2003, p.214). ...
Firms choosing a differentiation strategy sell a product that is largely distinct of its kind in the market. Firms adopting this strategy focus on a specific customer segment and charge a premium for its differentiated products and services. Focus strategy is adopted by firms who generally try to attract a very niche customer segment with a very specific product offering to target very specific needs and wants of the selected customer segment. The author largely advocates firms to adopt and implement either one of these strategies so as to help formulate strategies that can use the resources of the organization in the best possible manner to generate competitive advantage for the organization (Botten, 2007, p.263). SWOT Analysis In order to efficiently take advantage of the market opportunities it is necessary to conduct an internal analysis of the firm. Pahl & Richter (2009) conducted a research in this regard and stated the use of SWOT as a tool for internal analysis. SWOT is a tool that can be used by firms to analyze their internal strengths and weaknesses and also identify the external opportunities and threats. According to the authors a SWOT analysis largely helps firms to analyse the extent to which the strategies of the firm can help in maintaining sustainability within the organization. Firms can largely use this technique to identify their areas of strengths, weakness, opportunities and threats and use i8ts strengths to leverage upon the opportunities and to eliminate their weakness and minimise the threats. The authors also stated that this toll can also help firms to prepare a BCG matrix or implement a balanced scorecard as a tool for monitoring and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“A Marketing Plan for an Asset Management Company Using GPS Satellite Literature review”, n.d.)
Retrieved from
(A Marketing Plan for an Asset Management Company Using GPS Satellite Literature Review)
“A Marketing Plan for an Asset Management Company Using GPS Satellite Literature Review”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing plan Starbucks Coffee company
...? Starbucks is the nation's leading coffee chain. It unquestionably dominates the coffee market as well as some ancillary markets. Starbucks are integrated into Safeways and other grocery stores, and Starbucks products are found across marts and big-box stores across the country. Starbucks has become synomyous with coffee. But what has led to their success? While high quality is certainly a factor, success has also been found Marketing Strategies Starbucks' marketing strategies in general are to use their brand name and presence to subtly spread. Their TV and radio marketing mix is unobtrusive: Instead, in-store advertisements will keep...
8 Pages(2000 words)Term Paper
Marketing Plan for Company G
...the effectiveness of their marketing plan. In addition, the most useful tool to assess the marketing aspect of a company is the increase in its revenue. The company should analyze the current year revenue with the prior in order to evaluate whether the increase in the revenue is up to the expectations or not. In order to ensure that the time line for its marketing activities is followed according to the plan, the company should set up a team the responsibility of which should be the continuous monitoring of the plan. The company must hire new...
10 Pages(2500 words)Research Paper
Phil Company Marketing Plan
...? PHIL COMPANY MARKETING PLAN Phil Company aims at establishing a substantial market share in both local and international markets. Other strong electronics manufacturing companies operate in the principal market segments. All these companies in the electronics industry produce almost similar products. Therefore, the aspect of marketing determines the competition of the limited market share, both in the US and overseas (Julie & Claire, 2011). Phil has to employ effective marketing strategies in order to acquire a...
4 Pages(1000 words)Research Paper
Satellite Technology recognized as "line of sight data transfer and communication." If somebody in San Francisco attempts to beam a microwave data signal straightly to Hawaii, this will not be possible to send signals at such distance, in fact that the signal will disappear into space or dispel into the sea. Over small distance, we set microwave towers in each 25 miles or make use of "repeaters" to replicate and improve the quality of data or information signal (Gulf of Maine Research Institute; Maral and Bousquet). In addition, one of the most important functionalities of satellite technology is the GPS system. Additionally, the fundamental standards at the back of global positioning...
7 Pages(1750 words)Research Paper
Toyota Motor Company Marketing Plan
...?Marketing Plan for Toyota’s Super Car Implementation Timetable December In order for a new product to be successful, it is necessary to conduct market research, be familiar with sales potential, cost, the distribution channels, the cost of promotion and the adequate promotion technique, conduct research and development and to have and know the engineering costs and requirements (Benedetto, 1999). Thus the month of December will be spent researching. In this regard, marketing management and product management teams will be formed for appointing the required teams and identifying the budget for market research, engineering...
5 Pages(1250 words)Research Paper
Lilly and company Marketing Plan
...Marketing Plan Introduction: Lilly and company is a leading company in pharmaceutical sector. Its strategies are innovative and the management was committed to develop a growing portfolio. Their activities are directed towards making the company best in class and first in class in Pharma sector. The products of the company will help the people to live longer and better. The purpose of the drugs manufactured by the company is to give healthier life to the people. The products of Lilly can treat depression, schizophrenia, attention deficit hyperactivity disorder, diabetes and osteoporosis.1 A drug named...
8 Pages(2000 words)Assignment
Strategic asset management plan University of glamorgan
...what is being done on ground. This should be carried out by examining the purpose of the asset, the needs that are being fulfilled by the asset, the alternatives and whether there is an actual requirement of these assets. (Goodwin: 2005). Strategic management assets include basically physical assets of a tangible nature such as natural resources, property, plant and equipment, heritage and cultural assets as well as any other infra structural resources. These exclude non tangible assets as human resources, finance, information technology as well short life physical...
10 Pages(2500 words)Essay
Company G Marketing Plan
...method of establishing a budget. Substantial investment is required to generate a sustainable "pull", which makes Company G less dependent on its retailers. Tactics & Action Plan Action PlanCompany G will focus on superior product quality to establish itself as a technology leader in this product line. The product line will symbolize reliability and quality. The product will be designed by an internationally acclaimed design house, which will add distinctiveness to the product. Company G enjoys a brand value in the market. The new product line will use brand extension to...
10 Pages(2500 words)Essay
Marketing Management - marketing plan be able to capture crystal clear photos, playback movies, music videos, and TV shows. (iPhone Video Converter, 2008) The mobile device is also capable of viewing the world map and satellite images similar to GPS and provides the user with useful information related to stock reports. (See Figure I – Apple iPhone device on page 18) Target Market for iPhone Sold in Australian Market Dividing the consumer into subgroups will make it easier for the marketing manager to identify the target market for iPhone. (Rogers, 2005: 15) In line with dividing the target market into subgroups,...
10 Pages(2500 words)Essay
... 26 July, GPS: Introduction: GPS is an abbreviation for “Global Positioning System”. It is a “U.S. space-based radionavigation system that provides reliable positioning, navigation, and timing services to civilian users on a continuous worldwide basis”. (, n.d.). It is made available everywhere in the world and can be purchased easily from the local markets. Construction: A GPS fundamentally comprises three segments and functions by the interaction of these: 1. Satellites that continuously revolve around the Earth in the space known as the space segment. 2. Stations on Earth that are meant for controlling the revolving satellites, known as the control segment. They fundamentally function to make the satellites continue... to...
5 Pages(1250 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Literature review on topic A Marketing Plan for an Asset Management Company Using GPS Satellite Technology for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us