Importance of Strategic Management Tools - Dissertation Example

Download file to see previous pages Performance should be of high quality. Thus management with the exceedingly high quality especially if it is in a progressive approach is said to help organisations achieve their best performance especially on meeting a high level of customer satisfaction and eventually obtaining their profit (Yeung and Chan, 1998). In line with this, it is not only important to consider improving internal operations but a considerable amount of quality management system should be implemented both inside and outside of an organisation.
At some point, management strategic tools are necessary (Mol and Birkinshaw, 2009; Smith, 2007; Nonala and Kenny, 1991). This is to ensure that the entire business operation is obtaining corporate objectives. This may take time though. However, the right response to the process is necessary in order that the entire business operations both internally and externally are working together for the entire benefit of the whole organisation.
However, there are some cases in which an organisation attempts to move forward and ensure its growth and competitive advantage. At this point, it is important that various aspects need to be substantially considered.
One of the most highly considered aspects in the present time involves a high consideration for customers. Customer satisfaction in particular is considered tantamount to the success of an organization (Muller, 1991). This means that in order for an organisation to be a success in an industry where it belongs, giving enough time how to satisfy customers and meet their expectations is necessary. Today, as commonly observed, this is most common in modern profit organisations (Kotler et al, 1999; Boone and Kurtz, 2006).
However, it is important to find out how an organisation should build up its competitive advantage knowing that everyone seems to be trying to be a cut above the other. Addressing customer satisfaction is necessary, but there must be a concrete understanding of how should it be achieved to ensure competitive advantage (Boone and Kurtz, 2006). ...Download file to see next pages Read More