StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Plan of Knowledge Store Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
This entails the analysis of the immediate external environment in which the Knowledge Store operates. In this regard, the analysis focuses on the books, tapes and DVDs market, competitive environment and the costs involved. This can only be achieved by continuous surveys of the books, tapes, and DVDs competitors’ actions in this market.
Preview sample
Blue Ocean Strategy Analysis Marketing Essay
5 pages (1361 words) , Download 4 , Essay
Free
The authors of the book are associated with INSEAD (which is a business school and also a research organization) as professors. The main idea of the book is the creation of a quantum jump in the value proposition for the buyers as well as the company. This shall be done by decimating the trade-off between the parameters of differentiation and low cost.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Organizational Culture Comparison Marketing Research Paper
7 pages (2034 words) , Download 2 , Research Paper
Free
General Motors was founded in 1908 and has been a sales dealer of automobiles since 1931. It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry.  The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries.
Preview sample
Branding and International Advertising Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Since the beginnings of trade, advertising has been part of the economies of scale. The oldest advertisement is written was a Babylonian tablet requesting the return of a slave 3000 years ago. Prior to the newspapers, the modes of advertising were broadsides affixed to walls, shop signs, trees or posts across all streets.
Preview sample
What Affects Ones Choices Marketing Essay
10 pages (2752 words) , Download 3 , Essay
Free
In a time when economic hardship is biting every citizen. The other companies are producing cost-effective products at affordable prices compared to the American companies. If we are to build America, then competition should be allowed since this favors the customer. We should not pretend that patriotism will chain us to poverty because we do not want to fail the economy.
Preview sample
The Segmentation of Nike Inc Marketing Essay
10 pages (1500 words) , Download 3 , Essay
Free
The company is positioned as a luxury product that promises quality and experience to consumers. In 2012, Nike released another innovative product, the Nike Fuel Band. At the end of the year, it came up with a second generation of the Fuel Band. The product was an instant success owing largely to the brand image of Nike.
Preview sample
Point-Of-Purchase Advertising Marketing Essay
3 pages (750 words) , Download 3 , Essay
When I think of instances I encountered point-of-purchase advertising, I am not reminded by brands but three kinds of products. These are cosmetics, food and magazines. I think the kind of point-of-purchase promotion for these products have are very effective based on my observation and actual experience.
Preview sample
The Recent Performance of Bank of New York Mellon Marketing Essay
11 pages (3461 words) , Download 3 , Essay
Free
The Bank of New York Mellon Corporation serves as a multinational banking and financial services entity and is listed in the New York Stock Exchange and in Standard and Poor 500.  The Bank of New York Mellon operates all across the globe and is the biggest asset servicer in the world with more than USD 26 trillion of assets value under its portfolio.
Preview sample
World Travel Services Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
World Travel Services. Marketing and product innovation are the most important advantages that companies can rely on in order, to succeed and survive in the market place. A marketing plan is a guide that organizations rely on for a period of time in the future.
Preview sample
Market Segmentation Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by business organization entails employment of appropriate marketing mix within consumer environments.
Preview sample
In What Way Should the UK Committee for Advertising Practice Codes Be Reformed Marketing Essay
12 pages (3892 words) , Download 2 , Essay
Free
Owing to the power to influence and shape the attitude of the people held by advertising, there is a need to practice ethical and responsible advertising, that ensures that brands and products are promoted in such a way as to guarantee that people are not misled or influenced to engage in a purchase behavior that might eventually be harmful to them.
Preview sample
Advertising Campaing for Natural Viagra Marketing Essay
3 pages (750 words) , Download 3 , Essay
According to the paper recent years have witnessed a number of medicines coming to the market but most of them posed serious side effects; at times even resulting in fatalities. With a view to instill confidence among the depressed Australian men, our company is proud to launch the NaV mostly targeting the markets consisting of males of 55 and 70. 
Preview sample
BMW Marketing Analysis Marketing Essay
10 pages (3228 words) , Download 3 , Essay
Free
BMW tends to focus upon ‘lightweight construction’. It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production (Ploon & Olesen, 2010). It tends to focus upon zero-emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of BMW is derived from the entrepreneurial culture.
Preview sample
Apple Store Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In the business empire, marketing is a vital component that seeks to guarantee a business a profitable existence. In essence, marketing is a communicative process towards consumers to which the worth of a product or a service forms the basis of the communication.
Preview sample
Competitive Advantage through Marketing - Andersen Holdings Private Healthcare Marketing Essay
11 pages (3074 words) , Download 2 , Essay
Free
Andersen Holdings Private Healthcare is a company that focuses on the healthcare service business. The company has a wide international presence and has adopted several strategies that would put the company in a position of competitive advantage compared to the other companies operating in the same sector.
Preview sample
KL Accountants Business Need for E-Marketing Strategy Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The business marketing was the main tool they utilized to motivate other people to do business. However, humans have taken a lot of time to use it perfectly, as well as marketing has too.
Preview sample
Non-Market and Market Behavior, Economic Analysis of Behavior in Canada Marketing Term Paper
16 pages (4323 words) , Download 3 , Term Paper
Free
Royal Bank of Canada is one of the largest financial institutions in Canada which operates in the financial services sector of the country. The environmental and regulatory environment of RBC has been studied. Its impact on RBC adopted by the company because of those economic impacts on the organization has also been discussed in this study.
Preview sample
Social Media Strategy Marketing Essay
11 pages (2897 words) , Download 7 , Essay
Free
Success in the association industry is based on developing and nurturing relationships, especially with lay volunteers. The social web offers an innovative communication channel that provides opportunities to further engagement with and between members, staff, and industry leaders.
Preview sample
Marketing Heritage and Digital Innovation an Apparent Contradiction Marketing Essay
11 pages (3448 words) , Download 3 , Essay
Free
Marketing heritage is an emerging concept in the marketing field which is based on the historical status of the older companies and it is explicitly linked to the brand identity and consumer appeal. In the competitive global market, innovative technology-based new marketing strategies, marketing tools, and internet-based social marketing theories are getting popular and at the same time.
Preview sample
Food Cultures and Consumption Marketing Research Paper
4 pages (1156 words) , Download 2 , Research Paper
Free
The world has people belonging to a wide variety of cultures and people of every cultural origin has some specific food habits. In the era of globalization, although the cultural and socio-economic aspects are integrating across the countries, every community still holds on to their food culture (Goodman, 2009).
Preview sample
Pricing, Distributing and Communicating new products within Starbucks and KFC Marketing Essay
6 pages (1807 words) , Download 3 , Essay
Free
An optimum pricing strategy would also be the best option for the company considering the fact that the disposable income levels of consumers have dipped in recent years owing to recessionary activities hence this strategy can go about improving the market share of the company through the new product.
Preview sample
UK gym market and health clubs Marketing Dissertation
5 pages (1000 words) , Download 3 , Dissertation
Free
This essay demonstrates the concept, that is constantly gaining importance in the health industry as people propensity is increasing towards this concept. Health is an important issue not for general households but also for governments of nations. Governments frame policies and monitor their proper execution so that public can enjoy good health.
Preview sample
Enhancing Performance Value and Quality Marketing Essay
10 pages (4419 words) , Download 2 , Essay
Free
The possibility of failure in the context of service encounters cannot be eliminated because of numerous factors that might have an impact on the process of service co-creation. It is essential for companies to deliver the best services to the customers with the intention to generate good customer relationships.
Preview sample
Food Policy Milk and Dairy Products Marketing Coursework
13 pages (3486 words) , Download 2 , Coursework
Free
Milk is one food product that is universally accepted by all groups of population irrespective of region, culture, and religious beliefs. Its high nutritional value in terms of protein, calcium, and minerals are necessary for the healthy physical constitution, therefore contamination of milk and dairy products in any stage from production to distribution can negatively affect a large portion of the world population.
Preview sample
The Chrysler PT Cruiser Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies need to continuously innovate, reinvigorate and update themselves and their products in order to beat the competition and cement their leading position in the market. The company that has been chosen for the study is Chrysler. The product that is chosen for the study is PT Cruiser.
Preview sample
Will guests consider service quality as well while they are gambling in hotel's casino Marketing Literature review
16 pages (4000 words) , Download 2 , Literature review
Free
The study which would be targeted at different individuals associated with the industry to help gain firsthand market information about the topic of study. Finally, a set of plausible conclusions and recommendations would be framed so as to prepare a guiding template for the marketers to gain competitive advantage.
Preview sample
Marketing Consumer Behaviour Theories Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The buying behavior of a person is influenced by several factors around the society and also from within the individuals. The consumer behavior theories explain the preference and utility of an individual while buying particular products. Different individuals possess different aspects of buying behavior due to a variety of taste of the consumers.
Preview sample
Winston's advertising Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups.
Preview sample
The Market Analysis and the Company Analysis of the University of Chicago Medical Center Marketing Essay
9 pages (2480 words) , Download 2 , Essay
Free
Cardiac Imaging Center is a service sector that will provide range of remedial ‘image scanning tests’ in Chicago city. The Cardiac Imaging Center will provide the services through one of the major hospitals in Chicago, i.e. ‘ the University of Chicago Medical Center’. In the present day, the expenditure on health expenses has increased considerably
Preview sample
Marketing Strategies Analysis of Apple Inc Marketing Term Paper
4 pages (1361 words) , Download 3 , Term Paper
Free
In 1976, two high school friends, Steven Wozniak and Steven Jobs, both interested in electronics have created a computer design that became the Apple I (Stanford, 2010, p. 1). Apple Inc. (Apple) designs, manufactures, and markets a range of personal computers, mobile communication and media devices, and portable digital music players.
Preview sample
Abercrombie and Fitch Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Abercrombie and Fitch: internal analysis Introduction Abercrombie and Fitch is an American chain of stock exchange registered stores, which has its headquarters at New Albany, Ohio. It consists of the brands: Abercrombie and Fitch, Abercrombie, RUEHL and Hollister (Weber 2009, p.
Preview sample
Incorporating Integrated Marketing Communication Marketing Essay
5 pages (1509 words) , Download 5 , Essay
Free
However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.
Preview sample
Sony Playstation Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Sony Playstation Introduction: Sony is one of the foremost producers of communications, electronics, video game, video, consoles and various types of information technology goods for their consumers and professional marketplaces. Sony Playstation is the one of their brand sequence of video game consoles developed and made by the Sony Computer Entertainment.
Preview sample
Marketing Analysis - Pancreatic Cancer Action Network Marketing Research Paper
4 pages (1125 words) , Download 2 , Research Paper
Free
A strong management team is the major strength of the Pancreatic Cancer Action Network (PCAN). The managerial efficiency assisted this non-profit organization to develop a nationwide network across the United States over 12 years of its operations. The strong public support is another internal strength of this organization.
Preview sample
Advertising Research System Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
Advertising is one of the biggest investments that companies make in a brand. As such it’s often necessary to conduct research prior to, after or during advertising campaigns to establish if the investment in the brand was worth it. By conducting an advertising research some of the key questions that marketers will seek to answer includes will/did advertising work?
Preview sample
Impact of E-Marketing on Microsoft Corporation Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
Microsoft Corporation is a market leader in the technological world and it has been in the market for many years. Since 1975, it is considered as the most innovative and technologically advanced company that has the purpose of providing easy access to home computers so that exchange of information and crucial work elements become smoother.
Preview sample
Cycles of Failure, Mediocrity and Success and the Role of Staff Empowerment on Breaking the Cycle Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This paper examines the concept of employee empowerment in critical depth by examining the various managerial and organizational forces that can throttle the existence of an empowered workforce. The effect of empowerment on the three cycles is thoroughly examined in this process followed by conclusion and recommendations.
Preview sample
Visual Elements of Arguments in Oreo French Ad Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Oreo’s “Father and Daughter” French commercial was produced by ad agency, Draft FCB. Louisa Moxey produced this ad with the help of audio engineer Mark Hellaby and Alastair Ross who provided the creative contributions (Oreo Explanation – Father & Daughter).
Preview sample
Designing and Using the Idea Box for Creative Thinking Marketing Essay
8 pages (2417 words) , Download 4 , Essay
Free
The idea box is a useful technique that enables creative thinking. Even for creative people, using a designed tool or technique to explore their ideas is helpful. This is because it enables a systematic way of dealing with a problem. By analyzing a problem systematically, it becomes easier to identify the root cause of the problem.
Preview sample
Comparative Analysis of Ipad and Tablet Marketing Essay
6 pages (1664 words) , Download 3 , Essay
Free
IPad provides its users the best experience when in regard to the use of mobile phone devices and computers. IPad is brilliant in every aspect and the sense of the world is attributed to its admirable features. The distinct factor in contrast with its competing products comprises of. Touch screen and other features including the fast processor which adds speed to the system as well as the graphics power.
Preview sample
Kids And Cell Phones Marketing Essay
3 pages (750 words) , Download 7 , Essay
Free
The decision maker is identified as the child’s parent and the grandparent. The parent would ultimately be the final decision maker; but since the grandpa indicated that he would buy one for the granddaughter, it would be considered that as the proposed buyer, a say in the decision-making process was pledged.
Preview sample
IKEA marketing concept Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The IKEA Company brand is a strong brand. This is mainly due to its unique cultural branding that portrays the fashionable design and value to ensure the creation of affordable and contemporary furnishing products. The brand symbolizes the unique and tasteful household products that offered at an affordable price that inspires customers.
Preview sample
Product and Brand Management in Barclays Bank Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The author states that the products provided by the organization are for individuals, for corporates and investments. The products for individuals are personal banking, credit cards, loans, investment banking and wealth management. The products for corporates are corporate banking, credit cards, loans, corporate and investment banking.
Preview sample
Corporate Social Responsibility of Gillete and Starbucks Marketing Book Report/Review
5 pages (1403 words) , Download 3 , Book Report/Review
Free
Gillette convinced the world with the message ‘more is better because they have already built a brand image out of that message. It is known that Gillette’s branding strategy is effective since it has consistency in implying its message. Consistency can build brands (Hunt, 2012). Hence, Gillette has been consistent, especially in providing what the customers needs.
Preview sample
Basic Consumer Motivations Marketing Case Study
5 pages (1609 words) , Download 2 , Case Study
Free
Therefore, companies focusing on these needs and wants are more likely to gain a competitive advantage and will benefit in terms of a larger market share in the long run. Companies need to develop products that satisfy consumer needs and wants so that the internal drives of consumers motivate them to buy these products.
Preview sample
Aligning AL Company with the Gramen Equipment Operations Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Attain focused on the development of financial knowledge among non-financial managers, as well as offering a solution for leadership, communication, presentation, project management, and strategy. Attains financial program is now part of the Online self-paced courses, pre-recorded podcasts, facilitated webinars and off-site seminars.
Preview sample
Promotional Tools for Nokia Marketing Campaign Marketing Essay
4 pages (1476 words) , Download 2 , Essay
Free
It focuses on the four promotional tools that were used that are public relations, direct marketing, promotions, and advertising. The report seeks to inform the team about the appropriateness of the selected promotional tools in bringing about a successful marketing campaign. It also demonstrates how the selected promotional tools will be fully utilized.
Preview sample
Library of Birmingham - Marketing Promotion Marketing Essay
14 pages (3840 words) , Download 2 , Essay
Free
Marketing promotion strategies have increasingly become important tools in achieving marketing objectives including building customer relationships, understanding market needs, and satisfying consumers through value creation in today’s highly competitive global market environments (Baines and Page 2008, p.5).
Preview sample
Marketing and Distribution Research in Business Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
China is one of the fastest-growing economies in the world. Since the entry of the country in the WTO, it has made phenomenal economic progress. The lifestyle and the disposable income of the people have improved. Retail is one of the most important industries in the country and the government has taken various initiatives.
Preview sample
Motivation in Consumers to Purchase Luxury Goods Marketing Literature review
19 pages (5967 words) , Download 2 , Literature review
Free
The period from 1995 and 1999 is considered to be the phase of boom for the luxury market when the Compound Annual Growth Rate was 11 percent. However, CAGR was 1 percent during the period of consolidation of the luxury goods industry between 2000 and 2003. Again during 2004-2007, when the luxury industry was expanding and emerging into other markets.
Preview sample
    19351 - 19400 results of 19930 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us