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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing research Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The paper dwells upon the ''friendly'' acquisition of one company by another. If it is applied with the full knowledge and consent of the target company's board of directors. Generally speaking, a friendly takeover requires the approval of shareholders, in addition to the board of directors, but, in this case, shareholders tend to follow the board's lead.
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Marketing Audits Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.
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E-marketing and ICT in private hospitals in the United Kingdom Marketing Dissertation
80 pages (20000 words) , Download 2 , Dissertation
The healthcare industry has been witnessing enormous challenges as consumer demands have changed. Low returns with increasing healthcare inflation pose a distinct challenge to healthcare organizations.
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Effectiveness of Marketing Communication Strategies and Technologies Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
This article demonstrates the convincing force of the semantic onsets that can really revolutionize the concept of modern advertising. It has been proved very assertively that the properly used words can play a very effective role in the process of communication as compared to the conventional or earlier substitutes.
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The Olympus corporate scandal of 2011 Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The conclusion from this review states that the scandal has highlighted the shortcoming of Japan’s Corporate Law. It is being considered that external directors be appointed in companies to avoid such scandals although the three external directors of Olympus did not do anything to prevent the scandal.
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Gillette: Maintaining Dominance in the Global Razor Market Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
The success of Gillette in the razor market has continued over the years. After continuing with the dominance in the market for several years the market of Gillette started taking a dip as Wilkinson Sword Schick emerged. In view of the competition from Schick, Gillette adopted the strategy of innovation and introduced a wide range of products in the market including some products in the wet shaving market which proved significant in re capturing their market share.
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Marketing Planning At Just Us Cafes Case Study Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
Table of Contents Introduction 3 Internal and External Environment of ‘Just Us’ 4 External Analysis at ‘Just Us’ 4 Internal Analysis 7 Ethical Issues Raised in Case 8 Significance of Product Life Cycle (PLC) 8 Problems Associated With Deleting a Product 12
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The impact of Brand Extension on Brand Personality. Caterpillar and Burger King Marketing Dissertation
46 pages (11500 words) , Download 3 , Dissertation
This research investigates the impact of brand extension on the personality of a brand and for this purpose; two companies are selected to conduct this report. One of the companies is of Caterpillar and other is of Burger King. This Impact of brand extension can be either negative or positive and this research test out the positive impact and negative impact on the brand personality.
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Advertising features Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The idea of opening a ‘Doggie Dip and Do’ as a retail outlet and full-service shelter for dogs is one of the finest plans adopted by you. It is one of the excellent opportunities for the animals especially dogs to spruce themselves, but one of its limitations is affecting the growth of the business i.e.
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Foreign Market Entry Plan Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.
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Fisher & Paykel Market Audit and Competitive Analysis Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
The researcher deals with the manufacturing company Fisher & Paykel New Zealand which supplies its dishwasher and washing machine in Australia. Fisher & Paykel Appliances manufactures designs and markets innovative household appliances which are developed to provide technology, user friendly, design and environmental awareness.
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The segmented labour market theory Marketing Essay
3 pages (750 words) , Download 2 , Essay
The article has defined the labour market into two main segments in a more clarified way that assists one to understand better. The first is the primary sector with its benefits and value while the secondary sector is unattractive to many but in the authors view. Results are the immobile class of citizens who are not necessary uneducated but rather lack premium specialized skills.
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Marriot Being a Marketer Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
The conclusion from this study states that Marriott and other firms necessitate the implementation of excellent strategies to carry out business dealing. The marketing strategies are formulated by taking into deliberation different aspects of marketing such as market positioning, targeting and developing dissimilar segments.
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Systemic Risks. FMRI (F) Marketing Book Report/Review
10 pages (2500 words) , Download 2 , Book Report/Review
Free
The problem statement for this study is to make appropriate proposals for avoiding a future banking crisis: functional separation between retail /commercial banking business and investment banking. The proposals were advanced by the Independent Commission on Banking in UK for undertaking appropriate measures to reform the banking sector of the region.
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Marketers and the child consumer Marketing Thesis
38 pages (9500 words) , Download 3 , Thesis
The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted.
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E-marketing in UK Private Hospitals Marketing Dissertation
16 pages (4000 words) , Download 2 , Dissertation
Free
This paper will aim on generating an in-depth view about the role of ICT in the private hospitals of UK. While using ICT there are several aspects which are considered by the hospitals such as accountability, branding, customer service, privacy, communication, and revenue among others. This research will also emphasise on the current trends and activities of hospitals in ICT along with the capability to increase the service efficiency of hospitals.
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Marketing of General Electrics Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The firm that is analyzed in the paper is General Electrics, one of the most famous companies of all time that is famous all over the world. It is a corporate giant that has established it to be the best brand and it has capitalized well on the brand aspect. It is a company that is operating all over the world and has got a huge resource base as well.
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PepsiCo Strategic analysis Marketing Term Paper
14 pages (3500 words) , Download 3 , Term Paper
Free
The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.
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Guanxi, Cultural Antecedents and Trust Building in Chinese Business Markets Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
The article takes a deeper look at the way in which Guanxi influences the way in which trust works in Chinese business markets. It also shows how culture of china has also resulted in a strong perception of Guanxi. The main argument is to prove how guanxi operates at many different levels in a business environment with regard to trust.
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How Government Seeks to Compensate for Market Failures Marketing Essay
10 pages (2847 words) , Download 3 , Essay
Free
“Externalities” arise when the rational, profit-driven action of the agents has an adverse impact on third parties (Beljac, 2012). When externalities are present the chances of market failure are high. The financial crisis and climate change are the two vital global crises and are considered market failures where the presence of externalities is robust.
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Marketing Plan Nike Marketing Essay
13 pages (3550 words) , Download 4 , Essay
Free
Besides this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous year's revenue and marketing expenses figures. Also, an execution plan, as well as a contingency plan, has been shown which thoroughly depends upon Nike’s senior management and teamwork which would make its objectives possible new offerings.
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Toyota Corporation Marketing Essay
70 pages (17500 words) , Download 4 , Essay
This study delves into the application of marketing strategy in a crisis situation within a competitive environment. Focus is drawn on the plight of Toyota Motors Corporation, whose brand of automobiles and trucks has for decades been associated with quality, reliability, and cost efficiency.
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Buyer Behavior Proposal Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The result of the study revealed that most men students preferred PlayStation and X-Box over Wii and information was acquired through advertising and their friends. They purchase for their free time which used mainly for playing sport, strategy, and role-play games. The participants were enjoying the games either they play it in solo, online and/ group playing and categorized from avid gamer to regular gamer.
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The company analysis for BMW: quantitative analysis approach Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Center of discussion in this paper is quantitative analysis approach as a financial tool used to evaluate behavior of businesses. It uses complex statistical and mathematical measurement and models from research findings. The key aspect is the approach tries to explain reality mathematically by defining variable using numerical values.
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Significance of the Terms to Banking Reforms Marketing Book Report/Review
10 pages (2821 words) , Download 2 , Book Report/Review
Free
Systematic risk refers to the prospects of failure of the entire financial sector. The jargon is exceedingly frequent in the banking and investment sector which constitutes a majority of the financial sector. Systematic risk assesses the prospects of failure of banks, investment entities, and bodies in the insurance sector.
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UNIQLO Company, Global Marketing Analysis Marketing Essay
15 pages (3750 words) , Download 6 , Essay
Free
Table of Contents Section One 3 Introduction 3 History 3 Operations, strategies, markets and distribution channels 5 Section Two 6 The internationalization process 6 Internationalization frameworks 7 1. The internationalization process framework 7
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Marketing communication Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.
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If the research budget is limited, there is no need to conduct marketing research Marketing Essay
3 pages (750 words) , Download 2 , Essay
This study looks into marketing research as the process by which an organisation collect, record, and analyse the data related to certain products and services which come in its line. The primary requirement of conducting such a survey or research is to find out the needs and wants of the people in the market.
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Daimler-Benz Marketing Plan Marketing Research Paper
29 pages (7250 words) , Download 3 , Research Paper
This research entails market summary, demographics of the target market, market requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to identify the strengths, weaknesses, opportunities and threats that Daimler will be facing in India.
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Marketing Management: Greenpeace Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This study looks into Greenpeace as an organization that has performed well so far in its marketing initiative. Its initiatives have been innovative as the company has a large marketing budget compared to smaller charities. However, with the implementation of the above recommendations and the initiation of the proposed plan, the organization will perform better in its marketing initiatives.
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The Case of Raleigh Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The case of Raleigh is a story of both success and failure at some point. Just like any other type of business, what did Raleigh possess are remarkably the opportunities for potential to grow and even become a cut above the other due to a certain competitive advantage.
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Management strategy of Apple Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
The paper makes appropriate recommendations for Apple to meet the current market demands and competition in the industry. The Apple needs to open computer retail stores besides its peripheral and accessories stores because adding hardware units should generate more awareness and use of the established locations in the United States.
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Marketing plan for the healthcare company (nursing home service) Marketing Assignment
15 pages (3750 words) , Download 5 , Assignment
Free
The paper tells that marketing has always been the most essential functions for all types of businesses and industries including health care industry. World’s population is growing rapidly and so the number of older people. According to researches and studies, the fastest growing demographic are people aged above 80.
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Influence of Social Media on Customer Relationship Management Marketing Dissertation
41 pages (9981 words) , Download 8 , Dissertation
Premium+
This dissertation presents an examination of influences of social media on CRM and critical factors for customer engagement in an age of social media by presenting salient themes from published literature in a review of relevant literature, and an examination of expert insights acquired from semi-structured interviews involving experts.
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Marketing communication mix Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
This study looks into marketing and communication mix as a tool used by business organizations and companies to meet their objectives in marketing and advertising of the products and services that they offer. The mix in marketing communication is comprised of promotion, product, price and place which are usually referred to as the four Ps in marketing.
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Social Marketing: An Approach to Promoting Sustainability Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The objectives of this research are to get proper knowledge about the definitions of social marketing; to identify the major areas in which social marketing can be applied; to identify the ways in which social marketing can cultivate changes in economy, society and environment; to identify the similarities and differences between the marketing mixes of traditional marketing and social marketing.
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Relation between service quality and customer satisfaction Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
From the following research it can be comprehended that a look into literature proves that while service quality is something measurable and comparable, customer satisfaction is a more complex one which is influenced by perceptions of satisfaction and customer expectations along with quality.
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How Marketing And the Communications Industry Transformed to the Digital Marketing Era Marketing Research Paper
15 pages (3750 words) , Download 4 , Research Paper
Free
Publicis group is a multinational company based in Paris. At the end the researcher has advised that the company should allocate the responsibilities to the agencies as they are working together, also they should take care of the cultural issues. They should also develop the framework for getting feedback from the employees and the clients.
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Leadership: Assessing the leadership at BMW Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
This research will help to define the way in which technology is effectively put into place. To further explore leadership in BMW, style leadership skills will be examined towards the accomplishment of goals. Finally, by examining key leadership models and approaches, the overall experience of leadership at BMW will be explored.
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Marketing And Social Network Marketing Thesis
14 pages (3500 words) , Download 3 , Thesis
Free
The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed.
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Principles and Management of Marketing: Toyota Motor Corporation case Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This paper presents brief report on the management strategy of Toyota Motor Corporation and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.
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How to Sustain Customer Loyalty towards Brands Marketing Essay
71 pages (17750 words) , Download 4 , Essay
This research paper focuses on the ways and means of sustaining customer loyalty of the brands. This study evaluates the different components and elements that work to build the customer loyalty. It addresses the research question of what exactly is it that results in the loyalty on the part of the customers.
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Role of marketing in helping charities Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The researcher of this essay aims to pay special attention to primary care respiratory society UK (PCRS-UK), an independent charity that undertakes primary care health professionals dealing with respiratory care to attain optimal respiratory care for all. The broad environment has six components, this include demographic, economic, natural, technological, political and social-cultural environments.
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Strategy Implementation of Coca-Cola Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
This essay discusses that the Coca-Cola Company sells products in over 200 countries around the world and owns over 500 brands worldwide and employees more than 139000 employees (“Coca-Cola” which is deemed the world’s most valuable brand). The company has a diversified portfolio of products, such as syrups that marketed to wholesalers, retailers and distributors.
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Marketing Management:Kids Inspire Charity Organisation of U.K Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The research focuses on the Kids Inspire Charity Organisation of U.K.’s current feeding, clothing, and offering temporary shelter activities offered to the disadvantaged and unfortunate children of the United Kingdom. The research includes the Kids Inspire Charity Organisation of U.K. offerings its free services to the disadvantaged and unfortunate children of Essex County.
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Marketing Management: Child's i Foundation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It is evident from the research that Child's i Foundation is the only charity foundation to have been named in a listing of the foremost "social brands" put jointly by the brand consultancy Headstream. And also this foundation is a non profit motive organization. This foundation mainly thinks about their growth with the intention of enhance the charity activities.
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Marketing Management: Wellcome Trust Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paper tells that Wellcome trust also funds individuals carrying out technological research on the health challenges present in a setting they have chosen. The organization supports researchers from institutions and universities in UK and overseas who are conducting research on health and disease genetic variation by providing them with grants to facilitate their research.
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Business-to-business (B2B) marketing Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
This study aims to evaluate and present the influences that the corporate buyers have in a business-to-business (B2B) situation such as corporate information, rules and regulations, integration, economic pattern, values, cultural practices, corporate image of the supplier and the company, quality and price.
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Strategic Management & Change Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The current research would critically evaluate the role of leadership and the extent to which it helps in shaping up an organization towards generating profitability and sustainability in the market and helping generate a sustainable competitive edge in the turbulent business environment prevailing round the globe.
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Samsung Mobile Company Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
An information system strategy is defined by Khanna, Song & Lee (2011, p. 142) as the process of analyzing a company’s information systems in terms of their contribution to promoting the success of the organizational units as the route of enabling the company to have a competitive advantage over its rivals.
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