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Marketing Essays

Result for Subject Marketing:
19914 essays
Non-Market and Market Behavior, Economic Analysis of Behavior in Canada Marketing Term Paper
16 pages (4323 words) , Download 3 , Term Paper
Free
Royal Bank of Canada is one of the largest financial institutions in Canada which operates in the financial services sector of the country. The environmental and regulatory environment of RBC has been studied. Its impact on RBC adopted by the company because of those economic impacts on the organization has also been discussed in this study.
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Social Media Strategy Marketing Essay
11 pages (2897 words) , Download 7 , Essay
Free
Success in the association industry is based on developing and nurturing relationships, especially with lay volunteers. The social web offers an innovative communication channel that provides opportunities to further engagement with and between members, staff, and industry leaders.
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Marketing Heritage and Digital Innovation an Apparent Contradiction Marketing Essay
11 pages (3448 words) , Download 3 , Essay
Free
Marketing heritage is an emerging concept in the marketing field which is based on the historical status of the older companies and it is explicitly linked to the brand identity and consumer appeal. In the competitive global market, innovative technology-based new marketing strategies, marketing tools, and internet-based social marketing theories are getting popular and at the same time.
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Food Cultures and Consumption Marketing Research Paper
4 pages (1156 words) , Download 2 , Research Paper
Free
The world has people belonging to a wide variety of cultures and people of every cultural origin has some specific food habits. In the era of globalization, although the cultural and socio-economic aspects are integrating across the countries, every community still holds on to their food culture (Goodman, 2009).
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Pricing, Distributing and Communicating new products within Starbucks and KFC Marketing Essay
6 pages (1807 words) , Download 3 , Essay
Free
An optimum pricing strategy would also be the best option for the company considering the fact that the disposable income levels of consumers have dipped in recent years owing to recessionary activities hence this strategy can go about improving the market share of the company through the new product.
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UK gym market and health clubs Marketing Dissertation
5 pages (1000 words) , Download 3 , Dissertation
Free
This essay demonstrates the concept, that is constantly gaining importance in the health industry as people propensity is increasing towards this concept. Health is an important issue not for general households but also for governments of nations. Governments frame policies and monitor their proper execution so that public can enjoy good health.
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Enhancing Performance Value and Quality Marketing Essay
10 pages (4419 words) , Download 2 , Essay
Free
The possibility of failure in the context of service encounters cannot be eliminated because of numerous factors that might have an impact on the process of service co-creation. It is essential for companies to deliver the best services to the customers with the intention to generate good customer relationships.
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Food Policy Milk and Dairy Products Marketing Coursework
13 pages (3486 words) , Download 2 , Coursework
Free
Milk is one food product that is universally accepted by all groups of population irrespective of region, culture, and religious beliefs. Its high nutritional value in terms of protein, calcium, and minerals are necessary for the healthy physical constitution, therefore contamination of milk and dairy products in any stage from production to distribution can negatively affect a large portion of the world population.
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The Chrysler PT Cruiser Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies need to continuously innovate, reinvigorate and update themselves and their products in order to beat the competition and cement their leading position in the market. The company that has been chosen for the study is Chrysler. The product that is chosen for the study is PT Cruiser.
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Will guests consider service quality as well while they are gambling in hotel's casino Marketing Literature review
16 pages (4000 words) , Download 2 , Literature review
Free
The study which would be targeted at different individuals associated with the industry to help gain firsthand market information about the topic of study. Finally, a set of plausible conclusions and recommendations would be framed so as to prepare a guiding template for the marketers to gain competitive advantage.
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Marketing Consumer Behaviour Theories Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The buying behavior of a person is influenced by several factors around the society and also from within the individuals. The consumer behavior theories explain the preference and utility of an individual while buying particular products. Different individuals possess different aspects of buying behavior due to a variety of taste of the consumers.
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Winston's advertising Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups.
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The Market Analysis and the Company Analysis of the University of Chicago Medical Center Marketing Essay
9 pages (2480 words) , Download 2 , Essay
Free
Cardiac Imaging Center is a service sector that will provide range of remedial ‘image scanning tests’ in Chicago city. The Cardiac Imaging Center will provide the services through one of the major hospitals in Chicago, i.e. ‘ the University of Chicago Medical Center’. In the present day, the expenditure on health expenses has increased considerably
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Marketing Strategies Analysis of Apple Inc Marketing Term Paper
4 pages (1361 words) , Download 3 , Term Paper
Free
In 1976, two high school friends, Steven Wozniak and Steven Jobs, both interested in electronics have created a computer design that became the Apple I (Stanford, 2010, p. 1). Apple Inc. (Apple) designs, manufactures, and markets a range of personal computers, mobile communication and media devices, and portable digital music players.
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Abercrombie and Fitch Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Abercrombie and Fitch: internal analysis Introduction Abercrombie and Fitch is an American chain of stock exchange registered stores, which has its headquarters at New Albany, Ohio. It consists of the brands: Abercrombie and Fitch, Abercrombie, RUEHL and Hollister (Weber 2009, p.
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Incorporating Integrated Marketing Communication Marketing Essay
5 pages (1509 words) , Download 5 , Essay
Free
However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.
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Sony Playstation Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Sony Playstation Introduction: Sony is one of the foremost producers of communications, electronics, video game, video, consoles and various types of information technology goods for their consumers and professional marketplaces. Sony Playstation is the one of their brand sequence of video game consoles developed and made by the Sony Computer Entertainment.
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Marketing Analysis - Pancreatic Cancer Action Network Marketing Research Paper
4 pages (1125 words) , Download 2 , Research Paper
Free
A strong management team is the major strength of the Pancreatic Cancer Action Network (PCAN). The managerial efficiency assisted this non-profit organization to develop a nationwide network across the United States over 12 years of its operations. The strong public support is another internal strength of this organization.
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Advertising Research System Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
Advertising is one of the biggest investments that companies make in a brand. As such it’s often necessary to conduct research prior to, after or during advertising campaigns to establish if the investment in the brand was worth it. By conducting an advertising research some of the key questions that marketers will seek to answer includes will/did advertising work?
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Impact of E-Marketing on Microsoft Corporation Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
Microsoft Corporation is a market leader in the technological world and it has been in the market for many years. Since 1975, it is considered as the most innovative and technologically advanced company that has the purpose of providing easy access to home computers so that exchange of information and crucial work elements become smoother.
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Cycles of Failure, Mediocrity and Success and the Role of Staff Empowerment on Breaking the Cycle Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This paper examines the concept of employee empowerment in critical depth by examining the various managerial and organizational forces that can throttle the existence of an empowered workforce. The effect of empowerment on the three cycles is thoroughly examined in this process followed by conclusion and recommendations.
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Visual Elements of Arguments in Oreo French Ad Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Oreo’s “Father and Daughter” French commercial was produced by ad agency, Draft FCB. Louisa Moxey produced this ad with the help of audio engineer Mark Hellaby and Alastair Ross who provided the creative contributions (Oreo Explanation – Father & Daughter).
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Designing and Using the Idea Box for Creative Thinking Marketing Essay
8 pages (2417 words) , Download 4 , Essay
Free
The idea box is a useful technique that enables creative thinking. Even for creative people, using a designed tool or technique to explore their ideas is helpful. This is because it enables a systematic way of dealing with a problem. By analyzing a problem systematically, it becomes easier to identify the root cause of the problem.
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Comparative Analysis of Ipad and Tablet Marketing Essay
6 pages (1664 words) , Download 3 , Essay
Free
IPad provides its users the best experience when in regard to the use of mobile phone devices and computers. IPad is brilliant in every aspect and the sense of the world is attributed to its admirable features. The distinct factor in contrast with its competing products comprises of. Touch screen and other features including the fast processor which adds speed to the system as well as the graphics power.
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Kids And Cell Phones Marketing Essay
3 pages (750 words) , Download 7 , Essay
Free
The decision maker is identified as the child’s parent and the grandparent. The parent would ultimately be the final decision maker; but since the grandpa indicated that he would buy one for the granddaughter, it would be considered that as the proposed buyer, a say in the decision-making process was pledged.
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IKEA marketing concept Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The IKEA Company brand is a strong brand. This is mainly due to its unique cultural branding that portrays the fashionable design and value to ensure the creation of affordable and contemporary furnishing products. The brand symbolizes the unique and tasteful household products that offered at an affordable price that inspires customers.
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Product and Brand Management in Barclays Bank Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The author states that the products provided by the organization are for individuals, for corporates and investments. The products for individuals are personal banking, credit cards, loans, investment banking and wealth management. The products for corporates are corporate banking, credit cards, loans, corporate and investment banking.
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Corporate Social Responsibility of Gillete and Starbucks Marketing Book Report/Review
5 pages (1403 words) , Download 3 , Book Report/Review
Free
Gillette convinced the world with the message ‘more is better because they have already built a brand image out of that message. It is known that Gillette’s branding strategy is effective since it has consistency in implying its message. Consistency can build brands (Hunt, 2012). Hence, Gillette has been consistent, especially in providing what the customers needs.
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Basic Consumer Motivations Marketing Case Study
5 pages (1609 words) , Download 2 , Case Study
Free
Therefore, companies focusing on these needs and wants are more likely to gain a competitive advantage and will benefit in terms of a larger market share in the long run. Companies need to develop products that satisfy consumer needs and wants so that the internal drives of consumers motivate them to buy these products.
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Aligning AL Company with the Gramen Equipment Operations Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Attain focused on the development of financial knowledge among non-financial managers, as well as offering a solution for leadership, communication, presentation, project management, and strategy. Attains financial program is now part of the Online self-paced courses, pre-recorded podcasts, facilitated webinars and off-site seminars.
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Promotional Tools for Nokia Marketing Campaign Marketing Essay
4 pages (1476 words) , Download 2 , Essay
Free
It focuses on the four promotional tools that were used that are public relations, direct marketing, promotions, and advertising. The report seeks to inform the team about the appropriateness of the selected promotional tools in bringing about a successful marketing campaign. It also demonstrates how the selected promotional tools will be fully utilized.
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Library of Birmingham - Marketing Promotion Marketing Essay
14 pages (3840 words) , Download 2 , Essay
Free
Marketing promotion strategies have increasingly become important tools in achieving marketing objectives including building customer relationships, understanding market needs, and satisfying consumers through value creation in today’s highly competitive global market environments (Baines and Page 2008, p.5).
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Marketing and Distribution Research in Business Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
China is one of the fastest-growing economies in the world. Since the entry of the country in the WTO, it has made phenomenal economic progress. The lifestyle and the disposable income of the people have improved. Retail is one of the most important industries in the country and the government has taken various initiatives.
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Motivation in Consumers to Purchase Luxury Goods Marketing Literature review
19 pages (5967 words) , Download 2 , Literature review
Free
The period from 1995 and 1999 is considered to be the phase of boom for the luxury market when the Compound Annual Growth Rate was 11 percent. However, CAGR was 1 percent during the period of consolidation of the luxury goods industry between 2000 and 2003. Again during 2004-2007, when the luxury industry was expanding and emerging into other markets.
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International marketing (Automobile Industry) Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Overview of Automobile Industry In this age of globalization, varied types of innovative technologies and features are introduced within the vehicles. As a result, the industry of automobiles became more competitive resulting in amplification of the total sale and profit margin of the organizations operating successfully in this segment.
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FEDEX's Marketing Strategies Marketing Essay
5 pages (1545 words) , Download 2 , Essay
Free
Product strategies generally refer to marketing policies made about the various products offered by the company to ensure that its product gains a competitive advantage over other products offered by competitors in the same area of service or industry. Broadly so, the product strategy ensembles the market destinations of the product, etc.
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Investigation of a Business Development for a Centre Store in the Business Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
In order to understand this report, several terms that have been used in the report will be defined below - Design costs: these are the costs that will be incurred in redesigning the premises that will be rented in the expansion. Fitting costs: these are the costs expected to be incurred in the installations and purchase of types of equipment of the premise.Investment costs: this is the summation of total design costs and fitting costs.
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Specifics of International Marketing Marketing Essay
5 pages (1665 words) , Download 3 , Essay
Free
Over the last few decades, the business environment has expanded and organizations are venturing into the international markets to gather more customers for their products. While designing an international market entry mode is the best strategy to push business to the global environment, international markets are quite sensitive.
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Consumer Behaviour Marketing Coursework
6 pages (1500 words) , Download 3 , Coursework
Free
According to the paper originally, the consumer tries to find what goods he would like to use, then he chooses only those commodities that assure greater value. After selecting the goods, the buyer makes an estimate of the accessible money that he can use. Lastly, the shopper analyzes the existing prices of goods and takes the choice about the goods he should use.
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5 Marketing Problems We Need To Solve Now Marketing Essay
3 pages (750 words) , Download 2 , Essay
ndividual 1000-word analysis on a marketing news story – “5 Marketing Problems We Need To Solve Now” – Forbes, 13/7/2013 The analysis is about an article published in the website of Forbes in July 2013. The article focuses on five issues that are critical for marketing: the credibility of sample in marketing research, marketing simulation, the search engine optimization, the marketing integration and the skills gap.
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Business Letter And Literature Summary Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Parenthetically, researches that have been conducted in relation to this topic have highlighted the importance of the so-called “mutual exchange and fulfillment of promises (Yockel 1997; Zemke 1995).” Evidently, the latter is considered as the primary basis that underscores service relationships.
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Evolution and Target Market of Coca-Cola Company Marketing Essay
5 pages (1516 words) , Download 2 , Essay
Free
The brand is a promise of satisfaction. It is the struggle between the producers and consumers to define the promise and its meaning (Healey, 2008, p.6). The brand selected for this project report is Coca Cola. It is a brand that has made its presence felt both in the national market as well as internationally. The brand has featured some famous personalities for promoting its brand.
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Improving and Change Gyms Users through Consumer Behavior Marketing Assignment
13 pages (3516 words) , Download 2 , Assignment
Free
Psychology of consumer thoughts, reasoning, feeling, and choosing coupled with the influence of environment on buying decisions are amongst the important aspect that business organizations need to understand in order to develop efficient and effective marketing strategies. Many definitions attempt to clarify the concept of consumer behavior.
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Contemporary Issues in Toyotas Marketing Marketing Essay
10 pages (2864 words) , Download 2 , Essay
Free
As at now, the company has won the largest market share, but maintaining this confidence to its clients is the assignment for the management. What the company’s management should understand is that in the competition of big-box retailers; it is hard for two different firms to achieve the same kind of success in their operation.
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Phenomenal Popularity of IKEA in China Marketing Dissertation
74 pages (10408 words) , Download 3 , Dissertation
Globalization has opened a new economic interrelationship among nations across the globe (Soros 2002; Stiglizt 2009). It has minimized, if not totally removed, economic boundaries existing among nations, thereby, establishing freer movements of goods, services, culture, products, capital, and people.
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Marketing and Branding: Brand Apple Marketing Essay
10 pages (2867 words) , Download 3 , Essay
Free
Apple has been a remarkable performer in the market with several points made to ensure they achieve optimal sales. In many cases, they have had to implement different maneuvers that make them the best in the market. For instance, they have been increasing their market share in the past few years, ensuring their competitors are kept at bay.
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Marketing Management - Nissan Motor Manufacturing Marketing Research Paper
12 pages (3321 words) , Download 5 , Research Paper
Free
Good marketing management is essential for the success of any business organization. To be able to come up with the best marketing management strategy, managers should carefully examine not only the external but also the internal factors that could affect the success and failure of a business organization.
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Non Profit Organizations Marketing Research Paper
8 pages (2000 words) , Download 4 , Research Paper
Free
Non Profit Organizations. After a long career as a Marketing Manager for Coca Cola, a friend of yours is thinking about taking a senior marketing position in a not for profit organization. What are some of the major differences she should expect to encounter?
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Internship: PR & Marketing departement Marketing Essay
3 pages (750 words) , Download 2 , Essay
The biggest asset that I acquired as a PR and marketing intern in the law firm was the ability to listen to others. Many a time people do overestimate their listening skills. In a team scenario listening is a job that does often get neglected.
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Marketing Research on Kudler Fine Foods Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
This paper will critically analyze the significance of marketing research with regard to Kudler Fine Food’s marketing strategies and policies. It will also identify the firm’s other crucial areas where additional market research is required. Kudler Fine Food Virtual Organization The Kudler Fine Foods or generally Kudler is a gourmet food market which was founded by Kathy Kudler.
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