Nobody downloaded yet

Principles and Management of Marketing: Toyota Motor Corporation case - Essay Example

Comments (1) Cite this document
This research aims to evaluate and present principles and management of marketing of the automobile industry in the UK paying special attention to the Toyota Motor Corporation, a multinational company that is considered to be the biggest producer of automobiles across the globe…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Principles and Management of Marketing: Toyota Motor Corporation case
Read TextPreview

Extract of sample
"Principles and Management of Marketing: Toyota Motor Corporation case"

Download file to see previous pages The researcher states that the period of 1890 witnessed the beginning of the car industry or rather the ‘automobile industry’. This particular industry of automobiles turned out to be increasingly successful in comparison to the ‘manufacturing industry’ in UK since the past 20 years. The ‘automobile industry’ is presently considered to be one of the most significant industries across the globe. The Automobile Revolution was stated to have surfaced in the year 1982. It was in this year that the technology related to the manufacturing and operation of cars was acquired by the North Americans as well as the Europeans. It needs to be mentioned in this context that in the early period of the 18th century, numerous series of attempts were found to be made in few parts of Italy, Britain, US and France to merge the steam engines with the road carriages. However, it is believed that in year 1890, the method of bringing together the manufacturing competence, the technology and the prospective market was undertaken so as to initiate the selling of motorcars surfaced in Germany and France. This is how the automobile industry surfaced and gained pace. The automobile industry of the UK was observed to have altered itself during the past decade from a segment that suffered from the problem of unstable labour relations along with a bad repute with regard to quality as well as productivity in a segment that is referred to as fiercely competitive. After Germany, UK has been stated to be the country that has the biggest automobile industry worldwide. The automobile industry of UK has been found to have an overall workforce of 570,000 people in around 70,000 different businesses reporting an annual turnover of ?14 billion. The automobile industry of UK reaps benefits owing to the existence of numerous international organisations and the presence of their chief assembly plants in the country (United Kingdom Parliament, 2009). Company Overview Toyota was stated to be established in the year 1919 in Japan and has been stated to deal in the production of advanced looms and weaving. The company then planned to start its operations in the automotive segment and raised its primary capital for this purpose by way of selling the exclusive rights to a British textile group known as the Platt Brothers for a particular machine. The company manufactured its very first car in the year 1936 and the next year followed the official formation of the company Toyota Motor Corporation (TMC) (Toyota Motor Manufacturing (UK) Ltd., 2012). Toyota or the Toyota Motor Corporation (TMC) is a multinational company and is considered to be the biggest producer of automobiles across the globe. Presently, the company operates as a leading international business engaged with manufacturing vehicles in its plants that are situated across the globe in six continents. The company has been learnt to directly engage an overall workforce of above 250,000 employees. The company caters to around 160 global markets with its products. The Toyota Production System, which was the company’s ground-breaking and revolutionary approach towards competent techniques related to manufacturing, was found to offer an innovative production pattern to the industry. This approach was later taken on in various shapes by numerous other businesses which in turn depict the leadership of the organisation in the global context (Toyota Motor Manufacturing (UK) Ltd., 2012). In this regard, it was observed that Toyota initially was known to be a national company catering to the Japanese market ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Principles and Management of Marketing: Toyota Motor Corporation case Essay”, n.d.)
Retrieved from
(Principles and Management of Marketing: Toyota Motor Corporation Case Essay)
“Principles and Management of Marketing: Toyota Motor Corporation Case Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
olubowitz added comment 9 days ago
Student rated this paper as
The topic of "Principles and Management of Marketing: Toyota Motor Corporation case" was tough to find. I spent hours to find it. Here at StudentShare, I got the most decent example. Many thanks!
TOYOTA Motor Corporation. SWOT Analysis
..., Free Swot Analysis Examples." Businessballs Web. 09 Apr. 2011. . "Toyota SWOT." Marketing Teacher. Web. 09 Apr. 2011. toyota-swot.html>. "Toyota SWOT Analysis | Free Example | Business Teacher." Business Teacher: Custom Business Essays, and Resources For Business Students. Web. 09 Apr. 2011. toyota-swot-analysis/>. "MBA Lectures » Blog Archive » SWOT Analysis of Toyota Motor Corporation." MBA Lectures. Web. 09 Apr. 2011. marketing/swot-analysis-marketing/1204/swot-analysis-of-toyota-motor-corporation.html>.... ?INTRODUCTION SWOT analysis means Strengths, weaknesses, opportunities and Threats. It is very important to set up a strategy that helps a manufactory to develop. This essay will focus on the definition of SWOT analysis and its purpose and then witting a SWOT matrix for TOYOTA Motor Corporation. The purpose...
7 Pages(1750 words)Essay
Toyota Motor Corporation
...? Toyota The Toyota Motor Corporation (TMC) or simply Toyota is a multinational automaker headquartered at Toyota in Japan. The company was founded by Kiichiro Toyoda on 28th August 1937. By the end of 2010, the Toyota employed 317,734 people globally. The Toyota is the world’s largest automobile manufacturer in terms of sales and production. According to Pearce II and Robinson, organizational culture stands for a set of important assumptions that a firm’s members share in common (lecture note). The Toyota’s organizational structure facilitates effective strategy implementation. In the...
1 Pages(250 words)Essay
Toyota Motor Corporation
...?Toyota Motor CorporationManagement of Assets Now days, the global automotive industry is facing increased worldwide competition more than ever before. Automotive firms are forced to introduce innovative and competitively priced products. Nevertheless, Toyota Motor Corporation with its 70-year history is able to achieve its objectives regardless of the challenges it face today. Evidently, the business model of Toyota for the new era is to provide ultimate user experience through its new relationships while realising that, high-quality services would maximise customer satisfactions and thereby the...
6 Pages(1500 words)Essay
Toyota Motor Corporation
...? Toyota Motor Corporation Toyota Motor Corporation Toyota Motor Corporation has turned out to be a dominant within vehicle manufacturing industry for a number of decades. In spite of the patriotic drive revolving around the United States to only "buy American", the company has succeeded in holding its own, continuing to be a dominant, as well as permanently growing company within the transportation’s corporate world. Although this is a huge accomplishment, the numerous layers of the company divulge it to being a far more complicated entity compared to the average...
3 Pages(750 words)Research Paper
Toyota Motor Corporation
...TOYOTA MOTOR CORPORATION Introduction Toyota Motor Corporation is now in a critical point as it has to deal not only with the lingering effects of the 2008 Financial Crisis but also with the crippling effects of the Great East Japan Earthquake. With the ever changing global business setting and the emergence of lucrative markets in developing countries, the company now stands at a crossroads as it ventures into new, exciting opportunities which, however, present greater risks that it might be accustomed to. This report aims to provide an analysis of the opportunities and threats the company faces and in so doing evaluate the course of action/strategy to be taken by the company. China and Emerging Markets While the United States... that...
5 Pages(1250 words)Essay
Toyota Motor Corporation
...Toyota Motor Corporation I. Business Analysis Internal Factors General Motors Corporation is involved in the design, manufacture, and marketing of cars and light trucks worldwide. The company was founded in 1908 and is headquartered in Detroit, Michigan. GM also has partnerships with Fiat Auto SpA of Italy; DaimlerChrysler AG of Germany; and Fuji Heavy Industries, Ltd., Isuzu Motors, Ltd., and Suzuki Motor Corp. of Japan. The company has a wide array of product line under the brands Chevrolet, Pontiac, GMC, Oldsmobile, Buick, Cadillac, Saturn, and HUMMER. The company's marketing arm is...
7 Pages(1750 words)Essay
Toyota Motor Corporation
...this week.” (Reed, J., ‘Toyota’s long climb comes to an abrupt halt’, Financial Times, London, 5th February 2010) The above mentioned statement by Reed (2010) is, in fact, true portrayal of Toyota’s rising current and long – term debts followed by declining growth of fixed and current assets simultaneously. It is worthwhile to mention the fact that Toyota Corporation used to be the most profitable automobile producer, assembler and seller in the history because of its cost leadership, efficient management systems, constant focus on brand recognition, product innovation / development and differentiation, market development...
12 Pages(3000 words)Essay
Toyota Motor Corporation
...The 5C’s of credit for Toyota Toyota Motor Corporation was started in 1933 in Japan. It is a business dealer in automobile as well as finance services and housing deals. The company stands as the leader in the automobile industry followed by general motors and other car manufacturing industries. The company has its wings spread all over the world supplying cars. It makes about 40% of all vehicles in the world selling half in its domestic market and the rest international. It has 511 subsidiaries and 217 associate companies by the end of March, 2011. It has been argued that the company sells its merchandise at very high cost leading to...
2 Pages(500 words)Essay
Toyota Motor Corporation
...Toyota Motor CorporationToyota Motor Corporation, a Japanese automotive manufacturer, has created a name for itself in the world market for producing automobiles of the topmost quality. Toyota strictly adheres to its quality control measures so as to consistently upkeep quality in the production over the years. A very important issue in the present competitive world is product quality. American companies are facing stiff competition from high quality of the Japanese products, which has led them to conduct detailed research pertaining to product quality. Increasing consumer dissatisfaction with the...
9 Pages(2250 words)Essay
Toyota Foundation in Toyota Motor Corporation
...Foundation was launched, and in the following year, the company began prefabricated housing business. Toyota began a joint venture with General Motors in 1984, and established the New United Motor Manufacturing Company Inc. which began production of vehicles in the USA. The company established the Toyota Motor Manufacturing, USA; Toyota Motor Manufacturing, United Kingdom; and Toyota Motor Manufacturing, France in 1988, 1992, and 2001 respectively (Toyota Motor Corporation 1). In conclusion, the Toyota Company has...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Principles and Management of Marketing: Toyota Motor Corporation case for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us