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Principles and Management of Marketing: Toyota Motor Corporation case - Essay Example

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This research aims to evaluate and present principles and management of marketing of the automobile industry in the UK paying special attention to the Toyota Motor Corporation, a multinational company that is considered to be the biggest producer of automobiles across the globe…
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Principles and Management of Marketing: Toyota Motor Corporation case

Download file to see previous pages... The researcher states that the period of 1890 witnessed the beginning of the car industry or rather the ‘automobile industry’. This particular industry of automobiles turned out to be increasingly successful in comparison to the ‘manufacturing industry’ in UK since the past 20 years. The ‘automobile industry’ is presently considered to be one of the most significant industries across the globe. The Automobile Revolution was stated to have surfaced in the year 1982. It was in this year that the technology related to the manufacturing and operation of cars was acquired by the North Americans as well as the Europeans. It needs to be mentioned in this context that in the early period of the 18th century, numerous series of attempts were found to be made in few parts of Italy, Britain, US and France to merge the steam engines with the road carriages. However, it is believed that in year 1890, the method of bringing together the manufacturing competence, the technology and the prospective market was undertaken so as to initiate the selling of motorcars surfaced in Germany and France. This is how the automobile industry surfaced and gained pace. The automobile industry of the UK was observed to have altered itself during the past decade from a segment that suffered from the problem of unstable labour relations along with a bad repute with regard to quality as well as productivity in a segment that is referred to as fiercely competitive. After Germany, UK has been stated to be the country that has the biggest automobile industry worldwide. The automobile industry of UK has been found to have an overall workforce of 570,000 people in around 70,000 different businesses reporting an annual turnover of ?14 billion. The automobile industry of UK reaps benefits owing to the existence of numerous international organisations and the presence of their chief assembly plants in the country (United Kingdom Parliament, 2009). Company Overview Toyota was stated to be established in the year 1919 in Japan and has been stated to deal in the production of advanced looms and weaving. The company then planned to start its operations in the automotive segment and raised its primary capital for this purpose by way of selling the exclusive rights to a British textile group known as the Platt Brothers for a particular machine. The company manufactured its very first car in the year 1936 and the next year followed the official formation of the company Toyota Motor Corporation (TMC) (Toyota Motor Manufacturing (UK) Ltd., 2012). Toyota or the Toyota Motor Corporation (TMC) is a multinational company and is considered to be the biggest producer of automobiles across the globe. Presently, the company operates as a leading international business engaged with manufacturing vehicles in its plants that are situated across the globe in six continents. The company has been learnt to directly engage an overall workforce of above 250,000 employees. The company caters to around 160 global markets with its products. The Toyota Production System, which was the company’s ground-breaking and revolutionary approach towards competent techniques related to manufacturing, was found to offer an innovative production pattern to the industry. This approach was later taken on in various shapes by numerous other businesses which in turn depict the leadership of the organisation in the global context (Toyota Motor Manufacturing (UK) Ltd., 2012). In this regard, it was observed that Toyota initially was known to be a national company catering to the Japanese market ...Download file to see next pagesRead More
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