Marketing Management:Kids Inspire Charity Organisation of U.K - Essay Example

? Charity Organisation 5 January, The company, Kids Inspire Charity Organisation of U.K., focuses on alleviating the disadvantaged and unfortunate children’s economic status. The research centers on the implementation of the Kids Inspire Charity Organisation of U.K.’s service program. The service research focuses on the Kids Inspire Charity Organisation of U.K.’s current feeding, clothing, and offering temporary shelter activities offered to the disadvantaged and unfortunate children of the United Kingdom. The research includes the Kids Inspire Charity Organisation of U.K. offerings its free services to the disadvantaged and unfortunate children of Essex County. The research includes the use of the Kids Inspire Charity Organisation of U.K.’s company website to locate and persuade current and prospective donors, sponsors, philanthropists, and other caring individuals and organizations to financially aid the Kids Inspire Charity Organisation of U.K. fulfill its significant task of helping the disadvantaged and unfortunate children of the United Kingdom become contributing members of United Kingdom society. The research includes a study of the current Essex County political atmosphere in terms of improvement of the life of the disadvantaged and unfortunate children of United Kingdom society. The research focuses on the economic environment that augurs well in helping children recuperate from their current economic misfortune. The research focuses on the social aspect as well as technology aspect of Essex community in terms of enhancing the Kids Inspire Charity Organisation of U.K.’s current marketing mix efforts to care for the Essex County organisation’s disadvantaged and unfortunate children recipients. The marketing mix, pest analysis and other tools contribute to the improvement the lives of the disadvantaged and unfortunate children of the United Kingdom (Bettley, 2007). Marketing Mix. Marketing plays a pivotal role in helping charities to achieve their objectives. Marketing focuses on the four basic marketing functions. First, the Kids Inspire Charity Organisation of U.K. is located in Essex. The charity offers a priceless quality product. The Kids Inspire Charity Organisation of U.K.’s main product is service. The service is focused on the disadvantaged and unfortunate children of the United Kingdom. The Kids Inspire Charity Organisation of U.K. organization offers high quality charity service to the disadvantaged and unfortunate (Kotler 2006). Second, the charity organisation offers its services to the disadvantaged and unfortunate for free. The charity does not charge the children a single pound for helping the disadvantaged and troubled children’s have a more cozier and healthy growing up environment. The same organization does not charge a single pound for preparing the disadvantaged and unfortunate children for a better future. Specifically, the Kids Inspire charity organization offers therapy services to build a strong growing up experience. The same organization offers the children a better opportunity to enhance their physical, mental, and psychological growth. The same organization offers the less privileged children brotherly love, sisterly love, and parental love. Lastly, the Kids Inspire Charity Organisation of U.K. takes cares of the children’s basic needs. According to Maslow, the basic needs of man include food, clothing, and shelter. The shelter gives the children free food. The organization offers the children free shelter. The entity gives the children free clothes (Kotler 2006). Third, the charity orgnisation is located in a strategic place, within the United Kingdom’s Essex County. Essex is one of the ceremonial and non-metropolitan counties. It is majestically located in the East of England. It is one of the United Kingdom’s home counties. The county’s northern neighbours are Cambridgeshire and Suffolk. The county’s southern neighbour is Kent. The county’s Southwestern neighbor is London. Being part of the Metropolitan Green Belt, part of Essex County is prohibited from developing. The county’s popular landmarks include the London Stansted Airport and the Lakeside Shopping Centre. The county also includes two new towns, Basildon and Harlow. In terms of business, Harlow is popular for its electronics, sciences, and pharmaceutical companies. Essex County includes the historic Mountfichet Castle, Chelmsford Cathedral, Hedingham Castle, Colchester Castle, St. Peter-on-the-Wall, and Mistley Towers. Fourth, the charity organization advertises the many benefits of using its facilities (Buttle 2009). The entity’s created its own marketing website, www.kidsinspire.org.uk. The website’s design includes a multicolored hand making a stop sign. The hand’s having green, blue, pink, orange, and red, colours gives a resounding impression that the Kids Inspire Charity Organisation of U.K. caters all children. All children means there is no discrimination as to the child’s race or ethnicity. In addition, the Kids Inspire Charity Organisation of U.K.’s website shows a small advertisement showing that the website viewers can donate using the virgin money giving system. Normally, charity organizations survive on the donations by philanthropic individuals and organizations. The charity organizations, especially Kids Inspire Charity Organisation of U.K., need the financial donations to fund the purchase of the disadvantaged and unfortunate children’s food, clothing, and shelter. The Kids Inspire Charity Organisation of U.K. advertises that it needs the funds coming from helpful individuals and organizations to defray the daily operations of the entity. The Kids Inspire Charity Organisation of U.K.’s website advertises that it focuses on using the donated funds to mold the disadvantaged and unfortunate children to become valued members of the United Kingdom society. The Kids Inspire Charity Organisation of U.K. states that it needs the society’s help to make the charity program more successful than it is at present. The advertisement persuades the viewers to get involved with the company’s goals and objectives. The company’s website news portion shows that many schools, especially the Chelmsford school children, are joining ranks to raise funds to financially help Kids Inspire Charity Organisation of United Kingdom achieve its charity goals and objectives. The schools included Chelmsford’s New Hall, KEGS, Westlands, Lawford Mead Schools, Kings Road Primary, and Melbourne Park Primary. These schools have entered the Gold Challenge. The challenge is an Essex-wide project to engage the young children in sports whilst generating charity funds for Kids Inspire Charity Organisation of U.K. and other charitable organizations. Kids Inspire Charity Organisation of U.K.’s Paula Ashfield acknowledge the financial help of the Gold Challenge schools to use sports as another venue for helping Kids Inspire Charity Organisation of U.K. with its daily expense requirements. The Gold Challenge coincides with the holding of the next Olympic Games in London. The Kids Inspire Charity Organisation of U.K. website advertises that donors can text their ? 3 donation to 70003. The company’s website shows that its goals include offering inclusive, child-focused, and holistic help to the vulnerable children of London Society. The company’s website shows that one of its many helpful functions is to encourage the children to use arts, sports, and work-pegged study, to find and hone their god-given talents. The Kids Inspire Charity Organisation of U.K. website informs its viewers that the entity’s many objectives include getting the aid of volunteer adults. The volunteer adults are instrumental in the establishment of a positive adult- child relationship with the disadvantaged and unfortunate children. The children are described as internally suffering from wounds of trauma, abuse, and neglect (www.kidsinspire.org.uk). Fifth, the person aspect of the marketing mix is instrumental in helping charities to achieve their objectives. The authorized Kids Inspire Charity Organisation of U.K. personnel exert more than enough efforts to improve the disadvantaged and unfortunate children under the wings of the organization. The authorized Kids Inspire Charity Organisation of U.K. personnel use persuasive efforts to the increase donations. An increase in the personnel’s efforts precipitates to more undecided people to donate funds to the charitable organization. The personnel aid the donors, sponsors, and philanthropists during the donation process. The personnel are well trained to counsel, care, and feed the disadvantaged and unfortunate children under the wings of the charitable institution (Buttle 2009). Political element of the macro environment that are currently impacting upon the sector. Essex is located within the United Kingdom. The Essex County political council normally meets in Chelmsford. During prior meetings, the county political leaders met in London. Essex County is composed of 75 elected councilors. The Essex County Council is in charge of the political administration of Essex. The Essex County Council generates a synergetic relationship with twelve district councils. Essex County is segregated into local government districts. The districts include Harlow, Brentwood, Epping Forest, Rochford, Castle Point, Colchester, Braintree, Chelmsford, Southend-on-Sea, Tendring, Thurrock, Uttlesford, and Thurrock. The current political element beneficially enhances the Kids Inspire Charity Organisation of U.K.’s child-focused charity programs (Bettley 2007). Economic element of the macro environment that are currently impacting upon the sector. The economy is focused on the Southern part of Essex County. The other parts of Essex focus on the agriculture economy. Harlow is the major business center. In addition, Telent, Plc (owned by Sweden’s Ericsson electronics company) is strategically located in Chelmsford. Ford Motor Company’s European plant is firmly entrenched in Brentwood, Essex County. Holland’s Agriculture European facility is profitably set up in Basildon, Essex County. The United Kingdom’s army economy is flourishing well in Colchester, Essex County. British bank notes are processed in Loughton, Essex County. State Street Corporation’s international financial data services are located in Basildon, Essex County. Southend-on-Sea’s economy is grounded on the famous Adventure Island theme park (Weber 2010). Sad to say, Essex Country’s Clacton district generates lackluster economic performances. It is one of the most economically devastated economies of Eastern Essex County. Unemployment is high, 44 percent, in Jaywick, Essex. Many of the homes lack basic necessities. Jaywicks’ Brooklands and Grasslands area, located in Essex County, are some of the most economically deprived areas of the United Kingdom. South Western Essex County is the more economically blessed community. The majority of the middle class residents live in South Western Essex County. Likewise, South Western Essex County is dotted with many independent schools. Brentwood is the 19th richest town of the United Kingdom. In addition, Ingatestone is the United Kingdom’s 14th richest town. The rich communities of London, especially those within Essex County, can influentially contribute to the success of the Kids Inspire Charity Organisation of U.K.’s programs (Bettley 2007). Social element of the macro environment that are currently impacting upon the sector. The Most of the Essex County society’s residents belong to the line of the famed Saxon legends. Consequently, Essex County’s coat of arms is inspired by Aescwine’s shield showing three seaxes. The emblem is taken from Jon Speed’s 1611 Saxon. Essex has the popular tradition called Flitch trials. The trials focus on testing the couples’ devotion to each other. The Flitch trials are performed once within a four year period. The people come from a long line of warriors. Consequently, the current crop of native Essex residents has the bravery, intellect, ingenuity, prowess, camaraderie, and innovative craftiness to succeed in all their daily endeavors, including helping charities in their own way (Weber 2010). Technological element of the macro environment that are currently impacting upon the sector. With the advent of information technology, the organizations, including charities, are able to connect to more people. The company, Kids Inspire Charity Organisation of U.K., uses its company website, http://www.kidsinspire.org.uk/, to advertise its charitable services. The company also uses the website to increase its exposure. More companies will be able to locate the company’s website with just the click of the mouse. More companies and individuals are able to easily donate money and other assets to the charitable organization with just the click of the mouse. The benefactors, donors, sponsors, and philanthropists do not need to personally visit the Kids Inspire Charity Organisation of U.K. location in Essex to hand carry the cash donations. Instead, technology allows the helpful donors to donate money through the Kids Inspire Charity Organisation of U.K.’s website. In addition, the donors can donate money by sending text messages through the cell phones (Kotler 2006). In addition, the disadvantaged and unfortunate children can communicate and locate the Kids Inspire Charity Organisation of U.K.’ address with just the click of the mouse. Through the website, the disadvantaged and unfortunate children can communicate with the charitable organization for help (Weber 2010). There is strong evidence that Kids Inspire Charity Organisation of U.K.’s wider marketing prices integrate the five marketing mix areas. The areas are product, price, place, promotion, and person. The Kids Inspire Charity Organisation of U.K. website information shows that the company’s product is service to the disadvantaged and unfortunate. The same company website shows that the disadvantaged and unfortunate children are being cared for free. The company website shows that the main facility is strategically located in Essex, United Kingdom. The company website advertises the many benefits of donating funds to the charitable organization, Kids Inspire Charity Organisation of U.K.. The website shows that the company personnel are doing their best to make the disadvantaged and unfortunate children’s life better physically, emotionally, and mentally (Weber 2010). In terms of evaluation, the current marketing and other related practices of Kids Inspire Charity Organisation of U.K. are both effective and efficient. The company correctly sells its product, free service to the disadvantaged and unfortunate children, to the disadvantaged and unfortunate children as well as the donors, philanthropists, and other individuals and organizations. The organization correctly keeps on its unwavering path of serving the basic needs of the disadvantaged and unfortunate children. The company correctly sets up its charitable care facilities in Essex, United Kingdom; the place has the right magical ambience to heal the disadvantaged and unfortunate children’s current misfortunes. The organization is right in setting up a website. The website reaches more prospective donors, contributors, philanthropists, and other kindhearted individuals and organizations. The company website ingeniously shows the current activities of the charitable organization. The same website rightfully offers the current and prospective donors, philanthropists, and contributors the convenience of donating through the company’s website (Hartline 2011). In terms of control mechanisms, the management of Kids Inspire Charity Organisation of U.K. focuses on implementing the key issues of running a charitable organization. The keys issues include feeding the disadvantaged and unfortunate children a full meal to strengthen their physical body. The issues include giving free clothes to the disadvantaged and unfortunate children. The issues include giving shelter to the disadvantaged and unfortunate children. The key issues include the charitable organization counselors’ enthusiastic and energetic nurturing of the disadvantaged and unfortunate children into more productive members of United Kingdom society. The key issues include finding more sponsors, philanthropists, donors, and other kind-hearted individuals or entities (Hartline 2011). Further, J Steven Ott (Ott 2001;93) reiterated “All organizations—including nonprofit organizations—are affected by their contexts, philosophies, governance structures, value systems, and the legal ground rules under which they operate. These same forces and factors also influence their leadership and management needs; for example, nonprofit organizations must satisfy numerous constituencies who often have objectives that compete or conflict with those of other constituencies. Thus, nonprofit leaders need to be accountable to many varied constituencies beyond the board of trustees”. In terms of issue of donations, Richard America (America 1995;16) emphasized “Corporate philanthropy has become increasingly important. It is vital to organizations providing voluntary services and to understanding community and economic development. This is particularly true in light of reductions in government funding. This chapter reviews the literature on corporate philanthropy. It argues that research on the rationales and patterns of corporate giving has focused on national observations and analysis”. Recommendations. It is highly recommended that Kids Inspire Charity Organisation of U.K. officers must never lessen their current high energy in terms of offering free care to the disadvantaged and unfortunate children of the United Kingdom, especially the disadvantaged and unfortunate of Essex, United Kingdom. It is also highly recommended that the company’s website should include follow ups from real Kids Inspire Charity Organisation of U.K. persons. The company should not sit on its currently favourable laurels in the area caring for the lives of the disadvantaged and unfortunate within the United Kingdom area. Conclusion: The company, Kids Inspire Charity Organisation of U.K., focuses on child-based charitable activities. Organization successfully implements a high quality service program. The service program focuses on feeding, clothing, and offering temporary shelter to the disadvantaged and unfortunate children within the United Kingdom. The Kids Inspire Charity Organisation of U.K. profitably offers its free services to the disadvantaged and unfortunate. The charitable organization is strategically located within the comfortable ambience of Essex County. The company’s website is an effective medium for locating and persuading current and prospective donors, sponsors, philanthropists, and other caring individuals and organizations to financially help the Kids Inspire Charity Organisation of U.K. fulfill its important task of helping the disadvantaged and unfortunate children of the United Kingdom recuperate from their disadvantaged and unfortunate status to become contributing members of United Kingdom society. The current Essex County political atmosphere enhances the improvement of the life of the disadvantaged and unfortunate children of United Kingdom society. The Economic environment augurs well in improving the speed in helping children recover from their current economic woes. The social aspect of Essex community enhances the Kids Inspire Charity Organisation of U.K.’s current marketing mix efforts to help the disadvantaged and unfortunate children out of the current misery. The technology aspect enhances the marketing mix efforts to care for the less fortunate children of United Kingdom society. Indeed, the marketing mix, pest analysis and other tools help improve the lives of the disadvantaged and unfortunate children of the United Kingdom. REFERENCES: Kids inspire, retrieved January 5,2011, from America, R. (1995) Philanthropy and Economic Development. London, Greenwood Press. Bettley, J. (2007) Essex. London, University Press. Buttle, F. (2009) Customer Relations Management. London, Elsevier Press. Hartline, M. (2011) Marketing Strategy. London, SouthWestern Press. Kotler, P. (2006) Marketing Management. London, Pearson Press. Ott, J. (2001) Understanding Nonprofit Organisations. London, Westview Press. Weber, P. (2010) Marketing Analysis. London, Grin Press. Read More