Marketing plan for the healthcare company (nursing home service) - Assignment Example

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This report analyzes the aspects related to the marketing and promotion of old age nursing homes. The current situation of majority of old age homes has been discussed, related SWOT and PEST analysis have been presented and the appropriate implementation plan has also been mentioned. …
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Marketing plan for the healthcare company (nursing home service)
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Download file to see previous pages It is evident from the study that demographic structure has always played substantial differences among countries. Current demographic structure consists of two major categories. First is the ageing population of the countries and second is the young population of countries. Many underdeveloped and developing countries are facing issues related to the sizes of demographics in their countries. Underdeveloped and developing countries generally do not have such infrastructure. Lack of education, inadequate healthcare services, lightning problems, destruction of natural resources, lack of means of up-to-date communication and deficiency of transportation systems are some major reasons which increase the problems of senior citizens of many developing countries. Increase in employment in urban areas lead the younger population to migrate from rural to urban areas in order to seek jobs. Parents of those young people do not feel easy in leaving the area of which they have been used to for a long period of time. This reason has lead to the concentration the population older people in rural areas. In rural areas, they have to face more problems than that of urban areas. Having no one to care for them is another issue. Many associations and acts for securing old age rights have been established but there seems very less implementation on them. Strategies and policies should be strictly followed in order to protect the rights of senior citizens in every country. ...
Parents of those young people do not feel easy in leaving the area of which they have been used to for a long period of time. This reason has lead to the concentration the population older people in rural areas. In rural areas, they have to face more problems than that of urban areas. Having no one to care for them is another issue. Many associations and acts for securing old age rights have been established but there seems very less implementation on them. Strategies and policies should be strictly followed in order to protect the rights of senior citizens in every country. Marketing Analysis In previous times, families used to take care of their parents and their problems related to ageing. But due to the changing trend, it is no longer applicable in today’s situation. NGOs and churches hardly take the complete responsibility and this leaves with a question that should happen now. The percentage of people above 75 is growing rapidly. At the same time, the increased needs of their healthcare, provides career opportunities to women for nursing. Nursing shortage can be another hurdle in taking better care of aged population. In general, people seeking for skilled nursing and assistance in living care have much similar needs, including: Treatment and plan of living To be taken care by skilled and knowledgeable nurses, clinicians. To be treated with dignity and respect. Getting actively engaged in activities like some kind of community Nowadays, it has become essentially necessary provide awareness to people regarding the benefits of health care centres and old age home services. By doing proper promotion and utilizing the sources of media, it can be done easily. Old aged population generally have to suffer a lot specially in ...Download file to see next pagesRead More
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