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Good Hope Company - Case Study Example

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Summary
This work called "Good Hope Company" describes home-based services for all elderly people with limited mobility. From this work, it is clear about its experience and innovative ideas, different visions of the potential in the elderly family. The author outlines the company's aims, strategies, the purpose of the marketing plan. …
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Good Hope Company
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Extract of sample "Good Hope Company"

Download file to see previous pages The organization encourages a resident group decision making that would get done through the House Councils, constant access to every area of the homes visited by GoodHope staff. Good Hope is not just a caregiving company; it is their community and their home.
The organization values the skills, times, and opinions of its staff. Good Hope gets committed to giving fair and living salaries, exemplary structured work schedules, and clearly defined duties and responsibilities for every team member. The staff always gets encouraged to do the work they got trained for, and provide suggestions for improving all aspects of Good Hope caregiving. The organization provides employment opportunities that not only give sustenance to the families of the workers but give them an opportunity to make a difference in their society, through providing care to the community’s most vulnerable members.
The aim of this marketing plan is to provide the structure in which the organization will base the marketing. To come up with a strong company that will provide the elderly with a conducive home service in their home. It is a reference point as a foundation to implement the organization's marketing strategy. The marketing plan will be essential to the financers of the organization who might want to see it.
The people involved will be the marketing officer, the director of the company, and two assistants. The marketing officer will come up with the information needed to penetrate the market, and ways of appealing to the residents. The two assistants will give the marketing officer all the help he requires. The director of the company will ensure that whatever the marketing officer and the assistants come up with what the community expects.
The percentage population of the elderly over the age of 70 is growing rapidly. With this rise in number, there is also the rise of the elderly suffering from the illness that limits their mobility. Also, the increasing career opportunities for the ladies and the increasing cost of healthcare have played a vital role in the shortage of nurses. These threaten the quality of the professionally provided health care for the elderly suffering from diseases or surgeries that limit mobility. ...Download file to see next pagesRead More
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Good Hope Company Case Study Example | Topics and Well Written Essays - 1500 words. https://studentshare.org/marketing/1778375-marketing-an-at-home-rehabilitative-services-company-to-senior-citizens-that-have-limited-mobility-had-surgery-or-any-other-medical-conditions-that-make-it-difficult-to-travel-from-their-home
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Good Hope Company Case Study Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/marketing/1778375-marketing-an-at-home-rehabilitative-services-company-to-senior-citizens-that-have-limited-mobility-had-surgery-or-any-other-medical-conditions-that-make-it-difficult-to-travel-from-their-home.
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