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Marketing Management: Wellcome Trust - Essay Example

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The discussion is about Wellcome Trust, the charity organization that is based in London where it was created in 1936. It is an organization for improving health of people and it does that through funding biomedical research of both clinical and public health…
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Marketing Management: Wellcome Trust
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"Marketing Management: Wellcome Trust"

Download file to see previous pages Center of discussion in this paper is Wellcome Trust, one of the most prestigious and well organized United Kingdom charity organization. It aims to explore medicine in not only a historical but also a cultural perspective. This therefore ensures that there will be no impartiality or discrimination of any sort as people aspiring to be researchers in any part of the world get funding to carry out the research. Wellcome Trusts aims to ensure that time and culture are not left aside or assumed where biomedical research is involved. The other aim of the charity organization is to accelerate application of research in biomedical field where the health of animals and human beings are the main concern. This therefore makes sure that no funds are spared when it comes to funding technological and biomedical researchers whose researchers aim to fulfil this objective. This also ensures that such researchers are outsourced from different parts of the world in order to fulfil the objective of the organization for the well-being of the society in future. Wellcome Trust charity organization has several marketing activities which it utilizes in order to ensure the achievement of the organization’s stated objectives. Some of these marketing activities include partnering with other biomedical research organizations situated in different geographical locations of the world as a way to accelerate research application in the health field for both animals and human beings....
Some of these marketing activities include partnering with other biomedical research organizations situated in different geographical locations of the world as a way to accelerate research application in the health field for both animals and human beings. The other marketing activity is the launch of their website which has all information about the organization including their funding procedure, management and staff and even contacts both physical and virtual and other information about the organization. The organization also advertises and promotes itself and its products and services by use of news articles which contains up-to-date information about the activities and researches of the organization. It also prints information of the current research results in those news articles which are available also in their website. Another marketing activity utilized by Wellcome Trust organization is conducting seminars, having virtual forms to provide feedback or opinion about their services and even submitting any queries to seek clarification for those interested in the organization. This marketing activity enables them to improve their service delivery even more and to handle to have more transparency and accountability even in the research they are carrying out and especially the ethics of such researches. In order to achieve the above mentioned objective of the organization, the management of Wellcome Trust have developed and utilized various marketing strategies and plans. These plans have been put forward in order to ensure that the funding continues and lasts throughout the entire research duration and also to ...Download file to see next pagesRead More
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