Free Marketing Essay Examples and Topics | Page 387

A Marketing Plan for Nutri-Grain Product of Kellogg Company Marketing Coursework

12 pages (3190 words) , Download 5 , Coursework

Free

From the above figure, it has been clearly perceived that there are mainly three distribution channels of Kellogg's. Kellogg's Company sells its products either directly to the retailers or it can sell the products such as Nutri-Grain firstly to the wholesalers and then to the retailers, and finally, it reaches to the customers.

Preview sample

Marketing research of Arriva Plc Marketing Essay

14 pages (3500 words) , Download 2 , Essay

Free

The degree of competition has increased significantly and every company is trying to gain a higher market position in term of market share and profitability. Globalisation has offered better market opportunities to the global business.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Ethels Chocolate Lounge: Case Study Marketing Essay

4 pages (1000 words) , Download 2 , Essay

Free

Industries have always been characterized by innovativeness either in technology or strategy stemming from cut-throat competition. This trend has increased tremendously in the last 20 years mostly due to increased technological advancement and globalization.

Preview sample

The Pre Launching Strategy Unclenching Water Marketing Essay

8 pages (2898 words) , Download 4 , Essay

Free

The hotel used high-levels related to the marketing mix. Chai, Lee, (Ma 2009) & McCarthy(06 Sept 2011) consider the right mix of product, pricing, place and, promotion to be assured of a pre-launching success. It is likened to baking a cake wherein there is a right proportion to come out with a desirable product.

Preview sample

Studying Marketing, Boosting Up Confidence Level, and Polished Communication Skills Marketing Essay

8 pages (2015 words) , Download 2 , Essay

Free

The course of International Marketing brought an understanding and analytical capabilities in every student of the class. The lectures and the seminars opened new learning opportunities including the formation of new concepts and the removal of old obsolete ones. The objective of the paper is to reflect on my experiences in the group tasks and the learning outcomes from the course.

Preview sample

Marketing Strategy and Analysis for Apple, Inc Marketing Essay

7 pages (2293 words) , Download 2 , Essay

Free

Apple may have to invest a great deal of financial and human capital effort into performing market research to gain new market interest, something the firm is not experienced with as, historically, Apple has chosen to focus on developing existing markets through product development strategies.

Preview sample

Service Failure Marketing Essay

3 pages (750 words) , Download 11 , Essay

Free

In the middle of this year, my friend who lives in the Philippines had booked local flights for eight of her relatives with one of the budget airline companies in the region. She was motivated to purchase the tickets early since they were cheaper due to the airline’s buy-now, fly-later promotion.

Preview sample

The Mind of the Customer Marketing Essay

3 pages (750 words) , Download 4 , Essay

Free

According to the report making decisions about various aspects of life involves conceptualizing through carrying out an analysis and making a selection, which is a choice based on a decision. This is mainly a mental process, which is indicative of the psychological factors that influence the decision-making process in individuals.

Preview sample

Consumer Behavior on TV Programs and Commercials Marketing Essay

2 pages (500 words) , Download 2 , Essay

Free

The WWE Programs are something I am aware of but quite dislike for I believe that it promotes violence especially to young people. This paper would analyze the different messages that these programs and commercials convey to the public.

Preview sample

A Kuwaiti Investors Market Analysis of New York Marketing Assignment

5 pages (1633 words) , Download 2 , Assignment

Free

The first step for a new entrant into any industry is an intensive and extensive analysis of the potential market in terms of location, map, geography, population, culture, economy, politics, legal landscape, and technological environment of the target country. This is then followed by a SWOT analysis to establish the capability of the investor to exploit an identified business opportunity.

Preview sample

Strengths and Weaknesses of Price Waterhouse Coopers's Website Marketing Essay

6 pages (1845 words) , Download 2 , Essay

Free

Price Waterhouse Coopers is the largest professional service firm in the world. It has its base in London, United Kingdom. The firm has 771 offices across 158 countries in the world. It also employs 169,000 employees in these various countries according to 2011 statistics (Venez 4). This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse.

Preview sample

Term Paper Project Domino's Pizza marketing strategist Marketing Term Paper

8 pages (2000 words) , Download 2 , Term Paper

Free

Furthermore, the paper also highlights the trends of the selected market along with the strategies considered by the company. Table of Contents Abstract 2 Table of Contents 3 Advertisement Layout Sheet 5 Introduction 8 History and Origin of Domino’s Pizza 8 Demographic and Geographic Factors of Argentina 9 Internal and External Environmental Factors of Argentina 9 The Influence of Market Analysis on the Market of Argentina and Value Creation for Domino’s Pizza 12 Domino’s Pizza’s Practices and Products 13 Recommendations 14 Conclusion 15 References 16 Bibliography 17 Advertisement Layout Sheet Source: (Papworth, 2012) Introduction The trends of globalization is believed to have led t

Preview sample

The Marketing Concept Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

This research will begin with the statement that there are various ways of defining marketing as a subject or concept. According to Kotler, marketing has been considered as a social or managerial process wherein different groups of individuals get hold of their desired products through the creation and exchange of various products and value amongst each other.

Preview sample

Marketing Segmentation of Mcdonalds Marketing Book Report/Review

8 pages (2441 words) , Download 3 , Book Report/Review

Free

The restaurant had the name McDonald’s Hamburgers; through the middle of the 1950s, their restaurant income increased to $350,000. Raymond Kroc, the supplier for milkshake appliances showed concern in their enterprise and completed the arrangement for contracting with the pair of brothers. He developed a contracting organization known as McDonald organization incorporation.

Preview sample

Sustainability and the Green Supply Chain in Toyota Motor Corporation Marketing Essay

12 pages (3639 words) , Download 2 , Essay

Free

Toyota Motor Corporation (TMC) is a renowned automobile manufacturer, producing millions of vehicles for worldwide customers. The company, operating in worldwide business market segments is based on different activities that include ‘research & development (R&D), sales, manufacturing, and exports.

Preview sample

Ferrero Takes a Bite of the Australian Market Marketing Case Study

6 pages (1783 words) , Download 3 , Case Study

Free

Among the leading confectionary companies in Australia, Ferrero was the first to introduce an online boutique offering exceptionally packaged and quality products to its customers; this increased its competitive edge over other confectionary companies as it scooped a new market without any resistance and competition.

Preview sample

Chipotle Incorporation Marketing Research Paper

7 pages (2060 words) , Download 2 , Research Paper

Free

The company will have to broaden its scope for the employees and in the long run. The company can hire the existing employees and transfer them to higher responsibilities, this can provide a strong base for the overseas expansion and the experienced employees can be transferred to the newly opened branches.

Preview sample

British Petroleum: Transforming Its Strategy Marketing Research Paper

7 pages (1500 words) , Download 3 , Research Paper

Free

The author of the paper will also examine how best BP can effectively communicate its “Helios” initiative to consumers. Since the initiative is meant to benefit the company and society, the essay will discuss the long term benefits of the strategy to the business and society at large.

Preview sample

How Consumer Attitude and Behavior Affect Their Purchases Marketing Essay

7 pages (1933 words) , Download 2 , Essay

Free

Companies engaging in direct marketing use look-alike modeling techniques to create response rates among the consumers. Consumer behavior, which is the study constituting consumer feelings, brand choices, and beliefs, is an essential tool in understanding the attitude, beliefs, behavior, and purchasing decisions of the consumers.

Preview sample

Monopolistic Competition and Oligopoly Marketing Essay

3 pages (1127 words) , Download 3 , Essay

Free

Monopolistic competition falls under the market structure of imperfect competition where the produces sell differentiated products where the products are not perfect substitutes. In this type of market structure, the firm takes the price charged by the competitors as given and does not take into consideration the impact of its price on that of competitors.

Preview sample

Maximizing Revenues in Minor Leagues Marketing Case Study

6 pages (1500 words) , Download 2 , Case Study

Free

Maximizing Revenues in Minor Leagues In order to prevent the falcons’ ice hockey team from leaving Springfield, Larry Buckingham had to do something. He carried out a research that would help him come up with the most convenient ticket-pricing plan that would help them meet the required number of ticket sales of 300 tickets, enough to prevent the falcons from leaving.

Preview sample

Marketing Strategy for Coffee Maker Promotion Marketing Essay

11 pages (3383 words) , Download 2 , Essay

Free

The small appliance chosen is a Coffee Maker. The particular appliance supports the company’s mission statement as follows: using the particular appliance consumers are able to prepare coffee of various types, such as espresso, filter coffee, or cappuccino, within an extremely short period of time. Also, due to its design, the particular appliance is quite easy to use.

Preview sample

Strategic IMC Measurement in the 21st Century Marketing Essay

9 pages (2678 words) , Download 2 , Essay

Free

The notion of a profitable relationship entails the benefit and profit of the involved parties. However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint-hearted in the twenty-first-century industries.

Preview sample

Distribution Channels Marketing Coursework

4 pages (1230 words) , Download 3 , Coursework

Free

In this regard, the paper aims to discuss two products i.e., automobiles and canned soups to explain an appropriate distribution strategy for each of them. A comparison and contrast of the specified distribution strategies of the two distinct product categories will be analyzed to comprehend the similarity or differences between them.

Preview sample

Yahoo Inc. Strategic Analysis Marketing Case Study

5 pages (1250 words) , Download 5 , Case Study

Free

Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market. In order to compete favorably, the Yahoo Company had to develop strategies that would ensure they beat their competitors in the market.

Preview sample

Measuring Performance of Hospitals at Qatar Marketing Research Paper

15 pages (7925 words) , Download 2 , Research Paper

Free

The aim of the project is to review the performance of hospitals located in Qatar and to measure its performance on the basis of 8 dimensions. These dimensions are the reputation of the hospital, service provider performance, communication between patients and medical staff, accommodation provided by hospitals, catering facilities, recreation and entertainment, value for money and location of the hospital.

Preview sample

Quantitative Marketing in United States: Data Getting Driven Marketing Marketing Term Paper

11 pages (2776 words) , Download 2 , Term Paper

Free

The other issue that arises from the survey is that it was not targeted at a particular market segment. In this regard, the results are not entirely reliable because some of the respondents may not have answered the questions with openness. To be more effective, the survey should have tried to narrow down to a specific segment of the market.

Preview sample

Lessons Learned from the Arthur Anderson Scandal Marketing Essay

8 pages (2681 words) , Download 3 , Essay

Free

Arthur Anderson and Clarence Delany founded Andersen LLP. It was initially known as Andersen, Delany, and Co. This was an accounting and auditing firm, which experienced tremendous growth to become one of the biggest accounting firms in the U.S (Martin and Arthur 112). Their activities were so effective that they regained people’s faith in the businesses after the great depression.

Preview sample

A strategic map of different drinks Marketing Essay

8 pages (2000 words) , Download 2 , Essay

Free

Case Analysis Name of Student Institution affiliation Case Analysis 4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?

Preview sample

Comparative Analysis of Integrated Marketing Communications Mix Strategy - Vodafone vs 3 Marketing Essay

12 pages (3516 words) , Download 4 , Essay

Free

Both Vodafone and its competitor, “3”, excel in using integrated marketing communications effectively to establish a brand personality and important connections with consumers. Vodafone, however, uses more emotion-based communications strategies that give consumers the impression that Vodafone can enhance their lifestyles and social status.

Preview sample

Universal Fiber and Textile Company: The Practice of Public Administration Marketing Research Paper

8 pages (2060 words) , Download 2 , Research Paper

Free

Certainly, there will be differences that will be created in settling this issue. Turner himself is in a dilemma, and he has a question on how to turn down Ferris's request to become the Deputy Sales Manager when he had done so much for Turner that this might antagonize him and affect his performance in the department.

Preview sample

The marketing strategy of Apple Marketing Essay

5 pages (1250 words) , Download 4 , Essay

Free

According to the research, Apple Inc. has registered great success in the information technology industry, because of the marketing strategy it adopts. However, there are few weaknesses in its marketing strategy. Therefore, the aspects of 4Ps must be considered by Apple and aligned with its marketing strategy in order to ensure maximum sales revenue for the company.

Preview sample

Mobile Marketing - Reaching the Untethered Consumers Marketing Essay

4 pages (1326 words) , Download 3 , Essay

Free

A marketing story named ‘Mobile Marketing: Reaching the Untethered Consumers’ was published on 3rd, December 2013 on one of the most well-known websites named Forbes.com. The author Jake Sorofman has emphasized the significance of mobile marketing strategy for the emerging as well as established businesses of the contemporary world and also, its implications, benefits and some ground rules.

Preview sample

Segmentation and Target Market Marketing Term Paper

7 pages (1750 words) , Download 4 , Term Paper

Free

The solar market is considered to be amongst the potential industry that is increasingly growing in the United States. This particular industry is unexploited by organizations and thus, there is an immense opportunity in marketing solar panels in the United States, specifically in California. The solar market of the United States is quite different from any other nation in the world.

Preview sample

Marketing Plan of Knowledge Store Marketing Case Study

8 pages (2000 words) , Download 4 , Case Study

Free

This entails the analysis of the immediate external environment in which the Knowledge Store operates. In this regard, the analysis focuses on the books, tapes and DVDs market, competitive environment and the costs involved. This can only be achieved by continuous surveys of the books, tapes, and DVDs competitors’ actions in this market.

Preview sample

Blue Ocean Strategy Analysis Marketing Essay

5 pages (1361 words) , Download 4 , Essay

Free

The authors of the book are associated with INSEAD (which is a business school and also a research organization) as professors. The main idea of the book is the creation of a quantum jump in the value proposition for the buyers as well as the company. This shall be done by decimating the trade-off between the parameters of differentiation and low cost.

Preview sample

Organizational Culture Comparison Marketing Research Paper

7 pages (2034 words) , Download 2 , Research Paper

Free

General Motors was founded in 1908 and has been a sales dealer of automobiles since 1931. It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry. The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries.

Preview sample

Branding and International Advertising Marketing Term Paper

10 pages (2500 words) , Download 2 , Term Paper

Free

Since the beginnings of trade, advertising has been part of the economies of scale. The oldest advertisement is written was a Babylonian tablet requesting the return of a slave 3000 years ago. Prior to the newspapers, the modes of advertising were broadsides affixed to walls, shop signs, trees or posts across all streets.

Preview sample

What Affects Ones Choices Marketing Essay

10 pages (2752 words) , Download 3 , Essay

Free

In a time when economic hardship is biting every citizen. The other companies are producing cost-effective products at affordable prices compared to the American companies. If we are to build America, then competition should be allowed since this favors the customer. We should not pretend that patriotism will chain us to poverty because we do not want to fail the economy.

Preview sample

The Segmentation of Nike Inc Marketing Essay

10 pages (1500 words) , Download 3 , Essay

Free

The company is positioned as a luxury product that promises quality and experience to consumers. In 2012, Nike released another innovative product, the Nike Fuel Band. At the end of the year, it came up with a second generation of the Fuel Band. The product was an instant success owing largely to the brand image of Nike.

Preview sample

Point-Of-Purchase Advertising Marketing Essay

3 pages (750 words) , Download 3 , Essay

When I think of instances I encountered point-of-purchase advertising, I am not reminded by brands but three kinds of products. These are cosmetics, food and magazines. I think the kind of point-of-purchase promotion for these products have are very effective based on my observation and actual experience.

Preview sample

The Recent Performance of Bank of New York Mellon Marketing Essay

11 pages (3461 words) , Download 3 , Essay

Free

The Bank of New York Mellon Corporation serves as a multinational banking and financial services entity and is listed in the New York Stock Exchange and in Standard and Poor 500. The Bank of New York Mellon operates all across the globe and is the biggest asset servicer in the world with more than USD 26 trillion of assets value under its portfolio.

Preview sample

World Travel Services Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

World Travel Services. Marketing and product innovation are the most important advantages that companies can rely on in order, to succeed and survive in the market place. A marketing plan is a guide that organizations rely on for a period of time in the future.

Preview sample

Market Segmentation Marketing Essay

5 pages (1250 words) , Download 5 , Essay

Free

According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by business organization entails employment of appropriate marketing mix within consumer environments.

Preview sample

In What Way Should the UK Committee for Advertising Practice Codes Be Reformed Marketing Essay

12 pages (3892 words) , Download 2 , Essay

Free

Owing to the power to influence and shape the attitude of the people held by advertising, there is a need to practice ethical and responsible advertising, that ensures that brands and products are promoted in such a way as to guarantee that people are not misled or influenced to engage in a purchase behavior that might eventually be harmful to them.

Preview sample

Advertising Campaing for Natural Viagra Marketing Essay

3 pages (750 words) , Download 3 , Essay

According to the paper recent years have witnessed a number of medicines coming to the market but most of them posed serious side effects; at times even resulting in fatalities. With a view to instill confidence among the depressed Australian men, our company is proud to launch the NaV mostly targeting the markets consisting of males of 55 and 70.

Preview sample

BMW Marketing Analysis Marketing Essay

10 pages (3228 words) , Download 3 , Essay

Free

BMW tends to focus upon ‘lightweight construction’. It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production (Ploon & Olesen, 2010). It tends to focus upon zero-emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of BMW is derived from the entrepreneurial culture.

Preview sample

Apple Store Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

Free

In the business empire, marketing is a vital component that seeks to guarantee a business a profitable existence. In essence, marketing is a communicative process towards consumers to which the worth of a product or a service forms the basis of the communication.

Preview sample

Competitive Advantage through Marketing - Andersen Holdings Private Healthcare Marketing Essay

11 pages (3074 words) , Download 2 , Essay

Free

Andersen Holdings Private Healthcare is a company that focuses on the healthcare service business. The company has a wide international presence and has adopted several strategies that would put the company in a position of competitive advantage compared to the other companies operating in the same sector.

Preview sample

KL Accountants Business Need for E-Marketing Strategy Marketing Essay

12 pages (3000 words) , Download 2 , Essay

Free

The business marketing was the main tool they utilized to motivate other people to do business. However, humans have taken a lot of time to use it perfectly, as well as marketing has too.

Preview sample

Marketing Essays