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Marketing Essays

Result for Subject Marketing:
19930 essays
Ying Yang iPhone Marketing Essay
4 pages (1115 words) , Download 2 , Essay
Free
We have therefore come up with a cell phone, yin yang iPhone that has two modes of operation both for small business owners and for personal use. This paper presents a SWOT analysis of the yin yang iPhone. The yin yang philosophy is the philosophy behind the yin yang iPhone. The iPhone seeks to achieve a balance between the business and personal of the phone. 
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Effective Customer Care for Business Success Marketing Coursework
10 pages (3904 words) , Download 2 , Coursework
Free
Customers are the reason any business establishment exists. They are the pillars without which business objectives become unachievable. It is necessary to undertake an in-depth assessment of the needs of customers in business services in order to improve customer service and satisfy customer expectations from goods and services that interest them.
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How to Create, Win, and Dominate Markets Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Basically, product positioning is concerned about issues related to how a brand is positioned or perceived in the minds of a target group of customers (Randall, 1994). It is proposed that the value of the model car will be determined by the features that make it different from other vehicles found in the market.
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Critical Issues Facing Steve Madden Ltd Marketing Essay
5 pages (1572 words) , Download 2 , Essay
Free
Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed. Various communication objectives were provided and the researchers analyzed the targeted market. The research provided the major selling ideas and also included the key benefits. Lastly, the researcher included a brief conclusion, which was a short summary of the research paper. 
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Major Issues of Gamification Marketing Literature review
6 pages (1988 words) , Download 5 , Literature review
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Companies use this strategy for improving their performance, increasing their profits, and modifying the purchasing behavior of customers. Gamification offers different benefits to organizations. Consumers can be directly involved in the process of gaming, due to which their experiences and views can be closely studied and monitored by the firms.
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Student Opinion about the Increase of Tuition Fees Marketing Essay
3 pages (1054 words) , Download 5 , Essay
Free
Surveys refer to a branch of applied statistics. A survey methodology happens to study the sampling of separate units from a community/society. It also reflects upon the related data collection tools and techniques. Examples of techniques include the construction of related questionnaires along with the methods to improve the accuracy, number, and reflection of the surveys conducted.
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Company Analysis of Chipotle Mexican Grill Inc Marketing Essay
10 pages (2748 words) , Download 2 , Essay
Free
From the time of its establishment in 1993, Chipotle has turned into a kind of s phenomenon inside the dominion of the restaurant business. The company has experienced remarkable development from the time the organization went public during 2006. It has progressively sustained a firm purchase rating through monetary analysts in the inventory market.
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Market Planning of Trek Bicycles Marketing Essay
7 pages (2068 words) , Download 4 , Essay
Free
Trek Bicycles are now available in over 90 countries across the world. Trek has around 70 distributors and 10 subsidiaries around the globe (Plunkett, 2006). Trek Bicycles was started with the following simple mission: Build the best bikes in the world (Trek Bikes, 2012). The company has grown from strength to strength and diversified its product line.
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Business Organizations Marketing Essay
4 pages (1226 words) , Download 2 , Essay
Free
For example, in the United Kingdom, the market leader for chocolate may be Cadbury’s, but in the United States of America, the more likely market leader is Hershey’s. Another perspective of a market leader is that of a business organization that “leads the way in a market” (Pickton & Masterson, 2010, p.38).
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International Business Case Studies Reflection Marketing Essay
4 pages (1480 words) , Download 2 , Essay
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All these factors should be considered in ensuring that businesses perform as expected (Goddard, 2006:16). For example, Nestle is a firm that is hell-bent on innovation and renovation (Babbie, 2010:21). The business has been making positive changes in ensuring the customers are satisfied with its products and services.
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Blood Bananas: Chiquita in Colombia Marketing Case Study
3 pages (750 words) , Download 18 , Case Study
Free
Among the negative actions that were allegedly committed included the supporting the coups that the US government attempted against perceived smaller nations, the establishment of a monopolistic system that was abusive, conducting business transactions with suspected terrorists, and exploitation.
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Contemporary Issues in International Marketing Communication Marketing Assignment
10 pages (2754 words) , Download 2 , Assignment
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The research on international marketing communication is a complex activity that calls for in-depth analysis of the various aspects of marketing such as its components. Communication can be improved when managers are trained cross-culturally to have knowledge of the regions that are likely to bring communication conflicts and roadblocks. 
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Motivation, Rewards Systems, and Employee Performance Marketing Term Paper
5 pages (1391 words) , Download 4 , Term Paper
Free
The overall performance is associated with many factors of human efforts. It is important to note that the overall performance of employees in any company is fueled by incentives which are a constituent of motivation. Rewarding employees in different ways boosts their morale and enhances their input in realizing the aims of the organization.
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Marketing Management and Strategy at Online Retailer Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Bodubuilding.com is an online retailer based in America. It deals with the retailing of nutritional products and sports supplements based in Idaho, Meridian, United States. It was founded in the year 1999 by Ryan R. Deluca in Boise, Idaho. The Objective of bodybuilding.com is to help its visitors reach their fitness, appearance and health goals through motivation, information, and supplementation.
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How Is Apple Inc's Strategy Different than It Was in 1995 Marketing Essay
3 pages (750 words) , Download 2 , Essay
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The company had developed several models of its Macintosh computer brand that were minimally different in their specifications. This stretching of the Macintosh product line cannibalized the company’s revenues because the numerous models confounded consumers.
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Organizational Functions of Public Relations Marketing Essay
3 pages (1008 words) , Download 3 , Essay
Free
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relations managers include press dealings, communicating with employees, and representing organizations at conferences.
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A Marketing Plan for Nutri-Grain Product of Kellogg Company Marketing Coursework
12 pages (3190 words) , Download 5 , Coursework
Free
From the above figure, it has been clearly perceived that there are mainly three distribution channels of Kellogg's. Kellogg's Company sells its products either directly to the retailers or it can sell the products such as Nutri-Grain firstly to the wholesalers and then to the retailers, and finally, it reaches to the customers.
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Marketing research of Arriva Plc Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
The degree of competition has increased significantly and every company is trying to gain a higher market position in term of market share and profitability. Globalisation has offered better market opportunities to the global business.
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Ethels Chocolate Lounge: Case Study Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Industries have always been characterized by innovativeness either in technology or strategy stemming from cut-throat competition. This trend has increased tremendously in the last 20 years mostly due to increased technological advancement and globalization.
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The Pre Launching Strategy Unclenching Water Marketing Essay
8 pages (2898 words) , Download 4 , Essay
Free
The hotel used high-levels related to the marketing mix. Chai, Lee, (Ma 2009) & McCarthy(06 Sept 2011) consider the right mix of product, pricing, place and, promotion to be assured of a pre-launching success. It is likened to baking a cake wherein there is a right proportion to come out with a desirable product.
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Studying Marketing, Boosting Up Confidence Level, and Polished Communication Skills Marketing Essay
8 pages (2015 words) , Download 2 , Essay
Free
The course of International Marketing brought an understanding and analytical capabilities in every student of the class. The lectures and the seminars opened new learning opportunities including the formation of new concepts and the removal of old obsolete ones. The objective of the paper is to reflect on my experiences in the group tasks and the learning outcomes from the course.
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Marketing Strategy and Analysis for Apple, Inc Marketing Essay
7 pages (2293 words) , Download 2 , Essay
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Apple may have to invest a great deal of financial and human capital effort into performing market research to gain new market interest, something the firm is not experienced with as, historically, Apple has chosen to focus on developing existing markets through product development strategies.  
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Service Failure Marketing Essay
3 pages (750 words) , Download 11 , Essay
Free
In the middle of this year, my friend who lives in the Philippines had booked local flights for eight of her relatives with one of the budget airline companies in the region. She was motivated to purchase the tickets early since they were cheaper due to the airline’s buy-now, fly-later promotion.
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The Mind of the Customer Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
According to the report making decisions about various aspects of life involves conceptualizing through carrying out an analysis and making a selection, which is a choice based on a decision. This is mainly a mental process, which is indicative of the psychological factors that influence the decision-making process in individuals.
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Consumer Behavior on TV Programs and Commercials Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The WWE Programs are something I am aware of but quite dislike for I believe that it promotes violence especially to young people. This paper would analyze the different messages that these programs and commercials convey to the public.
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A Kuwaiti Investors Market Analysis of New York Marketing Assignment
5 pages (1633 words) , Download 2 , Assignment
Free
The first step for a new entrant into any industry is an intensive and extensive analysis of the potential market in terms of location, map, geography, population, culture, economy, politics, legal landscape, and technological environment of the target country. This is then followed by a SWOT analysis to establish the capability of the investor to exploit an identified business opportunity.
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Strengths and Weaknesses of Price Waterhouse Coopers's Website Marketing Essay
6 pages (1845 words) , Download 2 , Essay
Free
Price Waterhouse Coopers is the largest professional service firm in the world. It has its base in London, United Kingdom. The firm has 771 offices across 158 countries in the world. It also employs 169,000 employees in these various countries according to 2011 statistics (Venez 4). This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse.
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Term Paper Project Domino's Pizza marketing strategist Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Furthermore, the paper also highlights the trends of the selected market along with the strategies considered by the company. Table of Contents Abstract 2 Table of Contents 3 Advertisement Layout Sheet 5 Introduction 8 History and Origin of Domino’s Pizza 8 Demographic and Geographic Factors of Argentina 9 Internal and External Environmental Factors of Argentina 9 The Influence of Market Analysis on the Market of Argentina and Value Creation for Domino’s Pizza 12 Domino’s Pizza’s Practices and Products 13 Recommendations 14 Conclusion 15 References 16 Bibliography 17 Advertisement Layout Sheet Source: (Papworth, 2012) Introduction The trends of globalization is believed to have led t
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The Marketing Concept Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This research will begin with the statement that there are various ways of defining marketing as a subject or concept. According to Kotler, marketing has been considered as a social or managerial process wherein different groups of individuals get hold of their desired products through the creation and exchange of various products and value amongst each other.
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Marketing Segmentation of Mcdonalds Marketing Book Report/Review
8 pages (2441 words) , Download 3 , Book Report/Review
Free
The restaurant had the name McDonald’s Hamburgers; through the middle of the 1950s, their restaurant income increased to $350,000. Raymond Kroc, the supplier for milkshake appliances showed concern in their enterprise and completed the arrangement for contracting with the pair of brothers. He developed a contracting organization known as McDonald organization incorporation.
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Sustainability and the Green Supply Chain in Toyota Motor Corporation Marketing Essay
12 pages (3639 words) , Download 2 , Essay
Free
Toyota Motor Corporation (TMC) is a renowned automobile manufacturer, producing millions of vehicles for worldwide customers. The company, operating in worldwide business market segments is based on different activities that include ‘research & development (R&D), sales, manufacturing, and exports.
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Ferrero Takes a Bite of the Australian Market Marketing Case Study
6 pages (1783 words) , Download 3 , Case Study
Free
Among the leading confectionary companies in Australia, Ferrero was the first to introduce an online boutique offering exceptionally packaged and quality products to its customers; this increased its competitive edge over other confectionary companies as it scooped a new market without any resistance and competition.
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Chipotle Incorporation Marketing Research Paper
7 pages (2060 words) , Download 2 , Research Paper
Free
The company will have to broaden its scope for the employees and in the long run. The company can hire the existing employees and transfer them to higher responsibilities, this can provide a strong base for the overseas expansion and the experienced employees can be transferred to the newly opened branches.
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British Petroleum: Transforming Its Strategy Marketing Research Paper
7 pages (1500 words) , Download 3 , Research Paper
Free
The author of the paper will also examine how best BP can effectively communicate its “Helios” initiative to consumers. Since the initiative is meant to benefit the company and society, the essay will discuss the long term benefits of the strategy to the business and society at large.
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How Consumer Attitude and Behavior Affect Their Purchases Marketing Essay
7 pages (1933 words) , Download 2 , Essay
Free
Companies engaging in direct marketing use look-alike modeling techniques to create response rates among the consumers. Consumer behavior, which is the study constituting consumer feelings, brand choices, and beliefs, is an essential tool in understanding the attitude, beliefs, behavior, and purchasing decisions of the consumers.
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Monopolistic Competition and Oligopoly Marketing Essay
3 pages (1127 words) , Download 3 , Essay
Free
Monopolistic competition falls under the market structure of imperfect competition where the produces sell differentiated products where the products are not perfect substitutes. In this type of market structure, the firm takes the price charged by the competitors as given and does not take into consideration the impact of its price on that of competitors.
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Maximizing Revenues in Minor Leagues Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Maximizing Revenues in Minor Leagues In order to prevent the falcons’ ice hockey team from leaving Springfield, Larry Buckingham had to do something. He carried out a research that would help him come up with the most convenient ticket-pricing plan that would help them meet the required number of ticket sales of 300 tickets, enough to prevent the falcons from leaving.
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Marketing Strategy for Coffee Maker Promotion Marketing Essay
11 pages (3383 words) , Download 2 , Essay
Free
The small appliance chosen is a Coffee Maker. The particular appliance supports the company’s mission statement as follows: using the particular appliance consumers are able to prepare coffee of various types, such as espresso, filter coffee, or cappuccino, within an extremely short period of time. Also, due to its design, the particular appliance is quite easy to use.
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Strategic IMC Measurement in the 21st Century Marketing Essay
9 pages (2678 words) , Download 2 , Essay
Free
The notion of a profitable relationship entails the benefit and profit of the involved parties. However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint-hearted in the twenty-first-century industries.
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Distribution Channels Marketing Coursework
4 pages (1230 words) , Download 3 , Coursework
Free
In this regard, the paper aims to discuss two products i.e., automobiles and canned soups to explain an appropriate distribution strategy for each of them. A comparison and contrast of the specified distribution strategies of the two distinct product categories will be analyzed to comprehend the similarity or differences between them.    
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Yahoo Inc. Strategic Analysis Marketing Case Study
5 pages (1250 words) , Download 5 , Case Study
Free
Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market. In order to compete favorably, the Yahoo Company had to develop strategies that would ensure they beat their competitors in the market.
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Measuring Performance of Hospitals at Qatar Marketing Research Paper
15 pages (7925 words) , Download 2 , Research Paper
Free
The aim of the project is to review the performance of hospitals located in Qatar and to measure its performance on the basis of 8 dimensions. These dimensions are the reputation of the hospital, service provider performance, communication between patients and medical staff, accommodation provided by hospitals, catering facilities, recreation and entertainment, value for money and location of the hospital.
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Quantitative Marketing in United States: Data Getting Driven Marketing Marketing Term Paper
11 pages (2776 words) , Download 2 , Term Paper
Free
The other issue that arises from the survey is that it was not targeted at a particular market segment. In this regard, the results are not entirely reliable because some of the respondents may not have answered the questions with openness. To be more effective, the survey should have tried to narrow down to a specific segment of the market.
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Lessons Learned from the Arthur Anderson Scandal Marketing Essay
8 pages (2681 words) , Download 3 , Essay
Free
Arthur Anderson and Clarence Delany founded Andersen LLP. It was initially known as Andersen, Delany, and Co. This was an accounting and auditing firm, which experienced tremendous growth to become one of the biggest accounting firms in the U.S (Martin and Arthur 112). Their activities were so effective that they regained people’s faith in the businesses after the great depression.
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A strategic map of different drinks Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Case Analysis Name of Student Institution affiliation Case Analysis 4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?
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Comparative Analysis of Integrated Marketing Communications Mix Strategy - Vodafone vs 3 Marketing Essay
12 pages (3516 words) , Download 4 , Essay
Free
Both Vodafone and its competitor, “3”, excel in using integrated marketing communications effectively to establish a brand personality and important connections with consumers. Vodafone, however, uses more emotion-based communications strategies that give consumers the impression that Vodafone can enhance their lifestyles and social status.
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Universal Fiber and Textile Company: The Practice of Public Administration Marketing Research Paper
8 pages (2060 words) , Download 2 , Research Paper
Free
Certainly, there will be differences that will be created in settling this issue. Turner himself is in a dilemma, and he has a question on how to turn down Ferris's request to become the Deputy Sales Manager when he had done so much for Turner that this might antagonize him and affect his performance in the department.
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The marketing strategy of Apple Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
According to the research, Apple Inc. has registered great success in the information technology industry, because of the marketing strategy it adopts. However, there are few weaknesses in its marketing strategy. Therefore, the aspects of 4Ps must be considered by Apple and aligned with its marketing strategy in order to ensure maximum sales revenue for the company.
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Mobile Marketing - Reaching the Untethered Consumers Marketing Essay
4 pages (1326 words) , Download 3 , Essay
Free
A marketing story named ‘Mobile Marketing: Reaching the Untethered Consumers’ was published on 3rd, December 2013 on one of the most well-known websites named Forbes.com. The author Jake Sorofman has emphasized the significance of mobile marketing strategy for the emerging as well as established businesses of the contemporary world and also, its implications, benefits and some ground rules.
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Segmentation and Target Market Marketing Term Paper
7 pages (1750 words) , Download 4 , Term Paper
Free
The solar market is considered to be amongst the potential industry that is increasingly growing in the United States. This particular industry is unexploited by organizations and thus, there is an immense opportunity in marketing solar panels in the United States, specifically in California. The solar market of the United States is quite different from any other nation in the world.
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