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Marketing Essays

Result for Subject Marketing:
19897 essays
British Petroleum: Transforming Its Strategy Marketing Research Paper
7 pages (1500 words) , Download 3 , Research Paper
Free
The author of the paper will also examine how best BP can effectively communicate its “Helios” initiative to consumers. Since the initiative is meant to benefit the company and society, the essay will discuss the long term benefits of the strategy to the business and society at large.
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How Consumer Attitude and Behavior Affect Their Purchases Marketing Essay
7 pages (1933 words) , Download 2 , Essay
Free
Companies engaging in direct marketing use look-alike modeling techniques to create response rates among the consumers. Consumer behavior, which is the study constituting consumer feelings, brand choices, and beliefs, is an essential tool in understanding the attitude, beliefs, behavior, and purchasing decisions of the consumers.
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Monopolistic Competition and Oligopoly Marketing Essay
3 pages (1127 words) , Download 3 , Essay
Free
Monopolistic competition falls under the market structure of imperfect competition where the produces sell differentiated products where the products are not perfect substitutes. In this type of market structure, the firm takes the price charged by the competitors as given and does not take into consideration the impact of its price on that of competitors.
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Maximizing Revenues in Minor Leagues Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Maximizing Revenues in Minor Leagues In order to prevent the falcons’ ice hockey team from leaving Springfield, Larry Buckingham had to do something. He carried out a research that would help him come up with the most convenient ticket-pricing plan that would help them meet the required number of ticket sales of 300 tickets, enough to prevent the falcons from leaving.
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Marketing Strategy for Coffee Maker Promotion Marketing Essay
11 pages (3383 words) , Download 2 , Essay
Free
The small appliance chosen is a Coffee Maker. The particular appliance supports the company’s mission statement as follows: using the particular appliance consumers are able to prepare coffee of various types, such as espresso, filter coffee, or cappuccino, within an extremely short period of time. Also, due to its design, the particular appliance is quite easy to use.
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Strategic IMC Measurement in the 21st Century Marketing Essay
9 pages (2678 words) , Download 2 , Essay
Free
The notion of a profitable relationship entails the benefit and profit of the involved parties. However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint-hearted in the twenty-first-century industries.
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Distribution Channels Marketing Coursework
4 pages (1230 words) , Download 3 , Coursework
Free
In this regard, the paper aims to discuss two products i.e., automobiles and canned soups to explain an appropriate distribution strategy for each of them. A comparison and contrast of the specified distribution strategies of the two distinct product categories will be analyzed to comprehend the similarity or differences between them.    
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Yahoo Inc. Strategic Analysis Marketing Case Study
5 pages (1250 words) , Download 5 , Case Study
Free
Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market. In order to compete favorably, the Yahoo Company had to develop strategies that would ensure they beat their competitors in the market.
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Measuring Performance of Hospitals at Qatar Marketing Research Paper
15 pages (7925 words) , Download 2 , Research Paper
Free
The aim of the project is to review the performance of hospitals located in Qatar and to measure its performance on the basis of 8 dimensions. These dimensions are the reputation of the hospital, service provider performance, communication between patients and medical staff, accommodation provided by hospitals, catering facilities, recreation and entertainment, value for money and location of the hospital.
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Quantitative Marketing in United States: Data Getting Driven Marketing Marketing Term Paper
11 pages (2776 words) , Download 2 , Term Paper
Free
The other issue that arises from the survey is that it was not targeted at a particular market segment. In this regard, the results are not entirely reliable because some of the respondents may not have answered the questions with openness. To be more effective, the survey should have tried to narrow down to a specific segment of the market.
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Lessons Learned from the Arthur Anderson Scandal Marketing Essay
8 pages (2681 words) , Download 3 , Essay
Free
Arthur Anderson and Clarence Delany founded Andersen LLP. It was initially known as Andersen, Delany, and Co. This was an accounting and auditing firm, which experienced tremendous growth to become one of the biggest accounting firms in the U.S (Martin and Arthur 112). Their activities were so effective that they regained people’s faith in the businesses after the great depression.
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A strategic map of different drinks Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Case Analysis Name of Student Institution affiliation Case Analysis 4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?
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Comparative Analysis of Integrated Marketing Communications Mix Strategy - Vodafone vs 3 Marketing Essay
12 pages (3516 words) , Download 4 , Essay
Free
Both Vodafone and its competitor, “3”, excel in using integrated marketing communications effectively to establish a brand personality and important connections with consumers. Vodafone, however, uses more emotion-based communications strategies that give consumers the impression that Vodafone can enhance their lifestyles and social status.
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Universal Fiber and Textile Company: The Practice of Public Administration Marketing Research Paper
8 pages (2060 words) , Download 2 , Research Paper
Free
Certainly, there will be differences that will be created in settling this issue. Turner himself is in a dilemma, and he has a question on how to turn down Ferris's request to become the Deputy Sales Manager when he had done so much for Turner that this might antagonize him and affect his performance in the department.
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The marketing strategy of Apple Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
According to the research, Apple Inc. has registered great success in the information technology industry, because of the marketing strategy it adopts. However, there are few weaknesses in its marketing strategy. Therefore, the aspects of 4Ps must be considered by Apple and aligned with its marketing strategy in order to ensure maximum sales revenue for the company.
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Mobile Marketing - Reaching the Untethered Consumers Marketing Essay
4 pages (1326 words) , Download 3 , Essay
Free
A marketing story named ‘Mobile Marketing: Reaching the Untethered Consumers’ was published on 3rd, December 2013 on one of the most well-known websites named Forbes.com. The author Jake Sorofman has emphasized the significance of mobile marketing strategy for the emerging as well as established businesses of the contemporary world and also, its implications, benefits and some ground rules.
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Segmentation and Target Market Marketing Term Paper
7 pages (1750 words) , Download 4 , Term Paper
Free
The solar market is considered to be amongst the potential industry that is increasingly growing in the United States. This particular industry is unexploited by organizations and thus, there is an immense opportunity in marketing solar panels in the United States, specifically in California. The solar market of the United States is quite different from any other nation in the world.
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Marketing Plan of Knowledge Store Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
This entails the analysis of the immediate external environment in which the Knowledge Store operates. In this regard, the analysis focuses on the books, tapes and DVDs market, competitive environment and the costs involved. This can only be achieved by continuous surveys of the books, tapes, and DVDs competitors’ actions in this market.
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Blue Ocean Strategy Analysis Marketing Essay
5 pages (1361 words) , Download 4 , Essay
Free
The authors of the book are associated with INSEAD (which is a business school and also a research organization) as professors. The main idea of the book is the creation of a quantum jump in the value proposition for the buyers as well as the company. This shall be done by decimating the trade-off between the parameters of differentiation and low cost.
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Organizational Culture Comparison Marketing Research Paper
7 pages (2034 words) , Download 2 , Research Paper
Free
General Motors was founded in 1908 and has been a sales dealer of automobiles since 1931. It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry.  The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries.
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Branding and International Advertising Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Since the beginnings of trade, advertising has been part of the economies of scale. The oldest advertisement is written was a Babylonian tablet requesting the return of a slave 3000 years ago. Prior to the newspapers, the modes of advertising were broadsides affixed to walls, shop signs, trees or posts across all streets.
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What Affects Ones Choices Marketing Essay
10 pages (2752 words) , Download 3 , Essay
Free
In a time when economic hardship is biting every citizen. The other companies are producing cost-effective products at affordable prices compared to the American companies. If we are to build America, then competition should be allowed since this favors the customer. We should not pretend that patriotism will chain us to poverty because we do not want to fail the economy.
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The Segmentation of Nike Inc Marketing Essay
10 pages (1500 words) , Download 3 , Essay
Free
The company is positioned as a luxury product that promises quality and experience to consumers. In 2012, Nike released another innovative product, the Nike Fuel Band. At the end of the year, it came up with a second generation of the Fuel Band. The product was an instant success owing largely to the brand image of Nike.
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Point-Of-Purchase Advertising Marketing Essay
3 pages (750 words) , Download 3 , Essay
When I think of instances I encountered point-of-purchase advertising, I am not reminded by brands but three kinds of products. These are cosmetics, food and magazines. I think the kind of point-of-purchase promotion for these products have are very effective based on my observation and actual experience.
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The Recent Performance of Bank of New York Mellon Marketing Essay
11 pages (3461 words) , Download 3 , Essay
Free
The Bank of New York Mellon Corporation serves as a multinational banking and financial services entity and is listed in the New York Stock Exchange and in Standard and Poor 500.  The Bank of New York Mellon operates all across the globe and is the biggest asset servicer in the world with more than USD 26 trillion of assets value under its portfolio.
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World Travel Services Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
World Travel Services. Marketing and product innovation are the most important advantages that companies can rely on in order, to succeed and survive in the market place. A marketing plan is a guide that organizations rely on for a period of time in the future.
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Market Segmentation Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by business organization entails employment of appropriate marketing mix within consumer environments.
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In What Way Should the UK Committee for Advertising Practice Codes Be Reformed Marketing Essay
12 pages (3892 words) , Download 2 , Essay
Free
Owing to the power to influence and shape the attitude of the people held by advertising, there is a need to practice ethical and responsible advertising, that ensures that brands and products are promoted in such a way as to guarantee that people are not misled or influenced to engage in a purchase behavior that might eventually be harmful to them.
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Advertising Campaing for Natural Viagra Marketing Essay
3 pages (750 words) , Download 3 , Essay
According to the paper recent years have witnessed a number of medicines coming to the market but most of them posed serious side effects; at times even resulting in fatalities. With a view to instill confidence among the depressed Australian men, our company is proud to launch the NaV mostly targeting the markets consisting of males of 55 and 70. 
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BMW Marketing Analysis Marketing Essay
10 pages (3228 words) , Download 3 , Essay
Free
BMW tends to focus upon ‘lightweight construction’. It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production (Ploon & Olesen, 2010). It tends to focus upon zero-emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of BMW is derived from the entrepreneurial culture.
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Apple Store Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In the business empire, marketing is a vital component that seeks to guarantee a business a profitable existence. In essence, marketing is a communicative process towards consumers to which the worth of a product or a service forms the basis of the communication.
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Competitive Advantage through Marketing - Andersen Holdings Private Healthcare Marketing Essay
11 pages (3074 words) , Download 2 , Essay
Free
Andersen Holdings Private Healthcare is a company that focuses on the healthcare service business. The company has a wide international presence and has adopted several strategies that would put the company in a position of competitive advantage compared to the other companies operating in the same sector.
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KL Accountants Business Need for E-Marketing Strategy Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The business marketing was the main tool they utilized to motivate other people to do business. However, humans have taken a lot of time to use it perfectly, as well as marketing has too.
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Non-Market and Market Behavior, Economic Analysis of Behavior in Canada Marketing Term Paper
16 pages (4323 words) , Download 3 , Term Paper
Free
Royal Bank of Canada is one of the largest financial institutions in Canada which operates in the financial services sector of the country. The environmental and regulatory environment of RBC has been studied. Its impact on RBC adopted by the company because of those economic impacts on the organization has also been discussed in this study.
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Social Media Strategy Marketing Essay
11 pages (2897 words) , Download 7 , Essay
Free
Success in the association industry is based on developing and nurturing relationships, especially with lay volunteers. The social web offers an innovative communication channel that provides opportunities to further engagement with and between members, staff, and industry leaders.
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Marketing Heritage and Digital Innovation an Apparent Contradiction Marketing Essay
11 pages (3448 words) , Download 3 , Essay
Free
Marketing heritage is an emerging concept in the marketing field which is based on the historical status of the older companies and it is explicitly linked to the brand identity and consumer appeal. In the competitive global market, innovative technology-based new marketing strategies, marketing tools, and internet-based social marketing theories are getting popular and at the same time.
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Food Cultures and Consumption Marketing Research Paper
4 pages (1156 words) , Download 2 , Research Paper
Free
The world has people belonging to a wide variety of cultures and people of every cultural origin has some specific food habits. In the era of globalization, although the cultural and socio-economic aspects are integrating across the countries, every community still holds on to their food culture (Goodman, 2009).
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Pricing, Distributing and Communicating new products within Starbucks and KFC Marketing Essay
6 pages (1807 words) , Download 3 , Essay
Free
An optimum pricing strategy would also be the best option for the company considering the fact that the disposable income levels of consumers have dipped in recent years owing to recessionary activities hence this strategy can go about improving the market share of the company through the new product.
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UK gym market and health clubs Marketing Dissertation
5 pages (1000 words) , Download 3 , Dissertation
Free
This essay demonstrates the concept, that is constantly gaining importance in the health industry as people propensity is increasing towards this concept. Health is an important issue not for general households but also for governments of nations. Governments frame policies and monitor their proper execution so that public can enjoy good health.
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Enhancing Performance Value and Quality Marketing Essay
10 pages (4419 words) , Download 2 , Essay
Free
The possibility of failure in the context of service encounters cannot be eliminated because of numerous factors that might have an impact on the process of service co-creation. It is essential for companies to deliver the best services to the customers with the intention to generate good customer relationships.
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Food Policy Milk and Dairy Products Marketing Coursework
13 pages (3486 words) , Download 2 , Coursework
Free
Milk is one food product that is universally accepted by all groups of population irrespective of region, culture, and religious beliefs. Its high nutritional value in terms of protein, calcium, and minerals are necessary for the healthy physical constitution, therefore contamination of milk and dairy products in any stage from production to distribution can negatively affect a large portion of the world population.
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The Chrysler PT Cruiser Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies need to continuously innovate, reinvigorate and update themselves and their products in order to beat the competition and cement their leading position in the market. The company that has been chosen for the study is Chrysler. The product that is chosen for the study is PT Cruiser.
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Will guests consider service quality as well while they are gambling in hotel's casino Marketing Literature review
16 pages (4000 words) , Download 2 , Literature review
Free
The study which would be targeted at different individuals associated with the industry to help gain firsthand market information about the topic of study. Finally, a set of plausible conclusions and recommendations would be framed so as to prepare a guiding template for the marketers to gain competitive advantage.
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Marketing Consumer Behaviour Theories Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The buying behavior of a person is influenced by several factors around the society and also from within the individuals. The consumer behavior theories explain the preference and utility of an individual while buying particular products. Different individuals possess different aspects of buying behavior due to a variety of taste of the consumers.
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Winston's advertising Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups.
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The Market Analysis and the Company Analysis of the University of Chicago Medical Center Marketing Essay
9 pages (2480 words) , Download 2 , Essay
Free
Cardiac Imaging Center is a service sector that will provide range of remedial ‘image scanning tests’ in Chicago city. The Cardiac Imaging Center will provide the services through one of the major hospitals in Chicago, i.e. ‘ the University of Chicago Medical Center’. In the present day, the expenditure on health expenses has increased considerably
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Marketing Strategies Analysis of Apple Inc Marketing Term Paper
4 pages (1361 words) , Download 3 , Term Paper
Free
In 1976, two high school friends, Steven Wozniak and Steven Jobs, both interested in electronics have created a computer design that became the Apple I (Stanford, 2010, p. 1). Apple Inc. (Apple) designs, manufactures, and markets a range of personal computers, mobile communication and media devices, and portable digital music players.
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Abercrombie and Fitch Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Abercrombie and Fitch: internal analysis Introduction Abercrombie and Fitch is an American chain of stock exchange registered stores, which has its headquarters at New Albany, Ohio. It consists of the brands: Abercrombie and Fitch, Abercrombie, RUEHL and Hollister (Weber 2009, p.
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Incorporating Integrated Marketing Communication Marketing Essay
5 pages (1509 words) , Download 5 , Essay
Free
However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.
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Sony Playstation Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Sony Playstation Introduction: Sony is one of the foremost producers of communications, electronics, video game, video, consoles and various types of information technology goods for their consumers and professional marketplaces. Sony Playstation is the one of their brand sequence of video game consoles developed and made by the Sony Computer Entertainment.
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