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Marketing Essays

Result for Subject Marketing:
19702 essays
Ethical issues surrounding children advertising Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
Ethical choices are not always in black and white; there are the choices in gray area that need a bit of cognitive thinking in understanding them. Telling the whole truth in the advertisements is not right but to partially cover up just the part of the truth.
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Strategic Marketing Plan Marketing Essay
15 pages (3750 words) , Download 5 , Essay
Free
Strategic Marketing Plan Resuming Tourism in Swat Valley (Pakistan) [Student Name] [Course Title] [Instructor Name] [Date] Executive Summary This report presents a marketing plan aimed at resuming tourism in the valley of Swat located in Pakistan. The valley of Swat remained under the control of terrorist organizations until the military operation was carried out.
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Marketing plan for Kenwood group Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
This report will shed light over different marketing aspects that need to be considered by the Kenwood group for extending their operations in international market. In order to analyze the business environments, various business analysis tools such as SWOT and PEST analysis will be included in the paper.
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Marketing planning of Roddick Foundation Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
This paper presents brief report on the management strategy of Roddick Foundation and gives detailed analysis of both the macro and microenvironment analysis. In order to analyze the business environments, various business analysis tools such as SWOT analysis, gap analysis and strategic recommendation, possible competitor reactions etc will be included in the paper.
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Mango expands in the world markets Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This research is being carried out to evaluate and present Mango’s supply chain; impact of trade regulations: Mango and FDI. In the report, the researcher has discussed about the Mango strategy in United States and entry barriers in US market; Mango’s entry into the Asian markets; prospects for Mango in retail in India and factors effecting Mango’s performance in India.
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Primary models of international marketing Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
According to the research findings the model a business adopts depends on its objectives though all of them may have their own limitations. How a company markets its products may influence its choice of marketing over the other. For example, a sausage company dealing in pork sausages may not use the same model it uses in Europe and Asia.
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Apple Marketing Strategy analysis Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
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The state of the real estate market in UK Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the research findings real estate globalization is an economic life fact where by cross-border savings are becoming common in tangible assets plus the portfolio savings. Most of the global real estate markets face barriers caused by different factors, which include social, political, technological, economic and legal.
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The effect of price elasticity in the decision of consumers in Saudi Arabia to acquire Toyota SUVs Marketing Dissertation
27 pages (6750 words) , Download 2 , Dissertation
The questions below will be addressed in the succeeding discussions: How do consumers react to price increase and at what level of price change are consumers swayed at buying Toyota SUVs? When the price of a certain Toyota SUV model increases, do consumers decide to look into another Toyota SUV model or do they explore on other SUV models from different manufacturers available in the market?
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Coca-Cola Company Marketing Research Paper
11 pages (2750 words) , Download 6 , Research Paper
Free
According to the paper the changes contribute to the favorable financial pictures of Coca Cola. There are some similarities and differences between the production processes of the Coca Cola America bottling plants and the Coca Cola Mexico bottling plants. Indeed, Coca Cola’s strategic marketing and management processes add to the company’s firmly embedded financial leadership in the non-alcoholic beverage market segment.
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The Sustainability of Own Labeled Food Products Marketing Dissertation
55 pages (13750 words) , Download 2 , Dissertation
The author of the paper has concluded that the own label food products have been able to generate positive brand image in the market and customers are giving preference to this own label foods. Also, the researcher study concluded that the own label food products are gaining rapid popularity and there is growing perception among the consumers that these products are of high quality.
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Marketing Survey for Gourmet Cupcakes Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
The objectives of this research report were to ascertain the perceived value and level of satisfaction with the Gourmet Cupcakes Bakery product offering among consumers. The research report author utilized the Qualtrics Survey Software tool to compile and tabulate responses from 29 consumers. The results are displayed in table form in section 6 of this report.
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IMC Plan On Geico Insurance Company Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
The purpose of this paper is to evaluate and present IMC plan on Geico insurance company. The research will start with the organization background of the company; analysis of promotional program situation; analysis of communication process; budget determination; IMC program; tactics & integration.
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The various potential opportunities for investment in the international marketplace Marketing Essay
3 pages (750 words) , Download 2 , Essay
The study intends to provide a brief understanding of the various potential opportunities for investment in the international marketplace. Foreign market investment has become a favorable option for investment in recent times. However, there are certain risks and mediums for foreign market investment that are required to be followed in order to proceed successfully towards fulfilling the desired objectives of investment.
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The importance of customer loyalty Marketing Literature review
12 pages (3000 words) , Download 4 , Literature review
Free
Research findings conclude that high quality conscious buyers will always opt for best quality commodities. Consumers are said to purchase products which are heavily advertised, of popular brands and only shop at the selected shops or stalls. These individuals are said to have the perception that the price of a product is directly proportional to its quality, thus the higher the price the better quality.
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Lnternational Marketing of Coca Cola Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
According to the research findings Coca Cola Enterprises Limited is the world’s largest bottler and distributor of soft drinks. The company can achieve success by launching Lucozade brand in Chile and emphasizing on marketing strategies which aim at enhancing the customer experience. The promotional efforts should address the health benefits of drinking Lucozade.
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Information Technology: Use in the Education Sector Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
According to the research findings the education sector is on the path to adopting digital modes of teaching and learning, as printed books give way to their electronic counterparts. The program is feasible in the short run, but the sector needs to iron out some few issues to ensure it works for the long run too.
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How can a firm use social media in branding Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
The research study concluded that social media marketing is highly important for the organizations. Almost every other organization is integrating social media marketing with the Integrated Marketing Communication (IMC) strategies. Different organizations have been able to reap several advantages and benefits on the basis of well thought and well formulated social media marketing strategies.
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Retails industries in UK Marketing Dissertation
21 pages (5250 words) , Download 2 , Dissertation
This paper focuses upon the retail industry as a sector of the economy in which individuals, employees, consumers and organizations interact each other. The UK retail sector is the third largest in the world; United States and Japan hold first and second places respectively. It is contributing more than 8% of UK’s GDP. More than 3 million people are currently working in the UK retail industry.
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Marketing Mix Marketing Research Paper
6 pages (1500 words) , Download 6 , Research Paper
Free
This study looks into marketing mix as a general concept used to explain the different kinds of choices that firms have to formulate in the entire process of bringing about a product or service to a given market. As highlighted by Ehmke et.al , marketing a business organization or a firm is all about how an organization or a firm positions itself in order to satisfy its marketing needs.
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The marketing strategies of Heinz Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The rationale of this research is to locate out the problems with the existing marketing strategies of the company and indicate whether there are any niches in the market that are accessible to the company or whether the old and prevalent marketing system of the company is strong enough to fight the external influential factors and preserve the current position of the company in the long run.
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How Distance Impacts Products Price Marketing Research Paper
9 pages (2991 words) , Download 2 , Research Paper
Free
The research focuses on two data collection methods. First, the researcher uses secondary resources. The resources include reference books. The secondary research data complement the primary research data needed to resolve the problem How does the relative distance traveled by food products impact the price of those food products?
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Nike In Cost of Capital Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This essay demonstrates that Nike is a global investment and, therefore the cost of its capital has great implications to various stakeholders across the globe. Currently, the company has been experiencing a decrease in the market value of its stock. This paper will, therefore, establish the cost of the company’s capital.
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International Expansion Strategies of Russian Standard Vodka Marketing Dissertation
11 pages (3078 words) , Download 3 , Dissertation
Free
The research will investigate the standards and expectations that were placed before the top-level management of the departments of Russia Standard Vodka. Finally, the research will attempt to examine customers' needs and expectations and how these needs and desires were met by Russian Standard vodka.
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How to use marketing mix buile Chiang Rai province as a destination during winter season Marketing Assignment
13 pages (3250 words) , Download 5 , Assignment
Free
This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.
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Hong Kong Market Analysis Marketing Essay
9 pages (2481 words) , Download 2 , Essay
Free
the paramount aim is to create an exchange that is satisfactory to individual and organizational objectives (Wiid and Diggines, 2010). With time, marketing as a concept has evolved and the emphasis has shifted from the essence of profit maximization to greater emphasis on customer satisfaction. Decision-making is urgent for every organization.
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The management strategy of Blackberry Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
This research is being carried out to evaluate and present macro and competitive environments of Blackberry and its current marketing programme elements to delineate the strength of its current marketing programme. The researcher of this essay also aims to analyze revised marketing programme elements.
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The marketing strategy of Blackberry Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This write up is an analytical paper focusing on the Blackberry ss one of the giants of the industry especially in UK where it was declared to be UK’s no. 1 smartphone, despite of the recent troubles faced by the product’s managers Blackberry was still able to hit 8.5 million UK subscribers averaging a market share of 27.7 per cent.
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The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom Marketing Essay
60 pages (15000 words) , Download 3 , Essay
The discussion will aim to investigate the impact of TV advertising, specifically upon those consumers above the age of 50 within the United Kingdom. This study would evaluate the extent to which TV advertising influences their purchasing behaviour. In this regard, as a means of successfully facilitating this aim, three objectives have been identified as a result.
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Marketing Management of Nike Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
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Opportunities for Food Company to Develop Healthier Eating Products Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The aim of this study is to identify specific opportunities and mechanisms to develop or re-launch products for the healthy eating market through a sound theoretical framework. The framework identifies a research direction that highlights some basic dimensions that form up a testable hypothesis.
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Marketing Communications: Paragon Software Ltd Marketing Essay
8 pages (2239 words) , Download 2 , Essay
Free
He believes that it will yield to increase in sales. From the research above it is obvious that advertising can generate to a sales increase. However, it involves many expenses but it does not guarantee a 100% sales increase. Therefore, there is a need to employ direct marketing and sales promotion as marketing tools.
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Marketing strategy and activities of an organisation Marketing Assignment
18 pages (4500 words) , Download 4 , Assignment
Free
This research is the best example of comparison of marketing products and services to businesses rather than consumers. The researcher will contrast international marketing with domestic marketing. This study looks into development of products to sustain competitive advantage and distribution system to provide customer convenience.
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The role of Innovation and Convergence in Complicating ICT Regulation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the research findings it can therefore be said that regulation of the ICT sector faces complications and challenges brought about by numerous innovations and convergences. The two blur the demarcations used by traditional regulatory mechanisms and ensure that ICT develops at a quicker pace than the responses by regulation/policy makers.
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Market Competition Timing and Risks while entering or exiting a market Marketing Essay
3 pages (750 words) , Download 5 , Essay
From this research it is clear that a major issue that holds up in creating an initial strategy for the firms is the timely entrance or exit from the market. A profitable market that gives high returns will always draw more firm entrants while the market that is yielding low returns it will force companies to pursue exit strategies.
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The Management of Change Marketing Essay
13 pages (3250 words) , Download 5 , Essay
Free
With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.
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Challenges of International Apparel Brands in Penetrating China Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This paper sought to analyse the Chinese consumer behaviour related to the consumption of international brands. This paper further emphasises on the study of Chinese culture and its impact on the consumers’ preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country.
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Customer Attitude towards Brands' Ownership in Automotive Industry Marketing Literature review
19 pages (5393 words) , Download 2 , Literature review
Free
With the continued elevation of completion within the current global marketplace because of globalization, the introduction of new products has turned out to be a highly risky venture. One factor facilitating such high levels of risk is the implausible high cost of creating brands for products (new products), which can exceed 100 million dollars in some cases.
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New venture development strategy Marketing Dissertation
47 pages (11750 words) , Download 2 , Dissertation
The project begins with the analysis of the background to the study which describes the origin of the idea of the new venture. This is followed by analysis of the bakery and confectionary products market in Bulgaria. It reflects the availability of a niche segment of the market comprising of the high income groups in society which the company would like to target for its high quality products.
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Luxottica's internationalisatoin and globalisation strategy Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The paper begins by examining Luxottica's general international strategy. It views some of the core elements that marked the growth and establishment of the company's worldwide presence. It goes on to examine the specific marketing strategy employed. This will view certain aspects of marketing in general terms.
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Channel Strategy: Tesla Motors Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
Free
Tesla Motors, based in California, uses only direct channel distribution to market its products to its consumers, who are limited to a selected group of firms and individuals due to the nature and cost of these products.
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Volkswagen in China Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
In the last few years there has been immense growth in the automobile industry in China around 15% which when compared to world’s growth rate of 1.5% is significantly high. China is a very competitive market in the automobile industry with almost all the world’s leading automobile brands operating in the country.
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International Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This essay paper focuses on international marketing opportunities and expansion options that can be availed by organizations to broaden the scope of their business and increase business’s profitability. For this reason, the case of Luxottica has been chosen to elaborate the explanation of the models and theories utilized in this essay.
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Corrections Corporation of America Company Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
According to the research the four available alternatives present different angles of ethical consideration for the CCA. The best alternative would be to venture into the electronic monitoring business, as all stakeholders in the issue will benefit. CCA should focus on developing an electronic monitoring system and advocate for lenient charges for offenders like parole and house arrest.
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Stages of Customer Buying Behavior Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
It has appointed several researchers who conduct research related to each country regarding the demographics, psychographic, and behavioral basis in order to attract related products and features for them. Qualitative and quantitative, research methods can benefit facebook as the available opportunities for Facebook are unlimited.
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Talk Talk Plc and its Service Marketing Marketing Literature review
14 pages (3500 words) , Download 2 , Literature review
Free
The paper tells that initially criticized for its sacrifice of quality to pursue a low-price strategy, TalkTalk Plc has since then implemented a number of strategic reforms. As a result, for the year 2011, BT has been named the most improved with a jump of two points, while TalkTalk is “the only telecoms provider to show a significant decrease in satisfaction”
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The Emergence of Industry Clusters. Theory & Evidence Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
In the research, various assumptions have been discussed along with evidences especially related with the Silicon Valley’s semiconductor industry, Detroit region’s automotive industry and the laser industry in Germany. From the evidences, it is observed that the above mentioned industrial firms through initialising the theory of spinoff eventually gained maximum financial leverage.
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The SWOT analysis of Head & Shoulders Marketing Research Paper
7 pages (1750 words) , Download 5 , Research Paper
Free
The report has helped to identify that Head and Shoulders is still a leading brand in the anti-dandruff shampoo segment. It is of the most successful brands that undertake localization while maintaining a commonly standardized product composition. The most successful marketing mix decision of the company is the product itself.
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Marketing Study on Apple Company Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.
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The effects of digital marketing on the buying behaviour of the consumers Marketing Dissertation
59 pages (14750 words) , Download 3 , Dissertation
The paper seeks to study how the digital marketing is changing consumers buying behaviour especially those that use the Internet and mobiles in UAE. Moreover, the research also deals seeks to answer the question: what are the attitudes of the consumer in both the digital marketing and mobile-based marketing.
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