Nobody downloaded yet

The marketing strategy of Blackberry - Essay Example

Comments (1) Cite this document
In this paper the focus will be on the marketing strategy of Blackberry. The most competitive environment faced by Blackberry is provided by its rivals like Apple, and Samsung which will be analyzed in this paper to observe how their actions affect each other…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
The marketing strategy of Blackberry
Read TextPreview

Extract of sample
"The marketing strategy of Blackberry"

Download file to see previous pages The paper tells that today is the era of technology, where everything is dependent on hi-tech accessories; people pay more attention to what gadgets they have than anything else. Much new advancement in this sector have been made and is still in progress to make the life of a common person easier and more interesting by developing tools like cell phones, iPads and iPods. The most rapidly growing and highly competitive technological industry that could be found these days is concerned with developing cell phones, where innovation occurs at a daily basis and every upcoming product holds some new advancement. Initially started as just the tool for making and receiving calls, this industry has now developed such cut throat products that could act not only as mere tools of communications but also as the personal assistants to their holders. Such products are more commonly referred to as smart phones, as they are like small networked computers in the form of cell phones, which are high-end, multifunctional, business-centric in structure with high resolution color displays and fast mobile processors. Today, smart phones are equipped with technology and in built applications that can organize the whole day, access internet from anywhere and manage business appointments, thus making the life of a person much easier than it was possible before. In this cut throat industry, many competitors can be seen fighting to make their products more competitive. Today the main players include Research In Motion (RIM) with their blackberry phones, Apple with iphones, Samsung, Nokia and HTC among many others. All of these industries are competing against each other to achieve maximum market share, but with the launch of every product, one either holds the attention of all the customers or with one glitch, loses all because of the highly competitive environment. So, the secret in the success lies in the effective marketing of the products along with necessary developments in the product so as to ensure that they are updated in accordance with the recent technological changes. In this paper the focus will be on the marketing strategy of Blackberry, as Blackberry is one of the giants of the industry especially in UK where it was declared to be UK’s no. 1 smartphone, despite of the recent troubles faced by the product’s managers Blackberry was still able to hit 8.5 million UK subscribers averaging a market share of 27.7 per cent. Worldwide the product was able to hold a customer base of 75 million by the end of Dec 2011 increasing its market share by 35 per cent as compared to the last year (Warman, The Telegraph, Jan 2012). Research in Motion, a global leader in wireless technologies, introduced Blackberry solutions in 1999 giving the mobile industry a very surprising twist. Blackberry services are used by million of customers throughout the world, to connect with people and contents of their lives that matter the most. The most competitive environment faced by Blackberry is provided by its rivals like Apple, and Samsung which will be analyzed in this paper to observe how their actions affect each other. For many years now, Blackberry has been in competition with Apple’s iPhones. Year after year it has launched products to compete with the latest products introduced by the company. Blackberry hadn’t faced any real challenge in the global market until Apple’s introduction of iPhones. Blackberry launched its ‘Blackberry Bold’ in response to the Apple’s iPhone 3G, which had already scored 1 million sales in its first week of launch despite the reported crashes of its computer system. Blackberry introduced many features in Blackberry Bold that were not yet incorporated in the iPhone 3G, like the download of Microsoft documents where as iPhone met the competition by providing increased built in memory (Swaine, The Telegraph, 2008). After the launch, users were double minded as to which phone should be picked, as ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The marketing strategy of Blackberry Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from
(The Marketing Strategy of Blackberry Essay Example | Topics and Well Written Essays - 3000 Words)
“The Marketing Strategy of Blackberry Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
abigaylekuvalis added comment 1 month ago
Student rated this paper as
I had an issue with a essay types of works. All until I came across this website and this particular document. Even though "The marketing strategy of Blackberry" is far from my interests, the structure is so great that I use it all the time as an example for my own works.
The management strategy of Blackberry
This research is being carried out to evaluate and present macro and competitive environments of Blackberry and its current marketing programme elements to delineate the strength of its current marketing programme. The researcher of this essay also aims to analyze revised marketing programme elements.
10 Pages(2500 words)Essay
Identify the way in which marketing techniques have been successfully used to create positive perceptions of a star product
Conclusions 5 7. References 7 8. Appendix I 8 9. Appendix II 9 10. Appendix III 10 1. Introduction When Adam Smith developed the idea of specialization, little did he know that he was laying the foundation stone of prosperity for adherents. In a way, segmentation is a step further from specialization, for segmentation is the grouping together of a company’s customers according to discernible similar characteristics that allows the company to better serve the market niche, while specialization is the concentration of labour in a special area that leads to increase in production and efficiency.
4 Pages(1000 words)Essay
BlackBerry - Report
Most of its software are also relevant in the car making, industrial plants most of which are unseen to the general public. Studies (Marukawa, 2010) show that the blackberry was
14 Pages(3500 words)Essay
International Business Strategy
This intensifies rivalry among smartphone manufacturers who possess software capabilities. Smartphone manufacturers are also having to sell its smartphones faster since they depreciate faster, which intensifies the rivalry since all smartphone manufacturers have to sell off their stock quickly.
5 Pages(1250 words)Essay
Individual Marketing Strategy Report
A recent survey utilising a very large sample of smartphone users indicated significant dissatisfaction with Apple’s innovative competency. This depletes brand loyalty and also complicates the process of establishing a high pricing structure that cannot be justified by only small-scale product modifications.
12 Pages(3000 words)Essay
The author of the study has provided with various suggestions which can serve the purpose of a guide to the managers and can also help in addressing specific managerial problems. These suggestions will help Blackberry to retain its position as the market leader provided if the plans are executed properly.
12 Pages(3000 words)Essay
A Public Relations Plan of Blackberry
throwing its reliability into doubt; third-party application developers, the backbone of successful mobile platforms, are making exodus from BlackBerry like a burning house (Tench & Yeomans, 2014). BlackBerry maker has experienced its stock price drop more than 70 per cent in
10 Pages(2500 words)Essay
Marketing Management Apple iphone V RIM Blackberry
The challenge of marketing is to generate that revenue by satisfying consumers wants at a profit and in a socially responsible manner. For a business enterprise to realize the full benefits of marketing concept that philosophy must be translated into action.
15 Pages(3750 words)Essay
Blackberry (The Phone Company), Market Research Problems
Regulations concerning concealing respondent information are stringent now than it was in the last decades. The requirement posed on the researcher is to keep the privacy of a person even in a situation where they know them
4 Pages(1000 words)Essay
BlackBerry Company launched smartphones in 1999. In stock exchange, the company is listed as “BBRY” on the NASDAQ and “BB” on the Toronto Stock Exchange. BlackBerry was formerly recognized as Research In Motion Limited.
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic The marketing strategy of Blackberry for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us