The Research in Motion Entity, Drawing from Its Mission, Vision, Objectives, and Structure - Essay Example

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"The Research in Motion Entity, Drawing from Its Mission, Vision, Objectives, and Structure" paper discusses the BlackBerry company’s competitive advantage, its business strategy, and the strategic changes that need to be implemented, to achieve its organizational goals. …

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The Research in Motion Entity, Drawing from Its Mission, Vision, Objectives, and Structure

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Subject: Business
Type: Essay
Level: Undergraduate
Pages: 2 (500 words)
Downloads: 6
Author: kelsie58

Extract of sample "The Research in Motion Entity, Drawing from Its Mission, Vision, Objectives, and Structure"

BlackBerry is a Canadian company that was founded in 1984. The corporation operates in the telecommunications industry. BlackBerry is also popular for the manufacture of wireless equipment. The global headquarters of the company are in Waterloo, Ontario. However, the company has offices in Europe, North America, and Asia-Pacific.

BlackBerry Company launched smartphones in 1999. In the stock exchange, the company is listed as “BBRY” on the NASDAQ and “BB” on the Toronto Stock Exchange. BlackBerry was formerly recognized as Research In Motion Limited. BlackBerry has attained global popularity as a major provider of wireless solutions to the global market of mobile communications.BlackBerry Company has a vision of continuously providing wireless solutions sufficient to satisfy the needs of the global mobile communications market.

The company has a mission of improving information access through the realization of innovative ideas. BlackBerry Company has several strategic objectives. The company aims to ensure the durability of its products. This entails s production of commodities, which can withstand the wear and tear of constant usage. Attaining long battery life for its mobile phone products also forms part of its strategic objectives. BlackBerry Company also has a goal of achieving profitability from its operations as soon as 2016.

The company aims to retain its respectable market position and recognition. In this regard, BlackBerry Company aims to guarantee the efficiency of its products, especially for the sake of its high-end clientele. BlackBerry Company has a strategic objective to provide quality products at affordable, competitive prices. Its pricing strategy has been set up in a manner that ensures es retention of high-quality customers. BlackBerry is a telecommunication company based in Waterloo since its foundation in 1984 (Kao, R. et al., 2011).

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